Ingabe ungumthandi wekhofi ongakwazi ukumelana nokuyenga kwe-Starbucks? Uma kunjalo, mhlawumbe uke wazibuza, "Ingabe i-Starbucks ithathwa njengendawo yokudla okusheshayo?" Hhayi-ke, bamba isiphuzo sakho esiyintandokazi futhi ulungele uhambo olune-caffeine njengoba singena emhlabeni we-Starbucks kanye nendawo yawo endaweni yokudla okusheshayo. Kusukela emithethweni yamaholo kuya ezindabeni zezempilo, sizohlola imininingwane nephumayo yalesi sikhondlakhondla sekhofi, sithole ukuthi ingabe siyingxenye yesigaba sokudla okusheshayo. Ngakho-ke, hlala emuva, phuza i-latte yakho, bese sithola ukuthi i-Starbucks ingaphezu nje kwesitolo sekhofi.
Ukuqonda Isikhundla sika-Starbucks njengendawo Yokudla Okusheshayo
I-Starbucks, igama elifana ne ikhofi elimnandi kanye nezikhathi zantambama ezikhululekile, zenze umbuzo ophoqayo: ingabe ifaneleka njengenhlanganisela yokudla okusheshayo? Ukukhulunywa ngaye impela ukudla okusheshayo ihlanganisa izithombe zokuthosa okusagolide kanye ne-drive-thrus, efanekiselwa imidondoshiya efana ne-McDonald's noma i-KFC. Kodwa-ke, i-culinary tapestry ishintsha njalo, futhi ngaphakathi kwemicu yayo enamandla, i-Starbucks ithunge ubukhona bayo ngokuqinile.
Ezweni elimatasatasa, ukuheha kwe-Starbucks kudlula ikhofi layo. Kumayelana isivinini kanye lula, izimpawu zokuziphatha kokudla okusheshayo. Ngesevisi yayo esheshayo kanye nemenyu ekhulayo yokulunywa okusheshayo, i-Starbucks inanela ukulandisa kokudla okusheshayo, nakuba i-twist ene-caffeine.
Ukuze ukhanyisele lolu shintsho, cabangela amaqiniso alandelayo:
Iqiniso | Imininingwane |
---|---|
Ukunwetshwa Kwemenyu | I-Starbucks manje isinikeza ukudla okulula okuhlukahlukene kanye nezinto zokudla okusheshayo njengamasemishi nokusonga. |
Isivinini Sesevisi | Lo mkhiqizo waziwa ngesevisi yawo esheshayo, isici esibalulekile sezikhungo zokudla okusheshayo. |
Isikhundla Semakethe | I-Starbucks ibalwa phakathi kwezindawo ezi-6 eziphambili zokudla okusheshayo e-United States, eceleni kwe-McDonald's ne-KFC. |
Ukuthobela Ukulawula | Inkampani ithobela imithetho nemithethonqubo yezwe yokudla okusheshayo. |
Kwake kwaba isitolo sekhofi esaziwayo, i-Starbucks isiphenduke indawo ephithizelayo lapho amakhekhe namabhokisi amaprotheni edonsa kakhulu njenge-java. I-metamorphosis yomkhiqizo ibe yi-a purveyor ukudla okusheshayo ayibonakali kuphela kulokho ekunikezayo kodwa kusigqi sesevisi yayo—i-ballet yama-barista ekhipha ama-oda ngesigqi esiphikisana nokusebenza kahle kwezinto zokubala zendabuko zokudla okusheshayo.
Nokho, impikiswano iyaqhubeka. Ngenkathi amanye ama-purists engase anqabe ukubiza i-Starbucks njengokudla okusheshayo, i-cadence yayo yokusebenza icula ingoma ehlukile. Ukushintsha kwamasu enkampani ekunikezeni izinhlobonhlobo ezibanzi ongakhetha kukho ekuhambeni kukhombisa ukuqondanisa namagugu asemqoka omkhakha wokudla okusheshayo: ukushesha nokusebenza.
