UViktoria C.
Uluhlu lwangaphakathi
Kutheni uLabubu ethandwa kangaka?
I-Labubu iyathandwa ngenxa yoyilo olukhethekileyo, ukusabalalisa okulinganiselwe, impembelelo enamandla yenkcubeko kunye nefuthe lentsholongwane kwimidiya yoluntu. Lo mlinganiswa wobugcisa utsala abaqokeleli kunye nabalandeli abavela kwihlabathi liphela. Impumelelo yayo iphuma kumxube olawulwayo wokunqaba, imvelaphi kunye nentengiso yanamhlanje.
1. Imvelaphi yobugcisa kunye noyilo olulodwa
ILabubu yindalo yomyili waseHong Kong uKasing Lung. Esi siqingatha somvundla, umlinganiswa onesiqingatha se-monster ugqame ngesitayela esidibanisa ubumsulwa kunye nemfihlakalo. Uyilo lwayo oludlalayo kodwa oluphazamisa kancinci lutsala amehlo. Le ndlela yobugcisa ye-hybrid ibhenela kubaphulaphuli abaninzi, ukusuka kubathandi bezobugcisa ukuya kubalandeli benkcubeko yepop.
Icala leemvakalelo lomlingiswa linceda ukudala ubudlelwane obuqinileyo kunye nabathengi. I-Labubu inokubonwa njengento yokudlala ephucukileyo enekhubalo elingaqhelekanga, elilungelelaniswe neendlela zangoku ezixabisa uyilo lwantlandlolo.
2. Ulwabiwo olulinganiselweyo kunye nesicwangciso sokunqongophala
I-Pop Mart, inkampani evelisa iLabubu, isebenzisa isicwangciso esiqingqiweyo ngamabom. Lo mda wenza ukuba umntu abe yedwa kwaye wenze umfanekiso ngamnye ufuneke kakhulu. I-Rarity iqhubela abaqokeleli kukhuphiswano, ikhulisa imfuno.
Ukuthengiswa kweebhokisi ezivaliweyo zongeza into eyothusayo evuselela umdla. Yonke i-unboxing ngumzuzu wochulumanco, ukukhuthaza ukuphinda uthenge kunye notshintshiselwano phakathi kwabalandeli.
3. Impembelelo yenkcubeko kunye nefuthe lenkcubeko ye-kawaii
Inkcubeko yaseKawaii, enobuhle bayo obuhle kunye nokudlalayo, ichaphazela kakhulu ukuthandwa kukaLabubu. Umlingiswa wongeza into eyonwabisayo kunye nesitayile kwizixhobo zefashoni. I-Labubu inokufunyanwa kwiibhegi, iimpahla kunye nezinto zemihla ngemihla, igxininisa indima yayo njengesiqhelo kunye nesimboli sesimo phakathi kwabancinci abadala.
4. Ukwamkelwa kwabantu abadumileyo kunye nefuthe kumajelo asekuhlaleni
Iinkwenkwezi ezininzi zamazwe ngamazwe, kuquka uLisa kaBLACKPINK, uRihanna, kunye noDua Lipa, bamkele esidlangalaleni iLabubu. Oku kubonakala kuqhubele ithoyizi kwiintliziyo zabalandeli kwaye kwaphembelela inethiwekhi yoluntu. I-TikTok, i-Instagram, kunye ne-YouTube zigcwele iividiyo zabaqokeleli ababonisa oko bakufumanisileyo, bekhulisa ubunyani bento.
5. Ixabiso eliqokelelweyo kunye nentelekelelo yezoqoqosho
Ezinye iintlelo ezilinganiselweyo zeLabubu zifikelela kumaxabiso aphezulu kumaqonga okuthengisa kwakhona, ngamanye amaxesha malunga ne-100 yee-euro. Eli xabiso lentelekelelo likhuthaza ukuthenga njengotyalo-mali. Impumelelo yorhwebo ubukhulu becala inceda iPop Mart kunye ne-CEO yayo, uWang Ning.
Kumazwe aliqela, imigca emide ngaphandle kweevenkile ibonisa ngokucacileyo ukukhula kwenkanuko yale mifanekiso iqingqiweyo.
