Yadda WhatsApp Ke Samun Kudi: Babban Tushen Kudi

Kuna mamakin yadda WhatsApp Sami kudi? To, shirya don mamaki! Wannan aikace-aikacen aika saƙon nan take, wanda duk muke amfani da shi a kullun, yana da hanyoyin samun kuɗin shiga da ba a yi tsammani ba. A cikin wannan labarin, za mu bincika sirrin sirrin WhatsApp da kuma gano yadda suke sarrafa cika asusunsu. Daga mahimman lambobi zuwa dabaru na gaba, gami da labarai game da siyan sa ta Facebook, muna yi muku alƙawarin karantawa mai jan hankali da ba da labari. Don haka, ɗaure bel ɗin ku kuma bari mu nutse cikin duniyar WhatsApp mai fa'ida!

Yadda WhatsApp Ke Samun Kudi: Babban Tushen Kudi

WhatsApp, manhajar aika saƙon da ta kawo sauyi a yadda muke sadarwa, babban misali ne na karin maganar “abin da ya fi dacewa a rayuwa kyauta ne”. Duk da haka, duk da cewa aikace-aikacen kyauta ne ga masu amfani da shi, WhatsApp ya samar da ingantaccen tsarin kasuwanci wanda ke ba shi damar samar da manyan kudaden shiga. Mu rarraba manyan hanyoyin samun kudaden shiga na WhatsApp tare.

Babban tushen samun kudin shiga na WhatsApp shineWhatsApp API don Kasuwanci. Sabis ne da ke ba 'yan kasuwa damar sadarwa kai tsaye da abokan cinikinsu ta hanyar aikace-aikacen WhatsApp. Wannan API ɗin kayan aiki ne mai mahimmanci don kasuwancin da ke neman haɓaka alaƙar abokan cinikin su da haɓaka haɗin gwiwa. Yana ba da fasali kamar sanarwar sanarwa ta atomatik, amsoshi nan take, da ikon sarrafa yawan tattaunawa. Don haka duk lokacin da kamfani ke amfani da wannan API, WhatsApp yana samun kudi.

Hanya na biyu mai mahimmanci na samun kudaden shiga ga WhatsApp shine fasalin biyan kuɗi, wanda aka sani da WhatsApp Biya. Wannan fasalin yana bawa masu amfani da WhatsApp damar aikawa da karɓar kuɗi kai tsaye daga app. Hanya ce mai sauƙi, sauri da aminci don canja wurin kuɗi, kama da sauran ayyukan biyan kuɗi na dijital kamar Google Pay ko Stripe. Duk da cewa WhatsApp Pay kyauta ne ga masu siye, kasuwancin da ke amfani da shi don karɓar biyan kuɗi suna biyan kuɗin ciniki 3,99%. Wannan yana wakiltar babbar hanyar samun kudaden shiga ga WhatsApp.

A karshe dai an ce WhatsApp na iya samun kudi ta hanyar siyar bayanan mai amfani zuwa wasu kamfanoni. Wannan bayanin na iya haɗawa da bayanan alƙaluma, bayani game da halayen kan layi da abubuwan zaɓin mai amfani. Wannan bayanan yana da kima ga kasuwancin da ke neman kaiwa tallan su yadda ya kamata. Koyaya, wannan al'ada ta haifar da cece-kuce da damuwa game da sirrin mai amfani.

A takaice, duk da matsayinsa na aikace-aikacen kyauta, WhatsApp ya yi nasarar ƙirƙirar hanyoyin samun kudaden shiga da yawa waɗanda ke ba shi damar bunƙasa a cikin gasaccen yanayin saƙon app. A cikin sassan da ke gaba, za mu dubi waɗannan hanyoyin samun kudaden shiga daki-daki.

Don gani>> Yadda ake Aika Hotuna da yawa akan WhatsApp a Sauƙaƙe (Jagora ta Mataki-mataki)

WhatsApp don Kasuwanci

Jigo a cikin dabarun samun kudin shiga na WhatsApp, WhatsApp Business yana wakiltar iskar kuɗi ta gaske ga kamfani. Wannan kayan aikin sadarwa ya zarce yadda kanana da matsakaitan 'yan kasuwa ke hulɗa da abokan cinikinsu. Tare da ƙare 2 biliyan masu amfani Masu shiga cikin aikace-aikacen kowane wata, Kasuwancin WhatsApp ya kafa kansa a matsayin hanyar sadarwa mai mahimmanci don kasuwanci a duniya.

