Editocin Sharhi
Black Friday 2022 kididdiga da mahimmin adadi 📊: Al'amarin Black Friday ya kasance yana mamaye Turai shekaru da yawa yanzu. A cikin ɗan gajeren lokaci, wannan "Black Jumma'a" ya zama ranar da tayin ya sabawa duk gasar, kamar yadda lokacin rani da lokacin tallace-tallace na hunturu.
Lallai lokaci ne na tallace-tallace da ke ba 'yan kasuwa damar yin jahannama kafin bukukuwan, kuma masu amfani da su don cin gajiyar ciniki mai kyau.
Al'amarin Black Friday ya zo mana daga Amurka. Ana iya fassara shi da "Baƙar Jumma'a", lokaci ne na haɓaka na musamman, wanda ke faruwa wata ɗaya kafin Kirsimeti. Idan a Faransa, ranar Jumma'a baƙar fata kamar ta faɗi kamar gashi a kan miya (a wannan shekara an shirya Jumma'a Black Jumma'a a Faransa don Jumma'a, Nuwamba 25), a Amurka, an kayyade ranar bayan godiya, hutu kamar yadda ya kamata. muhimmanci kamar Kirsimeti (idan ba haka ba) ga Amurkawa, faɗuwar ranar Alhamis 4 ga Nuwamba.
Karanta karatunmu mai zurfi don ƙarin koyo game da Black Friday 2022 mahimman adadi, da kididdiga kan wannan taron a Faransa da ma duniya baki daya, da kuma halayen masu amfani da samfuran da aka nema.
Table na abubuwan ciki
Asalin Black Friday
Kalmar Black Friday ta fara bayyana ne a cikin shekarun 1960 don ayyana ranar Juma'a nan da nan bayan Thanksgiving, Alhamis ta huɗu a watan Nuwamba: ranar da Amirkawa ke yin tururuwa zuwa shaguna don yin cinikin Kirsimeti. Bayan wani lokaci, wannan furci da ɗimbin ƴan kasuwa suka ɗauka don bayyana "fitowa daga ja".
A Amurka, Black Friday yana da mahimmanci don haka wasu ma'aikata suna ba ma'aikatansu hutu. Lokacin da ba haka lamarin yake ba, Amurkawa gabaɗaya suna hutu don kada su rasa taron.
A cewar almara, ’yan kasuwa da suka yi asusun ajiyar su da hannu sun yi amfani da jan tawada a lokacin rashi da kuma baki lokacin da asusun ke da yawa. An ce a duk shekara ana samun gibin asusu a duniya in ban da wannan shahararriyar Juma’ar, ranar da kasuwancin ke samun riba. Daidai saboda wannan dalili ne muke magana akan "Black Jumma'a" ko Black Friday.
Alkaluman Juma'a na Baƙar fata: Ranakun da suka yi alamar taron
Kwanan ranar Jumma'a na Black Friday yana da canji, kowace shekara yana faruwa ranar bayan godiya, saboda haka bayan Alhamis na huɗu na Nuwamba.
Anan ga kwanakin da suka yi alamar Jumma'a Black:
- An shirya Black Friday don kwanakin masu zuwa: Jumma'a, Nuwamba 25, 2022. Jumma'a, Nuwamba 24, 2023. Jumma'a, Nuwamba 29, 2024.
- Kaddamar da Black Friday yana faruwa a ranar Juma'a 25 ga Nuwamba da yana ƙare Litinin 28, watau kwanaki 4 na talla da ragi.
- Black Friday ya ƙare a yammacin Juma'a, Nuwamba 25, 2022, lokacin da shagunan suka rufe, watau tsakanin karfe 18 na yamma zuwa karfe 20 na yamma.
- Le Za a gudanar da Cyber Litinin Litinin mai zuwa a ranar Juma'a.
- a shekarun 1800, Kalmar "Black Jumma'a" an yi amfani da ita a game da bala'o'in kasuwar hannun jari.
- Kawaia cikin 2001 cewa Black Friday an amince da shi bisa hukuma a matsayin ranar da ta fi kowace shekara don siyayya.