6. Indalo ebalisayo kunye neyomfuziselo
ILabubu iguqukela kwindalo engummangaliso kunye nengaqondakaliyo ephefumlelwe ngamabali aseYurophu. Lo moya uyingqayizivele unika ubunzulu ngakumbi kumlinganiswa. Asisathethi nje ngento yokudlala, kodwa ngebali kunye nehlabathi elibangel’ umdla elitsala ingqokelela.
7. I-aesthetics eyahlukileyo kunye nesimbo
Iimpawu ezifana namehlo amakhulu, acacileyo kunye noncumo olwahlukileyo lwenza ukuba uLabubu abonakale. Esi simbo sokuyila kunye ne-offbeat sitsala umdla ngakumbi kwabo bafuna ukugqama ngeengqokelela zabo.
8. Ukuthandwa kwentsholongwane kwimidiya yoluntu
Iividiyo kunye nezithuba zemidiya yoluntu zinceda ukusasaza umfanekiso kaLabubu ngokubanzi. Ii-unboxings kunye nokwabelana kuvelisa amandla oluntu, ukuqhuba rhoqo ukuthengisa kunye nomdla jikelele.
Isishwankathelo sezizathu zokuthandwa kukaLabubu
- Uyilo loqobo oluxutyiweyo oludibanisa ubumsulwa kunye nemfihlakalo.
- Isicwangciso esilinganiselweyo semveliso sidala ukunqaba kunye nokuba bodwa.
- Impembelelo enamandla yenkcubeko ye-kawaii kwifashoni.
- Ukwamkelwa kwabantu abadumileyo kunye nokusasazeka kwentsholongwane kwimidiya yoluntu.
- Ixabiso eliphezulu eliqokelelweyo lithanda intelekelelo.
- Indalo ebalisayo nefuziselayo.
- Okwahlukileyo, kuyadlala, kunye nobuhle obungaqhelekanga kancinci.
Kutheni uLabubu ethandwa kangaka? Ukuntywila kwi-pop phenomenon
I-Labubu iyabhenela kuba idibanisa uyilo olulodwa, ukunqaba kweqhinga, inkcubeko ye-kawaii enempembelelo, kunye ne-buzz ekhuthazwa ngabantu abadumileyo. Le alchemy idala ukunyanzeliswa kokwenyani kwehlabathi. Ke yintoni eyenza esi silo sincinci sine-half-bunny ibe yinkwenkwezi yelo xesha? Masingene ngaphakathi.
Yiba nomfanekiso womlinganiswa ozelwe kwintelekelelo echumileyo yegcisa laseHong Kong uKasing Lung. ULabubu ungaphezulu nje kwento yokudlala. Sisidalwa esixubileyo, esithandekayo kwaye siyaphazamisa. Lo mbini unomtsalane ngoko nangoko.
Isimbo sakhe siyamangalisa ngamehlo akhe amakhulu, acacileyo, uncumo lwakhe olungaqondakaliyo kunye nenkangeleko yakhe engaqhelekanga. ILabubu ayifani nayo nayiphi na into yokudlala yakudala. Ikhupha intsomi yeNordic, ezaliswe ziigremlins kunye nezidalwa ezingaqhelekanga. Olu khetho lobugcisa lubhenela abo bafuna umlingo omnyama omncinci kwiqoqo labo.
Uyilo olubetha uphawu
U-Kasing Lung uyaphumelela ekudaleni umlinganiswa odlalayo kunye nongaqhelekanga. Ngulo mahluko omenza athandeke. ULabubu ukhangeleka njengomvundla, kodwa ingqondo yakhe ekhohlakeleyo kunye neenkcukacha ezoyikekayo zinomtsalane kubaphulaphuli abohlukeneyo. Akumangalisi ukuba ngokukhawuleza yaba yinto yomqokeleli.
Imfihlelo yeeBhokisi ezivaliweyo
Awunakwazi ukuba ngowuphi umfanekiso oya kuthi ungene kwibhaskithi yakho, kuba iPop Mart ithengisa iLabubu kwiibhokisi ezimangalisayo. Yonke into ethengiweyo yi-adventure, ukwakha ukukrokra kunye nemincili. Lo matshini wothusayo wenza uchulumanco, njengomdlalo wamathuba. Imfihlelo kunye nomnqweno womeleza ixabiso eliqondwayo.