Samfurin Kuɗi

Samfurin samun kuɗi na WhatsApp Business an tsara shi cikin tunani don samar da kudaden shiga ta hanyar yin amfani da mu'amala tsakanin masu amfani da kasuwanci. Ya dogara ne akan tattaunawar da masu amfani da kasuwanci suka fara.

Tattaunawar da aka fara amfani da ita tana ba 'yan kasuwa damar aika saƙonni kyauta, muddin sun amsa cikin sa'o'i 24. Wannan taga mai saurin amsawa ba kawai yana ƙarfafa ingantaccen sadarwa ba, har ma yana ba da damar kasuwanci don rage farashi.

Bugu da ƙari, don tattaunawar da kamfani ya fara a wajen wannan taga na sa'o'i 24, ana amfani da caji bisa lambar ƙasar mai amfani. Wannan tsarin farashin yana ƙarfafa 'yan kasuwa su kasance masu himma a cikin hulɗar su da abokan ciniki, yayin samar da kudaden shiga ga WhatsApp.

Wani yanayi mai ban sha'awa na ƙirar kasuwancin Kasuwancin WhatsApp shine ƙaddamarwar farko Farkon saƙonni 1000 da aka aika kuma aka karɓa kyauta kowane wata don kasuwanci. Wannan yana ba wa 'yan kasuwa damar kafa hanyar sadarwa mai ƙarfi tare da abokan cinikinsu ba tare da haifar da tsada mai tsada ba.

Bugu da ƙari, ƙimar naúrar kowane saƙo yana raguwa yayin da ƙarar saƙon ke ƙaruwa. Wannan yana nufin cewa idan har kasuwanci ke amfani da API na WhatsApp don sadarwa tare da abokan cinikinsa, yana raguwa da biyan kowane sako. Dabaru ne da aka yi tunani sosai wanda ke sa API ɗin WhatsApp ya zama abin sha'awa ga kasuwanci da riba ga WhatsApp.

Don karatu>> Yadda ake gano wanda yake magana da shi a WhatsApp: Nasiha da dabaru don gano tattaunawar sirri

WhatsApp Biya

Fadada nau'ikan ayyukan sa, WhatsApp ya bullo da shi WhatsApp Biya, wata babbar hanyar samun kudaden shiga ga kamfanin. Mai kama da ingantattun dandamali kamar Google Pay da Stripe, WhatsApp Pay sabis ne na biyan kuɗi na dijital wanda ke ba da sauƙi mara misaltuwa.

Ka yi tunanin cewa za ka iya aika kuɗi zuwa abokanka ko danginka da dannawa ɗaya kawai, ba tare da barin tattaunawarka ta WhatsApp ba. Mafi kyau kuma, yi tunanin samun damar biyan siyayyar ku daga kasuwancin kai tsaye ta hanyar app. Wannan shine ainihin abin da WhatsApp Pay ke ba da izini. Wannan sabis ɗin yana juya app ɗin saƙon ku zuwa walat ɗin dijital, yin ma'amalar kuɗi da sauƙi kamar aika saƙo.

Kuma mafi kyawun sashi? Amfani da WhatsApp Pay shine kyauta ga masu amfani. Ee, kun karanta daidai. Ko kuna aika kuɗi zuwa babban abokin ku don raba farashin kyautar haɗin gwiwa, ko biyan samfur ko sabis, babu kuɗi ga masu amfani.

Koyaya, yana da mahimmanci a lura cewa 'yan kasuwa waɗanda ke karɓar kuɗi ta WhatsApp Pay ana cajin kuɗin ciniki. An saita waɗannan kuɗaɗen akan farashi mai sauƙi na 3,99%. Kodayake wannan yana iya zama mai girma a kallon farko, dole ne a la'akari da cewa bayar da wannan zaɓi na biyan kuɗi zai iya jawo hankalin abokan ciniki da yawa, don haka ƙara tallace-tallace da, sabili da haka, kudaden shiga.

