Wake wazibuza ukuthi ingakanani imali etholwa yi-Starbucks nsuku zonke? Lungiselela ukumangala njengoba singena sijula emhlabeni one-caffeine wemali engenayo yansuku zonke ye-Starbucks. Kusukela ezibalweni ezimangalisayo ezenza imihlathi yakho yehle iye kuzimfihlo zempumelelo yazo, lokhu okuthunyelwe kwebhulogi kuzokushiya ulangazelela okwengeziwe. Ngakho-ke thatha inkomishi yakho ye-joe oyintandokazi futhi uhlanganyele nathi ohambweni lokuthola ukuthi i-Starbucks yenza malini ngosuku. Lungela ukuvunguza ingqondo yakho emlutha we-caffeine!
Imali engenayo yansuku zonke ye-Starbucks: Uhlolojikelele
Njalo ekuseni, njengoba ilanga liphuma emkhathizwe, i-symphony ehlelwe kahle yemishini yokugaya ne-espresso iqala ukusebenza kwayo kwansuku zonke Starbucks izitolo emhlabeni jikelele. Lo mculo wokwenza ikhofi wenze umsebenzi oncomekayo wezezimali kwisikhondlakhondla se-coffeehouse. Yaziwa ngokusebenza okuphezulu okungaguquki, i-Starbucks imangalisa ngesilinganiso semali engenayo yansuku zonke $ 61.3 million, inani eligqugquzelwa ngokuyinhloko ubukhona bayo bemakethe yaseMelika obuqinile.
Cabanga nje, usuku nosuku, okulingana nomnotho wezwe elincane kudlula amakhawunta e-Starbucks ukuze uthole ama-latte angamagwebu nama-american anuka kamnandi. Ngokuphela 15,000 izitolo emhlabeni jikelele, uphawu lomkhiqizo lwe-mermaid eluhlaza seluphenduke isibani kubathandi bekhofi, okubonisa indawo ye-caffeine nomphakathi.
Empilweni yansuku zonke, i-Starbucks ayisebenzi njengendawo yokulungisa i-caffeine ngokushesha kodwa njengengxenye yesiko lansuku zonke lezigidi. Lokhu kusekelwa okujwayelekile kuyisithako esibalulekile empumelelweni yezezimali yenkampani. Ukuze uhlanganise ukubaluleka kwalezi zinombolo, cabangela leli thebula elilandelayo:
Isitatimende | Value |
---|---|
Isilinganiso Semali Engenayo Yansuku zonke | $ 61.3 Million |
Izimpumputhe Emhlabeni Wonke | phezu 15,000 |
Imali engenayo elinganiselwe ngesitolo ngasinye | $3,800 |
Izinkomishi Zekhofi Ezithengiswa Nsuku Zonke | 8 Million |
Inzuzo yeMargin ngendebe ngayinye | 75% |
Isitolo ngasinye, i-cog emshinini omkhulu we-Starbucks, isilinganiso sokudla kwansuku zonke $3,800. Le minikelo yomuntu ngamunye ingeza enanini elimangalisayo lemali engenayo yansuku zonke, ebonisa ukuba khona yonke indawo komkhiqizo kanye nendima yalo njengesisekelo sokugaya kwansuku zonke.
Ngaphakathi kolwandle lokuthengiselana, okumangazayo 8 million izinkomishi zekhofi zithengiswa usuku ngalunye. Hlukanisa, futhi uzothola ukuthi indawo ngayinye ye-Starbucks inikeza izinkomishi ezingaba ngu-500 njalo ngamahora angu-24. Uma kubhekwa u-75% wenzuzo yenzuzo enkomishini ngayinye, ukuthenga ikhofi okulula kuba ukwehla emalini eningi yemali engenayo ye-Starbucks, enqwabelana cishe cishe. $138 isitolo ngasinye, nsuku zonke.
Nakuba lezi zibalo zidweba isithombe sokunqoba kwezezimali, ziphinde zibonise ukuqina nokuvumelana nezimo komkhiqizo ngokushintshashintsha kwezindawo zomnotho. Kusukela emakhoneni edolobha aphithizelayo kuya emigqeni enokuthula yasemadolobheni, i-Starbucks isizihlanganise nendwangu yempilo yansuku zonke, ingaphakeli nje ikhofi, kodwa isipiliyoni esingaguquki nesiduduzayo.
