Iwe uri mudiwa wekofi usingakwanise kuramba kukwezva kwe Starbucks? Kana zvirizvo, ungangove wakashamisika, "Ko Starbucks inoonekwa senzvimbo yekudya nekukurumidza?" Zvakanaka, tora chinwiwa chako chaunofarira uye gadzirira rwendo rwecaffeinated apo isu tinopinda munyika yeStarbucks nenzvimbo yayo munzvimbo yekukurumidza-chikafu. Kubva pamitemo yemuhoro kusvika kune zvine chekuita neutano, tichaongorora ins and outs yeiyi hofori yekofi, tichiona kuti ndeyechokwadi here iri muchikamu chekudya nekukurumidza. Saka, gara kumashure, sip latte yako, uye ngatione kana Starbucks isiri kungoita chitoro chekofi.
Kunzwisisa Nzvimbo yeStarbucks seNzvimbo Yekukurumidza-Kudya
Starbucks, izita rinofanana ne kofi inonhuhwirira uye masikati akasununguka, yakagadzira mubvunzo unomanikidza: inokodzera semubatanidzwa wekudya kwekutsanya? Iko kutaurwa chaiko kwe chikafu chekutenga inoburitsa mifananidzo yegoridhe fries uye drive-thrus, inomisikidzwa nehofori dzakaita seMcDonald's kana KFC. Asi, tapestry yekubika inogara ichichinja, uye mukati metambo dzayo dzakasimba, Starbucks yakasona kuvepo kwayo zvakasimba.
Munyika inofara, kukwezva kweStarbucks kunodarika kofi yayo. Zviri pamusoro kumhanya uye nyore, zviratidzo zvekutsanya-chikafu ethos. Nesevhisi yayo inokurumidza uye menyu inokura yekurumwa nekukurumidza, Starbucks inodzokorora rondedzero yechikafu chekukurumidza, kunyangwe nekafeine twist.
Kuti ujekese shanduko iyi, funga nezvezvinhu zvinotevera:
chokwadi | umboo |
---|---|
Menu Kuwedzera | Starbucks ikozvino inopa zvakasiyana-siyana zvekudya uye nekukurumidza chikafu chekudya senge sandwiches uye wraps. |
Service Speed | Iyo mhando inozivikanwa nekukasira sevhisi, hunhu hwakakosha hwekudya zvinokurumidza kugadzirwa. |
Musika Musika | Starbucks iri pakati pezvitanhatu zvepamusoro-chikafu zvivako muUnited States, padivi peMcDonald's neKFC. |
Kuteerera Kwemitemo | Kambani iyi inotevedzera mitemo yenyika nezvekudya nekukurumidza. |
Kamwe chitoro chekofi chinoshamisira, Starbucks yakashanduka ikava hubhu inobatikana uko mabheki nemaprotein mabhokisi anodhirowa sejava. Iyo brand's metamorphosis kuita a purveyor fast food rinoonekwa kwete chete mune zvarinopa asi murwiyo rwesevhisi yaro — bhareti rebaristas rinoburitsa maodha ane mutinhimira unokwikwidzana nekushanda kweakaunda echinyakare-chikafu chekare.
Asi, gakava rinoramba richienderera mberi. Nepo mamwe mapurists anogona kupengereka pakudaidza Starbucks sechikafu chekukurumidza, kushanda kwayo cadence inoimba rwiyo rwakasiyana. Iyo kambani hurongwa hwekuchinja kune kupa huwandu hwakasiyana hwe on-the-go sarudzo inoratidza kurongeka neiyo nhanho yechikamu chekudya-chikafu: kukurumidza uye kuita.
Chokwadi, chiitiko cheStarbucks ikozvino chinoroora musimboti weimba yekofi nekukasira kweresitorendi yechikafu. Inzvimbo iyo munhu anogona kutora kukurumidza kugadzirisa caffeine pamwe nesangweji yemoyo, inosanganisira chishuwo chemutengi wemazuva ano chekumhanya uye zvinhu.
Nekudaro, apo isu tichisveta pamalatte edu uye tichidya masangweji emangwanani, hatisi kungotora chikamu mutsika yezuva nezuva asiwo kupupurira shanduko yemhando - iyo yakapfuura kuzivikanwa kwayo kwekutanga kugashira basa idzva mukumhanya-mhanya. culinary landscape.
