Munayamba mwadzifunsapo kuti Starbucks imapeza ndalama zingati tsiku lililonse? Konzekerani kudabwa pamene tikulowera mkati mwa dziko la caffeine la ndalama za tsiku ndi tsiku za Starbucks. Kuchokera pazithunzi zochititsa chidwi zomwe zimapangitsa kuti nsagwada zanu zitsike ku zinsinsi za kupambana kwawo, positi iyi ya blog idzakusiyani mukulakalaka zambiri. Chifukwa chake gwirani kapu yomwe mumakonda ya joe ndikulowa nafe paulendo wodziwa kuchuluka kwa Starbucks pa tsiku. Konzekerani kuti malingaliro anu oledzera a caffeine!
Ndalama za Starbucks'tsiku ndi tsiku: Chidule
M'mawa uliwonse, dzuŵa likamawomba m'chizimezime, nyimbo zotsatiridwa bwino za makina opukutira ndi espresso zimayamba kugwira ntchito tsiku lililonse. Starbucks masitolo padziko lonse lapansi. Nyimbo zopangira khofizi zapangitsa kuti chimphona chogulitsa khofi chipindule kwambiri. Starbucks imadziwika kuti imagwira ntchito kwambiri nthawi zonse, imakhala ndi ndalama zambiri zatsiku ndi tsiku $ Miliyoni 61.3, chiwerengerocho chimalimbikitsidwa makamaka ndi kupezeka kwake kwamphamvu pamsika waku America.
Tangoganizani, tsiku lililonse, chofanana ndi chuma cha dziko laling'ono chimadutsa pamakaunta a Starbucks posinthana ndi frothy lattes ndi zonunkhira zaku America. Ndi kutha Malo ogulitsa 15,000 padziko lonse lapansi, chizindikiro cha mermaid chobiriwira cha mtunduwo chakhala chowunikira kwa okonda khofi, zomwe zikuwonetsa malo omwe ali ndi caffeine komanso anthu ammudzi.
M'moyo watsiku ndi tsiku, Starbucks imagwira ntchito osati ngati dzenje lokonzekera mwachangu kafeini koma ngati gawo lamwambo watsiku ndi tsiku kwa mamiliyoni. Chizoloŵezi chimenechi ndichothandiza kwambiri pazachuma cha kampani. Kuti mufotokoze tanthauzo la manambalawa, lingalirani tebulo ili:
kuwirikiza kawiri | mtengo |
---|---|
Ndalama Zapakati Tsiku ndi Tsiku | $ Miliyoni 61.3 |
Akhungu Padziko Lonse | Pa 15,000 |
Ndalama Zoyerekeza pa Sitolo iliyonse | $3,800 |
Makapu a Khofi Ogulitsidwa Tsiku ndi Tsiku | 8 Miliyoni |
Phindu Lalikulu pa Cup | 75% |
Sitolo iliyonse, cog mu makina akuluakulu a Starbucks, amadya tsiku lililonse $3,800. Zopereka zapayekhazi zimawonjezera kuchuluka kwa ndalama zomwe amapeza tsiku lililonse, zomwe zikuwonetsa kupezeka kwa mtunduwu komanso udindo wake monga mwala wapangodya wa tsiku ndi tsiku.
M'kati mwa nyanja ya malonda, chodabwitsa Makapu 8 miliyoni a khofi zimagulitsidwa tsiku lililonse. Gwirani pansi, ndipo mupeza kuti malo aliwonse a Starbucks amapereka makapu pafupifupi 500 maola 24 aliwonse. Poganizira phindu la 75% pa kapu iliyonse, kugula khofi kosavuta kumakhala kutsika m'nyanja yaikulu ya ndalama za Starbucks, zomwe zimachuluka pafupifupi. $138 pa sitolo, tsiku lililonse.
Ngakhale kuti ziwerengerozi zikupereka chithunzi cha kupambana pazachuma, zikuwonetsanso kulimba mtima kwa mtunduwo komanso kusinthika kwachuma chifukwa cha kusinthasintha kwachuma. Kuchokera kumakona amzindawu mpaka kumatauni abata, Starbucks yadzipanga kukhala moyo watsiku ndi tsiku, osati khofi wokha, koma chokumana nacho chosasinthika komanso chotonthoza.
