😍 2022-03-13 09:01:00 - Paris/France.
Disney + iye yaba, kwiminyaka nje emibini, imbangi enkulu yeNetflix kwinto ebizwa iimfazwe eziqhubekayo. Kwaye wakwenza ngokuchanekileyo ngokwaphula ezinye zeemfundiso ukuba isigebenga esibomvu sabonakala sidalwe ebusweni bomabonakude. I-Netflix, inxalenye yayo, ijongene nesigqibo esinzima: ukuthoba amaxabiso ngokutshintshiselana nokubandakanya ukukhangisa kwaye ngoko ungalahlekelwa ngabasebenzisi abalindelwe ixesha elide.
Xa iDisney Plus yabhengezwa ngo-2018, I-Netflix emva koko yodlula umqobo wabasebenzisi abazizigidi ezili-130 kwihlabathi liphela. Inkonzo yendlu yempuku yaqala ukusungulwa e-United States ngo-2019 kwaye ngentwasahlobo ka-2020 eYurophu, phakathi kokuvalelwa. Kwangowokuwa mnye, yayiza kwandisa kuyo yonke iLatin America. Kwaye ngoko kude kube namhlanjeInjani ngoku iDisney Plus enababhalisi abaphantse babe zizigidi ezili-130 kwihlabathi liphela.
Lo bhubhani wenze ukuba ishishini lamaqonga linyuke ngamandla. Ukusasaza, kodwa lowo ubonakala uzuze kakhulu kuyo ngokungathandabuzekiyo iDisney. Iipremieres zayo ezithe ngqo kwiqonga layo okanye ngentlawulo eyongezelelweyo yezinye ze ukubheja kwabo ebengakwazi ukungena eziholweni baye benza ukuba, ikota emva kwekota, inani labo lokuchaswa liyenyuka. Umbuzo uya kuhlala uhlala (ishishini le Ukusasaza isathulisiwe kakhulu malunga nenzuzo kunokuvezwa kwendabuko) malunga nokuba ixabisa i-conglomerate imali eninzi xa ithelekiswa nento ebinokuyenza kwibhokisi yebhokisi kunye nokukhutshwa kwayo okukhulu. Kodwa, kwixesha eliphakathi, sele bebeke abantu kwiqonga labo.
I-Disney yongeze i-11,8 yezigidi zababhalisi kwiqonga layo kwikota yokugqibela ibike iziphumo, ibetha i-avareji yoqikelelo lwabahlalutyi malunga ne-7 yezigidi. Isenendlela ende "yokusukela" iNetflix, eqhubeka ikhokela nge-220 kwihlabathi liphela, kodwa isantya esinqumla ngaso ubukho bayo siya sikhula ngakumbi nangakumbi.
Kwaye njengoko besitshilo, Wakwenza oku ngokutshintsha ngandlel’ ithile ezinye zezinto esasizithatha lula kwi Ukusasaza ukuba, ubukhulu becala, iNetflix yayiyile: ukuvalelisa kwi-premiere kwiibhetshi ukubheja ngeveki, ukunika umxholo owongezelelweyo (njengeefilimu ezisanda kukhutshwa) ngentlawulo eyongezelelweyo endaweni yokutshixa yonke into ngexabiso elithe tyaba kwaye, ngoku. , nokuba ibhengeze ukuba iya kudala ukhetho ngeentengiso ukwenza umrhumo ube nexabiso eliphantsi.
Ukusasaza-con-annuncios »>Ukusasaza ngeentengiso
I-Disney, ebhengeze ukuba olu khetho luya kufumaneka kuqala e-United States, ayingovulindlela ekunikezeni olu khetho. EUnited States, amaqonga afana nePeacock ayiphakamisile kwasekuqaleni, ifomyula apho i-HBO Max okanye iParamount + yongezwa. Umbono ulula: kwimeko apho ixabiso lamaqonga linyuka ngakumbi nangakumbi, nikezela ngenketho engabizi kakhulu kwaye ngengozi uguqule okanye uhlawule ingeniso kunye nentengiso yokusetyenziswa. i Ukusasaza, ngokusisiseko, akayi kuzilahla iindlela eziqhelekileyo zengeniso kamabonwakude.
