🍿 2022-04-20 07:30:52 - Paris/France.
Iqamza le Ukusasaza iyagqabhuka? Ingxelo entsha ngokurhoxiswa kwenkonzo Ukusasaza ibonakala ihambelana nayo yonke into ebesicinga ngayo Netflix, Disney Plus kunye neVidiyo eyiNkulumbuso mva nje. Kwaye kubonakala ngathi iDisney Plus yeyona nkonzo inkulu kuyo Ukusasaza ukuba abantu bayeke.
Ayikuko ukuba sithi kufuneka urhoxise zontathu, ezizezinye zezona nkonzo zibalaseleyo phaya. Ukusasaza okwangoku, kodwa ukuba yonke inkonzo iwela kwibhloko yokunqunqa kwabanye. Umzekelo, ndarhoxisa Netflix ngoFebruwari kwaye ndabuya malunga neenyanga ezimbini emva koko ukuze ndizinkcenkceshele kuhambo lukaJimmy McGill ukuze ndibanjelwe ukuFowunela uSawule ixesha lesi-6.
Kubizwa ngokuba yi-churning, kuba ndingena ndiphuma Netflix, ngokohlobo lwesikimu. Yenza imijelo yengeniso yomrhumo ingazinzi kumashishini, kwaye abayithandi ncam. Inyaniso, Netflix ibhengeze nje ukuba ilahlekelwe ngababhalisi be-200 kwikota yokuqala, kwaye Netflix ilindele ukulahlekelwa ngababhalisi abazizigidi ezi-2 ngaphambi kukaJulayi.
Ngokukodwa, le ngxelo evela kwinkampani yophando iKantar iqaqambisa iinkonzo ezine ezibone "ukutsiba okubalulekileyo kumazinga e-churn kwikota ngaphezulu kwekota." Inkampani ithi oku kubonisa ukuba "ukunyuka kwamaxabiso kusentliziyweni yeenkxalabo zabathengi, kunye ne-1/3 yalabo bacime inkonzo ye-SVoD kwikota besithi" ukugcina imali. .
Kwakhona, kufuneka siqaphele ukuba olu phononongo kunye nophando lujolise ngokukodwa kubaphulaphuli baseBritani, kodwa akukho nanye efundeka ngathi ayinakwenzeka nakweliphi na ilizwe.
Ukusasaza-iinkonzo-abantu-bayarhoxisa »>Ukusasaza-iinkonzo Ukusasaza ukuba abantu bayeke
NgokukaKantar, amakhaya aseBritani anyuse i-churn kwiinkonzo ezine ngakumbi. Ezi nkonzo ziiDisney Plus, NGOKU (inkonzo ye Ukusasaza Iprimiyamu evela kumsasazi wase-UK iSky, ebandakanya imiboniso bhanyabhanya edumileyo, imiboniso bhanyabhanya kunye nemidlalo ephilayo, ngamaxabiso ahlukeneyo), iDiscovery Plus kunye neBritBox (inkonzo yeTV yase-UK abazali bam, abanokuthi bayirhoxise. Netflix, sthandwa).
Ngelixa ndingakwazi ukuthetha kumxholo KA NGOKU (kwaye andizange ndizive ndinesidingo sokubhalisela iDiscovery Plus okanye iBritBox), ndiyasiqonda isibheno seDisney Plus, ukuya kuthi ga kwinqanaba elithile. AbaseBrithani abanayo iHulu, inkonzo yodwa ye Ukusasaza endicebise ukuba abantu barhoxise ngo-Epreli ka-2022, kodwa inkqubo yeHulu idityaniswe kwiSiteshi seNkwenkwezi kwiDisney Plus.
(Ityala lomfanekiso: Marvel Studios)
I-Hulu ibintle kakhulu kum xa ndifuna ukubukela i-Abbott Elementary, i-sitcom ene-100% yamanqaku eTomato eBolileyo. Kodwa ukukhutshwa kwakhe okutsha ka-Epreli kwakubonakala kuncinci ngaphandle kokuba unenkathalo malunga nokuhambisana neeKardashians kwikhaya labo elitsha, okanye umxholo wabantwana omninzi.