Ngempela, ukuzizwisa kwe-Starbucks manje kushada nengqikithi yendlu yekhofi nokushesha kwesitolo sokudla esisheshayo. Yindawo lapho umuntu angathola khona ukulungiswa okusheshayo kwe-caffeine kanye nesemishi elimnandi, elihlanganisa isifiso somthengi wesimanje sakho kokubili isivinini nento.
Ngakho-ke, njengoba siphuza ama-latte ethu futhi sidla amasemishi asekuseni, asihlanganyeli nje kuphela esikweni lansuku zonke kodwa futhi sibona ukuvela kohlobo lomkhiqizo—oludlule ubunikazi balo bangempela ukuze lwamukele indima entsha enqubweni esheshayo. indawo ye-Culinary.
I-Starbucks kanye ne-Fast-Food Paradigm
Emhlabeni ophithizelayo wokudla okusheshayo nokwaneliseka ngokushesha, Starbucks kuvele njengokuhamba phambili, kufiphalisa imigqa phakathi kwesiko lekhofi lendabuko kanye nemikhuba esheshayo yemboni yezokudla. Ekuqaleni wakhulelwa njengendawo yokuhlanza amakhofi amahle kanye nendawo yokuzilibazisa ngokukhululekile, uhlobo lwe-metamorphosis, lwamukela izimiso zesevisi yokudla okusheshayo ngaphandle kokudela ikhwalithi nokunethezeka okwaziwa ngakho.
The ukudla okusheshayo kwe-paradigm, njengoba kuchazwe ngu Umagazini we-QSR, kuhlanganisa izikhungo ezilethela ukudla neziphuzo ngesivinini esimangalisayo futhi kalula. Le filosofi, eyake yabonakala ingajwayelekile ku-Starbucks' modus operandi, manje isiwumgogodla wemodeli yayo yesevisi, ikakhulukazi kusukela kwethulwa amasistimu amaselula oku-oda nenkokhelo. Le ntuthuko yezobuchwepheshe inciphise kakhulu izikhathi zokulinda futhi yenza lula ukuzizwisa kwamakhasimende, iqhubekisela ama-Starbucks enkundleni yokudla okusheshayo.
Uguquko aluzange lube ngesiqubulo; kunalokho, kwakuwukushintsha kancane kancane okufanekisela okulindelwe okuguquguqukayo kwabathengi. Isidingo sesevisi esheshayo, eyake yaba ukucatshangelwa kwesibili kwesikhondlakhondla sekhofi, manje sesibaluleke kakhulu. Le pivot iqondanisa i-Starbucks nesici esichazayo samabhizinisi okudla okusheshayo—ikhono lokuhlinzeka ngoshintsho olusheshayo lwama-oda ngaphandle kokuphazamisa ukunambitheka noma ikhwalithi.
Ukungena kwe-Starbucks kwinkonzo esheshayo bekungeyona nje impendulo ezidingweni zemakethe kodwa futhi bekuyisu lokuthuthukisa iminikelo yayo. Eceleni kwe-espresso yakudala neFrappuccino, imenyu manje isiziqhayisa ngezinto eziningi—kusuka kumasemishi asekuseni kuya kumabhokisi amaprotheni—ezibhekelela indlela yokuphila yalapho usohambeni yabaphathi bayo. Lokhu kunwetshwa kokudla okungalungiswa futhi kuphakelwe ngokushesha kuwubufakazi obengeziwe bokuhambisana kwe-Starbucks nezimiso zokudla okusheshayo.
Nokho, akukhona nje ngesivinini. I-Starbucks igcina i-ambiance ethwebula okushiwo yikhefi ethokomele, iyenze ikwazi ukugcina ubunikazi bayo obukabili. Yile nhlanganisela eyingqayizivele yokusebenza kahle nomoya oye wachaza kabusha umqondo wokudla okusheshayo kumthengi wesimanje, unikeza enye indlela yokudla okuvamile okuvamile.