Starbucks uye iyo Fast-Chikafu Paradigm
Munyika yakabatikana yekudya nekukurumidza uye kugutsikana nekukasira, Starbucks yakabuda semumhanyi wepamberi, ichidzima mitsetse pakati petsika yekofi yechinyakare uye indasitiri yezvekudya nekukurumidza ethos. Pakutanga yakaitwa semucheri wekofi yakanaka uye nzvimbo yekuzorora, iyo mhando yakave nemetamorphosis, ichimbundira misimboti yekukurumidza-chikafu sevhisi pasina kupira kunaka uye kunyaradza kwainozivikanwa.
The paradigm fast food, sezvakatsanangurwa na QSR Magazine, inosanganisa masisitimu anoendesa chikafu nezvinwiwa nekukurumidza kunoshamisa uye zviri nyore. Uzivi uhwu, hwaimboratidzika sehwechienzi kune Starbucks 'modus operandi, ikozvino inoumba musana wemodhi yebasa rayo, kunyanya kubva pakaunzwa hunyanzvi hwekuodha nhare uye masystem ekubhadhara. Uku kufambira mberi kwetekinoroji kwakadzora zvakanyanya nguva dzekumirira uye kugadziridza ruzivo rwevatengi, kufambisa Starbucks munhandare yekukurumidza-chikafu.
Kuchinja kwacho hakuna kungoerekana kwaitika; asi, kwaive kushanduka zvishoma nezvishoma kwairatidza zvinotarisirwa nevatengi. Iko kudiwa kwesevhisi inokurumidza, yaimbova kufunga kwechipiri kune hofori yekofi, yave yakakosha. Iyi pivot inoyananisa Starbucks nehunhu hunotsanangudza hwezvikafu zvinokurumidza-kugona kupa kukurumidza kuchinja kwemaodha pasina kukanganisa kuravira kana kunaka.
Starbucks 'foray mukukurumidza sevhisi kwaisangova mhinduro kune zvaidiwa pamusika asiwo zano rekufamba kuti riwedzere zvinopihwa. Padivi peiyo classic espresso uye Frappuccino, iyo menyu ikozvino inozvikudza zvinhu zvakawanda-kubva pamangwanani sandwiches kusvika maprotein mabhokisi-zvinoita kune-iyo-kuenda mararamiro evakuru vayo. Uku kuwedzera muzvinhu zvekudya zvinogona kugadzirirwa uye kushumirwa nekukurumidza ndihwo humwe humbowo hwekuenderana kweStarbucks nemisimboti yechikafu chekukurumidza.
Asi, hazvisi zvekumhanya chete. Starbucks inochengetedza ambiance inobata hunhu hwekofi inotonhorera, ichiigonesa kuchengetedza mbiri yayo mbiri. Iyi ndiyo yakasarudzika musanganiswa wekushanda uye mhepo yakatsanangura patsva pfungwa yechikafu chekukurumidza kumutengi wemazuva ano, ichipa imwe nzira kune yechinyakare-chikafu chiitiko.
Sezvo isu tichifamba nemumhepo inomhanya yeindastiri yechikafu, Starbucks inomira pachena sechiedza kune avo vari kutsvaga zviri zviviri kugona uye kubata kwekunaka mumaitiro avo ezuva nezuva. Hunyambiri uhwu hunyambiri hwakaisa Starbucks munzvimbo yakasarudzika, kuveza niche inoenderana neazvino zeitgeist.
Starbucks uye Fast-Chikafu Wage Mitemo
Munzvimbo yeindasitiri yezvekudya nekukurumidza, mitemo yemuhoro chinhu chakakosha chinoratidza kuzvipira kwekambani kune vashandi vayo. Starbucks, yakafanana neyokukurumidza kuzorora kwekofi uye kudya-kwekuenda, inoomerera kune aya mihoro nekushingairira. Munzvimbo umo gakava pamusoro pemuhoro wakaringana richienderera mberi, Starbucks yatora chimiro chakajeka nekupa baristas vayo. kutanga muhoro wepasi we $15 paawa mumatunhu mazhinji, zvichiratidza kurongeka kwayo nemaitiro emuripo weindasitiri yezvekudya nekukurumidza.