A takaice dai, Biyan WhatsApp ba hanya ce mai sauki da sauki ga masu amfani da ita don yin hada-hadar kudi ba, amma kuma hanya ce mai inganci ga WhatsApp wajen samar da kudaden shiga tare da ba da sabis mai mahimmanci ga masu amfani da shi da kasuwancin abokan hulda.

Siyar da Bayanan Mai Amfani

Yawancin lokaci ana ba da shawarar cewa WhatsApp, manhajar saƙon da ta fi shahara a duniya, tana samun kaso mai tsoka na kudaden shiga daga siyar da bayanan mai amfani ga wasu kamfanoni. Wannan zato ba shi da tushe. Bayanan mai amfani ya zama zinare na dijital a cikin duniyar zamani, yana ba da kyakkyawar fahimta game da halayen kan layi, ƙididdigar alƙaluma, da zaɓin mai amfani.

Kasuwanci, masu dauke da wannan bayanan, na iya zana cikakken hoto na kowane mai amfani, yana ba su damar yin niyya ta tallan su tare da daidaito mara misaltuwa. Wannan fa'ida ce da ba za a iya musantawa ga kasuwancin da ke neman haɓaka ROI ɗin su ta hanyar isa ga masu sauraro masu sauraro da karɓa.

Bayanan mai amfani da aka siyar ta WhatsApp na iya haɗawa da bayani game da halaye na siye, tarihin bincike, har ma da hulɗa tare da tallace-tallace. Wannan bayanan, lokacin da aka bincika kuma aka yi amfani da su daidai, na iya taimakawa kasuwancin su fahimta da hango buƙatu da buƙatun abokan cinikinsu.

Yana da mahimmanci a lura cewa ko da yake wannan al'ada na iya zama kamar ta kutse ga wasu, tana ba da fa'idodin juna. A gefe guda, 'yan kasuwa za su iya inganta dabarun tallan su da tallace-tallace, ta yadda za su inganta damar samun kudaden shiga. A gefe guda, masu amfani suna amfana daga ƙarin tallace-tallace da shawarwarin da suka dace, suna haɓaka ƙwarewar su gaba ɗaya.

A ƙarshe, siyar da bayanan mai amfani ta WhatsApp dabarun kasuwanci ne mai mahimmanci wanda ke taimakawa samar da kudaden shiga yayin samar da fa'idodi ga duka kasuwanci da masu amfani.

Mahimman Bayanan WhatsApp

WhatsApp, aikace-aikacen aika saƙo a ko'ina, yanzu yana da fiye da 2 biliyan masu amfani duniya. Wannan dandali muhimmin kayan aikin sadarwa ne a cikin ƙasashe sama da 100, yana sauƙaƙe tattaunawa ta yau da kullun da hada-hadar kuɗi ta hanyar WhatsApp Biya, har ma da dabarun tallace-tallace na kamfanoni godiya ga WhatsApp Business.

Wannan babbar shahararriyar ta fassara zuwa manyan kudaden shiga. A 2022, WhatsApp ya samar Dala miliyan 906 cikin kudaden shiga, wani gagarumin karuwa da 104% a cikin shekaru 4. Idan muka yi la’akari da hakan, kudaden shiga na WhatsApp ya kai dala miliyan 443 ne kawai a shekarar 2018. Wannan ci gaban meteoric yana da nasaba da karuwar shaharar Kasuwancin WhatsApp, hanyar da aka fi so don kasuwanci don isa ga abokan cinikinsu.

Kuma ba duka ba ne. Tare da ingantattun dabarun samun kuɗi, WhatsApp yana da yuwuwar samarwa tsakanin Biliyan 5 kuma fiye da 15 biliyoyin daloli zuwa gaba. Wannan babbar dama ta samun kudaden shiga shaida ce ga karfin WhatsApp a matsayin dandamali da kuma gagarumin tasirin da ya yi kan hanyar sadarwa da kasuwanci.

