Kodi ndinu okonda khofi yemwe simungathe kukana kukopa kwa Starbucks? Ngati ndi choncho, mwina mudadzifunsapo, "Kodi Starbucks imadziwika kuti ndi malo othamanga?" Chabwino, gwirani moŵa womwe mumakonda ndikukonzekera ulendo wokhala ndi khofi pamene tikuyang'ana dziko la Starbucks ndi malo ake muzakudya zofulumira. Kuchokera ku malamulo amalipilo mpaka pazaumoyo, tifufuza zotulukapo za chimphona cha khofichi, tikuwona ngati chilidi m'gulu lazakudya zofulumira. Chifukwa chake, khalani kumbuyo, tsitsani latte yanu, ndipo tiwone ngati Starbucks simalo ogulitsira khofi chabe.
Kumvetsetsa Malo a Starbucks Monga Malo Odyera Mwachangu
Starbucks, dzina lofanana ndi khofi wonunkhira ndi masana omasuka, apanga funso lofunikira: kodi liyenera kukhala chakudya chofulumira? Kutchulidwa komwe zakudya zachangu imapanga zithunzi za zokazinga zagolide ndi zowongoka, zojambulidwa ndi zimphona ngati McDonald's kapena KFC. Komabe, zophikira zophikira zikusintha nthawi zonse, ndipo mkati mwa ulusi wake wolimba, Starbucks yasoka kukhalapo kwake mwamphamvu.
M'dziko lomwe likuyenda bwino, kukopa kwa Starbucks kumapitilira khofi wake. Ndi pafupi liwiro ndi mwayi, zizindikiro za chikhalidwe cha chakudya chofulumira. Ndi ntchito yake yofulumira komanso mndandanda wokulirapo wa kuluma mwachangu, Starbucks ikugwirizana ndi nkhani yazakudya zofulumira, ngakhale ndi kupotoza kwa caffeine.
Kuti mumvetse kusintha kumeneku, ganizirani mfundo zotsatirazi:
Ndipotu | tsatanetsatane |
---|---|
Kukula kwa menyu | Starbucks tsopano imapereka zokhwasula-khwasula zosiyanasiyana ndi zakudya zofulumira monga masangweji ndi zokulunga. |
Kuthamanga kwa Utumiki | Mtunduwu umadziwika chifukwa cha ntchito yake yofulumira, yomwe ndi yofunika kwambiri pamakampani ogulitsa zakudya. |
Ma Msika | Starbucks ili pakati pa malo 6 apamwamba kwambiri ogulitsa zakudya ku United States, pamodzi ndi McDonald's ndi KFC. |
Kutsatira Koyang'anira | Kampaniyo imatsatira malamulo ndi malamulo okhudza zakudya zofulumira. |
Kamodzi kogulitsa khofi kodziwika bwino, Starbucks idasinthika kukhala malo odzaza anthu momwe makeke ndi mabokosi a mapuloteni amakoka kwambiri ngati java. Kusintha kwa mtundu kukhala a purveyor kudya chakudya Sizikuwonekera kokha m'zinthu zomwe amapereka komanso ndi kamvekedwe ka ntchito yake - gulu la baristas lomwe limatulutsa maoda momveka bwino lomwe limatsutsana ndi luso lakale la zakudya zofulumira.
Komabe, mkanganowo ukupitirirabe. Ngakhale ena ochita masewera olimbitsa thupi sangakane kutcha Starbucks ngati chakudya chachangu, cadence yake imayimba nyimbo ina. The kampani njira kusintha kwa kupereka zosiyanasiyana zosiyanasiyana popita-posankha zikuwonetsa kulumikizana ndi zikhulupiriro zazikulu za gawo lazakudya zofulumira: kufulumira ndi kuchita.
Zowonadi, zomwe Starbucks idakumana nazo tsopano ikukwatiwa ndi chiyambi cha nyumba ya khofi yokhala ndi malo odyera othamanga. Ndi malo omwe munthu atha kutengako kukonza mwachangu kwa caffeine limodzi ndi sangweji yamtima, kutengera chikhumbo cha ogula chamakono cha liwiro ndi zinthu.
Chifukwa chake, tikamamwa maswiti athu ndikudya masangweji am'mawa, sikuti tikungotenga nawo mbali pamwambo watsiku ndi tsiku komanso kuchitira umboni za kusinthika kwa mtundu - womwe wadutsa chizindikiro chake choyambirira kuti alandire gawo latsopano mumayendedwe othamanga. malo ophikira.
Starbucks ndi Fast-Food Paradigm
M'dziko lodzaza ndi zakudya zofulumira komanso zokhutiritsa nthawi yomweyo, Starbucks watulukira ngati wothamanga, akusokoneza mizere pakati pa chikhalidwe cha khofi chachikhalidwe ndi chikhalidwe chachangu chamakampani ogulitsa zakudya. Poyamba adakhala ndi pakati ngati oyeretsa khofi wabwino komanso malo opumulirako, mtunduwo wasintha, kuvomereza mfundo zautumiki wachakudya popanda kusiya zabwino ndi chitonthozo chomwe chimadziwika.
