🍿 2022-12-07 21:20:00 – Paris/France.
Girls and boys in Mexico continue to prefer YouTube as their main platform to watch videos, but immediately after Netflix is no longer there, but TikTok.
The Federal Institute of Telecommunications has published the results of National survey on the consumption of audiovisual content, ENCCA for its acronym and, like every year, the conclusions are a wealth of information on internet consumption in the country. TikTok stands out in several results because it is not only the second favorite of girls and boys, but also, when it comes to platforms that do not require payment to view content on the Internet, Adults already prefer it to Instagram.
Beat Netflix and Instagram
If only a favorite of girls and boys, TikTok has a preference of 42%, slightly above Netflix's 39%. YouTube comes out on top with 76%.
Girls and boys consume online content an average of two hours and 36 minutes per day.
The upward trend is also reflected in adult taste. Adults in Mexico have almost the same predilection for TikTok as they do for Facebook when consuming content online. Of the total number of adults who consume content on the Internet, 23% prefer TikTok, 24% Facebook, 46% Netflix and 73% YouTube.
If it is only platforms that do not ask for any payment for their consumption, all the percentages increase and Instagram enters the competition with a modest 21%. Currently, Mexican adults prefer TikTok to Instagram for consuming audiovisual content.
HBO Max vs. Prime Video
As part of the ENCCA results, the IFT has published the preferred figures for the platforms of diffusion that require a subscription. Netflix dominates with 90% preference and is followed by Disney+ with 25%the two results corresponding to the command you have The UIC in terms of platform preference. Those that could find themselves squarely in the fight for third place are HBO Max and Prime Video, with the IFT finding an 18% preference for Prime Video and 16% for HBO Max.
The UICFor its part, it reports a market share of 10,3% for HBO Max and 7,6% for Prime Video for the second quarter of 2022. The main difference between the figures of the IFT and The UIC is that the IFT survey calculates a preference for platforms and users may have chosen more than one option, so the percentages do not add up to 100%. The numbers of The UIC They correspond to estimated quotas in the total number of subscriptions, it being understood that a user can have several.
A few notes to end. In Mexico, the mobile phone continues to be the most used device for consuming content on the Internet, with a preference of 80%, well ahead of television, which accounts for 37% of choices, and the PC/laptop with 14 %. The most watched content is movies with 54% followed by series with 47%, music videos with 25%, tutorials with 20%, sports with 17%, documentaries with 17% and anime with 15%.
SOURCE: Reviews News
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