Duk da haka, waɗannan alkaluma ba kawai ban sha'awa ba ne, suna kuma bayyana. Suna nuna gagarumin isa da tasirin WhatsApp, kuma suna nuna muhimmiyar rawar da wannan dandali ke takawa a fagen fasahar duniya. Tun daga haɗa abokai da iyalai zuwa sauƙaƙe hada-hadar kuɗi zuwa ba da damar kasuwanci don kaiwa abokan ciniki hari yadda ya kamata, WhatsApp ya tabbatar da cewa ya wuce aikace-aikacen saƙon kawai.

Kididdigar WhatsApp a duniya a 2023

• 2 biliyan masu amfani aiki kowane wata,
• 83,2% na masu amfani da Android sun bude WhatsApp tsakanin Janairu zuwa Maris 2023,
• WhatsApp shine matsayi na 5 a duniya wajen masu amfani da aiki, bayan Facebook da kuma gaban Google Maps,
• WhatsApp shine matsayi na 3 a duniya dangane da lokacin da aka kashe akan dandamali, bayan Facebook da gaban TikTok,
• WhatsApp shine na 4 da aka fi saukewa a duniya,
• 16:38, matsakaicin lokacin da masu amfani da Android ke kashewa kowane wata,
• 898, matsakaicin adadin sau da mai amfani da Android ke buɗe WhatsApp kowane wata.
• Kashi 24,9% na mutanen duniya suna amfani da WhatsApp kowane wata.
• Kashi 31,8% na mutanen duniya masu shekaru 13 zuwa sama suna amfani da WhatsApp kowane wata.
• Kashi 46,7% na masu amfani da WhatsApp mata ne,
• 53,2% na masu amfani da WhatsApp maza ne,
• WhatsApp yana samuwa a cikin kasashe fiye da 180,
• Fiye da ziyartan biliyan 3 a kowane wata a whatsapp.com, shine shafi na 10 da aka fi ziyarta a duniya,
• Dala miliyan 906 WhatsApp ya samu a shekarar 2022, kusan gaba daya ta hanyar Kasuwancin WhatsApp.

Dabarun Na gaba na WhatsApp

Fuskantar duniyar da ke canzawa koyaushe, WhatsApp da kamfanin iyayenta Meta suna sabunta dabarun su koyaushe don haɓaka kudaden shiga. Ƙirƙiri da ban sha'awa, waɗannan dabarun na gaba za su iya canza yanayin da kyau kuma su buɗe hanyoyin da ba a zato ba don samar da kuɗi.

Ka yi tunanin shiga duniyar WhatsApp da samun ikon yin in-app sayayya. Siyan ƙarin fasalulluka ko samfuran kama-da-wane a cikin ƙa'idar na iya zama gaskiya. Wannan dabarar tana da yuwuwar kara yawan kudaden shiga na WhatsApp tare da inganta kwarewar masu amfani.

Na gaba, la'akari da babbar damar WhatsApp don sayar da sararin talla zuwa kasuwanci. Tare da tushe mai aiki da gargantuan mai amfani, wannan katafaren saƙon na iya samar da kasuwancin da ba a taɓa ganin irinsa ba.

Kafa a tsarin kasuwanci na tushen biyan kuɗi Hakanan yana cikin dabarun da aka yi la'akari. Wannan hanyar za ta ba masu amfani damar jin daɗin ƙwarewar talla maras talla da ƙarin sararin ajiya don fayilolin mai jarida, a musanya don biyan kuɗin wata ko shekara.

WhatsApp kuma na iya ɗaukar juyi mai daɗi tare da gabatarwarlambobi masu biyan kuɗi da emojis. Masu amfani za su iya siyan zaɓuɓɓukan ƙima, suna samar da sabon tushen kudaden shiga don ƙa'idar.

A ƙarshe, da shawara zuwa fasalulluka na ƙungiyar ƙima wani ra'ayi ne WhatsApp zai iya ganowa. Ƙarin kayan aikin don masu gudanarwa da manyan ƙungiyoyi masu girma za a iya biyan kuɗin sha'awa, yana sa ƙungiyar ta ƙara haɓaka.

Kowane ɗayan waɗannan dabarun, idan an aiwatar da su da kyau, yana da yuwuwar ƙara yawan kudaden shiga na WhatsApp. Nan gaba ta yi haske ga wannan dandali na aika sako, kuma zai zama abin ban sha'awa ganin yadda wadannan dabarun ke tafiya da kuma tasiri yadda muke amfani da WhatsApp.