Black Friday 2022 mahimman lambobi a duniya
A cikin 2021, da Kasuwancin kan layi na Black Friday na Amurka ya kai dala biliyan 8,9, ya ragu da 1,3% daga dala biliyan 9 da aka kashe a 2020. An kiyasta kasuwancin sun sami dala biliyan 30-40 a cikin kudaden shiga a ranar Jumma'a Black 2021.
A cewar manazarta, an bayyana wannan raguwa ta hanyar dadewa sakamakon cutar, gami da rushewar sarkar samar da kayayyaki, da kuma abubuwan da suka faru a kan layi a baya suna samun ƙwazo.
Wasu masu siyar da kan layi, duk da haka, sun sami haɓaka. The Kasuwancin Shopify sun ga dala biliyan 2,9 a cikin tallace-tallace a duk duniya a lokacin Black Friday, karuwa da 21% idan aka kwatanta da 2020.
Tabbas, Black Jumma'a babu shakka dutsen ciniki ne ga masu siyayya da kan layi. Dubi sabbin bayanai da ƙididdiga na Black Friday na ƴan shekarun da suka gabata a duniya.
- Kamfanoni sun yi a dala biliyan 30 zuwa 40 a lokacin Black Friday 2021.
- Kusa 13% na duk tallace-tallace Kasuwanci a Amurka yana faruwa tsakanin Black Friday da Kirsimeti.
- An yi 155 miliyan masu saye a Amurka a ranar Jumma'a Black 2021.
- Dalar Amurka biliyan 100 : Kasuwancin e-commerce na Amurka don Nuwamba 2020
- Kasuwancin kan layi na Amurka a cikin 2020 yana da a ranar 32,2 sun canza zuwa +2019%..
- 37% na tallace-tallacen dijital na Cyber Litinin an yi su akan na'urorin hannu.
- An ƙara amfani da wayoyi masu wayo don siyar da kan layi, ya canza zuwa +25,3% zuwa dala biliyan 3,6.
- 70% na tallace-tallace da aka yi akan Shopify a lokacin Black Friday an gudanar da su ta wayoyin hannu.
- Black Friday 2021 gani Amurkawa miliyan 88 yin sayayya akan layi.
- Matsakaicin tanadi akan abubuwan musamman na Black Friday sun kusa 24%.
- Kusa 43% na tallace-tallace na Black Friday an yi ta a wayoyin hannu.
- Millennials sun kasance manyan masu amfani/masu kashe kudi.
- Yanayin 29% na mata an yi niyya don siyayya a lokacin Black Friday 2021.
- Amazon ya samu kashi 17,7% na duk Black Friday tallace-tallace.
- Matsakaicin babba ya kashe 430 daloli yayin taron ciniki.
- Amurkawa miliyan 66,5 An yi siyayya a cikin kantin sayar da kayayyaki yayin Black Friday 2021.
- Masu amfani da Amurka suna da ya kashe dala biliyan 8,9 kan layi a lokacin Black Friday 2021.
- A cikin 2021, tallace-tallacen kan layi na Black Friday a Brazil ya haifar da kusan 4,2 biliyan real na Brazil, karuwar kusan kashi biyar cikin dari idan aka kwatanta da na shekarar da ta gabata.
- A cikin 2021, mafi yawan rukunin masu ba da amsa a Italiya sun shirya kashe tsakanin Yuro 251 da 500 a lokacin Black Friday (30%). Bugu da kari, kashi 22% na wadanda suka amsa a Italiya sun ce sun shirya kashe tsakanin Yuro 151 da 250.
- A cikin binciken da shafin ya yi farashin akan halayen siyayya na masu siye na Dutch yayin Black Friday a cikin 2021, kusan 4,5% na masu amsa sun ce za su siyayya yayin taron saboda sun yi imanin cewa masu sayar da kayayyaki suna ba da ƙima mai kyau don kuɗi.
- Kusa Kashi 20% na masu amfani da Dutch sun ce ba za su yi siyayya a ranar Jumma'a ba saboda suna tunanin cewa dillalai suna kara farashin kayayyakin kafin taron.