Mubairo uyu haungori chimiro chakamira; inokura nekufamba kwenguva. Vashandi veStarbucks vanobatsirwa kubva kuwedzera kwegore, muitiro unosimbisa kuzvipira kwekambani kugarikano yevashandi uye inoratidzira nzira dzevamwe vayo vezvokudya zvinokurumidza. Iyi nzira yekubhadhara haingoiti kuti kutevedzerwe nemitemo iripo yekukurumidza-chikafu mubhadharo asiwo inoisa Starbucks semutambi anofunga mberi mumusika wevashandi.
Kunyange iyi yekubhadhara chimiro ichikosha, zvakare chiratidzo chekushanduka kweStarbucks. Shanduko yekambani iyi kubva kuimba yekofi yechinyakare kuenda kunzvimbo yekudya zvinokurumidza kwaida kuchinjika kune mihoro yemhando dzehofori dzechikafu. Nekuzvipira kune aya mibairo, Starbucks haisi kungoomerera kune zvinodiwa nemutemo; iri kuitawo chirevo pamusoro pekuzivikanwa kwayo mukati meindasitiri uye nzanga zvachose.
Kudyara muvashandi vayo kuburikidza nemubairo wemakwikwi chiratidzo chekuziva kweStarbucks kuti musana wechero bhizinesi rinobudirira rekudya nekukurumidza riri mumaoko eavo vanoshandira vatengi zuva nezuva. Nekuona kuti baristas vanobhadharwa zvakaringana, Starbucks inosimbisa chinzvimbo chayo semushandirwi anotungamira muchikamu chekudya nekukurumidza uye inochengetedza vashandi vanokurudzirwa uye vanokwanisa kuendesa iyo inokurumidza, yemhando yepamusoro sevhisi inotarisirwa nevatengi.
Uyu musanganiswa wehutsika hwekuita basa uye sevhisi inoshanda inosimbisa chimiro cheStarbucks sechikafu chekudya, icho chinokoshesa vese vashandi vayo nevanhu vayo.
Chitoro Chekofi Kana Kuti Resitorendi?
Kana munhu akafunga nezve quintessential yeStarbucks chiitiko, zviri nyore kuburitsa mifananidzo yezvigaro zvemaoko zvinotonhorera uye hwema hunonhuhwirira hwekofi ichangobva kubikwa. Asi sezvo menyu yakawedzera kuti ibatanidze dhaka rekudya uye kukurumidza kurumwa-kubva sandwiches to mafurawa-vamwe vangashamisika kana Starbucks yakapfuura midzi yayo yekutengesa kofi kuti ive resitorendi. Asi, mutsauko unoramba wakajeka: Starbucks haisi yekudyira yechinyakare.
Kusiyana neresitorendi yakazara-sevhisi uko ndiro dzinobikwa kuodha, izvo zvinopihwa zvekudya paStarbucks ndizvo pre-yakabikwa uye yakangopisa zvakare panzvimbo. Iyi nzira chiratidzo chekushanda-chikafu-chikafu, chakagadzirirwa kurerukira uye kumhanya kwete hunyanzvi hwekubika. Maitiro emukuru wekofi pasevhisi yechikafu ane chinangwa chekuzadzisa chinangwa chayo chekutanga-kupa kofi yemhando yepamusoro uye zvinwiwa-nekuwedzera chikafu chinopa hupenyu hwekubatikana hwevakuru vayo.
Mumamiriro ezvinhu emutemo, kusiyana uku kune maitiro anoshanda. Semuenzaniso, kumashure muna 2015, Starbucks yakatarisana nedambudziko pavakanga vari anyimwa rezinesi reresitorendi muUtah. Vakuru vehurumende havana kugutsikana kuti Starbucks yakasangana netsanangudzo yeresitorendi, zvakanyanya nekuda kwemaitiro avo mashoma ekugadzirira chikafu. Ichi chiitiko chinosimbisa fungidziro yekuti Starbucks, kune ese akasiyana, ichiri kuonekwa zvakanyanya sechitoro chekofi.
Uyezve, kuzivikanwa kweiyo brand kwakadzika midzi mutsika yekofi. Starbucks inozivikanwa zvakanyanya nekuda kwekusaina kwayo espresso zvinwiwa uye mwaka wezvinwiwa zvinopihwa, izvo zvinowanzofukidza chikafu chekudya. Maonero aya anosimbiswa neruzivo rwemutengi; kana vanhu vachifunga nezve Starbucks, ndiyo kofi yavanoshuva, kwete yekugara pasi. Nekudaro, nepo Starbucks ichigona kupa iyo nyore yekukurumidza-chikafu masisitimu, ayo esprit de corps inoramba yakadzika midzi munyika yekofi connoisseurship.