Pamene gawoli likusintha mwatsatanetsatane za zomwe Starbucks adachita pazachuma, munthu sangachitire mwina koma kudabwa ndi ulendo wa kampaniyo kuchokera ku sitolo imodzi ku Seattle kupita ku malo opangira mphamvu padziko lonse lapansi. Nkhani ya Starbucks si imodzi yokha ya nyemba ndi moŵa, koma kukula kwanzeru komanso kufunafuna kosalekeza kopanga chikho chabwino kwa kasitomala aliyense, tsiku lililonse.
Kutsegula Starbucks' Daily Revenue Per Store
Masamu opambana m'masitolo ogulitsa a Starbucks ndi kuphatikiza kwa malo abwino, mndandanda wamasewera, ndi mtundu womwe umagwirizana ndi mamiliyoni. Sitolo iliyonse imagwira ntchito yofunika kwambiri pazachuma za kampani, zomwe zimathandizira pafupifupi tsiku lililonse ndalama pafupifupi $3,800. Chiwerengerochi, komabe, sichiri chokhazikika. Izi zikuyimira kuchuluka kwa momwe sitolo ya Starbucks ikuchitira, zomwe zimatha kusinthasintha malinga ndi malo, kufunikira kwa nyengo, komanso nyengo yazachuma.
Zopereka za Starbucks zimapitilira kupitilira khofi. Mndandanda wawo umaphatikizapo zakudya zosiyanasiyana, kuyambira zophika mpaka masangweji, ndi zinthu zambiri monga makapu ndi tumblers. Zogulitsa zowonjezerazi zimalemeretsa makasitomala ndipo zimathandizira kwambiri pakugulitsa tsiku ndi tsiku. M'malo ena okwera mtengo, komwe kuchuluka kwa magalimoto kumakwera komanso ndalama zomwe zimaperekedwa zimakhala zochulukirapo, kuchuluka kwa ndalama zomwe amapeza tsiku lililonse kumatha kukwera kwambiri, zomwe zikuwonetsa kuthekera kwa mtunduwo kutenga gawo la msika m'magulu osiyanasiyana.
Ntchito zotsogola zamakasitomala komanso zoyitanitsa mafoni zimakwaniritsanso malonda posamalira moyo wofulumira wa makasitomala awo, kuwonetsetsa kuti ngakhale pamavuto atsiku ndi tsiku, chipilala ku Starbucks sichikugwera m'mbali mwa njira. Izi ndizowonjezera ndalama, zomwe zimasewera tsiku lililonse m'sitolo iliyonse.
Siziwerengero zokha zomwe zimanena za kupambana kwa Starbucks, koma kupezeka kwamphamvu kwamtundu wamtunduwu m'deralo. Sitolo iliyonse imakhala ngati malo ochezeramo, malo ochitirako misonkhano akatswiri, ophunzira ophunzirira, ndi anzawo kusonkhana. Kuphatikizika kwa chikhalidwe ichi kumayendetsa kuchuluka kwa magalimoto m'masitolo, kumawonjezera ndalama zatsiku ndi tsiku.
Chifukwa chake, ngakhale $ 3,800 ikhoza kukhala mtengo wofunikira wa ndalama zatsiku ndi tsiku pa sitolo, nkhani yomwe ili kumbuyo kwa dola iliyonse ndi imodzi mwamakina opaka mafuta bwino omwe adziwa luso logulitsa osati kapu ya khofi, koma chidziwitso chomwe makasitomala ali okonzeka kutero. kulipira, nthawi ndi nthawi.
Pamene tikupitirizabe kusokoneza ndalama za Starbucks, zikuwonekeratu kuti ziwerengero za ndalamazi ndi umboni wa luso la kampani komanso kuyang'ana kwake kosasunthika pa kukhutira kwa makasitomala. Magawo otsatirawa adzayang'ana mozama momwe kampaniyo imapezera ndalama pachaka komanso zovuta zake zopeza phindu, ndikuwonetsetsa momwe ndalama za Starbucks zikuyendera.
