I-Starbucks iphila ngamavelu amane ahlukanise inkampani emqhudelwaneni futhi aqinisekisa impumelelo yawo.
- Ukudala isiko lokufakwa. Ukufakwa kwamanani e-Starbucks, ukuhlukahluka, nokulingana. ...
- Esebenza ngesibindi. ...
- Ukuba khona. ...
- Ukuletha okuhle kakhulu kwethu.
Ungayichaza kanjani i-Starbucks? Abantu bacabanga ukuthi ikhofi ye-Starbucks iyikhwalithi ephezulu, ukunambitheka okuhle, futhi emisha ngokuya ngezinketho ezihlukahlukene zekhofi elikhethekile njengeFappuchino ne-Chai Latte. Izinkomishi ezenziwe ngokwezifiso ezinamagama wamakhasimende, indawo enethezekile nejabulisayo yokuphumula kanye ne-hangout nabangani futhi ikhiqiza amazwi amaningi akhayo.
Liyini isu le-Starbucks?
Isu lebhizinisi le-Starbucks lingahlukaniswa ngokuthi ukuhlukaniswa komkhiqizo. Ngakho-ke, i-coffee chain giant igxile kwikhwalithi yemikhiqizo yayo futhi amakhasimende akhokha amanani entengo ephezulu ngekhwalithi ephezulu.
Yiziphi izimiso nemigomo ye-Starbucks?
Ukudala isiko lokufudumala nokuhambisana, lapho wonke umuntu wamukelekile. Ukwenza ngesibindi, ukuphonsela inselelo isimo esikhona, kanye nokuthola izindlela ezintsha zokukhulisa inkampani yethu kanye nomunye nomunye. Ukuba khona, ukuxhumana nokubeka izinto obala, isithunzi, nenhlonipho.
Yini i-Starbucks egxile kakhulu kuyo?
Ukukhuthaza nokukhulisa umoya womuntu - umuntu oyedwa, inkomishi eyodwa kanye nomakhelwane oyedwa ngesikhathi.
Ayini amandla e-Starbucks?
Amandla. Amandla angaphatheki e-Starbucks ahlanganisa awo phezulu kwengqondo khumbula phakathi kwabathengi futhi ngenxa yohlobo lwayo, olufanekisela ubuhle, kanye nekhwalithi ngenani elithengekayo, inkampani ijabulela isikhundla esiphezulu emakethe yomhlaba wonke yekhofi neziphuzo.
Liyini isu le-Starbucks?
Isu lokukhula elijulile le-Starbucks Coffee yi ukungena kwemakethe. Kugridi yokwandisa imakethe noma i-Ansoff Matrix, leli su lisekela ukukhula okujulile kwenkampani ngokwandisa imali engenayo evela ezimakethe ezikhona, kusetshenziswa ukudla okufanayo noma imikhiqizo ekhona yokudla nesiphuzo.
I-Starbucks idala kanjani inani kumakhasimende ayo?
Umqondo wonke we-Starbucks ukuvumela amakhasimende ajabulela inkomishi yawo yekhofi noma itiye endaweni elula. Ngaphandle kwalokho, i-Starbucks yenza izinto ezintsha ngokuhlinzeka ngazo zonke izinhlobo ezahlukene/ezikhethekile zekhofi noma itiye. … Ngokunikeza amakhasimende amakhadi okwethembeka, amakhasimende azizwa sengathi azuza inani elikhulu ngemali yawo.
Imaphi amasu e-Starbucks angcono kakhulu?
Isu lokukhula elijulile le-Starbucks Coffee yi ukungena kwemakethe. Kugridi yokwandisa imakethe noma i-Ansoff Matrix, leli su lisekela ukukhula okujulile kwenkampani ngokwandisa imali engenayo evela ezimakethe ezikhona, kusetshenziswa ukudla okufanayo noma imikhiqizo ekhona yokudla nesiphuzo.
Yiziphi izinzuzo zokuncintisana ocabanga ukuthi i-Starbucks inazo?
Isevisi yamakhasimende enhle kakhulu iwumthombo owodwa wenzuzo yokuncintisana ye-Starbucks. Ukugcizelela kwe-Starbucks ekuqinisekiseni isipiliyoni samakhasimende esihle kuye kwayivumela ukuthi ibe enye yezinkampani ezihamba phambili embonini yekhofi.
I-Starbucks iyithuthukisa kanjani imikhiqizo yabo?
I-Starbucks isebenzisa a izinhlobo ezinkulu zeziteshi zokumaketha umkhiqizo wazo kusuka ezinkundleni zokuxhumana kuya ezindaweni ze-TV nezikhangiso. Ingxube yabo yemidiya yokumaketha eyenza umkhiqizo wabo ubonakale, futhi umlayezo ongaguquki ofika ngaso sonke isikhathi obenza bavelele. Konke lokho kunyuswa akushibhile.
Yiziphi izinjongo zokumaketha ze-Starbucks?
Umgomo wokumaketha we-Starbucks uthi ukufeza izidingo nezidingo zekhasimende ku-gourmet coffee niche njengoba kuveziwe kusizindalwazi socwaningo (nd).
Yimaphi amanani ahlinzekwa yi-Starbucks kumakhasimende?
Isizathu esikhulu sempumelelo ye-Starbucks ukuthi bahlinzeka ngenkonzo yomuntu siqu kumakhasimende abo. Le nkonzo ihlanganisa ukubingelela, ukukhetha okuguquguqukayo kweziphuzo zamakhasimende, isevisi enhle kakhulu, ukumamatheka kwangempela, umoya wobungane futhi ukhumbule i-oda eliyintandokazi yamakhasimende.