Kutheni uku Rarity kunyusela iLabubu kwiRenki yeNto exabisekileyo
UPop Mart, uphawu emva kweLabubu, udlala ngobuchule ngokunqaba. Ukuqhutywa koshicilelo kuthintelwe ngokuzithandela. Obu buchule bubangela umlo onzima phakathi kwabaqokeleli.
Umzekelo, ezinye iintlelo ezifunwayo zesiJapan zithengisa amatyeli amaninzi ngexabiso lazo lokuqala. Iye yaba lutyalo-mali kwabanye, ekwaziyo ukuzisa imbuyekezo enkulu.
Kumazwe afana ne-Australia kunye ne-United Kingdom, izihlwele zifola ngaphandle kweevenkile zePop Mart ukuze zithathe la matye anqabileyo.
Labubu: i-icon ye-kawaii yehlabathi jikelele
I-Labubu ikwaxhamla kakhulu kwi-kawaii wave, esi simbo saseJapan esiye sayinto yehlabathi jikelele. Inkcubeko yeKawaii ihlala ikhuthaza izidalwa ezithandekayo nezithandekayo. I-Labubu yongeza i-pinch yemfihlelo kunye nokungaqhelekanga kule cocktail, eyenza ukuba ingabinakunqandwa.
Ifashoni iyenza ibonakale kwiibhegi, iimagi, i-t-shirts, idala i-craze ehamba ngaphaya kokuqokelela okulula. Iba ngumqondiso wesimo kunye ne-accessory eyonwabisayo ebhenela abantu abadala abancinci.
Social networks, abaqhubi real impumelelo
Akunakwenzeka ukuba ungayihoyi indima ye-Instagram, TikTok okanye iYouTube. Amawakawaka eevidiyo abonisa abalandeli ngokunyanisekileyo bengabokisi iLabubu yabo. Le nto yentsholongwane ikhulisa ukuthandwa. Uluntu lwabelana ngezinto alufumeneyo, luxoxa ngexabiso lemifanekiso eqingqiweyo, kunye namaphupha okukhutshwa kwexesha elizayo.
Okona kuchukumisa ngakumbi: abantu abadumileyo abanjengoLisa ovela kwi-BLACKPINK, uRihanna kunye noDua Lipa babonakalise uthando lwabo ngoLabubu. Oku kubonakala kwandisa isenzeko ngaphaya kwemida yaseAsia. Into yokudlala iba yinto ekufuneka ube nayo kwihlabathi jikelele.
Ingxelo etyebileyo emva kwayo yonke indalo
ILabubu ayisiyonto nje yokudlala engenabungozi. Ihlabathi lakhe liphefumlelwe ngamabali aseYurophu, apho ihlathi likhaya lezidalwa ezingaqhelekanga nezinomdla. Umlingiswa ngamnye ngandlela-thile iqhekeza elincinci lentsomi, ukuxuba umtsalane kunye nokukhathazeka.
Kubaqokeleli, imalunga nokuntywila kwihlabathi eliqhelekileyo nelingaqhelekanga. Ubunzulu bokubalisa bongeza umaleko wokuncamathela kwaye buyatyebisa amava.
Ixabiso lezeMali kunye nokuQikelela: IMarike eQhubayo
Ngaphandle kolonwabo lobuhle, uLabubu utsala abatyali-mali. Amanye amahlelo epremiyamu adlula ngokulula i-euro ezili-100 xa ithe yathengiswa. I-CEO yePop Mart uWang Ning ubone ubutyebi bakhe bunyuka ngenxa yokunyuka kwemeteoric.
Lo mgangatho wemali ukwaphembelela ukhuphiswano phakathi kwabalandeli, udala imigca kwaye ukhulisa umnqweno wokufumana obu butyebi. I-Labubu idlula i-figurine elula ukuze ibe lixabiso eliqinisekileyo.
Iingcebiso ezincinci kubaqokeleli bexesha elizayo
- Musa ukuphaphazela: Ukunqaba kunokuwanyusa amaxabiso, kodwa yiba nomonde. Ngamanye amaxesha ukulinda i-wave entsha kunokunika amathuba angcono.