Mahimman bayanai na Black Friday a Faransa
A Faransa, tallace-tallace na Black Friday 2021 ya karu da 40% idan aka kwatanta da matsakaita daga 1 ga Nuwamba zuwa 7, 2020. A cikin 2020, tallace-tallace ya haura a +51%. Idan aka kwatanta da 2020, karuwar tallace-tallace ta kan layi ya kasance mai mahimmanci, wanda ya kai kusan 160% idan aka kwatanta da farkon Nuwamba. Manyan nau'ikan sun haɗa da kayan lantarki na mabukaci (+185%), tufafi (+179%) da kayan ado / alatu / kayan ido (+174%).
- A cewar bayanai Criteo, Black Friday 2020 ya haifar da karuwa a ciki + 127% tallace-tallace idan aka kwatanta da matsakaicin Oktoba.
- 3 sassa musamman yi kyau a lokacin Black Friday a Faransa: fasaha, fashion, kyakkyawa.
- 46% na masu amfani yi niyyar fifita sayayya daga ƙananan yan kasuwa na kan layi.
- A Faransa, Black Friday 2020 ya haifar da kololuwar tallace-tallace na +127%.
- Kusa 60% na Faransanci shirya don yin sayayya ɗaya ko fiye akan rukunin tallace-tallace na kan layi na Amazon.
- 62% na Faransawa suna sayayya kowace shekara a ranar Jumma'a.
- 30% na mutanen da ke tsakanin shekaru 25 zuwa 34 sun shirya kashe Yuro 201 da ƙari.
- A cewar daya zaben Oktoba 2019, fiye da 54% na maza da 52% na mata tunanin shi ne da farko kawai wani gimmick marketing don samun su ciyar more.
- 67% na matan Faransa sun ce za su sayi wani abu a ranar Jumma'a ta Black Friday idan farashin ya isa sosai, idan aka kwatanta da kashi 66% na maza.
- Mutanen da shekarun su ne tsakanin shekaru 35 zuwa 44 sune mafi kusantar siyan abu yayin siyarwa.
- 33% na masu amfani yi imani cewa COVID-19 ya canza halayen mabukaci na dindindin.
- Adadin ƙara shine 18,42% akan wayar hannu, da 13,31% akan tebur.
- A Faransa, yayin da ake tsare, kusan ɗaya daga cikin Faransawa uku (3%) sun sayi kayan sawa a rukunin yanar gizon e-commerce bisa ga Kantar karatu.
Kididdigar masu siyayya a lokacin Black Friday
Abin sha'awa, Cyber Litinin ya fi ƙarfin Jumma'a a Amurka, tare da jimlar tallace-tallace na dala biliyan 10,8 da dala biliyan 9 don Black Friday bisa ga alkaluman Adobe. Da alama yawancin masu amfani suna jira har zuwa ranar ƙarshe don cin gajiyar mafi kyawun farashi.
- Yin watsi da keken siyayya don Black Friday 2021 ya kasance 76,63%.
- Tashoshin zamantakewa sun sami mafi girman yawan watsi (89,3%), sannan imel (80,6%), mai rai (78,9%) da bincike (75,3%). %). bincike (75,3%).
- 62% na masu siye tunanin Black Friday yaudara ce.
- 88% na masu siye kwatanta rangwame kafin siyan samfur a ranar Jumma'a Black.
- 36% na masu siye na Black Friday search for deals on Google.
- Black Friday 2015, dalar Amurka miliyan 1.656 an kashe su akan layi.
Kudin masu amfani da Amurka
bisa ga SayiCycle, da Masu amfani da Amurka sun kashe dala biliyan 8,9 akan layi yayin Black Friday 2021, ƙasa da matsakaicin kashe kuɗi a cikin 2020, wanda ya zarce duk bayanan da suka gabata, ya kai dala biliyan 9, idan aka kwatanta da dala biliyan 7,4 a 2019 da dala biliyan 6,2 a 2018.