Kudade da Samun WhatsApp

Wani muhimmin batu a cikin tarihin WhatsApp kwanan watan Oktoba 2009, lokacin da kamfanin ya sami damar haɓaka adadin mai ban sha'awa 250 000 daloli a lokacin zabensa na farko. Wannan babban jari na farko ba wai kawai ya taimaka wa WhatsApp sauka daga kasa ba, har ma ya share fagen saka hannun jari wanda ya baiwa kamfanin damar haɓaka cikin sauri.

Lalle ne, a kan lokaci, WhatsApp ya gudanar ya tada jimlar 60,3 miliyan daloli a tsawon zagaye na kudade uku. Kowane zagaye na ba da tallafi ya nuna wani gagarumin ci gaba a ci gaban WhatsApp, yana ba shi damar haɓaka sabbin abubuwa da samun shahara.

Amma ainihin nasarar kudi ta WhatsApp ta zo lokacin Facebook Inc, yanzu aka sani da Meta, yanke shawarar samun kamfanin. Adadin wannan siye ya kasance mai ban mamaki: 19,6 biliyoyin daloli. Wannan ciniki ya kasance mafi girma da aka samu a tarihin Facebook zuwa yau, wanda ke nuna mahimmancin mahimmancin WhatsApp ga daular fasaha ta Mark Zuckerberg.

Darajar WhatsApp ta ci gaba da hauhawa tun lokacin da Facebook ta saye shi. Alkaluma na yanzu sun nuna cewa kimar WhatsApp na iya wuce gona da iri 98,56 biliyoyin daloli a shekarar 2023. Wadannan alkaluma sun nuna muhimmancin da WhatsApp ke da shi a duniyar fasaha da sadarwa, da kuma karfin samar da kudaden shiga.

Tarihin WhatsApp

Labarin WhatsApp ya koma 2009, shekarar da aka kirkiro ta Brian Acton et Jan Koum, tsoffin ma'aikatan Yahoo guda biyu. Waɗannan masu hangen nesa sun gano matsananciyar buƙata a duniyar fasaha: ingantaccen dandamalin saƙon hannu mai inganci da aminci.

Jan Koum, ƙwararren ƙwararren mai haɓakawa, shine jagorar ginshiƙan wannan ingantaccen aikace-aikacen. Tare da kyakkyawan hangen nesa na abin da ya kamata aika saƙon wayar hannu, ya tsara WhatsApp don zama mai sauƙi da sauƙi, yana jaddada sirri da sauri.

A nasa bangaren, Brian Acton, tare da gogewarsa a fannin injiniyan manhaja, ya taka muhimmiyar rawa wajen bunkasa ingantattun ababen more rayuwa na WhatsApp. Manufar ita ce ƙirƙirar dandali mai ikon sarrafa ɗimbin saƙonni ba tare da lalata amincin mai amfani ba.

Tare, sun ƙirƙiri ƙa'idar da ta sauya yadda mutane ke sadarwa. A cikin 2014, shekaru biyar kacal da ƙirƙira shi, WhatsApp yana ɗaya daga cikin shahararrun aikace-aikacen saƙo a duniya, tare da babban tushen masu amfani.

Nasarar da suka yi ba ta wuce gona da iri ba. THE Fabrairu 19 2014, Facebook ya samu WhatsApp a lokacin da ya kasance mafi girma da ake samun fasaha a tarihi. Facebook ya biya jimlar ilimin taurari 19 biliyoyin daloli a cikin tsabar kuɗi da hannun jari don samun wannan ingantaccen dandalin saƙon.

Tun lokacin da aka samu, rukunin masu amfani da WhatsApp ya ci gaba da girma, yana ci gaba Biliyan 2 masu amfani da aiki kowane wata. Duk da wannan canji na mallaka, Mark Zuckerberg, Shugaban Facebook, ya so ya tabbatar wa masu amfani da WhatsApp cewa zai ci gaba da mutunta sirrin su. Ya ce WhatsApp zai yi aiki ne da kansa kuma ba za a sami sauye-sauye kan yadda yake amfani da bayanan masu amfani ba.