Njengoba sizulazula emisinga esheshayo yomkhakha wokudla okusheshayo, i-Starbucks igqama njengesibani kulabo abafuna kokubili ukufaneleka kanye nokuthinta ubuhle ezinhlelweni zabo zansuku zonke. Lokhu kubili kwamasu kubeke i-Starbucks endaweni eyingqayizivele, idweba i-niche ehambisana ne-contemporary zeitgeist.
I-Starbucks kanye nemithetho yamaholo okudla okusheshayo
Emkhakheni wemboni yokudla okusheshayo, imithetho yamaholo iyingxenye ebalulekile ebonisa ukuzibophezela kwenkampani kubasebenzi bayo. I-Starbucks, efana nekhefu lekhofi elisheshayo kanye nokudla osendleleni, inamathela kulezi zindinganiso zamaholo ngokuzimisela. Esimeni lapho impikiswano mayelana namaholo afanelekile iqhubeka, i-Starbucks isithathe isinqumo esicacile ngokunikeza ama-baristas ayo ukuqala umholo omncane we-$15 ngehora ezifundeni eziningi, okubonisa ukuqondana kwayo nezinqubo zesinxephezelo semboni yokudla okusheshayo.
Lesi silinganiso samaholo asisona nje isibalo esimile; liyakhula ngokuhamba kwesikhathi. Abasebenzi be-Starbucks bayazuza ukwanda konyaka, umkhuba oqinisa ukuzinikela kwenkampani enhlalakahleni yabasebenzi futhi ubonise amasu ozakwabo bokudla okusheshayo. Le ndlela yokuthola amaholo ayiqinisekisi kuphela ukuhambisana nemithetho yamaholo okudla okusheshayo kodwa futhi ibeka i-Starbucks njengomdlali ocabanga phambili emakethe yezabasebenzi.
Yize lesi sakhiwo sokuhola siphawuleka, siphinde siveze ukuvela kwe-Starbucks. Ushintsho lwenkampani lusuka ekubeni yindlu yekhofi yendabuko iye endaweni yokudla okusheshayo ludinga ukujwayelana namamodeli omholo ajwayelekile ezikhulu zokudla okusheshayo. Ngokuzibophezela kulezi zindinganiso zamaholo, i-Starbucks ayigcini nje ngokunamathela ezimfuneko zomthetho; futhi yenza isitatimende mayelana nokuthi ingubani embonini nasemphakathini wonkana.
Ukutshalwa kwezimali kubasebenzi bayo ngamaholo ancintisanayo kuwubufakazi bokuqaphela kwe-Starbucks ukuthi umgogodla wanoma iyiphi inkampani ephumelelayo yokudla okusheshayo usezandleni zalabo abahlinzeka amakhasimende nsuku zonke. Ngokuqinisekisa ukuthi ama-baristas anxeshezelwa ngendlela efanele, i-Starbucks iqinisa isikhundla sayo njengomqashi oholayo emkhakheni wokudla okusheshayo futhi igcina abasebenzi abagqugquzelekile nabakwazi ukuletha isevisi esheshayo, yekhwalithi ephezulu elindelwe amakhasimende.
Yile nhlanganisela yezinqubo zokuqashwa ezilungile kanye nesevisi ephumelelayo eqinisa ngokwengeziwe isimo se-Starbucks njengesikhungo sokudla okusheshayo, esikwazisa kokubili abaphathi bayo nabantu bayo.
Isitolo Sekhofi Noma Indawo yokudlela?
Uma umuntu ecabangela ukuzizwisa kwe-Starbucks okubalulekile, kulula ukuhlanganisa izithombe zezihlalo ezithokomele kanye nephunga elimnandi lekhofi elisanda kwenziwa. Kodwa njengoba imenyu yayo inwetshiwe ukuze ihlanganise ukudla okulula nokudla okusheshayo—kusuka sandwich kuya namakhekhe-abanye bangase bazibuze ukuthi ngabe i-Starbucks idlule izimpande zayo zesitolo sekhofi ukuze ibe indawo yokudlela. Nokho, umehluko usacacile: I-Starbucks akuyona indawo yokudlela yendabuko.