Kwaye ke kukho iNyanga Knight, umboniso omkhulu weDisney Plus welo xesha, ofumana ulwamkelo oluxubeneyo. Ndiyayithanda, njengoko bendichazile kuphononongo lwam lweNyanga ye-Knight, kodwa umlingane wam uRory Mellon akagrumbi kolu hambo lwe-archaeological.
(Ikhredithi yomfanekiso: Hulu)
Lo msebenzi uhambelana nenani lamakhaya ane nokuba nye yehla kumrhumo Ukusasaza eGreat Britain. Uphononongo luphawula ukuba iinkonzo ze-1,51 yezigidi ziye zacinywa kwikota yokuqala ka-2022, ukwanda okuphantse kube yi-50% xa kuthelekiswa nekota yangaphambili (i-1,04 yezigidi) kunye ne-310 xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo.
Owu, kwaye uqaphele ukuba nangona kukho ukwanda okumalunga nesiqingatha sesigidi sokurhoxiswa, qaphela ukuba olu phononongo lukwathi "ngaphezulu kwesiqingatha sesigidi sokurhoxiswa kubalelwa" "kukonga imali".
Ukusasaza-iinkonzo-ukugcina-okanye-ukubuya-kwangoku »>Iinkonzo Ukusasaza ukugcina (okanye ukubuya) ngoku
abantu bagcine Netflix kunye neVidiyo yeNkulumbuso ngokweKantar, kwaye andothuki. Nangona Netflix Kubonakala ngathi yinto eyimfuneko kwabaninzi (umgca endiwufumene kuPaul Dergarabedian weComScore), kunye neVidiyo eyiNkulumbuso unamathela ngenxa yokuba uneNkulumbuso yaseAmazon.
Kodwa intwasahlobo elandelayo kunye neentlobo zasehlotyeni ze Netflix ibonakala iqinile. Ixesha le-2 likaNodoli waseRussia (ngo-Epreli 20) liyatshisa kule veki, ngelixa iXesha lesi-7 likaGrace noFrankie kunye neXesha lesi-4 lika-Ozark bobabini baphela nge-29 ka-Epreli.
(Ikhredithi yomfanekiso: Netflix)
Kwaye emva kokuba ugqibile ukubukela yonke le nto? Ixesha lesi-4 lezinto ezingaqhelekanga liza ngeebhetshi ezimbini, ngoMeyi 27 nangoJulayi 1. Emva koko i-Umbrella Academy Season 4 inomhla wokukhutshwa kwe-22 kaJuni, ilandelwa luchungechunge olunomdla kakhulu lwe-Resident Evil live-action. Netflix, edlala noLance Reddick, ngaphandle kwe-14 kaJulayi.
Kwaye nokuba awuyithandanga iNyanga Knight, ndinemvakalelo yokuba uninzi luya kubuyela kwiDisney Plus nge-27 kaMeyi ka-Obi Wan okanye nge-8 kaJuni kuNksz Marvel. Umfanekiso we-hulking we-She-Hulk uhlala kwindawo ye-Disney Plus.
(Ikhredithi yomfanekiso: Apple)
Inkonzo yokugqibela endinokucebisa kuye nabani na- kwaye iyafumaneka kwihlabathi liphela- yiApple TV Plus. Sithetha nje sikwikhefu noSeverance (owona mboniso mtsha ka-2022), iThe Afterparty, Coda, Roar kunye neSlow Horses, inkonzo ye Ukusasaza I-Apple iza kubangcono ngakumbi ngokujonga kakhulu i-Shining Girls edlala no-Elizabeth Moss.
Iimpembelelo
Oko kuthetha, zonke ezi zigqibo zixhomekeke kuwe. Abazali bam bakwincam yomdla wabo Netflix kwaye unokurhoxisa de iDerry Girls Season 3 ibetha umatshini omkhulu ukusuka Ukusasaza Bomvu.
Khumbula ukuthatha ixesha lokuqinisekisa ukuba usebenzisa iinkonzo ozihlawulelayo. Sikwixesha leentlawulo zenyanga, musani ukuphila ngokungathi usenezivumelwano zonyaka. Ndisanda kuyirhoxisa i-AMC Plus kuba ayindinikanga yonke into endiyidingayo ukuba i-Sling ayinakuyenza malunga nexesha elitsha le-Better Call Saul. Ihlala ithi "yintoni le undenzela yona kulenyanga?" »
Ezona ntengiso zeDisney+ zanamhlanje
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍
