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I-Salesforce, ingcali kulawulo lobudlelwane babathengi nge-Cloud: ixabisa ntoni?

I-Salesforce, ingcali kulawulo lobudlelwane babathengi nge-Cloud ukuba yintoni eyiyo
I-Salesforce, ingcali kulawulo lobudlelwane babathengi nge-Cloud ukuba yintoni eyiyo

Ilifu litshintshe kakhulu ilizwe lomsebenzi. I-Salesforce iyiqonda kakuhle le nto. Inkampani ke ngoko iphuhlise isisombululo sayo se-Cloud CRM. Isoftware yayo, ebetha kakhulu namhlanje, ivumela iinkampani ukuba zinxibelelane nabathengi kunye namaqabane abo.

Yasungulwa ngo-1999, i-Salesforce yinkampani eye yaba yingcali kuLawulo loBudlelwane babathengi (CRM). Ukwagxile kulawulo lobudlelwane nabathengi. Ilifu lisembindini womsebenzi wakhe. Ngaphezu koko, iphuhlise isoftware enegama elifanayo. Impumelelo yayo ayinakuphikiswa. Ngombulelo kwisoftware yayo, inkampani iphumelele ekubambeni i-19,7% yesabelo semarike kwintsimi yeCRM.

I-Salesforce ingaphambi nje kwe-SAP, okhuphisana naye oyintloko, ophethe i-12,1% yesabelo semarike. Sifumana, emva koko, i-Oracle (9,1%), okanye iMicrosoft (6,2%), Yintoni imbali yenkampani? Isebenza njani isoftware yayo? Zeziphi izinto eziluncedo nezingeloncedo ?

Salesforce kunye nembali yayo

Phambi kokufika kweCRM kwimarike, iinkampani beziqhele ukubamba izisombululo ezahlukeneyo zolawulo lobudlelwane babathengi kwiiseva zabo. Nangona kunjalo, oku kwakubiza kakhulu, ukwazi ukuba kuthathe ixesha elininzi: phakathi kweenyanga ezininzi kunye neminyaka eliqela nje kuqwalaselo lwesoftware. Umbuzo ngeendleko, bekuyimfuneko ukuchitha, ngokomyinge, izigidi ezimbalwa zeedola… Kwaye ngaphandle kokubala ubunzima beenkqubo ezinjalo.

Ejongene nezi zithuba zentengiso, iSalesforce yagqiba ekubeni iyilwe isoftware yayo yeCRM. Ayizange isebenze ngakumbi, kodwa ngaphezu kwayo yonke into ebiza kakhulu kunezisombululo esele zikho kuba inikezelwe kwiLifu.

Ukunyuka kweSalesforce

Enkosi kwisoftware yayo, iSalesforce ikwazile ukungena kumaqela amakhulu. Ngapha koko, yaba yeyona nkampani yesihlanu ibalaseleyo yoyilo lwesoftware. Yenze i-cloud computing ubungcali bayo, kwaye yiloo nto eyenze impumelelo yayo inxalenye enkulu. Isoftware yayingenamandla kwaye isebenzayo kuphela, kodwa ngaphezu kwayo yonke into engabizi kakhulu, eyayingakaze ibonwe ngelo xesha.

Salesforce: yeyantoni? Ziziphi iimpembelelo zayo?

I-Salesforce, ingcali kulawulo lobudlelwane babathengi nge-Cloud: ixabisa ntoni?

Ngokwenyani, enkosi kwiSalesforce, iinkampani zinokuthatha ithuba leLifu ukunxibelelana namaqabane abo kunye nabathengi. Bangakwazi ukulandelela kunye nokuhlalutya idatha yabathengi. Inkqubo yenziwa ngexesha langempela. Ngokusebenzisa iSalesforce, iinkampani zikwazile ukwandisa ingeniso yazo ngama-27%. Akunjalo kuphela: iincoko ezilindelekileyo zonyuka nge-32%.

Ukushukuma okufanelekileyo

Ngokwenxalenye yayo, izinga lokwaneliseka kwabathengi linyuke nge-34%. Iinkampani ezisebenzisa isisombululo se-CRM se-Salesforce nazo ziphucule isantya sokuthunyelwa nge-56%. Kwakhona baye bakwazi ukuthatha ithuba lokushukuma okuqinisekisiweyo kubo ngesoftware. Enyanisweni, banokufikelela nanini na, naphi na.

Isicelo sokuthengisa ngokugqwesileyo

Ukongeza kwimiba yayo ebonakalayo, iSalesforce sisisombululo sokuthengisa ngokugqwesileyo. Ngokwenene, ngezicelo zayo, inkampani inethuba lokuhlalutya ukusebenza kwayo ngokweCRM, ngelixa ibeka iliso kwiintengiso kunye neendleko. Isoftware ikwavumela ulawulo lweeforum zonxibelelwano apho abathengi kunye nenkampani banokunxibelelana. Kwakhona kunokwenzeka ukuseka isicwangciso sokuthengisa nge-Salesforce.

