🍿 2022-12-07 20:30:00 – Paris/France.
Netflix has spent the whole of 2022 thinking more than ever about its business model and content offering. Recall that at the beginning of the year the company still denied being interested in offering a cheaper subscription plan with advertising, and yet it has been offering it in several countries for about a month now. We've also seen how they've stepped on the accelerator both in their game proposition, which is aiming ever higher, and in their intentions to start monetizing shared accounts, something the company has long wanted to limit. , and that it seems that it will take the maximum from next year.
The economic results of the first and second quarters were, without a doubt, the propellant responsible for this change of gear, this search for media, if not to win new subscribers, yes at least to cut the haemorrhage they have caused , in regards to, the first six months of this Netflix fiscal year. And it is that the service of Streaming senior is still number one, but its position is increasingly threatened by the presence of stronger rivals.
A few weeks ago we told you that 2023 will also be the year in which Netflix will air its first live event, a Chris Rock show that will surely mention the Oscars incident last year. , when he was attacked by Will Smith after the actor and comedian made a joke about his wife, Jada Pinkett White. Although the date of the event has not yet been confirmed, everything suggests that it will be very close to the Hollywood awards of the cinema world.
For their part, other services of Streaming have been interested in broadcasting sporting events for some time, with Prime Video as the biggest exponent, having struck a million dollar deal with the US NFL to broadcast live games, a very bet risky, due to the high investment made, but which seems to turn out to be rather positive. Something that, no doubt, made many wonder if Netflix was also considering fishing in this fishing area.
However, it appears that this is not the case. As we can read in Gizmodo, Ted Saranson, CEO of the company, said that Broadcasting sporting events not part of Netflix's plans, and it's not doing it for such a simple and compelling reason that, at least according to its market analysis, it's not something profitable. It's a bit surprising, of course, but you'd think there would be a good number of Excel books behind this claim.
The most striking thing, however, is that he mentions the ability to offer more ad-supported subscription tiers in the future. It's not a short-term measure and it doesn't raise (at least publicly) what each would offer. However, this refers to the fact that just as there are several plans without advertising, there may also be several plans with advertising in the future, which invites us to think about versions of the existing ones, with more access simultaneous and higher resolutions. . , but partially covered by advertising and therefore a little cheaper. What doesn't seem likely, at least at this point, is that Netflix will lower the price from the current level with advertising.
SOURCE: Reviews News
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