😍 2022-09-15 00:06:00 – Palika/Palani.
ʻO ka Luna Hoʻokele o Disney ʻo Bob Chapek, e puka mai ana mai kahi hoʻolaha hoʻolaha ma ka hui D23 hālāwai kūkā i ka hopena pule i hala aku nei, ua haʻi hou i ka nui o ia mau memo no ka lehulehu o Wall Street, akā ua ʻoi aku ka maikaʻi o ka leo ma mua o ka wehewehe ʻana i ka wā e hiki mai ana o Hulu.
Ma ke kamaʻilio ʻana i ka hālāwai kūkā Goldman Sachs Communacopia & Tech, ua ʻike ʻo Chapek ʻoiai ua hoʻokele ʻia ʻo Hulu e Disney mai ka makahiki 2019, e kali ka hui pū ʻana me Disney + ma muli o ka makemake kālā o Comcast i ka lawelawe. Ma lalo o nā ʻōlelo o kahi kuʻikahi i hana ai nā hui i ka wā i loaʻa ai iā Disney ka hapa nui o 21st Century Fox, hiki iā Disney ke kūʻai aku iā Comcast i ka hoʻomaka ʻana o 2024. Ua ʻōlelo ʻo Chapek e "makemake" ʻo ia e hoʻokō koke i ka lawe ʻana, akā ua hōʻike ʻo ia ʻaʻole wikiwiki ʻo Comcast. . Ua hoʻopaʻa ʻia nā kuhi hou i ka waiwai o ka stake ma $27,5 biliona a ʻaʻole i manaʻo ʻia e hāʻule kēlā helu i ka manawa o ka waiwai o Wewelo e hoʻomau i ka kaulana.
"ʻO ka mea e hopohopo nei iā ʻoe i ka wā ʻo Disney ʻo ka friction brand, me kekahi o nā ʻike i hiki iā mākou ke loaʻa i ka leʻaleʻa maʻamau," wahi a Chapek. "Kahaha wau i kēlā me kēia lā i kēia hana o ka elasticity o ka brand Disney. E haʻi aku wau iā ʻoe ʻaʻohe o mākou backtracking e pili ana i ka hoʻokomo ʻana i kēia ʻike leʻaleʻa maʻamau ma kahi noi Wewelo ʻO ka inoa ʻo Disney "ma nā ʻāina ma waho o ʻAmelika Hui Pū ʻIa" ʻaʻole wau e ʻōlelo nei e loaʻa pololei ʻia ma ʻAmelika Hui Pū ʻIa, akā hāʻawi ia iā mākou i kumu e manaʻoʻiʻo ai ua ʻoi aku ka nui o ko mākou kūʻokoʻa ma mua o nā mea ʻē aʻe. hoʻohuoi.
Wahi a ka hōʻike hope loa o ka hapaha, ua ʻōlelo ʻo Disney he 152,1 miliona mau mea kākau inoa a ʻo Hulu he 46,2 miliona. ʻO Disney + ka honua holoʻokoʻa, ʻoiai ʻo Hulu e noho ʻo US wale nō Ma nā hōʻike lehulehu a me nā nīnauele paʻi, me kekahi mau pule i hala ma D23 (a me kēia nīnauele me Deadline), ua lawe ʻo Chapek i kahi leo circumspect e pili ana i ka hui ʻana o Hulu a me Disney +. Akā, ua lōʻihi ka lōʻihi o kā lākou hui ʻana e ka nui o nā ʻoihana a me nā mea kiaʻi, a e kūlike ia me nā hoʻolālā e hoʻomau nei ma Warner Bros. Discovery, Paramount Global a me nā ʻoihana ʻē aʻe e like me ka mākeke no Wewelo oo. E wehe ʻia nā mālama kālā nui e ka neʻe ʻana.
I ka manawa like, ʻo ka hana o ka waiho ʻana i ka papahana ma ke ʻano he keaka dystopian He moolelo a ke kauwa, nā mea hoʻohenehene kumuhana like Papa B et ʻO ke kau hauʻoli loa a i ʻole nā poʻo inoa F/X e like me moʻolelo weliweli ʻAmelika ma ka ʻaoʻao o nā kiʻiʻoniʻoni Pixar a i ʻole nā ʻoihana ʻē aʻe i helu ʻia e ka PG i loaʻa i kahi paʻakikī kūʻokoʻa. Eia nō naʻe, ua ʻōlelo ʻo Chapek ua lilo ʻo ia i ka manaʻo o ka mea kūʻai aku a me ka ʻikepili ʻoihana e hiki ke ʻōwili ʻia kēlā ʻano makana a "ʻaʻole i hoʻopaʻa ʻia i ka hōʻole ʻana o nā mea kūʻai."