Mutane sun fi son yin siyayya ta hanyar dijital, don haka ba abin mamaki ba ne cewa su ma suna yin hakan a ranar da sayayya a cikin kantin sayar da kaya kamar siyayya ce a jahannama. A lokaci guda, shagunan e-kasuwanci da eShops suna ba da dabarun baƙar fata na 'yan kasuwa don samun ƙarin fa'ida.
| shekara | Kashe kowane mai siye | Jimlar kashe kuɗi (a cikin biliyoyin daloli) | Kashi kashi dari |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Mafi kyawun samfuran siyarwa yayin Black Friday
Shin kun san samfuran da aka fi siyarwa a lokacin Black Friday 2022? Don amsa wannan tambayar, mun dogara da ƙididdiga daga manyan kamfanoni kamar Amazon, Fnac, da sauransu don kafa jerin samfuran 'mafi kyawun siyarwa' yayin Black Friday 2021.
A cikin layin kallon masu siyar da kan layi na Faransanci, samfuran fasaha da yawa. A cikin jagora, da Apple bestsellers mamaye wurare hudu a cikin matsayi.
Hakanan na'urorin wasan bidiyo suna yin kyau, tunda mun sami matsayi na biyu da na uku akan filin wasa l 'ba a samo PS5 ba da kuma Nintendo Switch da aka fi so. Talabijin da wayoyin hannu sun mamaye sauran wuraren. Ba mamaki ana kallon waɗannan samfuran masu tsada musamman don babban taron talla na shekara.
- Apple's AirPods Pro
- Sony PS5
- Nintendo Canja
- LG OLED55C15LA TV
- Apple iPhone 12
- Apple's 2 AirPods 2019
- Roborock S7 na'urar wanke-wanke
- Apple iPhone 11
- Google Pixel 4a
- Xiaomi Redmi Note 10 Pro
A lokacin Black Jumma'a mai zuwa, da kuma na Cyber Litinin, samfurin na musamman wanda shine wayar shine abu na 1 wanda dole ne ya zama batun raguwa a wannan lokacin.
Manyan na'urorin wasan bidiyo na ƙarshe suna cikin jerin samfuran lantarki na tukwici don lokacin Black Friday/Cyber Litinin, da duk wasannin da aka sadaukar da kayan haɗi.
Kyamarorin sa ido, waɗanda suka zama makawa a duk cikin gida, suma yanayin da za a bi.
Mafi Shahararrun Ƙungiyoyin Black Friday 2018
- Wayoyin hannu
- Wasan wasan bidiyo
- televisions
- Sauti mai ban mamaki
- Laptop
- Sneakers & takalma na yau da kullun
- Allunan
- Gudun takalma
- SLR & kyamarori marasa madubi
- Allon fuska
- Katunan zane-zane (PCI Express)
- PS4 wasanni
- masu iya magana
- injin tsabtace ruwa
Abubuwan da aka fi nema a Faransa
A cikin 2021, bincike mai mahimmanci ya mai da hankali kan samfuran da aka fi nema don Black Friday a Faransa, wanda ya faru a ranar 26 ga Nuwamba. Kamar yadda sakamakon ya nuna. na'urorin wasan bidiyo sun kasance mafi mashahuri samfurin tare da masu amfani da Faransanci, tara kusan buƙatun 140. An bi su da wayoyi da kayan aiki, tare da bincike 000 da 100, bi da bi.
| Console | 140 |
| wayar | 100 |
| Kayan aiki | 55 |
| Kayan kwalliya | 32 |
| Kwamfuta | 31 |
| Tufafi | 29 |
| Shoes | 25 |
| TV | 22 |
| toys | 21 |
| smartphone | 19 |
Abubuwan da aka fi so
Samfurin da aka fi nema a duniya don Black Friday Nuwamba 2021 shine Nintendo Switch, tare da bincike miliyan 1,22 a lokacin da aka auna. Nintendo Switch wasan bidiyo ne na wasan bidiyo wanda Nintendo ya haɓaka wanda aka saki a cikin 2017. Samfurin da aka fi nema na gaba shine Apple Airpods, matsayi na biyu tare da bincike sama da dubu 550 a cikin watan.