Kusanthula Ndalama Zapachaka za Starbucks
Pakati pazovuta komanso kuyenda kwa mafunde azachuma, ndalama zapachaka za Starbucks zawonetsa kulimba mtima komanso kusinthasintha. M'chaka chachuma cha 2019, chimphona cha khofi chinanena za ndalama zochititsa chidwi za $ Biliyoni 26.509, chizindikiro a 7.24% yowonjezera kuyambira chaka chapitacho. Kukwera uku ndi umboni wa kulimbikira kwa Starbucks komanso kuthekera kwake kukhalabe chofunikira pamoyo watsiku ndi tsiku wa mamiliyoni.
Komabe, mumthunzi wa mliri wapadziko lonse lapansi, 2020 idabweretsa zovuta zosayembekezereka, osati kwa Starbucks kokha, komanso kwamakampani onse ochereza alendo. Starbucks adawona 11.28% ikuchepa pobwezera, kubweretsa $ Biliyoni 23.518. Kutsekedwa kwa mashopu komanso kuchepa kwa kuchuluka kwa anthu oyenda pansi chifukwa chachitetezo komanso kutsekeka kunathandizira kwambiri kutsika uku.
Koma monga kuwala koyamba kwa m'bandakucha pambuyo pa usiku wamdima, Starbucks adapanga chodabwitsa kuchira mu 2021. Chaka chinabweretsa a 23.57% kuchuluka pazachuma, pomwe kampaniyo ikuwonetsa kuti yakula $ Biliyoni 29.061. Kuchira kumeneku kumatha kukhala chifukwa chakusintha kwamabizinesi, monga kukulitsa pulogalamu yawo yam'manja kuti athe kuyitanitsa popanda kulumikizana ndikuyang'ana kwambiri ntchito zoyendetsa, zomwe zimagwirizana ndi machitidwe ogula atsopano obadwa ndi mliri.
Ziwerengero zosinthika sizimangowonetsa ulendo wazachuma wa Starbucks komanso zimatsimikizira kusasunthika kwa mtunduwo pakuyendetsa kusakhazikika kwa msika. Kuthekera kwa Starbucks kuzungulira ndi kusinthika kukupitilizabe kutsimikizira malo ake monga otsogola pamakampani ogulitsa khofi komanso mtundu womwe umakonda padziko lonse lapansi.
Ndi kapu iliyonse ya khofi, Starbucks imapanga osati phindu lokha, koma kuphatikiza kwamakasitomala, luso, ndi kulumikizana kwa anthu ammudzi - zopangira zomwe zatsimikizira kuti ndizofunikira pazachuma chawo.
Kugulitsa kwatsiku ndi tsiku kwa Starbucks: Kuzama Kwambiri
Ntchito yotanganidwa mkati mwa a Starbucks cafe sikuti imangotengera kukopa kwa khofi wake. Zogulitsa zatsiku ndi tsiku zomwe malo wamba a Starbucks amalembetsa ndizophatikizika ndi zopereka zosiyanasiyana zomwe zimapitilira makapu otentha a java. Sitolo iliyonse, pafupifupi, imalandiridwa Makasitomala 500 tsiku ndi tsiku, umboni wa kutchuka kosasunthika kwa mtunduwo komanso udindo wake ngati malo amakono a okonda khofi.
Ngakhale kuwombera kwa frothy latte kapena kuwombera molimba mtima espresso kungakhale kosangalatsa kwa ambiri, malonda a Starbucks amaphatikizansopo zambiri. zakudya ndi malonda odziwika. Kuchokera pa makeke ophikidwa kumene mpaka masangweji odzaza ndi mapuloteni, komanso kuchokera ku makapu kupita ku tumblers oyendayenda, zinthu izi zimathandiza kwambiri kuti kampani ipeze ndalama. Wapakati sitolo luso kukokera mmwamba $3,000 tsiku ndi tsiku ndi chisonyezo chodziwikiratu cha kupambana kwa Starbucks pakupanga mitundu yosiyanasiyana yazinthu zomwe zimakopa chidwi ndi zomwe makasitomala amakonda komanso zosowa.
