🎵 2022-03-24 14:00:30 - Paris/France.
Ubume beVeki ye-MBW luluhlu apho siqaqambisa inqaku elinye ledatha elifanele ukuhoywa kushishino lomculo wehlabathi. I-Stat yeVeki ixhaswa yiCinq Music Group, ileyibhile yerekhodi eqhutywa yiteknoloji, ukuhanjiswa kunye nenkampani yokulawula amalungelo.
Mangaphi amagcisa awenza ngokwaneleyo ukuba aphile ngeSpotify kunye nezinye iinkonzo zomculo? Ukusasaza ?
Oku kuhlala kungomnye wemiba ephikisana kakhulu kwishishini lomculo. Namhlanje (ngoMatshi 24), uSpotify uye wahamba inyathelo elinye elisondeleyo ekusinikeni impendulo.
Iqonga le Ukusasaza ihlaziye iwebhusayithi yayo ye-Loud & Clear ngothotho lokutyhila amanani amatsha malunga nokuba yintoni efunyenwe ngamagcisa kwinkonzo yayo ngo-2021.
Ezi zibalo zibonisa ukuba kulo nyaka uphelileyo, uSpotify uhlawule i-7 yeebhiliyoni zeedola (ukupapasha kunye nomculo orekhodiweyo) kubanini bamalungelo kumashishini omculo.
Eli nani linyuke ngokuphindwe kabini kwi-3,3 yeebhiliyoni zeedola athi uSpotify uhlawule kwabamkeli abafanayo ngo-2017, kwaye malunga ne-2 yeebhiliyoni zeedola "iibhiliyoni ezi-5 zeedola nokubala" awathi uSpotify wayihlawula ngaphambili ngo-2020.
USpotify uthi: "Nokubalwa kwexabiso lentengo, le 7 yeebhiliyoni zeerandi [ehlawulwe ngo-2021] yeyona mali inkulu ihlawulwe ngumthengisi kwishishini lomculo kunyaka omnye kwimbali - y kubandakanya umthengisi omnye ekuphakameni kweCD okanye idijithali. ixesha lokukhuphela.
I-Loud & Clear ikwasivumela ukuba sigqibe ukuba mangaphi amagcisa avelise kanye ukuba yimalini kwimali yokuhlawula (kubandakanya ukupapasha kunye nomculo orekhodiweyo) kwiSpotify ngo-2021.
Umzekelo, uSpotify ngoku uthi 52 600 amagcisa enziwe kwi 10 000 $ kwiqonga layo ngo-2021.
USpotify naye uyayiqaphela loo nto 15 kula magcisa angama-52 - malunga 28% -bakhuphele owabo umculo ngeTuneCore, CD Baby kunye neDistroKid.
I-Spotify iphinda ihlukanise inani lamagcisa agqithise ingeniso ethile ngo-2021 ngokwamaqela ahlukeneyo. Umzekelo, isiza se-Loud & Clear ibonisa ukuba, phakathi 52 600 amagcisa avelise ngaphezulu 10 000 $ Kunyaka ophelile:
- 16 500 amagcisa enze ngaphezulu 50 000 $;
- 9 500 amagcisa enze ngaphezulu $ 100;
- 2 amagcisa enze ngaphezulu $500;
- et 1 040 amagcisa enze ngaphezulu $ 1 yezigidi.
le 52 600 inani (kumagcisa i-$ 10 nangaphezulu) linyuswe ngu 10 xa kuthelekiswa nenani elilinganayo le-2020. (Qaphela: I-Spotify iphinde yahlaziya / yahlaziya ezinye zezibalo zayo ze-2020 ezipapashwe ngaphambili kwindawo yokuqala ye-Loud & Clear.)
Ukongeza, i 52 600 inani lingaphezulu kabini inani lamagcisa avelisayo 10 000 $ okanye ngaphezulu kwiSpotify kwi-2017 (23).
Ngoko kuthekani 16 500 amagcisa avelisa ngaphezulu 50 000 $ kwiSpotify ngo-2021?
Ce 16 500 inani linyuke nge 3 kwinani elilinganayo ukusuka ku-2020 (13 400) kwaye, kwakhona, ngaphezulu kokuphindwe kabini ukusuka ngo-2017 (7 400).
Kuya kufuneka sizilumkele izibalo zamva nje zikaSpotify, nangona kunjalo, njengoko bephinda amagcisa kumaqela amaninzi engeniso. oko kukuthi igcisa elivelisa ngaphezu $ 100 unyaka ukwabalwa njengovelisa ngaphezulu 50 000 $ et 10 000 $ njalo
Ke, i-MBW yenza izibalo ezichanekileyo: mangaphi amagcisa awele kuwo izibiyeli ezithile zokuvelisa ingeniso kwiSpotify kulo nyaka uphelileyo, kwaye loo nto yathelekisa njani no-2020?
Kwizibalo zethu, sifunde:
- 36 amagcisa eyenziwe phakathi $ 10 kunye ne-000 yeedola kwiSpotify kunyaka ophelileyo - ngokuchasene 29 100 ngo-2020;
- 7 000 amagcisa eyenziwe phakathi $ 50 kunye ne-000 yeedola kwiSpotify kunyaka ophelileyo - ngokuchasene 5 600 ngo-2020;
- 7 330 amagcisa eyenziwe phakathi $ 100 kunye ne-000 yeedola kwiSpotify kunyaka ophelileyo - ngokuchasene 6 000 ngo-2020;
- 1 amagcisa eyenziwe phakathi $ 500 et $ 1 yezigidi kwiSpotify kunyaka ophelileyo - ngokuchasene 940 ngo-2020;
- 1 040 amagcisa enziwe kwi $ 1 yezigidi kwiSpotify kunyaka ophelileyo - ngokuchasene 860 e 2020.