Ngokungafani nezindawo zokudlela ezinesevisi ephelele lapho izitsha ziphekwa khona ukuze zi-odwe, iminikelo yokudla e-Starbucks injalo kuphekwe ngaphambilini futhi kushiswe kabusha endaweni. Le ndlela iwuphawu lomsebenzi wokudla okusheshayo, oklanyelwe ukunethezeka nesivinini kunomsebenzi wobuciko wokupheka. Indlela yesikhonzi sekhofi ekuhlinzekeni ngenkonzo yokudla ihlose ukugcwalisa ukugxila kwayo okuyinhloko—ukunikeza ikhofi neziphuzo zekhwalithi ephezulu—ngokudla okungeziwe okubhekelela ukuphila okuphithizelayo kwabaphathi bayo.
Ngokomthetho, lo mehluko unemithelela engokoqobo. Isibonelo, emuva ngo-2015, i-Starbucks ibhekane nenkinga lapho ikhona unqatshelwe ilayisensi yokudlela e-Utah. Iziphathimandla zezwe zazingaqinisekanga ukuthi i-Starbucks ihlangabezana nencazelo yendawo yokudlela, ikakhulukazi ngenxa yezinqubo zabo ezilinganiselwe zokulungiselela ukudla. Lesi sigameko sigcizelela umbono wokuthi i-Starbucks, kuzo zonke izinhlobo zayo, isabonwa ngokuyinhloko njengesitolo sekhofi.
Ngaphezu kwalokho, ubunikazi bomkhiqizo bugxile kakhulu esikweni lekhofi. I-Starbucks yaziwa kabanzi ngokusayina iziphuzo ze-espresso kanye neminikelo yesiphuzo yesizini, evamise ukusibekela imenyu yayo yokudla. Lo mbono uqiniswa ulwazi lwekhasimende; lapho abantu becabanga nge-Starbucks, yikhofi abalilangazelelayo, hhayi ukudla okuhlala phansi. Ngakho-ke, ngenkathi i-Starbucks ingase inikeze kalula izikhungo zokudla okusheshayo, yayo esprit de corps lihlala ligxilile emhlabeni we-coffee connoisseurship.
Yilesi simo esiyingqayizivele—inhlanganisela yesevisi esheshayo nekhefi ezungezile—okwenza i-Starbucks ihluke. Ayilingani kahle nesikhunta setsheyini lokudla okusheshayo noma ikhefi yendabuko, kodwa ikhona esigabeni sayo. Isigaba esibhekelela i-coffee aficionado ohambweni, ophinde futhi athokozele inketho yokunambitheka kwesnakhi esisheshayo endaweni yokwamukela.
I-Starbucks kanye Nokukhathazeka Kwezempilo
Njengoba ingxoxo ngokudla okunempilo ishuba, amaketanga okudla okusheshayo, okuhlanganisa nama-Starbucks, azithola engaphansi kwesibonakhulu. Abagxeki bavame ukukhomba ikhalori ephezulu ujabule futhi iziphuzo ezinoshukela njengokukhathazeka okubalulekile kubathengi abafuna izinketho ezinempilo. Amaphrofayili okudla okunomsoco weminikelo eminingi ye-Starbucks aqhathanise nalawo okudla okuvamile okuvamile, neziphuzo ezithile nokudla okugcwele ushukela namafutha okungaba nomthelela ezindabeni zezempilo uma kusetshenziswe ngokweqile.
Ongoti bezokudla kanye nongoti bezempilo bavame ukubeka izinto zemenyu ye-Starbucks ngaphansi kokuhlolwa, bezibiza njengabahlanganyeli besigaba sokudla okungenamsoco. Lokhu kuyiqiniso ikakhulukazi kwezinye iziphuzo zohlobo lwe-brand ezitika kakhulu, njengeFrappuccino ethandwayo, engaqukatha ushukela omningi njengamanye adume kabi kakhulu ophudingi bokudla okusheshayo. Ngokufanayo, amakhekhe ahambisana kahle nenkomishi yekhofi avame ukuba noshukela ocolisisiwe namafutha, okwenza kube ukukhetha okungaphansi kokufaneleka kokudla okunomsoco.
