Iphumelele kakhulu ngoba ikwazile ukunikeza okuhlangenwe nakho okwashintsha indlela umhlaba owawucabanga ngayo mayelana nezitolo zekhofi nokuthi bangaki bethu abaphuza ikhofi ngaphandle kwamakhaya ethu. I-Starbucks idale indawo yesithathu phakathi kwekhaya nomsebenzi lapho abantu bengaphumuza khona, bajabulele inkomishi yekhofi futhi bazizwele ukumema.
I-Starbucks ishintshe kanjani eminyakeni edlule? Ngo-2011, umkhiqizo uphinde waklama kabusha uphawu lwawo ukuze lube luncane kakhulu. Iziphuzo ze-Starbucks zithole a ukushintsha lapho izinkomishi zenkampani ziqanjwa kabusha ngelogo entsha. Izinguquko kulogo zifake phakathi ukususa igama lenkampani elithi "Starbucks Coffee" nokwenza lula uhlelo lombala lube luhlaza nokumhlophe.
I-Starbucks igcina kanjani inzuzo yayo yokuncintisana?
I-Starbucks ibilokhu igcina inzuzo yayo yokuncintisana ngokuba umholi ekusungulweni komkhiqizo. … Ngakolunye uhlangothi, izimbangi zayo, i-McDonald's kanye ne-Dunkin ', eyethule ikhofi elifanayo ngesonto eledlule, ibone isabelo sabo semakethe sincipha.
Yini eyenza i-Starbucks ikhetheke kangaka?
I-Starbucks yenze kahle kakhulu ekudaleni umqondo lapho wonke umuntu engaba nesipiliyoni esihle sokuphuza ikhofi endaweni ememayo. I-Starbucks inosiko lokugxilisa amakhasimende. Babona ibhizinisi ngombono wesivakashi. … I-Starbucks ihlakaniphile futhi inobuhlakani obusha.
I-Starbucks ingayithuthukisa kanjani inkundla yezokuxhumana?
I-Starbucks ibe nokunqoba ekusebenziseni isu lomlomo ukuze yamukele ukuqwashisa okuphezulu komkhiqizo nokuqashelwa komkhankaso wemidiya osebenza ngempumelelo kakhulu. Ngaphezu kwalokho, i-Starbucks igxile ekukhangiseni komkhiqizo wabo ekwandiseni ukwethembeka kwamakhasimende akhona kanye nokwakha ubudlelwano bamakhasimende kunokugxila kuphela ekukhuleni kokuthengisa.
I-Starbucks yahamba kanjani emhlabeni jikelele?
Ngemva kokuvula isitolo esiyimpumelelo esingaphezu kwe-10 futhi iningi elisedolobheni laseSeattle, i inkampani yanquma ukuphumela obala futhi yandise. … Muva nje inkampani iqale ukwanda iye kwamanye amazwe. I-Starbucks ibiziveza ngokucophelela kwamanye amasiko futhi ingene ngempumelelo emazweni angama-50 enezitolo ezicishe zibe ngu-17 ezivuliwe.
I-Starbucks iphendule kanjani izinguquko emakethe?
Naphezu kokuthengiswa kwe-Starbucks kwakamuva kwe-Unicorn Frappucino, yehlulekile ukunikeza abahlaziyi injabulo. I-Starbucks ilwa nomsinga ukwehla kwenani labathengi ezitolo zayo ngokuxhumanisa iselula nedijithali ngomuzwa wokuthengisa “ogxilile nonolwazi”.
I-Starbucks iqale nini ukwanda?
I-Starbucks ingene enkathini ye-meteoric yokwanda eyaqhubeka ngemuva kokuthi inkampani iye emphakathini 1992. Ngo-1996 yaqala ukuvula izitolo ngaphandle kwaseNyakatho Melika, futhi ngokushesha i-Starbucks yaba iketango elikhulu kunawo wonke emhlabeni.
I-Starbucks idale kanjani ukuhluka kwayo kwasekuqaleni kungani iphumelele kangaka?
I-Starbucks idala ukuhluka kwayo ngokunikeza ubhontshisi wekhofi we-premium, ngaleyo ndlela udale isithombe esimangalisayo. … Izinga eliphezulu lemikhiqizo exhunywe ngentengo efanelekile liheha abathandi bekhofi abaningi. I-Starbucks iphinde inikeze izinhlobonhlobo zemikhiqizo ngokwesibonelo izingxube ezihlukene zekhofi ezingama-30 kanye nomphakeli wokuqala weziphuzo "ukuhamba".
