🍿 2022-09-21 10:54:01 – Paris/France.
Today, television advertising is more accessible than ever. For the first time in history, performance marketers can compete for prime time spots – thanks to the evolution of television in Streaming.
The television in Streaming empowers marketers to combine eye-catching creatives with top-notch tracking and optimization capabilities previously limited to web and mobile marketing. Meanwhile, programmatic exchanges level the playing field in bidding and offer more transparent targeting. It is no wonder that television in Streaming increasingly attracting scale-up and challenger brands who can now invest in television at a lower cost.
Modern marketers who are hesitant to test television in Streaming or who don't know where to start can use this guide to better understand the TV market in Streaming programmatic, available scale, and best practices that deliver meaningful opportunities across a range of marketing objectives.
This guide helps demystify the television landscape by Streaming and provides practical steps for campaign setup and strategy, with an overview of features and solutions on the horizon.
With contributions from Samsung Ads, Roku, AppsFlyer, and tvScientific, this guide is a comprehensive handbook for the smart TV era.
View the full report here.
SOURCE: Reviews News
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