Fakhri K.
Cloud ya canza duniyar aiki sosai. Salesforce ya fahimci wannan sosai. Don haka kamfanin ya samar da nasa maganin Cloud CRM. Manhajar sa, wacce ta shahara a yau, tana baiwa kamfanoni damar sadarwa da kwastomominsu da abokan hulda.
An ƙaddamar da shi a cikin 1999, Salesforce kamfani ne wanda ya zama ƙwararre a Gudanar da Abokin Ciniki (CRM). Ta kuma kware wajen kula da dangantakar abokan ciniki. Gajimare yana cikin zuciyar aikinsa. Haka kuma, ta samar da manhajar da ke dauke da suna iri daya. Nasarar ta ba ta da tabbas. Godiya ga software ɗin sa, kamfanin ya yi nasarar kama kashi 19,7% na kason kasuwa a fagen CRM.
Salesforce yana gaba da SAP, babban mai fafatawa, wanda ke riƙe da kashi 12,1% na kasuwar kasuwa. Mun sami, bayan haka, Oracle (9,1%), ko Microsoft (6,2%), Menene tarihin kamfanin? Ta yaya software ke aiki? Menene fa'ida da rashin amfani?
Table na abubuwan ciki
Salesforce da tarihin sa
Kafin CRM ya zo kan kasuwa, kamfanoni sun kasance suna karbar bakuncin hanyoyin gudanar da dangantakar abokan ciniki daban-daban akan sabar su. Duk da haka, wannan yana da tsada sosai, sanin cewa ya ɗauki lokaci mai yawa: tsakanin watanni da yawa da shekaru da yawa kawai don daidaitawar software. Farashin tambaya, ya zama dole a kashe, a matsakaita, ƴan daloli miliyan… Kuma ba tare da ƙidaya sarƙar irin waɗannan tsarin ba.
Fuskantar waɗannan gibin kasuwa, Salesforce ya yanke shawarar tsara software ta CRM. Ba wai kawai ya fi inganci ba, amma sama da duk mai ƙarancin tsada fiye da hanyoyin da aka riga aka gabatar tun lokacin da aka bayar da shi a cikin Cloud.
Haɓakar Salesforce
Godiya ga software ɗin sa, Salesforce ya sami nasarar shiga manyan wasannin. A gaskiya ma, ya zama kamfani na ƙirar software na biyar. Ya sanya Cloud Computing ya zama na musamman, kuma shine abin da ya sanya nasararsa a babban bangare. Manhajar ba wai kawai tana da ƙarfi da inganci ba, amma sama da komai maras tsada, wanda ba a taɓa ganin irinsa ba a lokacin.
Salesforce: menene don? Menene illolinsa?
Gaskiya, godiya ga Salesforce, kamfanoni za su iya amfani da Cloud don sadarwa tare da abokan hulɗa da abokan ciniki. Hakanan za su iya waƙa da bincika bayanan abokin ciniki. Ana yin aikin a ainihin lokacin. Ta hanyar Salesforce, kamfanoni sun sami nasarar haɓaka yawan kuɗin su da kashi 27%. Ba wai kawai: tattaunawar da ake sa ran ta karu da 32%.
Mafi kyawun motsi
A nata bangaren, yawan gamsuwar abokin ciniki ya karu da kashi 34%. Kamfanoni masu amfani da maganin Salesforce's CRM suma sun inganta saurin tura aiki da kashi 56%. Hakanan sun sami damar cin gajiyar motsin da software ta ba su tabbacin. A gaskiya ma, za su iya samun damar yin amfani da shi kowane lokaci, ko'ina.
Aikace-aikacen tallace-tallace daidai da inganci
Baya ga ɓangarorin aikin sa, Salesforce shine mafitacin tallan mafi kyawun inganci. Lalle ne, ta hanyar aikace-aikacensa, kamfani yana da damar yin nazarin ayyukansa dangane da CRM, yayin da yake kula da tallace-tallace da kuma kashe kuɗi. Har ila yau, software yana ba da damar gudanar da wuraren sadarwar sadarwa inda abokan ciniki da kamfani za su iya sadarwa. Hakanan yana yiwuwa a kafa dabarun tallace-tallace ta hanyar Salesforce.
Salesforce: menene babban fasali?
Akwai fasali da yawa da Salesforce ke bayarwa dangane da CRM.