Iyi inzvimbo yakasarudzika — musanganiswa wesevhisi inokurumidza uye ambient cafe — inosiyanisa Starbucks. Iyo hainyatso kuenderana nekuumbwa kwecheni yekukurumidza-chikafu kana yechinyakare cafe, asi iripo muchikamu chayo. Chikwata chinobata kune aficionado yekofi pakufamba, uyo anofarirawo sarudzo yekunakirwa chikafu chinokurumidza munzvimbo inogamuchirwa.
Starbucks uye Utano Kunetseka
Sezvo nhaurirano pamusoro pekudya kunovaka muviri inowedzera, maketani ezvokudya zvinokurumidza, kusanganisira Starbucks, vanozviwana vari pasi pemaikorosikopu. Vatsoropodzi vanowanzonongedzera kune high calorie content uye zvinwiwa zvine shuga sechinhu chakakosha kune vatengi vari kutsvaga sarudzo dzine hutano. Maprofile ezvekudya ezvizhinji zveStarbucks zvinopihwa akafananidza neaya echikafu chikafu chinokurumidza, nezvimwe zvinwiwa uye chikafu chakazara neshuga nemafuta izvo zvinogona kubatsira kuhutano kana zvikadyiwa zvakanyanya.
Nutritionists uye nyanzvi dzehutano Vagara vachiisa Starbucks 'menu zvinhu pasi pekutariswa, vachizvinyora sevabatsiri kuchikamu chekudya zvisina kunaka. Izvi ndezvechokwadi kunyanya kune zvimwe zvezvinwiwa zvinodhaka zverudzi, seFappuccino inodiwa, inogona kuve neshuga yakawanda sezvimwe zvinonyanya kuzivikanwa zvechikafu-chikafu chekudya. Saizvozvowo, mapeji akabatanidzwa zvakanaka nekapu yekofi anowanzove akakwirira mune zvakanatswa shuga nemafuta, zvichiita kuti zvive zvishoma-kupfuura-zvakanakira sarudzo yekudya kunovaka muviri.
Nekudaro, Starbucks yakabvuma izvi zvinonetsa uye inopa kupenya kwetariro kune avo vanoziva hutano. Iyo menyu inozvirumbidza dzakasiyana siyana dzesarudzo, zvichibvumira vatengi kugadzirisa maodha avo kune zvavanoda zvekudya. Semuenzaniso, muenzi anogona kuhodha a skinny latte, iyo inoshandisa mukaka usina mafuta uye inodarika shuga yakawedzerwa, kana kusarudza a sirapu isina shuga kuchengetedza kutapira pasina caloric punch. Kugona kwekugadzirisa uku hakungotarisi chete kune avo vari kutsvaga kuchengetedza mararamiro ane hutano asiwo kune vanhu vane zvirambidzo zvekudya, senge chirwere cheshuga kana lactose kusashivirira.
Uyezve, Starbucks yave kuita nhanho yekuwedzera kusarudzwa kwayo zvipiriso zvinovaka muviri. Izvi zvinosanganisira zvakasiyana-siyana zvesaladhi, maprotein mabhokisi, uye zvimwe zvekudya zvinopa hutano hwakakwana. Izvi zvinhu zvinovavarira kupa ruzivo rwakanyanya rwekudya, zvichiita kuti vatengi vabate nekukurumidza izvo zvisingakanganise zvinangwa zvehutano hwavo. Zvakadaro, basa rinoramba riri pamutengi kuti aite sarudzo dzine ruzivo, sezvo muyedzo wemichero yekofi yakarukwa, ine zvinotapira inogara iripo mukati mezvinonhuhwirira zvechitoro cheStarbucks.
Kune avo vanogaro gara Starbucks, zvakakosha kufamba mumenyu neziso rinonzwisisa. Nekusarudza sarudzo dzakaderera-makoriori, kukumbira kugadziridzwa senge almond kana soy mukaka, uye kudzikisira kuwanda kwekuzvibata, zvinokwanisika kunakidzwa nechiitiko cheStarbucks pasina kukundwa nekukwezva kushoma kwehutano hwekukurumidza-chikafu tsika.
