😍 2022-05-09 12:01:05 - Paris/France.
KuDurán, eyona njongo iphambili ye-HBO Max kukuzihlanganisa njengenye yamaqonga amakhulu Ukusasaza eMexico, imarike yayo iyeyesibini eyona ifanelekileyo kwiLatin America kunye neyesithathu kwihlabathi. Isicwangciso esiza kukhokelela iqonga levidiyo-kwimfuno yokudibanisa kwiimarike kunye nokugcina abasebenzisi benziwe ngama-axes amathathu: umxholo, ixabiso kunye nobudlelwane kunye neenkampani zekhebula.
Imiboniso bhanyabhanya kunye nezemidlalo, amagugu eHBO Max
Iinkampani zevidiyo ezifunwayo zifuna into eyongezelelweyo evumela ukuba bahluke kwabanye kwaye i-HBO Max iyifumene kwi-movie kunye nokukhutshwa kwezemidlalo. Iimveliso ezifana neKing Kong ngokuchasene no-Godzilla; the Conjuring 45: The Devil Made Me Do It, kunye noBatman, bancede iqonga laphule irekhodi lababukeli ngosuku lokuqala kwayo.
“Sinesivumelwano neWarner Brothers malunga nokujonga kuqala. Sivela kwihlabathi apho ukufika kwayo kumabonwakude kuthathe iinyanga ezilithoba okanye ezilishumi elinesibini kwaye ndifumanisa ukuba ukuthetha ngoku ngeentsuku ezingama-45 kulihlazo. Ndingaphinda ndiqaqambise ubambiswano lwethu noSony, esomelezayo ngeefilimu ezinjengeVenom, Morbius kunye noSpiderman abafika kweli hlobo, ”utshilo uDurán.
Imidlalo yenye intsika yeqonga, elinika ababhalisi bayo i-Champions League. NgokukaDurán, umdlalo weReal Madrid vs Manchester City ubavumele ukuba babe nesigidi sababukeli abasebenzayo ukuze babukele lo mdlalo.
Kumphathi, nangona umxholo unomtsalane, isicwangciso sawo sokutsala kunye nokugcina abasebenzisi kubandakanya iipakethe kunye namaxabiso afikelelekayo kubasebenzisi, ngakumbi kumxholo wokunyuka kwamaxabiso ongehlisiyo. Ke ngoko, iqonga aliyi kwandisa amaxabiso ayo unyaka wonke. Okwangoku, ukubhaliswa kwe-HBO Max eMexico kunexabiso lenyanga le-99 pesos kwisixhobo esinye esiphathwayo kunye ne-149 pesos kwizixhobo ezithathu.
"Ngexesha elifutshane, asiyi kuchukumisa (ixabiso) kwaye loo nto igalelo lethu kwipokotho yomthengi: ukubanika umxholo ongcono kakhulu ngexabiso eliphantsi," kusho uDurán.
Ukongeza, iqonga liya kuthembela kumahlakani alo ekhebula, anjengeTelmex, Megacable kunye neTotalplay, ukufikelela kubasebenzisi abaninzi ngeenkonzo zokupakisha, kuba kumphathi wokuhanjiswa ngokuthe ngqo "kunemida ethile kunye nomanyano lusinceda ukuba sigqibe ukuhanjiswa kwethu kwezorhwebo kwaye lixabiso elibalulekileyo kwinkonzo yethu”.
Fumana izabelo zeNetflix
Umphathi uqinisekisa ukuba ukufika kwe-HBO Max kwimarike ye Ukusasaza ibangele uxinzelelo olukhulu kwabanye abadlali kweli shishini njengeNetflix, iDisney +, iAmazon Prime, phakathi kwabanye. Ngokutsho komcebisi I-Ciu, ukungena kwe-HBO Max kunye ne-Disney + iphinde yahlengahlengisa ividiyo-kwimfuno yentengiso ngokubiwa kwesabelo sikaNetflix. Ekupheleni kuka-2021, eMexico, iNetflix ibambe isabelo se-63,5%, ngelixa iDisney + sele ibambe i-12,6% yentengiso kunye ne-HBO Max ene-9,3%.
Ekupheleni kuka-2021, iyonke 12 million imirhumo kwiqonga Ukusasaza zabhaliswa eMexico.
Umphathi ukhumbule ukuba iqonga elitsha le-HBO Max liye lamenza ukuba aphucule amaxesha okusebenzisa. "Ukuba uthelekisa i-traffic esinayo kwi-HBO Max eMexico kunye nento esasinayo kunye ne-HBO Hamba kwiinyanga ezisithoba ezidlulileyo, sithetha ngokuphindaphinda kwe-40. Oku kubonisa ababhalisi abaninzi kodwa ngexesha elifanayo ababhalisile abasebenzisa inkonzo. »
SOURCE: Uphonononga Iindaba
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