Umphathi weDisney uKareem Daniel ubhengeze isigqibo "uloyiso kumntu wonke, abathengi kunye nabathengisi", kwingxelo ehamba neso saziso. Kodwa oko kuyaphikisana nezicwangciso zenkampani ezivezwe kwihlobo elidlulileyo.
NgoJuni ka-2021, i-CEO yeDisney uBob Chapek uye walahla umbono wokwazisa ukhetho oluxhaswa yintengiso. kwiDisney Plus. “Sisavavanya kwakhona ukuba sihamba njani na kwihlabathi liphela, kodwa asinazicwangciso zokwenza oko okwangoku,” utshilo uChapek. “Siyonwabile ziimodeli esinazo. »
Amagama kaChapek ngelo xesha afana nalaa Netflix CFO Spencer Neumann naye wemka kwezi ntsuku emva kwesibhengezo sikaDisney: "Asinawo umnqamlezo ngokuchasene nentengiso. . Okwangoku asiyicingi. Kodwa awusoze utsho,” watsho ngayo.
Disney vs. INetflix enamagorha abalaseleyo ecaleni kwayo
Ixesha lokubhengezwa kweDisney linamandla ngakumbikuba yanikwa kamsinya emva kokwazi ukuba kwiiveki ezimbalwa ikhathalogu yochungechunge lweMarvel (daredevil, luke cage, Jessica Jones, Inqindi yentsimbi, Abakhuseli et Ukohlwaya), ebikade ikhethekile kwiNetflix, iya kuza kwiqonga layo.
INetflix yalurhoxisa uthotho lwayo lweMarvel ukusukela ngo-2019 xa isivumelwano sayo selayisenisi kunye neDisney siphelelwe lixesha, kanye njengokuba kwasungulwa iqonga layo.
Umhla we phezulu kwiDisney Plus ngoku kwaye gcina ngomrhumo wonyakaapho unokonwabela yonke ikhathalogu yayo yothotho kunye neefilimu, ukufikelela kwiinguqulelo zamva njekwikhathalogu ye inkwenkwezi kunye namaxwebhu aphezulu e-National Geographic.
Ukufika kwakhe kukwabonisa utshintsho oluthile lweparadigm kwimbono yoluntu yeDisney Plus. Kwinyani, imikhankaso yabo yangoku ijolise ekuqaqambiseni ukuba kukho ngaphezu komntwana kunye nolutsha umxholo friendly eqongeni. Ngokukodwa, ubundlobongela kunye nomxholo wesondo wochungechunge oludala lweNetflix enabalinganiswa beMarvel bahlala benemifanekiso engaphezulu kuneyo yeefilimu zeCinematic Universe.
2025: unyaka we 'sorpasso'?
Kutshanje, uhlalutyo olwenziwe yinkampani yokubonisana yeDijithali yoPhando lweTV eqokelelwe ngu Intatheli hollywood qikelela ukuba inani lababhalisi kwi Disney + iya kufikelela kwizigidi ezingama-284 ngo-2026xa kuthelekiswa noqikelelo lwe-270 yeNetflix.
Uhlalutyo lubeka i-Amazon Prime kwindawo yesithathu, eya kufikelela kwi-243,4 yezigidi zabasebenzisi, ngelixa i-HBO iya kuba ne-76,3 yezigidi kunye ne-Apple TV + iya kuba malunga ne-35.
Ngokubanzi, ukubhaliswa kwehlabathi kwiiplatifti ze-SVOD kuya kunyuka nge-491 yezigidi phakathi kwe-2021 kunye ne-2026 ukufikelela kwi-1,64 yezigidigidi emhlabeni jikelele. Ikhekhe, ke, eliya kuqhubeka likhula, kodwa litshintsha ukuba ngubani onesiqwenga esikhulu.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