Starbucks 'Kudya Kwekudya uye Kugadzirira
Pakupinda mu a Starbucks, munhu anogona kutarisira kunhuhwirira kwakajairika kwekofi ichangobva kubikwa; zvisinei, zvipiriso zvekudya inhau yakasiyana. Kusiyana nekafesi yechinyakare panogadzirirwa ndiro pa-saiti, Starbucks inoshanda pamuenzaniso wakafanana fast food establishments. Zvokudya zvinoperekedza zvinwiwa zvako zvaunofarira hazvigadzirwe mumba. Pane kudaro, vanotorwa kubva makicheni ekutengesa kwavanenge vabikwa kare uye gare gare kudziiswazve kunzvimbo dzakasiyana dzeStarbucks kuti zvive nyore uye nekumhanyisa kwesevhisi.
Iyi nzira inobvumira Starbucks kuchengetedza inowirirana mhando uye kuravira mukati meiyo yakakura network yezvitoro, girazi iyo kunyatsoshanda uye kuenderana mabhenji akaiswa nehofori dzechikafu chekukurumidza. Kuvimba nekicheni yekutengeserana kunorevawo kuti Starbucks inonamatira kune yakasimba mitemo yekuchengetedza chikafu iyo inodzora mabasa ese echikafu chekukurumidza. Iyi mirau inovimbisa kuti kunyangwe nekukurumidza-chikafu-kunge kugadzirira uye kugadzirira, chikafu chinosangana nese anodiwa hutano uye kuchengetedza zviyero.
Kureruka kwechikafu chakabikwa uye nekukurumidza kudzoserwa kunowirirana nehupenyu hwekukurumidza hwevatengi veStarbucks, avo vanowanzo tsvaga kukurumidza kuruma pamwe nekapu yavo yaJoe. Nepo iyi bhizinesi modhi ingasaenderana nekugadzirwa kwechikafu kwechikafu, inogonesa zvinodikanwa zvevatengi vakabatikana. Menyu yezvokudya, kunyange zvazvo yakawanda kudarika iyo yeresitorendi yakazara-sevhisi, inopa zvakasiyana-siyana zvakadai semasangweji emangwanani emangwanani, mapeji, uye mabhokisi eprotein, achipa kune zvakasiyana-siyana zvezvokudya uye nguva dzezuva.
Starbucks's food sourcing strategy inojekesa nzvimbo yayo yakasarudzika muindasitiri yezvekudya - hybrid inofamba mutsetse pakati pechitoro chekofi yechinyakare neresitorendi yekukurumidza-sevhisi. Nekutsvaga chikafu chayo sechikafu-chikafu chinotengeswa, Starbucks inokwanisa kupa zvese zviri nyore uye zvakasiyana-siyana, zvisinei pasina kugadzirwa-ku-odha kukwezva kwekafi kana menyu yakawedzera yeresitorendi yekugara.
Iyi pragmatic maitiro ekuita sevhisi yechikafu yagonesa Starbucks kuti iwedzere nekukurumidza uye nemazvo, kuve nechokwadi chekuti ungave uri muNew York kana New Mexico, chiitiko ichi chinoramba chisina kujeka Starbucks. Iko kutarisa kwekambani pakuvimbika uye nekukurumidza sevhisi, nekubata kweiyo café ambiance, inoramba ichikwezva vateereri vepasirese, vachitsvaga nyaradzo yekofi yavo yavanoda uye chikafu chinokurumidza, chinogutsa.
Starbucks 'Chinzvimbo Pakati peKukurumidza-Kudya Kutangwa
Kana tikafunga nezve kukurumidza kukurumidza kwehupenyu hwedu hwezuva nezuva, hazvishamisi kuti Starbucks yakagadzira nzvimbo yakatanhamara muboka rezvokudya zvinokurumidza. Iko kugona kweiyo brand kupa nekukurumidza sevhisi padivi peakasiyana emenu sarudzo dzinopa kune yazvino chishuwo chemutengi chekureruka uye sarudzo. Pasinei nemabviro ayo seimba yekofi, Starbucks inokwikwidza zvine simba munharaunda yekukurumidza-chikafu, iyo inoonekwa mukumira kwayo kunoshamisa.