Kodwa-ke, i-Starbucks ikuvumile lokhu kukhathazeka futhi inikeza inhlansi yethemba kubaphathi abakhathalela impilo. Imenyu inezinketho eziningi ongazikhetha, ezivumela amakhasimende ukuthi ahlelele ama-oda awo ngendlela ayithandayo. Isibonelo, isivakashi singa-oda a i-skinny latte, esebenzisa ubisi olunganamafutha bese weqa ushukela owengeziwe, noma ukhethe a isiraphu engenashukela ukugcina ubumnandi ngaphandle kwe-caloric punch. Leli khono lokwenza ngokwezifiso alikhathaleli kuphela labo abafuna ukugcina indlela yokuphila enempilo kodwa nakubantu abanemikhawulo ethile yokudla, njengesifo sikashukela noma ukungabekezelelani kwe-lactose.
Ngaphezu kwalokho, i-Starbucks ibilokhu yenza izinyathelo zokwandisa ukukhetha kwayo iminikelo enomsoco. Lokhu kuhlanganisa izinhlobonhlobo zamasaladi, amabhokisi amaprotheni, nokunye ukudla okulula okuhlinzeka ngokudla okunomsoco okunokulinganisela. Lezi zinto zihlose ukuhlinzeka ngomuzwa wokudla ophelele, okwenza kube nokwenzeka kumakhasimende ukuthi abambe ukudla okusheshayo okungaphazamisi imigomo yawo yezempilo. Noma kunjalo, umthwalo usele kumthengi ukuthi enze izinqumo ezinolwazi, njengoba isilingo semihlanganisela yekhofi enokhilimu, enoshukela sihlala sikhona phakathi kwezindawo ezinephunga elimnandi zesitolo se-Starbucks.
Kulabo abajwayele i-Starbucks, kubalulekile ukuzulazula kumenyu ngeso elinokuqonda. Ngokukhetha izinketho ezinamakhalori aphansi, ucele ukuguqulwa okufana nobisi lwe-alimondi noma ubisi lwesoya, kanye nokukhawulela imvamisa yokuphatha kahle, kungenzeka ujabulele okwenziwa yi-Starbucks ngaphandle kokunqotshwa ukuheheka okuncane okunempilo kwemikhuba yokudla okusheshayo.
I-Starbucks 'Food Sourcing and Preparation
Lapho ungena ku-a Starbucks, umuntu angalindela iphunga elivamile lekhofi elisanda kukhiqizwa; nokho, iminikelo yokudla iyindaba ehlukile. Ngokungafani nekhefi yendabuko lapho kulungiswa khona izitsha endaweni, i-Starbucks isebenza ngemodeli efana nayo izikhungo zokudla okusheshayo. Izinto zokudla ezihambisana neziphuzo zakho ozithandayo azenziwa endlini. Kunalokho, atholakala kuwo amakhishi okuhweba lapho ziphekwa khona futhi kamuva ivuselelwe ezindaweni ezahlukene ze-Starbucks ukuze kube lula kanye nesivinini sesevisi.
Le ndlela ivumela i-Starbucks ukuthi igcine ikhwalithi engaguquki kanye nokunambitha kuyo yonke inethiwekhi yayo enkulu yezitolo, ifanekisa ukusebenza kahle nokungaguquguquki amabhentshimakhi asethwe ama-giants wokudla okusheshayo. Ukuthembela emakhishini okuhweba kusho futhi ukuthi i-Starbucks ibambelela ngokuqinile imithethonqubo yokuphepha kokudla elawula yonke imisebenzi yokudla okusheshayo. Le mithethonqubo iqinisekisa ukuthi naphezu kokutholakala nokulungiswa kokudla okusheshayo, ukudla kuhlangabezana nazo zonke izindinganiso ezidingekayo zezempilo nokuphepha.