Njengoba lesi sigaba sidlulela emininingwaneni engconywana yezimpumelelo zezezimali ze-Starbucks, umuntu ngeke akwazi ukuzibamba kodwa amangazwe uhambo lwenkampani olusuka esitolo esisodwa e-Seattle ukuya ku-powerhouse yomhlaba wonke. Indaba ye-Starbucks akuyona nje eyodwa kabhontshisi notshwala, kodwa eyokukhula kwamasu kanye nokuphishekela ngokungapheli ukudala inkomishi efanelekile yawo wonke amakhasimende, nsuku zonke.
Ukwembula Imali Engenayo Yansuku zonke ye-Starbucks Ngesitolo ngasinye
I-arithmetic yempumelelo ezitolo ze-Starbucks eziphithizelayo iyinhlanganisela yendawo yamasu, imenyu eqinile, kanye nomkhiqizo ohambisana nezigidi. Isitolo ngasinye sidlala indima ebalulekile ohlelweni lwezezimali lwenkampani, sinikela ngokwesilinganiso imali engenayo yansuku zonke engaba cishe $3,800. Nokho, lesi sibalo asimile. Imele isilinganiso esihlanganisa ukuhlukahluka kokusebenza kwesitolo se-Starbucks, okungaguquguquka ngokusekelwe kuzinto ezifana nokuma kwendawo, isidingo sesizini, nezimo zezomnotho zendawo.
Iminikelo ye-Starbucks idlulela ngale kwekhofi nje. Imenyu yabo ihlanganisa izinhlobonhlobo zokudla, kusukela ezintweni ezibhakwayo kuye kumasemishi, kanye noxhaxha lwempahla ethengiswayo efana nezinkomishi nezigaxa. Le mikhiqizo eyengeziwe inothisa ikhasimende futhi inikela kakhulu ekuthengisweni kwansuku zonke. Kwezinye izindawo zephrimiyamu, lapho ithrafikhi yezinyawo iphakeme futhi imali engenayo inkulu, amanani emali engenayo yansuku zonke angakhuphuka ngaphezu kwesilinganiso, okubonisa ikhono lomkhiqizo lokuthwebula isabelo semakethe kuzo zonke izinhlobo zabantu.
Izinsiza zenkampani ezisungulayo zokushayela udlulele kanye nezinsiza zoku-oda zamaselula ziphinde zithuthukise ukuthengisa ngokuhlinzeka ngendlela yokuphila esheshayo yamakhasimende abo, iqinisekisa ukuthi ngisho noma kuphishekela ukuphila kwansuku zonke, i-pitstop kwa-Starbucks ayiwi eceleni kwendlela. Lesi sici sithuthukisa imali engenayo, sidlala ekuthathweni kwansuku zonke kwesitolo ngasinye.
Akuzona nje izinombolo ezixoxa indaba yempumelelo ye-Starbucks, kodwa ubukhona bomkhiqizo obujulile emphakathini. Isitolo ngasinye sisebenza njengendawo yokuxhumana nabantu, indawo yezingcweti zokubambela imihlangano, abafundi abazofunda, kanye nokubuthana abangani. Lokhu kuhlanganiswa kwamasiko kushayela ukugcwala okungaguquki ezitolo, okugcina imali engenayo yansuku zonke.
Ngakho-ke, nakuba u-$3,800 ungase ube inani elilinganiselwe lemali engenayo yansuku zonke esitolo ngasinye, ukulandisa okungemuva kwedola ngalinye kungomunye womshini ogcotshwe kahle osufezile ubuciko bokuthengisa hhayi nje inkomishi yekhofi, kodwa ulwazi amakhasimende azimisele ngalo. khokhela, isikhathi nesikhathi.
Njengoba siqhubeka nokwehlukanisa indwangu yezezimali ye-Starbucks, kuyabonakala ukuthi lezi zibalo zemali engenayo ziwubufakazi bobuhlakani beqhinga lenkampani kanye nokugxila kwayo okungantengantengi ekwanelisekeni kwamakhasimende. Izigaba ezilandelayo zizojula emithonjeni yemali engenayo yonyaka yenkampani kanye nobunkimbinkimbi bemikhawulo yayo yenzuzo, zinikeze umbono ophelele wenqubekelaphambili yezezimali ye-Starbucks.