Zopereka zanyengo ndi kukwezedwa kwanthawi yochepa zimagwiranso ntchito yofunikira pakuyendetsa ziwerengero zamalonda zatsiku ndi tsiku. Kutulutsa kwanthawi yake mwanzeru kumathandizira chikhumbo chamakasitomala komanso chisangalalo cha nyengo, ndikulimbitsanso Starbucks ngati mtundu wamphamvu komanso womvera pamaso pa mabwana ake.
Komanso, kudzipereka kwa Starbucks kukhazikika komanso kupeza bwino zimagwirizana ndi ogula omwe akupanga zisankho zogula potengera udindo wamakampani. Mkhalidwe woterewu sikuti umangowonjezera chithunzi cha mtunduwu komanso kumunsi kwake, popeza makasitomala nthawi zambiri amakhala okonzeka kulipira zinthu zomwe amaziwona kuti ndizofunika pazachikhalidwe komanso zachilengedwe.
Ngakhale ndalama zomwe amapeza tsiku lililonse m'sitolo zimafika $3,800, si ndalama zokha zomwe zimawerengedwa. Starbucks yachita bwino pakugulitsa zinachitikira—malo achitatu pakati pa ntchito ndi kunyumba kumene makasitomala angapumule, kukumana, kapena kugwira ntchito pamene akusangalala ndi chakumwa chimene amakonda. Izi ndi zomwe makasitomala akubwerera, tsiku ndi tsiku, kuwonetsetsa kuti kampaniyo ipeza ndalama zonse.
Ndizojambula zamitundu yosiyanasiyana, kukhulupirika kwa mtundu, komanso kuthekera kopanga malo osangalatsa omwe apangitsa Starbucks kukhala yopitilira khofi, koma kuyimitsidwa mwachizolowezi pazochitika zatsiku ndi tsiku za mamiliyoni padziko lonse lapansi.
Starbucks' Daily Phindu Margin
Kuyang'ana kudutsa njira zopezera ndalama, ndiye malire phindu zomwe zimasokoneza thanzi lazachuma la Starbucks. Malinga ndi ziwerengerozi, malo a Starbucks amapeza phindu latsiku ndi tsiku $520, umboni wa ntchito zake zogwira mtima. Ndalamayi ndi yotsalira pambuyo pochotsa zonse zofunika - mtengo wa katundu wogulitsidwa (COGS) ndi ndalama zogwirira ntchito - zapangidwa. Ndichizindikiro chodziwikiratu cha otsatira amtunduwo osati kungopanga malonda, komanso kusunga gawo lalikulu ngati phindu.
Zikafika pachimake ngati khofi, Starbucks imakhala ndi ndalama zambiri. Ndi kulingalira 75% malire pa kapu ya joe, izi zimamasulira kukhala phindu lalikulu la tsiku ndi tsiku pafupifupi $138 kuchokera ku malonda a khofi pa sitolo. Ndi chithunzi chochititsa chidwi chomwe chimatsimikizira phindu la zopereka zawo zoyambirira. Kuphatikizika kwa mitengo yamtengo wapatali, kuchita bwino kwambiri, komanso kugulitsa zinthu zambiri kumathandizira kuti pakhale phindu lalikulu.
Komabe, kukopa kwa Starbucks kumapitilira zakumwa zake zodziwika bwino. Kukopa kwa zokonda zam'nyengo, kusavuta kwa kuyitanitsa mafoni, komanso kudzipereka kwakampani pakukhazikika zonse zimakumana ndikupanga zomwe ogula ali okonzeka kulipirira. Njira yonseyi yochitira bizinesi sikuti imangowonjezera ndalama zatsiku ndi tsiku komanso imalimbitsa phindu la tsiku ndi tsiku, zomwe zimapangitsa kuti sitolo iliyonse ikhale yopindulitsa payokha. Ndi kufunafuna kosalekeza kochita bwino komanso ukadaulo komwe kumathandizira Starbucks kuti isakhale ndi moyo koma kuchita bwino pamsika wampikisano.
