😍 2022-05-19 18:21:33 - Paris/France.
INetflix iyaqhubeka nokuphulukana nabasebenzisi. (ifoto: Ijelo le-9 lokuphindaphinda)
Ukuwa kwabasebenzisi Netflix ixhalabisa kakhulu inkonzo yostrimisho ukusuka films yes serieskodwa iinkokeli zayo zinenyani eyothusayo nangakumbi ekufuneka ziyetyisa: iminyaka yabathengi abalahlekileyo. Ngokutsho koLwazi, kwi kule minyaka mibini idlulileyo, inani lababhalisi bexesha elide abaye bagqiba ekubeni bangabhalisi liye landa kakhulu.
Oku kungasentla kubhekisa kubantu abashiye iNetflix emva kokuba yinxalenye yeqonga ngaphezulu kweminyaka emithathu. Ngokutsho kwenkampani eyaziwayo yophando i-Antenna, 3,6 yezigidi zokurhoxiswa ababhaliswe kwikota yokuqala ka-2022 i-13 ibiphuma kubathengi beli candelo.
Ngokungathandabuzekiyo eli linani elixhalabisayo kuba liqaqambisa intsingiselo erekhodiweyo ukusukela kwikota yokuqala ka-2020. Ngelo xesha, abasebenzisi abaneminyaka engaphezu kwemithathu yokusetyenziswa kweNetflix bamele kuphela 5% ukurhoxiswa; Nangona kunjalo, kwikota yokuqala ka-2021, sele bemele I-10% yeeakhawunti ezicinyiweyo.
Oku kubonisa ngokucacileyo ukuba iqonga le Ukusasaza kunzima ukugcina abathengi abadala bebandakanyeka; nto leyo enokukhokelela ekuphulukaneni nokunyaniseka kwi-brand yakho okanye isithembiso sakho.
Enye inqaku elibalulekileyo ekufuneka liqwalaselwe kukuba ukurhoxiswa kwekota yokuqala ka-2022 bekuphezulu kakhulu kunoko kwabhengezwa ngaphambili yiNetflix. Khumbula nje ukuba ukusuka kwikota yesine ka-2020 ukuya kwixesha elifanayo lika-2021, umyinge wenani lemirhumo ezaliswe zizigidi ezisisi-2,5 inye.
Ngokweengcali, uqoqosho ludlale indima ephambili ekunyukeni kweNetflix ekurhoxisweni phakathi kwabaphulaphuli bayo bangaphambili. Ukunyuka kwamaxabiso Kunye nokuvela kwenani elikhulayo le abakhuphisana ngemirhumo kunye nomxholo ophantsi umdla ngakumbi ezinikiweyo yayisisitshixo kweli bali.
“Abathengi bavota ngezipaji zabo nyanga zonke kwaye ngoku kukho abagqatswa abafanelekileyo kuvoto,” utshilo. UBrendan Brady nge-eriyali.
Iminyaka yobudala yabasebenzisi abarhoxisa umrhumo wabo weNetflix. (Umthombo: i-antenna)
Kodwa ukuba iNetflix inokusindisa nantoni na elungileyo ukusuka kokubi, kukuba izinga lokurhoxiswa phakathi kwababhalisile abebekwiqonga ixesha elingaphantsi konyaka lehlile.
Njengoko kwi-trimester yokuqala Ngo-2020 kubalelwe kwi-69% yetotali ye-2,1 yezigidi ezingabhaliswanga, ngexesha elifanayo I-2022 imele i-60% ye-3,6 yezigidi ezishiya, nokuba le yokugqibela imele inani elikhulu labasebenzisi.
Izicwangciso zeNetflix icinga ukuyeka ukuphulukana nabasebenzisi
Kwakucacile ukuba iNetflix ayizukuhlala ingenzi nto emva kokuxela ilahleko yabasebenzisi abangama-200 kwikota yokuqala yemali ka-000.
Njengenxalenye yesicwangciso sayo sokulwa imeko exhalabisayo, la iqonga Ukusasaza ividiyo iqinisekisile ukuba iyakusungula umrhumo ophantsi. Ukuba, ngeentengiso ukuhlawulela ukuhla kwexabiso.
Netflix. (ifoto: REUTERS/Dado Ruvic)
Wayeyi-co-CEO yeNetflix, Reed Hastings, oye wavakalisa eso sigqibo sibalulekileyo ngexesha lomnxeba oqhelekileyo kunye nabatyali-mali (ulwazi olubulela kwi-Hollywood Reporter). Esi sicwangciso sasilindeleke kuphela kwiminyaka emibini, kodwa inkampani yayiza kuthatha isigqibo sokunyathela kwi-accelerator kunye yazise kwikota yokugqibela ka-2022.
Kwelinye icala, sisanda kufunda ukuba iNetflix yayiza kuzama kusasaza imicimbi ngqointo eya kuthi iqale isetyenziswe kwimiboniso engabhalwanga kunye nezinto ezihlekisayo.
QHUBEKA UFUNDA
Ubukrelekrele bokwenziwa bunokuqikelela ukuphela kobudlelwane bothandoIshishini likaWhatsApp lizisa umrhumo ohlawulelwayo kunye nezinye iindabaYenza indlela yokuhlawula esebenzisa uncumo kuphela
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