The paradigm chakudya chofulumira, monga zalongosoledwa ndi Magazini ya QSR, imaphatikizapo malo omwe amapereka zakudya ndi zakumwa mwachangu komanso mosavuta. Lingaliro limeneli, lomwe poyamba linkawoneka ngati lachilendo ku Starbucks 'modus operandi, tsopano ndi msana wa ntchito yake, makamaka kuyambira kukhazikitsidwa kwa njira zamakono zoyitanitsa ndi kulipira. Kupita patsogolo kwaukadaulo uku kwachepetsa kwambiri nthawi yodikirira ndikuwongolera kasitomala, ndikupangitsa Starbucks kulowa m'bwalo lazakudya zofulumira.
Kusintha sikunachitike mwadzidzidzi; m'malo mwake, kunali kusintha kwapang'onopang'ono komwe kunawonetsera zoyembekeza zosinthika za ogula. Kufunika kwa ntchito yofulumira, yomwe idakhalaponso yachiwiri kwa chimphona cha khofi, tsopano yakhala yofunika kwambiri. Pivot iyi imayanjanitsa Starbucks ndi momwe zimakhalira ndi zakudya zofulumira - kuthekera kopereka kusintha mwachangu kwa maoda popanda kusokoneza kukoma kapena mtundu.
Kuyamba kwa Starbucks muutumiki wachangu sikunali kungoyankha zofuna za msika komanso njira yabwino yowonjezera zopereka zake. Pamodzi ndi espresso yachikale ndi Frappuccino, mndandandawu tsopano uli ndi zinthu zambiri-kuchokera ku masangweji am'mawa kupita ku mabokosi a mapuloteni-zomwe zimagwirizana ndi moyo wapaulendo wa mabwana ake. Kukula uku muzakudya zomwe zitha kukonzedwa ndikutumizidwa mwachangu ndi umboni winanso wa kulumikizana kwa Starbucks ndi mfundo zazakudya zofulumira.
Komabe, sikuti ndi liwiro lokha ayi. Starbucks imakhala ndi malo owoneka bwino omwe amakopa chidwi cha malo odyera osangalatsa, ndikupangitsa kuti ikhale yodziwika bwino. Ndiko kuphatikizika kwapadera kochita bwino komanso mlengalenga komwe kwafotokozeranso lingaliro la chakudya chofulumira kwa ogula amakono, ndikupereka njira ina yokhudzana ndi chikhalidwe chachakudya chofulumira.
Pamene tikuyenda mumsewu wothamanga wamakampani opanga zakudya zofulumira, Starbucks imawonekera ngati chowunikira kwa iwo omwe akufuna kuchita bwino komanso kukhudzika kokongola m'njira zawo zatsiku ndi tsiku. Njira zapawirizi zayika Starbucks pamalo apadera, ndikujambula niche yomwe imagwirizana ndi zeitgeist wamakono.
Starbucks ndi Malamulo Olipira Chakudya Chachangu
Pankhani yazakudya zofulumira, malamulo amalipiro ndi chinthu chofunikira kwambiri chomwe chimawonetsa kudzipereka kwamakampani pantchito yake. Starbucks, yofanana ndi nthawi yopuma khofi yofulumira komanso chakudya chapaulendo, imatsatira miyezo yamalipiroyi mwachangu. M'malo momwe mkangano wokhudzana ndi malipiro abwino ukupitilira, Starbucks yachita bwino popereka baristas ake. kuyambira malipiro osachepera $15 pa ola m'maboma ambiri, kutanthauza kugwirizana kwake ndi njira zolipirira zamakampani opanga zakudya zofulumira.
Chiyerekezo chamalipiro ichi sichiwerengero chokhazikika; chimakula pakapita nthawi. Ogwira ntchito ku Starbucks amapindula zowonjezera pachaka, mchitidwe umene umalimbitsa kudzipereka kwa kampaniyo ku ubwino wa ogwira ntchito ndi kusonyeza njira za anzawo a chakudya chofulumira. Njira iyi yopezera malipiro sikuti imangotsimikizira kutsatiridwa ndi malamulo omwe alipo kale olipidwa mwachangu komanso imayika Starbucks ngati wosewera woganiza zamtsogolo pamsika wantchito.
Ngakhale kuti malipirowa ndi ochititsa chidwi, akuwonetseranso kusintha kwa Starbucks. Kusintha kwa kampaniyi kuchoka ku nyumba ya khofi yachikhalidwe kupita ku malo ogulitsa zakudya mwachangu kwafunikira kusintha kwamalipiro omwe amafanana ndi zimphona zodyera mwachangu. Potsatira miyezo ya malipiro awa, Starbucks sikuti amangotsatira malamulo; ikunenanso za zomwe zili mumakampani ndi anthu onse.