Ukuhlaziywa Kwemali Engenayo Kwe-Starbucks
Phakathi nokuwohloka nokugeleza kwamagagasi ezomnotho, imali engenayo yonyaka ye-Starbucks ibonise ukuqina nokuzivumelanisa nezimo. Onyakeni wezimali ka 2019, umdondoshiya wekhofi wabika imali engenayo emangazayo ye $ 26.509 billion, ukumaka a I-7.24% yanda kusukela ngonyaka odlule. Lokhu kuthuthukiswa kuwubufakazi bokuqamba okusha okuqhubekayo kwe-Starbucks kanye nekhono layo lokuhlala iyisisekelo ekuphileni kwansuku zonke kwezigidi.
Kodwa-ke, esithunzini sobhubhane lomhlaba wonke, 2020 yaveza izinselelo ebezingalindelekile, hhayi nje ku-Starbucks, kodwa kuyo yonke imboni yokwamukela izihambi. I-Starbucks yabona 11.28% ukwehla ngokubuyisela, ukuletha $ 23.518 billion. Ukuvalwa kwezitolo kanye nokwehliswa kwezimoto ezihamba ngezinyawo ngenxa yezinyathelo zokuphepha kanye nokuvalwa kwezindawo kube negalelo elikhulu kulokhu kucwiliswa.
Kodwa njengokukhanya kokuqala kokuntwela kokusa ngemva kobusuku obumnyama, i-Starbucks yenza okuphawulekayo ukululama ngo-2021. Unyaka waletha a 23.57% ukukhuphuka emalini engenayo, nenkampani ebika nge-buoyant $ 29.061 billion. Lokhu kuthola kabusha kungase kubangelwe ukujwayela kwebhizinisi kwamasu, njengokuthuthukisa uhlelo lwabo lokusebenza lweselula ukuze li-ode ngaphandle kokuthintwa futhi ligxile ekuqhubeni phambili, okubhekelele ukuziphatha kwabathengi okusha okuzalwe yilolu bhubhane.
Izinombolo ezishintshayo azibonisi nje kuphela uhambo lwezezimali lwe-Starbucks kodwa futhi zigcizelela ukuqina komkhiqizo ekuzulazuleni okuntengantengayo kwemakethe. Ikhono le-Starbucks lokuzulazula nokuziphendukela kwemvelo liyaqhubeka nokugxilisa isikhundla sayo njengomhlaseli ohamba phambili embonini yekhofi kanye nomkhiqizo othandwayo emhlabeni wonke.
Ngenkomishi ngayinye yekhofi, abakwa-Starbucks abaphisi nje inzuzo, kodwa inhlanganisela ecebile yokuhlangenwe nakho kwamakhasimende, ukusungula izinto ezintsha, nokuxhumana nomphakathi—izithako ezibonakale zibalulekile empumelelweni yabo yezezimali.
I-Starbucks' Daily Sales: A Deep Dive
Umsebenzi ophithizelayo ngaphakathi kwe-a Starbucks ikhefi ayigcini nje ngokuheha ikhofi layo elisayindiwe. Izindali zansuku zonke ezibhaliswa ngendawo ye-Starbucks ejwayelekile ziyinhlanganisela yeminikelo ehlukahlukene ehamba ngale kwezinkomishi ezishisayo ze-java. Isitolo ngasinye, ngokwesilinganiso, siyakwamukela Amakhasimende we-500 nsuku zonke, ubufakazi bokuthandwa okungantengantengi komkhiqizo kanye nesimo sawo njengendawo yesimanjemanje yabathandi bekhofi.
Nakuba i-latte enegwebu noma isibhamu se-espresso esigqamile singadonsa abaningi, ukuthengisa kwe-Starbucks kuhlanganisa nenqwaba izinto zokudla futhi okuthengiswayo okunegama. Kusukela kumakhekhe asanda kubhakwa kuya kumasemishi anamaprotheni, futhi kusukela kumakomishi ukuya kuzigaxa zokuhamba, le mikhiqizo inegalelo elikhulu ekungeneni kwemali kwenkampani. Ikhono lesitolo elimaphakathi lokudonsela phezulu $3,000 usuku nosuku luyinkomba ecacile yempumelelo ye-Starbucks ekwakheni izinhlobonhlobo zemikhiqizo ekhanga izinhlobonhlobo zezintandokazi nezidingo zamakhasimende.