| Nintendo canji | 1.220 |
| airpods | 550 |
| agogon apple | 550 |
| dyson | 450 |
| ps5 | 368 |
| iphone | 368 |
| ipad | 368 |
| sunnann | 368 |
| ps4 | 201 |
| iphone 12 | 135 |
Trends da dama
Anan akwai manyan abubuwan da za su iya kallo don Black Friday 2022. Yanzu shine lokacin da ya dace don juyar da ra'ayoyin tallan ku na Black Friday zuwa cikakkiyar dabara.
- Ranakun liyafa suna ƙara zama mahimmanci a duniya; Black Friday yanzu shine hutu mafi shahara a Faransa, Jamus da Burtaniya.
- Kusan kashi uku na masu siyayya sun ce za su fara siyayyar Kirsimeti a farkon shekarar da ta gabata.
- Kashi 40% na masu amfani sun gwada sabbin kayayyaki yayin bala'in COVID-19.
- Kwarewar keɓaɓɓiyar hanyar sadarwa tana da mahimmanci don cin nasara yayin da masu siyayya ke neman gogewa mara iyaka, duk inda suke.
- Kasuwancin dillalan kan layi ya karu da kashi 93% a cikin 2020, kuma kasuwancin e-commerce ya karu sau uku cikin sauri fiye da jimlar tallace-tallace a lokaci guda. Masu siyar da kan layi suna da damar girma mafi girma a wannan shekara.
- Nuwamba, kuma musamman Black Jumma'a da Cyber Weekend, na iya fitar da har zuwa 50% na tallace-tallacen alama na tsawon shekara.
- Makonni kafin ainihin lokacin, tambayoyin bincike suna nuna masu siye suna nuna sha'awar lokacin cinikin Black Jumma'a, musamman idan ya zo lokacin da ya faru da lokacin da aka fara rangwame.
- Gabaɗaya, wannan lokaci ne mai nauyi-bincike lokacin da masu siye ba a ɗaure su da takamaiman samfura ko samfura ba, kuma suna neman bita.
- Sha'awar bincike game da ƙayyadaddun samfuran fasaha yana ƙaruwa da 26%.
Don karatu>> Manyan Wasannin Apple Watch guda 17 da za a gwada a 2023
Shin Black Friday yana da daraja?
Faransawa ba ainihin masoyan Black Friday bane. A cewar wani bincike na ƙungiyar masu amfani da Faransa UFC-Que Choisir, Kashi 11% ne kawai ke tunanin za su iya yin amfani da damar yin siyayya. Sauran kashi 89% na kusan tabbas ba za su shiga cikin masallatan ba. Babban dalili shi ne cewa Faransawa ba su yarda cewa farashin kayan sayarwa yana da ban sha'awa sosai. Suna daidai: a matsakaita, farashin kayayyakin tallace-tallace ba su da ƙasa fiye da farashin da aka saba.
Koyaya, wasu samfuran suna ba da ragi mai ban sha'awa yayin Black Friday. Idan kuna neman kyautar Kirsimeti ko kayan shagali, yana iya zama darajar yin siyayya a wannan lokacin. Ana sayar da kayan adon tebur da kayan rubutu a lokacin Black Friday.
Gano: Kasuwancin E-Kasuwanci: Mafi kyawun Shafukan Talla na Kan layi a Tunisiya & Cdiscount: ta yaya giant e-commerce na Faransa ke aiki?
Idan kun yanke shawarar shiga cikin tallace-tallace na Black Friday, yana da mahimmanci ku yi bincikenku kafin yin siyayya. Kwatanta farashin kayayyaki a cikin shaguna daban-daban kuma kada ku yi shakka don amfani da kayan aikin kan layi waɗanda ke ba ku damar kwatanta farashin. A ƙarshe, kar a manta da duba yanayin dawowar samfur kafin siyan su: wasu kayan siyarwa ba za a iya musanya ko mayar da kuɗi ba.