- Landela inethiwekhi yoluntu: Landela ii-hashtag #Labubu kwi-Instagram okanye iTikTok ukuze uhlale usexesheni ngokukhutshwa kwabaqokeleli kunye neengcebiso.
- Ungayijongeli phantsi inqaku lebali: umfanekiso ngamnye ubalisa ibali lendalo iphela. Yixabise le nkcukacha ukuze ukhethe ngcono iziqwenga zakho.
- Zilumkele izinto zomgunyathi: Impumelelo yabo itsala ukuxelisa. Soloko uthenga kubathengisi abasemthethweni okanye abahloniphekileyo.
Ngamafutshane, kutheni uLabubu ethandwa kangaka?
| Umba | Kutheni ibalulekile nje? |
|---|---|
| Uyilo olulodwa | Umxube wokungabi natyala kunye nobugwenxa, obungazange bubonwe kwezinye iithoyi |
| Ukuhanjiswa okulinganiselweyo | Yenza isiphumo esinqabileyo, ifuthe ukhuphiswano kwaye inyuse ixabiso |
| Inkcubeko yaseKawaii | Isimboli sefashoni ehlaziyiweyo kunye nobuhle, iyabhenela kubantu abadala abancinci |
| Buzz kwiintanethi zentlalo | Ukonyuka kwentsholongwane enkosi kwii-unboxings kunye neenkwenkwezi zehlabathi |
| Indalo ebalisayo | Yongeza ubunzulu, ibali elitsala abalandeli |
| Ixabiso lezoqoqosho | Imarike yokuthengisa kwakhona ikhuthaza utyalo-mali kunye noqikelelo |
Ekugqibeleni, uLabubu akayonto nje yokudlala; uyinkwenkwezi edibanisa i-aesthetics, imfihlakalo, inkcubeko, kunye nemarike enenzuzo. Ngubani owayenokucinga ukuba le nto yokudlala ixutywe phakathi kwegremlin nomvundla yayiza kuba yinto yehlabathi lonke?
Ngaba sele unikezele kwikhubalo elingaqhelekanga likaLabubu okanye usathandabuza? Mhlawumbi lixesha lokuntywila kweli hlathi lizaliswe zizidalwa ezibangel’ umdla nezingaqondakaliyo. Inye into eqinisekileyo: I-Labubu inayo yonke into efunekayo ukuze ibe yeyobuhle kunye nenkcubeko yakudala.
Yintoni eyenza uyilo lukaLabubu lube lodwa?
ULabubu udibanisa inkangeleko entle necala elingaqhelekanga. Lo mdibaniso wobumsulwa kunye nemfihlakalo udala ubuhle obahlukileyo kwizinto zokudlala zakudala.
Kutheni ukunqaba kwemifanekiso yeLabubu kutsala abaqokeleli abaninzi?
I-Pop Mart inciphisa imveliso kwaye isebenzisa ukuthengisa okumangalisayo. Oku kudala isiphumo sokunqongophala esonyusa imfuno kwaye sityhala abaqokeleli ukuba balwe ukuba bafumane.
Inkcubeko ye-kawaii ichaphazela njani ukuthandwa kukaLabubu?
I-Labubu ihambelana nomkhwa we-kawaii, uphawu oluqinileyo phakathi kwabaselula. Esi sitayela sokudlala sithandwa kwaye sibonakala kwizixhobo kunye nempahla.
Ingaba abantu abadumileyo badlala yiphi indima kudumo lukaLabubu?
Iinkwenkwezi ezifana noLisa kaBLACKPINK kunye noRihanna banxibe iLabubu. Inkxaso yabo iye yandisa ukuthandwa kwabo kwimidiya yoluntu, ukudala i-viral phenomenon.
Kutheni iLabubu ithathwa njengento yokuqikelela kwezoqoqosho?
Ezinye iintlelo ezizodwa zilanda amaxabiso aphezulu kwimarike yesibini. Abaqokeleli babona iLabubu njengotyalo-mali olunokunyuka kwixabiso.
Ibaluleke kangakanani into eyothusayo ekuthengisweni kwemifanekiso yeLabubu?
Iibhokisi zivaliwe. Yonke into ethengiweyo kukufunyanwa kwephazili eyonwabisa abathengi kwaye yongeze umnqweno wabo wengqokelela epheleleyo.