Ukunethezeka kokudla okuphekwe ngaphambilini nokushisiswe kabusha kuhambisana nempilo esheshayo yabathengi be-Starbucks, abavame ukufuna ukuluma ngokushesha eduze kwenkomishi yabo ye-Joe. Nakuba le modeli yebhizinisi ingase ingafani nokulungiselelwa kokudla kwengcweti kwesitolo esivamile, inikezela ngezidingo zekhasimende elimatasatasa. Imenyu yokudla, nakuba ilinganiselwe kakhulu kunaleyo yendawo yokudlela enesevisi ephelele, inikeza izinhlobonhlobo zezinketho ezifana namasemishi asekuseni, amakhekhe, namabhokisi amaprotheni, ehlinzeka ngezinhlobonhlobo zokudla okuthandwayo nezikhathi zosuku.
Isu le-Starbucks lokuthola ukudla lisikhanyisela endaweni yayo ehlukile embonini yesevisi yokudla—ingxube ephakathi kwesitolo sekhofi esivamile nendawo yokudlela enikeza isevisi esheshayo. Ngokuthola ukudla kwayo njengendawo ethengisa ukudla okusheshayo, i-Starbucks iyakwazi ukunikeza kokubili ukunethezeka nokuhlukahluka, ngaphandle kokuheha okwenziwe ukuze ku-odwe kwekhefi noma imenyu enwetshiwe yendawo yokudlela yokuhlala phansi.
Le ndlela esebenzayo yesevisi yokudla yenze i-Starbucks yanda ngokushesha nangempumelelo, iqinisekisa ukuthi noma ngabe useNew York noma eNew Mexico, okuhlangenwe nakho kuhlala ku-Starbucks ngokungangabazeki. Ukugxila kwenkampani ekuthembekeni nakusevisi esheshayo, ngokuthinta indawo yekhefi, kuyaqhubeka nokukhanga izethameli zomhlaba wonke, zifuna ukunethezeka kwekhofi ezizithandayo kanye nokudla okusheshayo, okwanelisayo.
Izikhundla ze-Starbucks Phakathi Kwezikhungo Zokudla Okusheshayo
Uma sicabangela isimo esisheshayo sempilo yethu yansuku zonke, akumangazi lokho Starbucks uye wabaza indawo evelele esigabeni sokudla okusheshayo. Ikhono lomkhiqizo lokunikeza isevisi esheshayo eduze nezinhlobonhlobo zezinketho zemenyu ezinikeza isifiso somthengi wesimanje sokunethezeka nokukhetha. Ngaphandle komsuka wayo njengendawo yekhofi, i-Starbucks iqhudelana ngamandla esizindeni sokudla okusheshayo, okubonakala ngokuma kwayo okumangalisayo.
Endaweni ephithizelayo yezindawo zokudlela ezinesevisi esheshayo, i-Starbucks ifuna indawo efiselekayo phakathi kwama-echelon aphezulu. Akuyena nje umhlanganyeli kodwa imbangi ehamba phambili, ekleliswe phakathi kwezindawo eziphezulu ezingu-6 zokudla okusheshayo e-United States yonkana. Lesi simo esihlaba umxhwele sibeka ihlombe nehlombe nama-behemoth embonini McDonald futhi KFC. Indlela yokunquma yamazinga anjalo ngokuvamile ahlanganisa izici ezifana nokuthengisa, ukukhula, kanye nenani lezitolo zokusebenza, konke lokho i-Starbucks ehamba phambili kukho.