Yiziphi izinzuzo zokuncintisana ze-Starbucks?
Isevisi yamakhasimende enhle kakhulu iwumthombo owodwa wenzuzo yokuncintisana ye-Starbucks. Ukugcizelela kwe-Starbucks ekuqinisekiseni isipiliyoni samakhasimende esihle kuye kwayivumela ukuthi ibe enye yezinkampani ezihamba phambili embonini yekhofi.
Yini i-Starbucks brand identity?
Ubunikazi be-Starbucks buqala ngokuthi ilogo eluhlaza esimweni esiyindilinga. Umbala oluhlaza uvusa imvelo, ukuzola, nempilo kumuntu ophuza i-Starbucks. Ngo-2011, i-Starbucks yathatha indlela enesibindi yokususa ngokuphelele indandatho yangaphandle yelogo yabo eyayinegama le-Starbucks.
Yiziphi i-Starbucks ezingathuthuka?
Ocwaningweni lwakwa-Starbucks, isipiliyoni phakathi kwekhasimende ne-barista yisizathu esikhulu esenza amakhasimende ahlale ebuya. Okuhlangenwe nakho kubaluleke kakhulu kunesiphuzo sangempela, kwezinye izimo.
Yiziphi izingxenye eziyinhloko zemodeli yebhizinisi le-Starbucks?
Izingxenye eziyinhloko ze-Starbucks zingahlukaniswa zibe: Imali Engenayo Yesitolo Eqhutshwa yinkampani. Imali Engenayo Yesitolo Enelayisense. CPG, Foodservice kanye Nezinye Imali Engenayo.
Kungani abathengi bekhetha i-Starbucks?
Kungakho izindawo ze-Starbucks emhlabeni jikelele zinezikhathi eziningi umoya omuhle, ukukhanya okungaqondile, umculo ophumuzayo ngemuva, amakha amnandi, kanye 'nama-barista' anobungane. Yingakho ikhofi labo linamagama ahlukile. Kwa-Starbucks awu-oda ikhofi elimnyama elilula, u-oda i-vent ye-Pike Place.
I-Starbucks ingakuthuthukisa kanjani ukusimama?
Ngo-2020 i-Starbucks yazibophezela ekusaseni elinezinsiza, yenza ngokusemthethweni imigomo yezemvelo okufanele inqunywe ikhabhoni, amanzi, nokulahlwa kwezinyawo ngesigamu. Njengenqubekelaphambili ngokumelene naleyo migomo, inkampani izibophezela ku-Carbon Neutral Green Coffee kanye nokulondoloza ukusetshenziswa kwamanzi ekucutshungulweni kwekhofi eluhlaza ngo-50%, kokubili ngo-2030.
I-Starbucks inyusa kanjani inzuzo?
Amanani Asekelwe Kuvelu Ingathuthukisa Amamajini
Ngokwengxenye enkulu, i-Starbucks iyingcweti ekusebenziseni amanani asekelwe enanini ukuze kwandiswe inzuzo, futhi isebenzisa ucwaningo nokuhlaziya ikhasimende ukuze yenze ukukhuphuka kwamanani okuhlosiwe okuthwebula inani elikhulu kakhulu abathengi abazimisele ukulikhokha ngaphandle kokubaxosha.
Iyini imodeli yebhizinisi le-Starbucks?
Imodeli yebhizinisi ye-Starbucks isebenzisa inethiwekhi yezitolo eziqhutshwa yinkampani kanye nezitolo ezinelayisensi yokuthengisa imikhiqizo yayo. Ngaphandle kwalokhu, isebenzisa izitolo ezidayisa ukudla, izitolo zokudla, izitolo ezikhethekile, namakilabhu agcina izinto ukuze adayise imikhiqizo yawo. Imikhiqizo ye-Starbucks iyatholakala nakuwebhusayithi yabo.
Yiziphi izinhloso zezenzo ezintathu ezibaluleke kakhulu i-Starbucks okufanele izibekele imigomo yazo yeminyaka emi-5?
"Isifiso sethu ukuthi sibe nezinsiza ezinhle - ukugcina ikhabhoni eningi kunaleyo esiyikhiphayo, ukuqeda imfucuza, nokuhlinzeka ngamanzi ahlanzekile amaningi kunalawo esiwasebenzisayo., ”uJohnson, ubhale encwadini ayibhale ngoLwesibili.
Liyini isu lokuhlukanisa i-Starbucks?
I-Starbucks Differentiation Strategy
Isu elisetshenziswa yi-Starbucks umehluko obanzi lapho befuna ukwehlukanisa ukunikezwa kwemikhiqizo yabo kwezimbangi zabo ngezibaluli ezizokhanga inhlobonhlobo yabathengi.
Yiziphi izincomo ongaba nazo ukuze i-Starbucks iphumelele esikhathini esizayo?
Wabelane ngezinto ezibalulekile eziyisithupha ze-Starbucks:
- Ukusebenza kahle kokusheshisa ama-comps ase-US kuzo zonke izingxenye zasemini.
- Qamba kabusha kukho konke ukudla nesiphuzo.
- Sheshisa amandla nomfutho we-Starbucks' digital flywheel.
- Nika amandla ukukhula kwesikhathi eside e-China.
- Phakamisa Isipiliyoni se-Starbucks ngokusebenzisa i-Roasteries kanye ne-Reserve.