Gudanar da ƙididdiga don tarawa
Salesforce CRM fasali ne mai amfani wanda ke taimakawa saita ƙididdiga. Yana ba masu tallata tallace-tallace damar zabar ƙididdiga masu dacewa ga abokan cinikin su, yayin ba su sabon rangwame.
Abubuwan da aka saita ta Salesforce CRM daidai suke sosai. Yana yiwuwa a gaggauta mika su ga abokan ciniki. Akwai kuma Salesforce Lightning wanda, a nata bangaren, a zahiri yana sauƙaƙa tsarin tattarawa da aikawa da daftari.
Gudanar da tuntuɓar sadarwa
Software yana ba da damar kasuwanci don samun dama ga mahimman bayanan abokin ciniki. Godiya ga wannan kayan aiki, kuma suna iya tuntuɓar tarihin musayar su. Hakanan zaka iya samun cikakken hoto na abokin ciniki da abin ya shafa.
Binciken Einstein
Ta wannan fasalin, zaku iya samun sabis mai rikitarwa da bayanan tallace-tallace ta Hannun Kasuwanci. A gefe guda, Binciken Einstein yana ba ku damar samun damar gajimare na Al'umma, amma har da Tallace-tallace da girgijen Sabis. Za ku sami kowane nau'in bayanai masu amfani ga abokan haɗin ku da abokan cinikin ku.
Hanyar hanya
A nasa ɓangaren, wannan fasalin an fi niyya don farawa da SMEs (Kananan Kamfanoni da Matsakaici). Yana ba su damar, a tsakanin sauran abubuwa, don dawo da bayanai ta atomatik daga tashoshin tallafi, kalanda ko imel.
Motsi
Tare da Salesforce, kasuwanci na iya samun damar bayanan CRM kowane lokaci, ko'ina don duba tarurruka, sabunta asusun, da abubuwan da suka faru.
Hasashen tallace-tallace
Kamfanin na iya samun damar yin amfani da cikakkun bayanai na bututun tallace-tallace. Ta wannan hanyar, zai iya daidaita halayensa da ci gaban kasuwa.
Gudanar da waƙa
Anan zaku sami tarihin ayyukanku akan Cloud CRM. Abokan hulɗarku za su iya samun dama gare shi. Kayan aikin yana ba ku damar ƙarin koyo game da ayyuka mafi inganci a cikin sashin aiki da aka bayar.
Menene fa'idodin Salesforce?
Talla yana da fa'idodi da yawa:
- Yana da sauƙin amfani
- Ana ba da software a yanayin SaaS. Hakanan, ana iya samunsa a ko'ina cikin duniya. Duk abin da kuke buƙata shine haɗin intanet
- Yana yiwuwa a haɗa aikace-aikacen ɓangare na uku da yawa
Menene rashin amfanin Salesforce?
Software ɗin, gwargwadon ƙarfinsa, yana da wasu kurakurai:
- Ba tare da haɗin Intanet ba, ba shi yiwuwa a yi amfani da sabis na Salesforce
- Don samun damar sabbin abubuwa, ana samun ƙarin farashi.
- Hakanan ana iya biyan keɓantawa
- Kudade na iya zama wani lokaci sama da waɗanda wasu software na CRM ke bayarwa
Wadanne kayayyaki Salesforce ke bayarwa?
Salesforce yana ba da samfura da yawa. Ga sake dubawa:
| Sabis Cloud | Yana ba kamfanoni damar sadarwa tare da abokan cinikin su, yayin ba su ayyuka masu inganci. Hakanan yana yiwuwa a bi diddigin ayyukan abokin ciniki |
| Cloud Cloud | Yana taimakawa wajen bin diddigin ƙwarewar abokin ciniki da ƙaddamar da kamfen ɗin tallan tashoshi da yawa |
| Jama'ar girgije | Yana ba da damar yin hulɗa tare da abokan ciniki. Hakanan suna iya yin hulɗa da kamfani. Karamin social network ne |
| Kasuwancin Kasuwanci | Kamfanin na iya ba da sabis ga abokan ciniki a duk inda suke a yanki |
| Cloud Cloud | Dandali ne na Sirrin Kasuwanci. Yana ba ku damar haɓaka zane-zane, zane-zane, da sauransu. |
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