Ukukhuphuka kwe-Starbucks kulo mkhakha kuyinkomba yokuhlanganiswa ngempumelelo komkhiqizo wemikhuba yokudla okusheshayo kumodeli yayo yokusebenza. Ngenhlanganisela yamasu yokusebenza kahle, ukuhlukahluka komkhiqizo, kanye nokutholakala kwendawo yonke, i-Starbucks ayigcinanga nje ngokunweba indawo yayo yomhlaba wonke kodwa futhi imise kabusha okulindelwe ngabathengi ukuthi kungaba yini umuzwa wokudla okusheshayo. Ikhono lenkampani lokugcina isimo esingaguquki nesikhangayo ngenkathi ihlinzeka ngeziphuzo zayo ezidumile ngokushesha kanye nokukhethwa okukhulayo kokudla kuwubufakazi bendlela yayo yebhizinisi enamandla.
Ukuvela kwesikhonzi sekhofi kusukela esitolo sekhofi esivamile kuya kwabaphikisana nokudla okusheshayo kubonisa ukushintsha kwemikhuba yezokudla kanye nezintandokazi zabathengi emhlabeni jikelele. I-Starbucks iphendule kahle kulawa mashifu, ihlinzeka ngohlu lwezinketho ezibhekelela labo abafuna ukudla okusheshayo ohambeni ngaphandle kokuyekethisa ukondleka. Lokhu kunwetshwa kwamasu okudlula ikhofi kube wusizo ekukhuphuleni i-Starbucks phakathi kwamazinga okudla okusheshayo.
Ngaphezu kwalokho, ukusebenzisa kwenkampani ubuchwepheshe obusha, njengohlelo lwayo loku-oda lweselula, kwenze kwalula ukuzizwisa kwamakhasimende, kwaphinde kwaqinisa isikhundla salo kuligi yokudla okusheshayo. Lo mkhawulo wezobuchwepheshe uvumele i-Starbucks ukuthi idlule izimbangi eziningi, ihehe isisekelo samakhasimende esikwazisa ukusebenza kahle ngokuhambisana nokulungiswa kwabo kwe-caffeine.
Njengoba siqhubeka nokuhlola ubunikazi be-Starbucks obunezici eziningi, kuyacaca ukuthi inkampani yeqe ukuhlukaniswa ngokwesiko. Ikwazile ukwenza indlela eyingqayizivele eyenza kufiphazwe imigqa phakathi kwesitolo sekhofi kanye nendawo yokudlela enesevisi esheshayo, yazuza indawo yayo njengomholi embonini yokudla okusheshayo. Ukuduma okusabalele komkhiqizo nokuqondaniswa nezinqubo zokudla okusheshayo kugcizelela impumelelo yawo ekuzivumelaniseni nezigqi zempilo yamanje.
Kodwa-ke, yize izinga le-Starbucks lifaneleka kahle, lisishukumisela ukuba sizindle ngemithelela ebanzi yegama elinjalo. Kuthini ngamasiko ethu kanye nemikhuba yethu yokudla ukuthi indlu yekhofi eyaziwa ngeziphuzo zayo zezandla manje isifana nokudla okusheshayo? Lo mbuzo ungomunye wemicabango eminingi ethokozisayo njengoba sijula ku-Starbucks phenomenon.
Isiphetho
I-metamorphosis ye- Starbucks kusukela kumthengisi wamakhofi amahle kuya ku-titan eyiqiniso ku imboni yokudla okusheshayo kuwubufakazi bokuvumelana nezimo nokubona kusengaphambili. Ngokwamukela ingqikithi yokudla okusheshayo—isivinini nokusebenza kahle—i-Starbucks izibeke ngempumelelo ngaphakathi kwale nkundla yokuncintisana. Izinsizakalo zayo ezithuthukisiwe, okuwuphawu lwemisebenzi yokudla okusheshayo, zibonakala ngesivinini esisheshayo lapho iletha ngayo izinhlobonhlobo zeziphuzo nokudla okuhlukahlukene ekhasimendeni eliphithizelayo, eliqaphela isikhathi.