Iminikelo yesizini futhi amaphromoshini esikhathi esilinganiselwe futhi idlala indima ebalulekile ekushayeleni izibalo zokuthengisa zansuku zonke. Lokhu kukhishwa okunesikhathi kuhambisana nesifiso sekhasimende sokwenza izinto ezintsha kanye nenjabulo yezinkathi zonyaka, kuqinise i-Starbucks njengomkhiqizo oguqukayo nosabelayo emehlweni abaphathi bayo.
Ngaphezu kwalokho, ukuzibophezela kuka-Starbucks ukusimama kanye nokutholakala kokuziphatha ithinta abathengi abakhula benza izinqumo zokuthenga ezisuselwa kumthwalo wemfanelo wenkampani. Lesi simo sokuziphatha asigcini nje ngokunikela esifanekisweni somkhiqizo kodwa futhi emqondweni walo, njengoba amakhasimende evame ukuzimisela ukukhokha imali ekhokhwayo ngemikhiqizo ayibona njengenesibopho senhlalo nemvelo.
Nakuba isilinganiso semali engenayo yansuku zonke ngesitolo ngasinye simi ku-$3,800, akuyona nje imisebenzi yemali ebalwayo. I-Starbucks iphumelele kakhulu ekuthengiseni i- Okuhlangenwe nakho—indawo yesithathu phakathi komsebenzi nekhaya lapho amakhasimende engaphumuza khona, ahlangane, noma asebenze kuyilapho ejabulela isiphuzo asithandayo. Lokhu okuhlangenwe nakho yilokho amakhasimende abuyela ngakho, usuku nosuku, okuqinisekisa ukugeleza kwemali engenayo okungaguquki enkampanini.
Yile ndlela eyinkimbinkimbi yokuhlukahluka komkhiqizo, ukwethembeka komkhiqizo, kanye nekhono lokudala isimo esimemayo esivumele i-Starbucks ukuthi ibe ngaphezu kochungechunge lwekhofi, kodwa ukuma okujwayelekile ohlelweni lwansuku zonke lwezigidi emhlabeni jikelele.
I-Starbucks' Daily Profit Margin
Ukubuka udlule ukusakazwa kwemali engenayo eqinile, iyona umkhawulo wenzuzo lokho kuhlanganisa ngempela impilo yezezimali ye-Starbucks. Isilinganiso samanani, indawo ngayinye ye-Starbucks ithola inzuzo yansuku zonke $520, ubufakazi bokusebenza kwayo kahle. Lesi samba siyinsalela ngemva kokuba konke ukukhipha okudingekayo—izindleko zezimpahla ezithengisiwe (COGS) nezindleko zokusebenza—sezenziwe. Kuyinkomba ecacile yokulandela umkhiqizo hhayi nje ekukhiqizeni ukuthengisa, kodwa nasekugcineni ingxenye enkulu njengenzuzo.
Uma kukhulunywa ngokuyisisekelo njengekhofi, i-Starbucks ithokozela imajini yemali engenayo ephezulu kakhulu. Ngesilinganiso 75% imajini enkomishini kajoe, lokhu kuhumusha inzuzo enkulu yansuku zonke cishe $138 kusukela ekuthengisweni kwekhofi kuphela ngesitolo ngasinye. Isibalo esimangalisayo esigcizelela ubunjalo benzuzo bomnikelo wabo oyinhloko. Inhlanganisela yamanani entengo ephezulu, ukusebenza kahle, nokuthengiswa kwevolumu ephezulu kunomthelela kulo mkhawulo omangalisayo.
Kodwa-ke, ukuheha kwe-Starbucks kudlulela ngale kweziphuzo zayo ezidumile. Ukuheha kwezintandokazi zesizini, ukuba lula koku-oda kweselula, nokuzibophezela kwenkampani ekuzinzeni konke kuyahlangana ukuze kwakhe umuzwa abathengi abazimisele ukukukhokhela iprimiyamu. Le ndlela yokusebenzelana yebhizinisi ayigcini nje ngokukhuphula imali engenayo yansuku zonke kodwa futhi iqinisa umkhawulo wenzuzo yansuku zonke, okwenza isitolo ngasinye sibe ibhizinisi elinenzuzo ngokwaso. Yilokhu kuphishekela okuhle nokuqamba okusha okwenza i-Starbucks ingagcini nje ngokusinda kodwa iphumelele emakethe yokuncintisana.