I-Starbucks iyenzelani umphakathi?
I-Starbucks Foundation isekela ukuchuma imiphakathi ngezibonelelo eziya ezinhlanganweni ezingenzi nzuzo, kusukela edolobheni lakithi e-Seattle nasezindaweni ezingomakhelwane ezweni lonke, kuya emiphakathini etshala ikhofi netiye emhlabeni jikelele.
I-Starbucks idume ngani?
Umlando we-Starbucks. I-Starbucks mhlawumbe yiyona edume kakhulu ikhofi chain emhlabeni. Le nkampani yasungulwa muva nje, ngo-1971, futhi yaqala uhambo lwayo njengochungechunge lwezitolo zekhofi. Isitolo sokuqala savulwa ngoMashi 30, 1971.
I-Starbucks ikhule kanjani ngokushesha okungaka?
Le nkampani izama ukuncintisana nezinkampani ezifana neMcDonald's ngokudala amawindi e-drive-thru kanye nesevisi esheshayo, kodwa akufanele ikhohlwe ukuthi i-Starbucks yakhula kakhulu. ngenxa yomehluko wayo kwezinye izindawo zokudlela zokudla okusheshayo nezitolo zekhofi. Isekhona indawo yokwenza izinto ezintsha.
Liyini isu lokumaketha le-Starbucks?
Isu elikhulu lokumaketha uku imele isitolo se-Starbucks 'njengendawo yesithathu' phakathi komsebenzi nekhaya. Inkampani ingakhuphula isabelo semakethe ezimakethe ezikhona futhi ivule izitolo ezimakethe ezintsha ngokushesha. Ukwengeza, i-Starbucks ihlale izama ukwandisa iphothifoliyo yemikhiqizo yayo.
I-Starbucks ingalithuthukisa kanjani isu layo lokumaketha?
Sebenzisa Isu Lokukhangisa Leziteshi Eziningi. I-Starbucks isebenzisa kahle iwebhusayithi yayo, iziteshi zenkundla yezokuxhumana kanye nezibonisi zasesitolo ukukhangisa umkhiqizo nemikhiqizo. Iphinde isebenzise amaphromoshini okuthengisa, imicimbi, ukumaketha okuqondile, imidiya yokuphrinta, kanye ne-PR ngendlela ehlanganisiwe ukuze iphindaphinde umthelela wezinyuso zayo.
Kungani i-Starbucks iphumelela ezinkundleni zokuxhumana?
Umkhiqizo uyisibonelo esihle sokusebenzisa okuqukethwe okukhiqizwa ngumsebenzisi. I-Starbucks ivamise ukuthumela izithombe ezivela kubalandeli babo. Izithombe ezikhiqizwe umsebenzisi zigqugquzela ukuzibandakanya okuphezulu komkhiqizo. … Esinye sezizathu eziyinhloko zempumelelo ye-Starbucks ezinkundleni zokuxhumana ukuthi ngendlela abasakha ngayo isithombe somkhiqizo wabo kubo bobabili kanye nezithameli zabo.
Kwenzeka kanjani ukuba i-Starbucks idume kangaka?
Lo mkhiqizo uthole ukuthandwa okukhulu ngenxa ye-ambience inikeza ukuphumula nokukhulula ukucindezeleka,abantu bavele balithande lelo siko. Abantu abakaze bathole izitolo zekhofi ezifana ne-Starbucks ngaphambilini mayelana nokuthi bangakwazi kanjani ukuhlala futhi bajabulele ikhofi ngaphandle kokukhawulelwa isikhathi esiningi, ngisho nangaphezulu ngesikhungo samahhala se-Wi-Fi.
I-Starbucks ilikhulisa kanjani ibhizinisi labo?
Ngokuphathelene nesu elijwayelekile lokuhlukanisa okubanzi, i-Starbucks ikhulisa ibhizinisi layo ngokusebenzisa amasu okukhula okujulile okungena ezimakethe, ukuthuthukiswa kwemakethe, nokuthuthukiswa komkhiqizo. Lawa maqhinga enza kube lula ukwanda kwebhizinisi naphezu kokugcwala okukhulayo kwezimakethe eziningi ze-coffeehouse.
I-Starbucks iyithuthukisa kanjani imikhiqizo yayo?