Ngaphezu kwalokho, ukunwetshwa komkhiqizo ekunikezeni okungaphezu nje kwekhofi, njengamasemishi ahlukahlukene, amasaladi, namakhekhe, kuqinisa isimo sawo kusigaba sokudla okusheshayo. Lokhu kwehlukahlukana kubonisa indlela yokusabela ezidingweni ezihlala zivela zabathengi, ikakhulukazi labo abafuna ukudla okusheshayo, kodwa okunekhwalithi, phakathi kwezimpilo zabo ezimatasatasa. Ukufakwa kobuchwepheshe, njenge Uhlelo lokusebenza lweselula lwe-Starbucks, iphinde igcizelele ukuqondana kwenkampani nesimo sedijithali somphakathi wanamuhla.
Nakuba abanye bengase baphikise ngokuthi ingqikithi ye-Starbucks isazulazula endaweni ezungezile yesitolo sekhofi, ubufakazi bezinqubo zayo zokusebenza buphakamisa okuhlukile. Ukufakwa kwayo ezingeni eliphezulu lokukleliswa kokudla okusheshayo, eduze nemidondoshiya efana ne-McDonald's ne-KFC, kuyinkomba yenguquko yayo. Ukuthobela izindinganiso zamaholo okudla okusheshayo, isevisi esheshayo, kanye nokugxila ekusizeni amakhasimende manje kufana ne-Starbucks njenge-siren yesiginesha kulogo yayo.
Ekugcineni, ubunikazi be-Starbucks bungase bungenele umugqa phakathi kwendlu yekhofi yendabuko kanye nesikhungo sokudla okusheshayo, kodwa i-modus operandi yayo yamanje incike kweyakamuva. Uhambo lwayo lubonisa imvelo eguquguqukayo yemboni yesevisi yokudla futhi lugqamisa ikhono elibalulekile lokujikeleza ngokuhambisana namathrendi nokuthandwayo kwabathengi.
Njengoba le ngxoxo iza umbuthano ogcwele, kuyacaca ukuthi i-Starbucks, ngezindlela eziningi, ihambisana nezici zendawo yokudla okusheshayo, nakuba inekhono layo elihlukile. Okuhlangenwe nakho kwe-Starbucks, nama-baristas ayo, iziphuzo ezikhethekile, nomculo we-ambient, kungase kuhluke endaweni evamile yokudla okusheshayo, kodwa amasu ayo okusebenza asikwa endwangu efanayo. Ngakho, nakuba kungase kube umdlali oyingqayizivele ensimini, idlala ngemithetho efanayo echaza uhlobo lokudla okusheshayo.
I-FAQ & Imibuzo Edumile
Q: Ingabe i-Starbucks ithathwa njengendawo yokudla okusheshayo?
A: Yebo, i-Starbucks ithathwa njengendawo yokudla okusheshayo.
Q: Kungani i-Starbucks ibhekwa njengokudla okusheshayo?
A: Ngokuya kwe-QSR Magazine, indawo yokudlela yokudla okusheshayo ichazwa njengendawo yezinsizakalo zokudla ehlinzeka ngokudla okulula neziphuzo kalula nangokushesha. I-Starbucks ihlangabezana nale ncazelo ngokubeka phambili isivinini kumasevisi ayo.
Umbuzo: Ingabe i-Starbucks iyahambisana nemithetho yamaholo okudla okusheshayo?
A: Yebo, i-Starbucks ithobelana nemithetho yamaholo okudla okusheshayo, lapho umholo omncane ungu-$15 ngehora. Ama-Baristas kwa-Starbucks ezifundazweni eziningi athola le mali uma ejoyina uchungechunge lwekhofi.
Q: I-Starbucks iqhathaniswa kanjani nesitolo sekhofi esijwayelekile ngokwejubane?
IMPENDULO: I-Starbucks isishintshile ekubeni isitolo sekhofi esijwayelekile ukuya endaweni yokudla okusheshayo. Isivinini okulungiselelwa ngaso futhi kuphakelwe ngaso ukudla kwe-Starbucks sifana nesici sesevisi esheshayo sezindawo zokudla okusheshayo.