Zowonadi, ziwerengerozi zimalankhula zambiri za kuthekera kwa Starbucks kukhathamiritsa ndikuchotsa mtengo pazogulitsa zilizonse. M'dziko lomwe zokonda za ogula zimasintha mwachangu, phindu la tsiku ndi tsiku la Starbucks limakhala ngati nyali, kuwunikira kufunika kwa kampaniyo komanso kuthekera kwake kopereka mtengo kwa makasitomala ndi omwe ali nawo.
Starbucks' Gross Profit Analysis
Kulimba kwachuma kwa Starbucks Sizikuwonekera kokha m'ntchito yochuluka ya m'masitolo ake komanso m'mphepete mwa phindu lake, zomwe ndi chizindikiro chofunika kwambiri cha thanzi la kampani ndi momwe amagwirira ntchito. M'chaka chandalama cha 2019, phindu lalikulu la Starbucks lidafika pa $17.982 biliyoni, kujambula chithunzi cha kampani yomwe ili pachimake pakupindula kwake.
Komabe, zovuta zomwe zidachitika padziko lonse lapansi mu 2020 zomwe zidabwera chifukwa cha mliriwu zidabweretsa zovuta zomwe sizinachitikepo, pomwe ntchito yochereza alendo idakhala imodzi mwazovuta kwambiri. Izi zidapangitsa kuti ziwerengero zazachuma za Starbucks zikhale zowoneka bwino. Phindu lonse la kampaniyo lidatsika ndi 12% mpaka $15.823 biliyoni, kuwonetsa zovuta zantchito ndi zachuma zomwe kampaniyo idakumana nayo panthawiyi.
Komabe, kulimba mtima kumalumikizidwa ndi mtundu wa Starbucks, ndipo nkhani yobwezeretsanso kampaniyo ndi yolimba ngati espresso yake. Mu 2021, Starbucks idawonetsa kubweza bwino kwachuma, ndi phindu lake lalikulu 28.43% kufika pa $20.3 biliyoni, umboni wa kulimba mtima kwa kampaniyo komanso kusintha kwake kopambana kuti zikhale zatsopano. Kusintha kumeneku sikunatsimikize luso la Starbucks loyenda nyengo yamphepo komanso kukopa kwake kosatha kwa ogula padziko lonse lapansi.
Zomwe kampaniyo idachita, kuphatikiza kuyitanitsa kuyitanitsa kwa digito, ntchito zoyendetsa galimoto, ndi kutumiza, zidathandizira kwambiri pakuyambiranso. Izi sizinangokhudza kusintha machitidwe a ogula komanso zidalimbikitsanso kudzipereka kwa kampani popereka makasitomala mwapadera komanso otetezeka, mosasamala kanthu za zochitika zakunja.
Kuphatikizikaku ndikolimba mtima komanso kwatsopano komwe kumawonetsetsa kuti Starbucks ikhalabe wamphamvu pamsika wa khofi, ikusintha mosalekeza kuti igwirizane ndi zomwe amakonda pamsika komanso zomwe amakonda. Tikayang'ana mwatsatanetsatane momwe Starbucks amagwirira ntchito pazachuma, manambalawa amawulula nkhani ya mtundu womwe umadziwa kupanga bwino ngakhale munthawi zovuta kwambiri.
Kuthekera kwa Starbucks kukhalabe ndi phindu lalikulu pokumana ndi zovuta sikungowonetsa luso lake logwira ntchito komanso kulumikizana kwake kwakukulu ndi makasitomala. Ndi ubale wokhazikika uwu, womangidwa pamaziko a khalidwe labwino ndi chidaliro, zomwe zimalola Starbucks kukhala bwino ndikukulitsa malo ake padziko lonse lapansi, kapu imodzi ya khofi panthawi imodzi.