I-Starbucks isebenzisa a izinhlobo ezinkulu zeziteshi zokumaketha umkhiqizo wazo kusuka ezinkundleni zokuxhumana kuya ezindaweni ze-TV nezikhangiso. Ingxube yabo yemidiya yokumaketha eyenza umkhiqizo wabo ubonakale, futhi umlayezo ongaguquki ofika ngaso sonke isikhathi obenza bavelele. Konke lokho kunyuswa akushibhile.
Liyini isu lamanje lokumaketha le-Starbucks?
Empeleni, i-Starbucks ithatha indlela yokuvelela yecebo labo lokumaketha umkhiqizo elinikeza okungcono kakhulu emikhiqizweni yomkhakha. Bathembisa ukwenza njalo yenza izinkomishi zekhwalithi ephezulu ngokuphelela ngaso sonke isikhathi ukuqinisekisa ukuthi amakhasimende awalokothi afulathele noma athuthele komunye oqhudelana naye.
Imaphi amasu ama-Starbucks asungulwe ukukhulisa ibhizinisi emhlabeni wonke?
Isu lokukhula elijulile le-Starbucks Coffee yi ukungena kwemakethe. Kugridi yokwandisa imakethe noma i-Ansoff Matrix, leli su lisekela ukukhula okujulile kwenkampani ngokwandisa imali engenayo evela ezimakethe ezikhona, kusetshenziswa ukudla okufanayo noma imikhiqizo ekhona yokudla nesiphuzo.
Ingabe i-Starbucks iyakhula?
I-Starbucks ihlela ukuvula izindawo eziningi ezingu-22,000 ukuletha inani elikhulu lezitolo zayo ku-55,000 ngo-2030. ... I-Starbucks ihlela ukusheshisa ukunwetshwa kwefomethi yayo entsha, njengokuthatha i-pickup kanye nomgwaqo, ngokubikezela ukuthi izonweba i-drive-thru ifinyelele cishe kumaphesenti angu-45 wephothifoliyo yayo yase-US. nge 2023inyuke cishe ngamaphesenti ayi-10 uma iqhathaniswa nezimali zika-2020.
Yini i-Starbucks eyaziwa kakhulu ngayo?
Seattle Washington esekelwe ikhofi umthengisi kanye ikhofi ubhontshisi okugazinga brand Starbucks Coffee ngokungangabazeki amaketanga ekhofi aphumelela kakhulu emhlabeni. Lo mkhiqizo wekhofi owazalelwa eMelika usudume kakhulu futhi uyingxenye yempilo yansuku zonke kubantu abaningi abahlala emadolobheni nasezindaweni ezingaphansi komhlaba.
Ingabe ukuhluka kwe-Starbucks kwakuyinsiza ye-VRIO yasiza i-Starbucks ukuthi izuze futhi iqhubeke nenzuzo yokuncintisana Kungani noma kungani kungenjalo?
Ukuhluka kwe-Starbucks bekubuye kube yinsiza ye-VRIO njenge kusize i-Starbuck ukuthi ithole inani elingaphezu kwezimbangi zayo; lezi zinsiza beziyivelakancane njengoba ingekho enye inhlangano ezisebenzisayo futhi kwakunzima nokulingisa. Lezi zinsiza zakhiwa iminyaka eminingi okwenza kube nzima kwabanye ukukopisha.
Kungani futhi kanjani i-Starbucks ilahlekelwe ubungqayizivele kanye nokuzabalaza kwayo maphakathi nawo-2000?
Kungani futhi kanjani i-Starbucks ilahlekelwe ubungqayizivele kanye nokuzabalaza maphakathi nawo-2000s? Lapho inani lezindawo ze-S-buks likhula ngendlela engavamile, inkampani yalahlekelwa inzuzo yayo yokuncintisana. … Inkampani yakhohlwa inzuzo yayo yokuncintisana kanye nekhono eliwumgogodla, futhi yathatha izinqubo eziphambene nezisekelo zayo zebhizinisi.
Yiziphi amasu e-Starbucks?
Ngokuphathelene nesu elijwayelekile lokuhlukanisa okubanzi, i-Starbucks ikhulisa ibhizinisi layo ngamasu okukhula okujulile ukungena ezimakethe, ukuthuthukiswa kwezimakethe, nokuthuthukiswa komkhiqizo. Lawa maqhinga enza kube lula ukwanda kwebhizinisi naphezu kokugcwala okukhulayo kwezimakethe eziningi ze-coffeehouse.