Salesforce: zeziphi iimpawu eziphambili?

Zininzi izinto ezibonelelwa yiSalesforce ngokweCRM.

Ulawulo lweekowuti ukuze ziqokelelwe

I-Salesforce CRM luphawu oluluncedo olunceda ukuseta iikowuti. Inika abathengisi amandla okukhetha iikowuti ezifanelekileyo kubathengi babo, ngelixa bebanika izaphulelo zamva nje.

Iikowuti ezisetwe nge-Salesforce CRM zichaneke ngokumangalisayo. Kunokwenzeka ukuba uzingenise ngokukhawuleza kubathengi. Kukwakho neSalesforce Lightning ethi, yona, yenza lula inkqubo yokuqokelela kunye nokuthumela ii-invoyisi.

Ulawulo loqhagamshelwano

Isoftware ivumela amashishini ukuba afikelele kwidatha ebalulekileyo yabathengi. Ndiyabulela kwesi sixhobo, banokubonisana nembali yokutshintshiselana kwabo. Unokuba nomfanekiso opheleleyo womthengi ochaphazelekayo.

Einstein Analytics

Ngeli nqaku, unokufumana inkonzo entsonkothileyo kunye nolwazi lokuthengisa ngeBusiness Intelligence. Ngakolunye uhlangothi, i-Einstein Analytics ikuvumela ukuba ufikelele kuMafu oLuntu, kodwa kunye neeNtengiso kunye neeNkonzo zamafu. Uya kufumana zonke iintlobo zedatha eluncedo kumaqabane akho kunye nabathengi bakho.

Inqanawa yomzila

Ngokwenxalenye yalo, eli nqaku lijoliswe ngakumbi kuqaliso kunye nee-SME (amaShishini amaNcinci naPhakathi). Ibavumela, phakathi kwezinye izinto, ukubuyisela idatha ngokuzenzekelayo kwiitshaneli zenkxaso, iikhalenda okanye ii-imeyile.

Ukushukuma

NgeSalesforce, ishishini linokufikelela kwidatha yeCRM nanini na, naphi na ukujonga iintlanganiso, uhlaziyo lweakhawunti, kunye nemisitho.

Uqikelelo lwentengiso

Inkampani inokufikelela kwisishwankathelo esicacileyo semibhobho yokuthengisa. Ngale ndlela, inokwenza ngcono ukuziphatha kwayo kuphuhliso lweemarike.

Ulawulo lomkhondo

Apha uya kufumana ulandelelwano lwemisebenzi yakho kwi-Cloud CRM. Abafowunelwa bakho banokufikelela kuyo. Isixhobo sikuvumela ukuba ufunde ngakumbi malunga nezona zenzo zisebenzayo kwicandelo elithile lomsebenzi.

Ziziphi iingenelo zeSalesforce?

Intengiso ineenzuzo ezininzi:

  • Kulula ukuyisebenzisa
  • Isoftware inikezelwa kwimodi ye-SaaS. Kwakhona, iyafikeleleka naphi na ehlabathini. Ekuphela kwento oyifunayo luqhagamshelo lwe-intanethi
  • Kuyenzeka ukudibanisa izicelo ezininzi zomntu wesithathu

Zeziphi izinto ezingeloncedo kwiSalesforce?

Isoftware, njengoko inamandla njengoko injalo, inezithintelo ezithile:

  • Ngaphandle koqhagamshelo lwe-Intanethi, akunakwenzeka ukuthatha ithuba leenkonzo zeSalesforce
  • Ukufikelela kwiimpawu ezintsha, iindleko ezongezelelweyo zenziwa.
  • Ukwenza ngokwezifiso kunokuhlawulwa
  • Imirhumo ngamanye amaxesha ingaba phezulu kunezo zibonelelwa yenye isoftware yeCRM

Zeziphi iimveliso ezibonelela ngeSalesforce?

Iimveliso ezininzi zinikezelwa yi-Salesforce. Nantsi inkcazo:

ILifu leNkonzo Ivumela iinkampani ukuba zinxibelelane nabathengi bazo, ngelixa zibanika iinkonzo ezisemgangathweni. Kwakhona kunokwenzeka ukulandelela imisebenzi yabathengi
Ilifu lokuThengisaKuyanceda ukulandelela amava omthengi kunye nokusungula amaphulo okuthengisa amajelo amaninzi
Uluntu CloudIvumela ukusebenzisana nabathengi. Banokunxibelelana nenkampani. Yinethiwekhi yoluntu encinci
Ilifu lezoRhweboInkampani inokubonelela ngeenkonzo kubathengi naphi na apho bakhoyo ngokwejografi
Ilifu lohlalutyoLiqonga lobuNgqondo boShishino. Ikuvumela ukuba uphuhlise imizobo, iigrafu, njl.

Ukufunda kwakhona: Uphononongo lweBluehost: Konke malunga neMiba, amaxabiso, ukusingathwa, kunye nokuSebenza

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