Munzvimbo inobatikana yemaresitorendi ekukurumidza-sevhisi, Starbucks inotora nzvimbo inoshuviwa pakati pepamusoro echelons. Haisi kungotora chikamu asi mukwikwidzi anotungamira, ari pakati penzvimbo nhanhatu dzepamusoro dzechikafu muUnited States yose. Ichi chimiro chinokatyamadza chinoiisa pafudzi neindasitiri behemoths senge McDonald raMwari uye KFC. Maitiro ezviyero zvakadaro anowanzo sanganisira zvinhu zvakaita sekutengesa, kukura, uye huwandu hwenzvimbo dzinoshanda, izvo zvese izvo Starbucks inokunda mukati.
Kukwira kweStarbucks munzvimbo ino kunoratidza kubudirira kweiyo mhando yemaitiro ekukurumidza-chikafu mumuenzaniso wayo wekushanda. Nekusanganiswa kwehunyanzvi hwekuita, kusiyanisa kwechigadzirwa, uye ubiquity, Starbucks haina kungowedzera tsoka yepasi rose asi yakagadzirisa zvakare tarisiro yevatengi yekuti chiitiko chekukurumidza-chikafu chingave chii. Iko kugona kwekambani kuchengetedza mhepo inowirirana uye inokoka ichikurumidza kugovera zvinwiwa zvayo zvine mukurumbira uye kusarudzwa kuri kukura kwezvinhu zvekudya chiratidzo chemaitiro ayo ebhizinesi ane simba.
Kusimukira kwemukuru wekofi kubva kuchitoro chekofi kuenda kune chekudya chinokurumidza-chikafu chinotaridza shanduko yekudya uye zvido zvevatengi pasi rese. Starbucks yapindura zvine hungwaru kune idzi shanduko, ichipa huwandu hwesarudzo dzinoita kune avo vanotsvaga chikafu chekukurumidza pakuenda-pasina kukanganisa kukosha kwekudya. Uku kuwedzera kwehungwaru kupfuura kofi kwakabatsira mukusimudza Starbucks mukati meiyo kukurumidza-chikafu masanji.
Uyezve, kushandiswa kwekambani tekinoroji, senge nharembozha yekuodha app, yakagadzirisa ruzivo rwevatengi, ichiwedzera kusimbisa chinzvimbo chayo mumutambo wekukurumidza-chikafu. Iyi tekinoroji mupendero yakabvumira Starbucks kukunda vakawanda vakwikwidzi, ichikwezva vatengi vanokoshesa hunyanzvi padivi pekugadzirisa kwavo caffeine.
Sezvo isu tichienderera mberi nekuongorora Starbucks 'akawanda akasarudzika, zviri pachena kuti kambani yakapfuura echinyakare categorizations. Yakakwanisa kugadzira nzira yakasarudzika inodzima mitsetse pakati peimba yekofi uye yekukurumidza-sevhisi resitorendi, ichiwana nzvimbo yayo semutungamiri muindasitiri yezvekudya zvinokurumidza. Kukurumbira kwakapararira kweiyo brand uye kurongeka nemaitiro echikafu-kukurumidza kunosimbisa kubudirira kwayo mukujairana nemitambo yehupenyu hwazvino.
Asi, nepo chinzvimbo cheStarbucks chakanyatsokodzera, chinotikurudzira kufungisisa zvakadzama nezvezita rakadaro. Zvinorevei pamusoro petsika dzedu uye tsika dzedu dzekudya kuti imba yekofi inozivikanwa nokuda kwezvinwiwa zvayo zvemhizha ikozvino inofananidzwa nekutsanya-chikafu? Uyu mubvunzo unongova mumwe wemifungo yakawanda inokatyamadza apo isu tinonyura mukati meiyo Starbucks phenomenon.
mhedziso
Iyo metamorphosis ye Starbucks kubva ku purveyor yemakofi akanaka kusvika kune chaiyo titan mu indasitiri yezvokudya zvinokurumidza chiratidzo chekuchinjika kwayo uye kufanoona. Nekugamuchira iyo chaiyo yakakosha yekukurumidza-chikafu-kumhanyisa uye kugona-Starbucks yakabudirira kuzviisa mukati meiyi nhandare yemakwikwi. Masevhisi ayo akakwenenzverwa, mucherechedzo wekushanda-chikafu-chikafu, zvinoonekwa mukukurumidza kumhanya kwainopa huwandu hwayo hwakawanda hwezvinwiwa uye chikafu kune mutengi ari kubatikana, anoziva nguva.