USpotify usixelele ukuba mangaphi amagcisa avelise ngaphezulu 2 iidola ezigidi et 5 iidola ezigidi kwimali yokuhlawula (umculo orekhodiweyo kunye nopapasho, khumbula) kwiqonga lawo ngo-2021.
La manani omlingo 450 et 130ngokulandelelana.
Zininzi ezinye iinkcukacha-manani ezinomdla kwisiza se-Loud & Clear ehlaziyiweyo namhlanje, kubandakanya:
- Kumagcisa angama-52 akhuphe ngaphezulu kweedola ezili-600 kwiSpotify ngo-10, angama-000% ahlala kumazwe angaphandle kwezona ntengiso zilishumi ziphezulu zomculo ze-IFPI (Ostreliya, eKhanada, eTshayina, eItali, eFransi, eJamani, eJapan, eMzantsi Korea, eUnited Kingdom naseUnited States) .
- Iingoma ze-718 ngoku zigqithise imijelo yesigidi kwi-Spotify, kwaye iingoma ze-000 zifumene imijelo yesigidi esinye kwi-238 kuphela.
- Ngaphezulu kwe-10% yamagcisa (5) abenze ngaphezulu kwe-300 yeedola kwiSpotify ngo-10 bakhuphe ingoma yabo yokuqala kule minyaka mibini idlulileyo. Ngo-000, ama-2021 kula magcisa asanda kukhutshwa enze i-2021 yeedola kwiSpotify.
- Kwi-2021, i-Spotify ithi ibala ngaphezu kwe-20% yengeniso yomculo erekhodiweyo (isuka ngaphantsi kwe-15% kwi-2017). Inkampani ithi: "Ngoqikelelo olurhabaxa, ungaphinda-phinda ingeniso yeSpotify ngezine ukuze ufumane uqikelelo lokuba yimalini eyenziwa ngamagcisa kuyo yonke ingeniso erekhodwe ngo-2021."
- USpotify wongeza: “Ngokusekwe kuhlalutyo lwethu lwedatha ye-RIAA, ishishini lomculo ngexesha leCD lithande iinkwenkwezi ezinkulu kabini kunanamhlanje. Ekuphakameni kwexesha le-CD, i-25% yokuthengisa e-United States yenziwe ngabaculi abaphezulu be-50. Ngo-2021, kuphela iipesenti ezili-12 zemijelo yase-US kwiSpotify evela kumagcisa angama-50 aphezulu, okuthetha ukuba amathuba engeniso ngoku anda ngaphaya kweenkwenkwezi ezinkulu.
Olunye ulwazi olutsha olunomdla: I-Spotify yenze uqikelelo lwenani lamagcisa anomculo kwiqonga layo elithatha "izenzo ezichwephesha okanye ezinqwenela ukurekhoda."
Inkampani iphawula ukuba " izigidi ezisibhozo abantu abasasaze iingoma kwiSpotify, 5,4 izigidi kubo bakhuphe izihloko ezingaphantsi kweshumi ngalo lonke ixesha.”
Uphawula ukuba ezininzi kwezi 5,4 izigidi amagcisa "kusenokwenzeka ukuba asekuqaleni kwemisebenzi yawo, abathandi, okanye abanakuyisebenzisa Ukusasaza njengenxalenye yekhondo labo lomsebenzi.
USpotify uqikelela ukuba kukho malunga 200 000 "izenzo zokurekhoda zobuchwephesha okanye ezinqwenelayo" kwinkonzo yayo kwihlabathi namhlanje.
Inkampani iqiqa ngelithi: “Kukho 165 000 amagcisa akhuphe ubuncinci iingoma ezilishumi ngalo lonke ixesha (oku kuthetha ukuba banomzimba womsebenzi abawufumanayo) kwaye ngokomyinge ubuncinci 10 000 abaphulaphuli benyanga (oko kukuthi bakwazile ukutsala abaphulaphuli). Sikwabona oku ngokudityaniswa kwethu kunye neSongkick, iTicketmaster, kunye nenqwaba yabanye amaqabane aphilayo kunye namatikiti abonakalayo: 199 000 Amagcisa ayenekonsathi, umsitho, okanye umsitho wenyani odweliswe ngaxa lithile ngo-2019 (unyaka ophelileyo awuchatshazelwanga kukupheliswa kobhubhane), ubonisa umsebenzi wentengiso ngaphandle Ukusasaza.
“Ezi datha zibonisa inani labantu abaphakathi 165 000 et 199 000 amagcisa, kodwa ukuthathela ingqalelo umda wempazamo kwindlela yethu yokusebenza, siyayiqwalasela 200 000 ibe luqikelelo olufanelekileyo – nangona kunjalo siyabuqonda ubunzima bokuthatha injongo yobungcali yegcisa ngokusekelwe kwidatha yodwa.
“Ngokusekwe kolu qikelelo, unokubala ukuba ngaphezulu kwekota yamagcisa avunyiweyo okanye asanqwenelayo 10 000 $ ngo-2021 ukusuka kuSpotify yedwa (kwaye mhlawumbi nangaphezulu 40 000 $ kuyo yonke imithombo erekhodiweyo yengeniso).
I-repertoire ye-Cinq Music Group ifumene iimbasa ze-Grammy, iziqinisekiso ezininzi ze-RIAA Gold kunye nePlatinum, kunye nezithuba ezininzi ze-1 kwiitshathi zeBillboard ezahlukeneyo. I-repertoire yakhe iquka ii-heavyweights ezifana ne-Bad Bunny, uJanet Jackson, u-Daddy Yankee, u-TI, u-Sean Kingston, u-Anuel kunye namanye amakhulu.Ishishini lomculo kwihlabathi liphela
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. ✔️