Impela, izibalo zikhuluma ngamanani ekhono le-Starbucks lokukhulisa nokukhipha inani kukho konke okwenziwayo. Ezweni lapho okuthandwa ngabathengi kushintsha khona ngokushesha, umkhawulo wenzuzo yansuku zonke we-Starbucks usebenza njengesibani, ukhanyisa ukuhambisana okuhlala njalo kwenkampani namandla ayo okuletha inani ngokungaguquki kumakhasimende ayo nakubaninimasheya.
I-Starbucks' Gross Profit Analysis
Ukuqina kwezezimali kwe Starbucks akubonakali nje emsebenzini ophithizelayo ezitolo zayo kodwa nasemalini yayo yenzuzo eyisamba, okuyinkomba ebalulekile yempilo yenkampani nokusebenza kahle kwayo. Ngonyaka wezimali ka-2019, inzuzo enkulu ye-Starbucks ifinyelele ezigidini eziyizigidi eziyizinkulungwane ezingama-17.982 zamaRandi, idweba isithombe senkampani isezingeni eliphezulu lenzuzo yayo.
Kodwa-ke, inhlekelele yomhlaba wonke ebingalindelekile ngo-2020 eyadalwa yilolu bhubhane yaletha izinselelo ezingakaze zibonwe, imboni yezokuvakasha ingenye yezinto ezinzima kakhulu. Lokhu kuholele ekwehleni okubonakalayo kwezibalo zezezimali ze-Starbucks. Isamba senzuzo yenkampani sehle ngo-12% saya ku-$15.823 billion, okubonisa izithiyo zokusebenza nezomnotho inkampani ebhekane nazo ngalesi sikhathi.
Kodwa-ke, ukuqina kuhlanganiswe nendwangu yomkhiqizo we-Starbucks, futhi ukulandisa kokululama kwenkampani kuqinile njenge-espresso yayo. Ngo-2021, i-Starbucks ikhombise ukusimama kwezimali okumangazayo, nenzuzo yayo enkulu 28.43% kuya ku-$20.3 billion, okuwubufakazi bobuchule benkampani kanye nokuzivumelanisa kwayo ngempumelelo nokujwayelekile okusha. Lokhu kuguqulwa akugcizeleli nje kuphela ikhono le-Starbucks lokuzulazula esimweni sezulu esishisayo kodwa futhi nokukhanga kwayo okuhlala njalo kubathengi emhlabeni wonke.
Izinyathelo zamasu zale nkampani, ezihlanganisa ukushintshela eku-odeni kwedijithali, izinsiza ze-drive-thru, kanye nokulethwa, kudlale indima ebalulekile kulokhu kuqalwa kabusha. Lezi zinyathelo azigcinanga nje ngokubhekelela ekushintsheni ukuziphatha kwabathengi kodwa futhi kugcizelele ukuzibophezela kwenkampani ekunikezeni ulwazi lwamakhasimende olukhethekile futhi oluphephile, kungakhathaliseki izimo zangaphandle.
Yile nhlanganisela yokuqina nokuqanjwa okusha okuqinisekisa ukuthi i-Starbucks ihlala inamandla embonini yekhofi, eqhubeka ijwayelana nezimo zemakethe nokuthandwa ngabathengi. Njengoba sibheka imininingwane eyimbudumbudu yokusebenza kwezimali kwe-Starbucks, izinombolo ziveza ukulandisa komkhiqizo owazi ukwenza impumelelo ngisho nasezikhathini ezinzima.
Ikhono le-Starbucks lokugcina imajini eqinile yenzuzo enkulu lapho ibhekene nobunzima alibonisi nje amandla ayo okusebenza kodwa futhi nokuxhumana kwayo okujulile namakhasimende. Yilobu budlelwano obuhlala njalo, obakhelwe phezu kwesisekelo sekhwalithi nokwethembana, obuvumela i-Starbucks ukuthi ichume futhi yandise indawo yayo yomhlaba wonke, inkomishi eyodwa yekhofi ngesikhathi.
