Microsoft compares Sony to Blockbuster and equals Netflix in innovation

Microsoft

🍿 2022-12-07 ​​08:48:34 – Paris/France.

Microsoft is trying to buy Activision Blizzard gave rise to a real soap opera which is certainly far from over. As our regular readers will remember, Sony is trying to stop this operation in every possible way, and their desperation is such that they don't hesitate to resort to absurd arguments or to belittle the competition.

Despite everything, Microsoft is rather calm, and according to the latest information that we could see, it expects to finalize the purchase within the next six months. It remains to be seen whether this forecast will come true, but given the economic means, the potential that the Redmond giant has as a company and the concessions that it is ready to make, I think that there is no reason to doubt it.

Among those concessions, one of the most important was to guarantee Sony that they will bring the Call of Duty franchise, which is the Japanese company's main concern, for the next ten years to PlayStation consoles, but that is not enough. not for Sony. , and it is that their only goal is to prevent Microsoft from buying Activision Blizzard.

Brad Smith, vice president of Microsoft, recently stated in an article published in the Wall Street Journal that his company is lagging behind PlayStation and Nintendo, and that it is barely present in the mobile games sector, and that despite this Sony generates enormous fear among regulators that lacks foundation.

The executive is clear that this operation is very important to Microsoft on several fronts, and mobile gaming is one of them. Buying Activision Blizzard will help them get off the ground in this market, and he feels we're at such an important time for the world of video games and consoles than the one that was experienced, a few years ago, with the rise of Netflix. and the progressive Blockbuster Collapse. Obviously, Microsoft compares itself to Netflix and leaves Sony in Blockbuster position.

Microsoft aspires to innovate in the world of video games, and wants to transfer to this world the approach that Netflix has introduced to the multimedia content market. Thanks to Game Pass, it has taken an important step in this regard, although it is clear that the Redmond company wants to go further, and I I am totally convinced that this is what scares Sony, that innovation, this idea of ​​offering many games for a small monthly fee instead of forcing the user to buy a single game for 80 euros. Nobody likes to be hit 'in the pocket', and Sony's reaction is a clear example of that.

SOURCE: Reviews News

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