Uyezve, kuwedzera kwemhando yekupa zvinopfuura kofi chete, senge dzakasiyana siyana masangweji, saladhi, nemakeke, inosimbisa chimiro chayo muchikamu chekudya nekukurumidza. Kusiyanisa uku kunoratidza mhinduro yehungwaru kune izvo zvinogara zvichishanduka zvinodiwa nevatengi, kunyanya avo vari kutsvaga kukurumidza, asi mhando, sarudzo dzekudya mukati mehupenyu hwavo hwekubatikana. Iko kubatanidzwa kwetekinoroji, senge Starbucks mobile app, inosimbisazve kurongeka kwekambani nemhando yedhijitari-ruzivo rwevanhu vemazuva ano.
Nepo vamwe vangapokana kuti musimboti weStarbucks uchiri kutenderera pamhepo yechitoro chekofi, humbowo hwekuita kwayo hunoratidza zvimwe. Kusanganisirwa kwayo munzvimbo dzepamusoro dzechikafu-chikafu masanji, padivi pehofori dzakaita seMcDonald's neKFC, zvinoratidza shanduko yayo. Kutevedza mibairo yekukurumidza-chikafu, sevhisi yekukurumidza, uye kutarisisa kune nyore kwevatengi iko zvino kwakafanana neStarbucks senge siren siginecha pane yayo logo.
Pakupedzisira, kuzivikanwa kweStarbucks kunogona kudzika mutsara pakati pechikafu chekofi uye chikafu chinokurumidza-chikafu, asi yazvino modus operandi inorerekera kune yekupedzisira. Rwendo rwayo rwunoratidzira chimiro chesimba cheindasitiri yebasa rekudya uye inosimbisa kugona kwakakosha kutenderera mukuenderana nemaitiro evatengi uye zvaunofarira.
Sezvo nhaurirano iyi ichisvika denderedzwa rakazara, zviri pachena kuti Starbucks, mune zvakawanda, inoratidzira hunhu hwenzvimbo yekukurumidza-chikafu, kunyangwe iine hunhu hwayo hwakasiyana. Chiitiko cheStarbucks, nemabaristas ayo, zvinwiwa zvemhando yepamusoro, uye mimhanzi yakatenderedza, inogona kusiyana kubva kune yakajairwa-chikafu nharaunda, asi maitiro ayo ekushanda anochekwa kubva pajira rimwe chete. Nokudaro, kunyange zvazvo ingave iri mutambi akasiyana-siyana mumunda, inotamba nemitemo yakafanana inotsanangura rudzi rwechikafu chekukurumidza.
FAQ & Yakakurumbira Mibvunzo
Mubvunzo: Starbucks inoonekwa senzvimbo yekudya nekukurumidza?
A: Ehe, Starbucks inoonekwa senzvimbo yekudya nekukurumidza.
Mubvunzo: Sei Starbucks ichinzi chikafu chinokurumidza?
A: Maererano neQSR Magazine, nzvimbo yekudyira-chikafu inotsanangurwa senzvimbo yezvokudya zvinopa zvokudya zvekudya uye zvinwiwa nyore uye nekukurumidza. Starbucks inosangana netsanangudzo iyi nekuisa pamberi kumhanya mumasevhisi ayo.
Mubvunzo: Ko Starbucks inotevedzera mitemo yemuhoro wekudya nekukurumidza?
A: Hongu, Starbucks inoenderana nemirairo yekukurumidza-chikafu muhoro, uko muhoro wepasi uri $15 paawa. Baristas kuStarbucks mumatunhu mazhinji vanowana mari iyi pavanopinda mucheni yekofi.
Mubvunzo: Starbucks inofananidzwa sei neyakajairwa kofi shopu maererano nekumhanya?
A: Starbucks yakashanduka kubva pakuva yakajairwa chitoro chekofi kuenda kunzvimbo yekukurumidza-chikafu. Iyo yekumhanyisa iyo Starbucks chikafu chinogadzirwa uye kushumirwa inofananidzwa neiyo yekukurumidza sevhisi hunhu hwenzvimbo dzinokurumidza-chikafu.