E hoʻomau i ka ulu i ka Wewelo ʻo ia ka pahuhopu koʻikoʻi koʻikoʻi no Disney. ʻOiai ʻoi aku ka nui o nā kau inoa i kēia manawa ma mua Netflix, He nui nā mea kūʻai aku e kākau inoa ma mua o hoʻokahi o kāna mau lawelawe, ʻoiai ke kumu o ka ʻoi aku ma mua o 220 miliona Netflix ʻaʻole i paʻi ʻia. Ma kahi o ke kōkua ʻana iā ia e ulu, ua ʻōlelo ʻo Chapek e hiki ke hōʻemi i ka mea i kapa ʻia ʻo "consumer friction" mai ka hoʻāʻo ʻana e hoʻololi i waena o nā polokalamu kelepona ʻelua. Wewelo ʻokoʻa. "I ka wā lōʻihi, hiki iā mākou ke pale aku i kēia, a ʻaʻole mamao loa ʻo 2024," wahi āna.
ʻOiai ma ʻAmelika Hui Pū ʻIa, ua hoʻoponopono hou ʻo Disney i kāna papahana e hoʻopaʻa iā Disney + me nā poʻo inoa hou aʻe i pili ʻole i kāna mau kumu kumu ʻelima o Marvel, Pixar, Lucasfilm, National Geographic, a me Disney. Ua hoʻoneʻe ʻo ia i ka ABC mainstays like Dancing with the Stars and Black-ish i ka Wewelo, ma hope o ka ʻike ʻana i ke kani ikaika ʻana a me nā kau inoa hou no nā palapala palapala Beatles a Peter Jackson hoʻi hāʻule hope.
ʻO ke kumu kūʻai kekahi kumuhana nui i ka wā 40 mau minuke. Nīnau ʻia he aha ke ʻano o ka piʻi ʻana o ke kumukūʻai e hiki mai ana - ʻoiai ke mākaukau nei ka hui e hoʻokō i kāna piʻi nui lua ma hope o kēia makahiki - ʻōlelo ʻo Chapek ʻaʻole ʻo ia e manaʻo i ka piʻi ʻana o ke kumukūʻai. No laila, ua ʻōlelo ʻo ia, hiki koke mai nā piʻi hou. "ʻO ia ka mea e halihali ai ka mākeke, e hōʻike pololei ana i ka ratio kumukūʻai / waiwai, a ke manaʻo nei au ua hoʻohaʻahaʻa maikaʻi ʻia mākou e pili ana i ka waiwai a mākou e hāʻawi ai," wahi āna. "Ae mākou i kā mākou mau mea kuleana e hoʻāʻo e ʻike ʻia kēlā. »
ʻO ka ʻikepili mai ka holo ʻana o 3 makahiki a Disney + a me ke ala o ESPN +, i hoʻokuʻu ʻia ma Mei 2018, e kōkua i ka hoʻomaopopo ʻana i nā hoʻoholo kumukūʻai, wahi a Chapek.
E hāʻule ʻo Disney i ka mahina aʻe i $10,99 no ka hoʻolālā hoʻolaha ʻole, ma mua o ka holo ʻana i kahi pae kākoʻo hoʻolaha. Hiki i nā mea kākau inoa ke makemake e hoʻomau i ka uku ʻana iā $7,99 no Disney + inā ʻaʻole lākou e noʻonoʻo i ka nānā ʻana i nā hoʻolaha. ʻO ka pae hoʻolaha ʻole o Hulu, ʻo ia hoʻi, e hāʻule ana mai $12,99 a i $14,99 i kēlā me kēia mahina, a e hāʻule ana kāna mana kākoʻo hoʻolaha mai $6,99 a i $7,99. Ua ʻōlelo ʻo ESPN + i Iulai ua lele kona mana unbundled kokoke i 40% mai $6,99 a i $9,99.
ʻOiai ʻaʻole hiki ke pale ʻia kahi haʻalulu sticker, ua ʻōlelo ʻo Chapek i ke kumu kūʻai ʻo Disney + i hoʻomaka ma - $ 6,99 i Nowemapa 2019 - he "hewa" i ka nānā ʻana a hoʻohālikelike i nā hoʻohālikelike. I ʻApelila 2019, i ka wā i hoʻolaha ai ʻo Disney i ke kumu kūʻai mua o Disney +, i lohe ʻia i waena o ka lehulehu o Wall Street a me nā media e hele mai ana, ʻaʻole ʻo ke kiʻekiʻe o ka hoʻopukapuka ʻana i ka papahana ka mea i lilo ai, he Chapek i kākoʻo ʻia. Eia naʻe, e hele kokoke ana i ka lalo o ka mākeke Wewelo "Ua kōkua iā mākou e hōʻea i ko mākou wahi e noho nei, me kēia mau helu nui," i ʻōlelo ʻo ia. “He paʻakikī ke manaʻoʻiʻo he ʻekolu wale nō makahiki o mākou. »
NO KA MEA: Nūhou Manaʻo
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