✔️ 2022-03-25 18:45:11 – Paris/France.
Smith will lead Amagi ADS PLUS, its programmatic ad sales solutions division, priming it to provide added value to content partners and advertisers
On the heels of an investment announcement establishing the company's high valuation status, Amagi, a global leader in SaaS for cloud broadcast and connected TV, today announced the appointment of James Smith to position of Executive Vice President, Programmatic and Advertising Sales.
Smith is an industry doyen with significant experience working for top entertainment providers like Sony Pictures Television and Disney, and social media companies like Meta.
Smith will seek to establish new, sustainable revenue streams for Amagi's content partners through increased access to advertisers and leveraging new and innovative ad formats, as well as insights that Amagi's in-depth ad analytics has to offer. At the same time, Smith will enable our global advertising clients to generate more value for their advertising dollars by providing them with better audience segmentation for targeting, access to premium inventory on ad-supported platforms, aided by comprehensive analytics.
“James couldn't have joined us at a better time than now. Amagi introduces new solutions to the market, strengthens current product offerings and helps our customers grow their OTT business and Streaming said KA Srinivasan, co-founder of Amagi. “James will have our entire programmatic ad technology stack and sales solutions, shaping it to deliver greater impact to our customers – both content partners and advertisers. »
“The television industry is rapidly moving towards models of Streaming ad-supported freebies and see Amagi as a connected TV marketplace in its own right, with solutions to improve all aspects of the ecosystem. I am excited to deepen the presence of Amagi's secure data-driven advertising environment in the linear TV space and propel it to drive scale and success for our customers and partners,” said James Smith, executive vice president, programmatic and ad sales.
For industry segments Streaming and connected TV, Amagi provides a full suite of solutions for channel creation, distribution and monetization, including dynamic ad insertion, contextual advertising, dynamic brand insertion and ad selling. advertisement. Amagi's customers include NBCUniversal, ABS-CBN, AccuWeather, beIN Sports, Cinedigm, CuriosityStream, Fox Networks, Fremantle, fuboTV, Tastemade, USA Today, VIZIO, Samsung TV Plus, Cox Media Group, and Warner Media, among others.
For more information on Amagi and its solutions Streaming TV, visit www.amagi.com.
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SOURCE: Reviews News
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