I-Starbucks' Daily Coffee Sales
Ingqikithi yomsebenzi ophithizelayo we-Starbucks ukuthengiswa kwayo kwekhofi okuhlaba umxhwele, okuyisisekelo sokukhiqiza imali yansuku zonke yomkhiqizo. I-coffeehouse chain yomhlaba wonke isebenza ngokumangazayo 8 million izinkomishi zekhofi usuku ngalunye kunethiwekhi yayo ebanzi yezitolo. Ukubeka lokhu ngombono, lezi zilinganiso cishe 500 izinkomishi zekhofi esitolo ngasinye, okubonisa ukwehla okuqinile kanye nesidingo samakhasimende esingaguquki esithokozelwa yi-Starbucks nsuku zonke.
Ubuhlakani benkampani ekwakheni isimo esimemayo kanye nokunikeza izinhlobonhlobo zezinketho zesiphuzo kuqinisa isimo sayo njengesiko lansuku zonke lezigidi. Lezi zibalo azigcizeleli nje ubukhulu bemisebenzi ye-Starbucks kodwa futhi nokwethembeka okujulile kwesisekelo samakhasimende ayo. Amandla okugcina inani eliphezulu kangaka lokuthengisa liwubufakazi bokuthi i-Starbucks ihlale ithanda ukuthandwa kanye nokuma kwayo okunecebo emakethe.
Akuyona nje inqwaba yezinkomishi ehlaba umxhwele, kodwa nezinhlobonhlobo nazo. Kusukela ku-Americano yakudala kuya kuPumpkin Spice Latte egqugquzelwe ngezikhathi ezithile zonyaka, ukuhlukahluka kwemenyu ye-Starbucks kudlala indima ebalulekile ekuheheni abantu abaningi abathanda ikhofi. Lokhu kuhlukahluka kuqinisekisa ukuthi kukhona okuthile kuwo wonke ulwanga, okunikela ekhonweni lomkhiqizo lokukhanga izethameli zomhlaba. Ngaphezu kwalokho, i- izintandokazi zonyaka ube umcimbi olindelwe ngabomvu kumakhasimende, uqhubekisele phambili ukuthengisa nokuthuthukisa umuzwa we-Starbucks.
Ukuzibophezela kwe-Starbucks ekusimameni nasekutholeni izimiso zokuziphatha nakho kuyathinta kubathengi, okwengeza ungqimba olungeziwe lwenani kuyo yonke inkomishi yekhofi ethengiswayo. Eyenkampani izinhlelo zokuzibophezela bathole ukusabela okuhle kumakhasimende aqaphela ngokwandayo umthelela wemvelo nomphakathi wokuthenga kwawo. Ngokwenza izinqumo zokuziphatha zihehe, i-Starbucks iqinisa ubudlelwano bamakhasimende ayo kanye nokwethembeka komkhiqizo.
Ngoku-oda kwamaselula kanye nezinsiza ze-drive-thru ezithuthukisa ukuzizwisa okungokwesiko esitolo, i-Starbucks isebenzise ngempumelelo into ewusizo. Itiye Uhlelo lokusebenza lwe-Starbucks kusiza uku-oda okulula, ukukhokha, nokulandelela imiklomelo, ukuhumushela kusevisi esheshayo nokuphinda ibhizinisi. Lezi zindlela zedijithali zibe nenzuzo ikakhulukazi njengoba ukuziphatha kwabathengi kushintshela ekuhwebeni nasekuthengiseni ngaphandle kokuthinta.
Empeleni, ukuthengiswa kwekhofi kwansuku zonke kwe-Starbucks akuyona nje into eyinani; zibonisa inhlanganisela ehlelwe kahle yekhwalithi yomkhiqizo, ukusebenzelana kwamakhasimende, kanye nokulethwa kwesevisi okusha. Lezi zakhi ziyahlangana ukuze zisekele isikhundla se-Starbucks njengomdlali ohamba phambili embonini yekhofi, inkomishi ngayinye yekhofi ethengiswayo enikela ekulandiseni kwempumelelo okukhulu kwenkampani.
Imali engenayo ye-Starbucks: Indaba Yempumelelo
Indwangu yezezimali ye-Starbucks yalukwa ngemicu yempumelelo engantengantengi kanye nobuhlakani bemakethe. Nge imali engenayo yansuku zonke ikhuphukela ku-$61.3 million, ukuqoqwa kwezezimali kwalesi sikhondlakhondla sebhizinisi kungenye yezinzuzo nobuholi bemboni. Imodeli yebhizinisi ye-Starbucks, inhlanganisela evumelanayo yemikhiqizo yekhwalithi, izinsizakalo ezigxile kumakhasimende, kanye nokubeka uphawu kwamasu, kufakazele ukuthi kuwuhlobo lwempumelelo. Le modeli iqhubekisele phambili inkampani phambili embonini yekhofi, okuyenza ibe indawo yansuku zonke yezigidi zamakhasimende.