Starbucks 'Daily Coffee Sales
Pamtima pazambiri za Starbucks ndi malonda ake ochititsa chidwi a khofi, omwe ali mwala wapangodya wamakampani opanga ndalama zatsiku ndi tsiku. Malo ogulitsa khofi padziko lonse lapansi amapereka modabwitsa Makapu 8 miliyoni a khofi tsiku lililonse kudutsa maukonde ake okulirapo m'masitolo. Kuti izi zitheke, izi zimakhala pafupifupi Makapu 500 a khofi pa sitolo iliyonse, kuwonetsa kutsika kwamphamvu komanso kufuna kwamakasitomala kosasintha komwe Starbucks amasangalala nayo tsiku lililonse.
Kuzindikira kwa kampaniyo pakupanga malo osangalatsa komanso kupereka zakumwa zingapo kumapangitsa kuti ikhale mwambo watsiku ndi tsiku kwa mamiliyoni. Ziwerengerozi zimangowonetsa kukula kwa ntchito za Starbucks komanso kukhulupirika kwakukulu kwamakasitomala ake. Kutha kusunga malonda ochuluka chonchi ndi umboni wa kukopa kwa mtundu wa Starbucks komanso malo ake amsika pamsika.
Si kuchuluka kwa makapu okha omwe amasangalatsa, komanso mitundu yosiyanasiyana. Kuchokera ku Americano yapamwamba mpaka Pumpkin Spice Latte yolimbikitsidwa ndi nyengo, mitundu yosiyanasiyana ya Starbucks imakhala ndi gawo lalikulu pakukopa anthu ambiri okonda khofi. Kusiyanasiyana kumeneku kumapangitsa kuti pakhale china chake pakamwa lililonse, zomwe zimathandizira kuti mtunduwo ukhale wokopa anthu padziko lonse lapansi. Komanso, a zokonda nyengo kukhala chochitika choyembekezeredwa kwa makasitomala, kupititsa patsogolo kugulitsa ndi kupititsa patsogolo chidziwitso cha Starbucks.
Kudzipereka kwa Starbucks pakukhazikika komanso kupeza bwino kumakhudzidwanso ndi ogula, ndikuwonjezera mtengo wowonjezera pa kapu iliyonse ya khofi yomwe imagulitsidwa. Kampaniyo ntchito zoyeserera apeza mayankho abwino kuchokera kwa makasitomala omwe akudziwa bwino za chilengedwe ndi chikhalidwe cha zomwe amagula. Popanga zisankho zamakhalidwe kukhala zokopa, Starbucks imalimbitsa ubale wamakasitomala ndi kukhulupirika kwamtundu.
Ndi ntchito zoyitanitsa mafoni ndi ma drive-thru omwe akuwonjezera zomwe zikuchitika m'sitolo, Starbucks yapindula bwino pazabwino. Tiyi Pulogalamu ya Starbucks imathandizira kuyitanitsa kosavuta, kulipira, ndi kutsatira mphotho, kumasulira kukhala ntchito yachangu ndikubwereza bizinesi. Njira za digito izi zakhala zopindulitsa kwambiri popeza machitidwe a ogula akusintha kupita kumayendedwe apaulendo komanso osalumikizana nawo.
M'malo mwake, malonda a khofi a Starbucks tsiku ndi tsiku sikuti amangowerengera manambala; amawonetsa kusakanikirana kokonzedwa bwino kwa mtundu wazinthu, kukhudzidwa kwamakasitomala, ndi njira zatsopano zoperekera chithandizo. Zinthu izi zimalumikizana kuti zithandizire Starbucks kukhala mtsogoleri wotsogola pamakampani a khofi, ndipo kapu iliyonse ya khofi yomwe imagulitsidwa imathandizira kuti kampaniyo ikhale yopambana.
Ndalama za Starbucks: Nkhani Yopambana
Nsalu zandalama za Starbucks zimalukidwa ndi ulusi wopambana mosasunthika komanso nzeru zamsika. Ndi ndalama zatsiku ndi tsiku zikukwera mpaka $61.3 miliyoni, chuma cha chimphona ichi ndi chimodzi mwazopindulitsa komanso utsogoleri wamakampani. Mabizinesi a Starbucks, kuphatikiza kogwirizana kwazinthu zabwino, ntchito zomwe makasitomala amapeza, komanso kuyika chizindikiro kwaukadaulo, zatsimikizira kukhala zopambana. Chitsanzochi chapangitsa kuti kampaniyo ikhale patsogolo pa malonda a khofi, ndikupangitsa kuti tsiku ndi tsiku anthu mamiliyoni ambiri azigula.