Samun WhatsApp ta Facebook

19 Fabrairu 2014, Facebook, daya daga cikin manyan kamfanonin fasaha a duniya, ya yi wani gagarumin yunkuri wanda ya yi tasiri a masana'antar fasaha. Dandalin zamantakewa da aka samu WhatsApp, ƙa'idar aika saƙon da ke haɓaka wacce ta riga ta zana wa kanta wani yanki a matakin duniya.

Sayen wanda ya kai dala biliyan 19 na tsabar kudi da hannun jari, ya kafa tarihi a matsayin mafi girman fasahar da aka taba samu a wancan lokacin. Babban fare a bangaren Shugaba na Facebook, Mark Zuckerberg, wanda ya gani a cikin WhatsApp babban yuwuwar makomar sadarwar kan layi.

Labarin saye da sayarwar ya haifar da damuwa a tsakanin masu amfani da WhatsApp da ke fargabar za a lalata sirrin su. Duk da haka, Zuckerberg cikin sauri ya tabbatar wa masu amfani da WhatsApp cewa WhatsApp zai ci gaba da aiki da kansa, ba tare da yin wani canje-canje ga yadda yake amfani da bayanan masu amfani ba. Alƙawari wanda ya taka muhimmiyar rawa wajen kiyaye amincin mai amfani da WhatsApp.

Tun da wannan saye, tushen mai amfani na WhatsApp ya girma sosai, ya kai sama da biliyan 2 masu amfani da aiki kowane wata. Wannan babban ci gaban da ke nuna ba kawai shaharar aikace-aikacen da ba za a iya musantawa ba, har ma da dabarun nasara na Facebook don ƙarfafa matsayinsa na kan gaba a duniyar fasaha.

A taƙaice dai, yadda Facebook ya samu WhatsApp ya zama misali mai kyau na yadda manyan kamfanonin fasaha za su iya faɗaɗa kayan aikinsu tare da ƙarfafa tasirin kasuwancinsu ta hanyar saka hannun jari a dandamali masu albarka. Hakanan ya nuna yadda WhatsApp ya zama babbar hanyar samun kudaden shiga ga Facebook, wanda ke da mahimmanci don fahimta yadda whatsapp ke samun kudi.

Manufar Sirrin WhatsApp

Bayan ban mamaki da aka samu na WhatsApp ta Facebook, da tabbacin Mark Zuckerberg cewa WhatsApp zai ci gaba da mutunta sirrin masu amfani da shi ya kasance wani mahimmin hanya. Koyaya, juyin halittar manufofin sirri na WhatsApp tun daga lokacin ya haifar da tambayoyi. Kowace shekara, ana fitar da sabon sabuntawar manufofin, yana gabatar da masu amfani tare da zaɓi mai mahimmanci: karɓar sabbin sharuɗɗan ko barin amfani da ƙa'idar.

WhatsApp, a cikin ainihin filin sa, ya yi alkawarin ingantaccen sabis: "babu talla, babu wasanni, babu na'urori". Ƙaƙƙarfan sadaukarwa don aikace-aikacen saƙo wanda ke da nufin tabbatar da ƙwarewar mai amfani mai sauƙi da mara hankali. Sai dai da alama kalaman Zuckerberg na baya-bayan nan suna nuni da sauyin alkibla. Bisa lafazin Mashable, Rahotanni sun bayyana cewa wanda ya kafa Facebook yana tunanin samar da tsarin bai daya na Instagram da WhatsApp, matakin da ake ganin ya sabawa alkawarin da ya yi na rashin tsoma baki a ‘yancin cin gashin kan wadannan manhajoji.

Wannan yuwuwar canjin ya haifar da tambayoyi game da makomar manufofin sirri na WhatsApp da kuma yadda hakan zai iya shafar masu amfani da manhajar. Duk da tabbacin da Zuckerberg ya bayar, da alama ana kai wa WhatsApp yancin kai. Shin za a iya yin barazana ga mutunta sirrin mai amfani, ginshiƙin da WhatsApp ya gina sunan sa? Juyin halitta na gaba na manufofin sirri na WhatsApp ne kawai zai iya amsa waɗannan tambayoyin.

FAQ & tambayoyin baƙo