Ngemuva kwezibalo eziqinile kukhona isu eliklanywe ngokucophelela ukuze lihambisane ne-zeitgeist. I-Starbucks ayigcinanga nje ngokuba yingxenye yezinqubo zansuku zonke zamakhasimende ayo kodwa futhi ibe yindawo lapho izikhathi zidaleka khona futhi zinandiswe. Okuhlaba umxhwele imali engenayo yonyaka kuwukubonakaliswa kwekhono lenkampani lokuzivumelanisa nezimo ezishintshayo zemakethe nokuthandwa ngabathengi, igcina unqenqema lwayo endaweni enokuncintisana kakhulu.
Ukulandisa kwemali engenayo ye-Starbucks kuphawulwe yiyo amandla emakethe, njengoba kufakazelwa uxhaxha lwezinketho zesiphuzo ezihlala ziqamba ezintsha ezihlinzeka ngephalethi ehlukahlukene. I-ambience ekhangayo yomkhiqizo nokuzibophezela ekusimameni kuphinde kuqinise ukukhanga kwalo. Ngokuhlanganisa uku-oda kwamaselula kanye nezinsiza ze-drive-thru, i-Starbucks isebenzise ngempumelelo ekufuneni kwabathengi besimanje ukunethezeka ngaphandle kokubeka engcupheni ikhwalithi eseyafana namagama abo.
Ukusebenza kwabo ngokwezimali akukhona nje ngezinombolo; yindaba ukuxhumana nabathengi, ukuqonda izidingo zabo, kanye nokuletha okuhlangenwe nakho okudlula inkomishi yekhofi. I-Starbucks isiguqule ngempumelelo izitolo zabo zaba 'indawo yesithathu,' indawo enethezekile nesimemayo phakathi kwekhaya nomsebenzi lapho abantu bengaphumuza khona futhi bajabulele umkhiqizo okhokhelwayo ohambisana nalokho abakuthandayo.
Impumelelo ye-Starbucks nayo iwubufakazi bayo imodeli yebhizinisi esheshayo futhi ephindaphindekayo, okuvumele ukukhula okungaguquki kanye nenzuzo kuyo yonke inethiwekhi yomhlaba yezitolo. Isitolo ngasinye sineqhaza empumelelweni yenkampani, yasebhange isilinganiso se $ 3,800 nsuku zonke, efinyelela emalini engenayo yonyaka emangalisayo, ebonisa amandla ezezimali omkhiqizo kanye nesabelo sawo esibalulekile emakethe yekhofi.
Ngempela, indaba ye-Starbucks ingenye yokuphishekela ukusebenza kahle, ukusungula izinto ezintsha, nokuzibandakanya kwabathengi, okuholela kuhlelo lwezezimali olunomona futhi olukhuthazayo kwabanye abadlali embonini. Izigigaba zemali engenayo yenkampani azizona nje izibalo, kodwa ziwubufakazi bomkhiqizo osephenduke ingxenye ebalulekile yesiko lekhofi lomhlaba wonke.
I-FAQ & Imibuzo Edumile
Umbuzo: I-Starbucks yenza malini ngosuku?
A: I-Starbucks yenza isilinganiso esingu-$61.3 million ngosuku olulodwa.
Q: Zingaki izitolo ze-Starbucks emhlabeni jikelele?
A: I-Starbucks inezitolo ezingaphezu kuka-15,000 emhlabeni jikelele.
Q: Zingaki izinkomishi zekhofi ezithengiswa i-Starbucks ngosuku?
IMP: I-Starbucks ibike ukuthi ithengisa izinkomishi zekhofi eziyizigidi ezingu-8 ngosuku olulodwa, okulingana nezinkomishi ezingu-500 isitolo ngasinye.
Q: Iyini inzuzo yenkomishi yekhofi kwa-Starbucks?
A: Imajini yenzuzo yenkomishi yekhofi e-Starbucks ngu-75%, okusho ukuthi cishe ku-$138 ngosuku.