Kumbuyo kwa ziwerengero zolimba kuli njira yomwe idapangidwa mwaluso kuti igwirizane ndi zeitgeist. Starbucks sinangokhala gawo lazochita za makasitomala ake tsiku ndi tsiku komanso malo omwe nthawi zimapangidwira ndikusangalatsidwa. Zochititsa chidwi ndalama zapachaka ndi chithunzithunzi cha kuthekera kwa kampaniyo kuti igwirizane ndi zomwe zikuchitika pamsika komanso zokonda za ogula, ndikusunga malire ake pampikisano waukulu.
Mbiri ya ndalama za Starbucks imatsimikiziridwa ndi zake kulamulira msika, monga zikuwonetseredwa ndi mitundu yambiri yazakumwa zatsopano zomwe zimapatsa mitundu yosiyanasiyana. Maonekedwe okopa a mtunduwo komanso kudzipereka pakukhazikika kumalimbitsanso chidwi chake. Mwa kuphatikiza kuyitanitsa mafoni ndi ma drive-thru services, Starbucks yathandizira bwino kufunafuna kwamakono kwa ogula popanda kusokoneza mtundu womwe wafanana ndi dzina lawo.
Kuchita kwawo kwachuma sikungokhudza manambala; ndi nkhani ya kugwirizana ndi ogula, kumvetsetsa zosowa zawo, ndikupereka zochitika zomwe zimapitirira kapu ya khofi. Starbucks yasandutsa masitolo awo kukhala 'malo achitatu,' malo abwino komanso osangalatsa pakati pa nyumba ndi ntchito komwe anthu amatha kupumula ndikusangalala ndi chinthu chamtengo wapatali chogwirizana ndi zomwe amakonda.
Kupambana kwa Starbucks kulinso umboni wake scalable and repliable business model, zomwe zapangitsa kuti pakhale kukula kosasintha komanso phindu pamagulu amisika padziko lonse lapansi. Chogulitsa chilichonse chimathandizira kuti kampaniyo ipambane, kubanki pafupifupi $ 3,800 tsiku lililonse, yomwe imakwera kufika pa ndalama zambiri zapachaka, kusonyeza mphamvu zamalonda zamalonda ndi gawo lake lalikulu pamsika wa khofi.
Zowonadi, nkhani ya Starbucks ndi imodzi mwazinthu zofunafuna kuchita bwino kwambiri, zatsopano, komanso kukhudzidwa kwa ogula, zomwe zimapangitsa kuti pakhale ndondomeko yazachuma yomwe ili yosangalatsa komanso yolimbikitsa kwa osewera ena pamsika. Zopindulitsa za kampaniyo sizongoyerekeza, koma umboni wa mtundu womwe wakhala gawo lofunikira kwambiri pachikhalidwe cha khofi padziko lonse lapansi.
FAQ & Mafunso Odziwika
Q: Kodi Starbucks imapanga ndalama zingati patsiku?
A: Starbucks imapanga pafupifupi $61.3 miliyoni pa tsiku limodzi.
Q: Kodi Starbucks ili ndi masitolo angati padziko lonse lapansi?
A: Starbucks ili ndi malo ogulitsa 15,000 padziko lonse lapansi.
Q: Kodi Starbucks amagulitsa makapu angati a khofi patsiku?
A: Starbucks adanenanso kuti amagulitsa makapu 8 miliyoni a khofi tsiku limodzi, zomwe ndi zofanana ndi makapu 500 pa sitolo iliyonse.
Q: Kodi phindu la kapu ya khofi ku Starbucks ndi lotani?
A: Phindu la kapu ya khofi ku Starbucks ndi 75%, zomwe zikutanthauza kuti pafupifupi $138 patsiku.