Kugulitsa kwa ogwira ntchito ake kudzera m'malipiro ampikisano ndi umboni wa kuzindikira kwa Starbucks kuti msana wa bizinesi iliyonse yochita bwino yodyera mwachangu uli m'manja mwa omwe amatumikira makasitomala tsiku lililonse. Powonetsetsa kuti ma baristas amalipidwa moyenera, Starbucks imalimbitsa udindo wake monga olemba anzawo ntchito pazakudya zofulumira ndikusunga antchito omwe ali ndi chidwi komanso okhoza kupereka ntchito zachangu, zapamwamba zomwe makasitomala amayembekezera.
Ndi kuphatikiza uku kwa machitidwe ogwirira ntchito ndi ntchito zabwino zomwe zimalimbitsanso udindo wa Starbucks ngati malo opangira chakudya chachangu, omwe amalemekeza mabwana ake komanso anthu ake.
Kogulitsa Khofi Kapena Malo Odyera?
Munthu akaganizira za quintessential ya Starbucks, zimakhala zosavuta kuganiza za mipando yabwino komanso fungo lonunkhira la khofi wophikidwa kumene. Koma pamene menyu yake yakula kuti ikhale ndi zokhwasula-khwasula zambiri komanso kuluma mwachangu-kuchokera masangweji ku makeke-ena angadabwe ngati Starbucks yadutsa mizu yake ya khofi kuti ikhale malo odyera. Komabe, kusiyana kudakali koonekeratu: Starbucks simalo odyera azikhalidwe.
Mosiyana ndi malo odyera okhazikika komwe mbale amaphikidwa kuti ayitanitsa, chakudya choperekedwa ku Starbucks ndi yophikidwa kale ndikungotenthedwanso komweko. Njirayi ndi chizindikiro cha ntchito zofulumira, zomwe zimapangidwira kuti zikhale zosavuta komanso zothamanga m'malo mwa luso lazophikira. Njira ya chimphona cha khofi pazakudya ikufuna kukwaniritsa cholinga chake chachikulu - kupereka khofi ndi zakumwa zapamwamba - ndi zakudya zowonjezera zomwe zimathandizira miyoyo ya mabwana ake.
Pankhani yazamalamulo, kusiyana kumeneku kuli ndi tanthauzo lenileni. Mwachitsanzo, mu 2015, Starbucks anakumana ndi vuto pamene anali anakana chilolezo chodyera ku Utah. Akuluakulu aboma sanakhulupirire kuti Starbucks idakumana ndi tanthauzo la malo odyera, makamaka chifukwa cha njira zawo zochepa zopangira chakudya. Chochitikachi chikugogomezera lingaliro lakuti Starbucks, chifukwa cha mitundu yake yonse, ikuwonekabe makamaka ngati malo ogulitsa khofi.
Komanso, kudziwika kwa mtunduwo kumakhazikika kwambiri mu chikhalidwe cha khofi. Starbucks imadziwika kwambiri chifukwa cha siginecha yake ya zakumwa za espresso ndi zakumwa zanyengo, zomwe nthawi zambiri zimaphimba zakudya zake. Lingaliro ili limalimbikitsidwa ndi zomwe kasitomala amakumana nazo; pamene anthu amaganiza za Starbucks, ndi khofi yomwe amalakalaka, osati chakudya chokhala pansi. Chifukwa chake, ngakhale Starbucks atha kupereka mwayi wamabizinesi ophatikizira zakudya, zake esprit de corps imakhalabe yokhazikika m'dziko la khofi connoisseurship.
Ndi malo apaderawa—osakanizidwa a ntchito zachangu ndi malo odyera ozungulira—amene amasiyanitsa Starbucks. Sichikugwirizana ndi nkhungu yachakudya chofulumira kapena malo odyera azikhalidwe, koma chimakhala m'gulu lakelo. Gulu lomwe limakonda khofi aficionado poyenda, omwe amayamikiranso mwayi woti asangalale ndi chakudya chofulumira m'malo olandiridwa.
Starbucks ndi Zovuta Zaumoyo
Pamene kukambirana za kudya kwabwino kukukulirakulira, unyolo wazakudya mwachangu, kuphatikiza Starbucks, umapezeka pansi pa maikulosikopu. Otsutsa nthawi zambiri amanena za okwera kalori ndi zakumwa zodzaza ndi shuga monga nkhawa yayikulu kwa ogula omwe akufuna njira zathanzi. Mbiri yazakudya zoperekedwa ndi Starbucks zambiri zafananiza ndi zazakudya zofulumira, zakumwa zina ndi zakudya zodzaza ndi shuga ndi mafuta zomwe zimatha kubweretsa zovuta zaumoyo ngati zimwedwa mopitilira muyeso.
Nutritionists ndi akatswiri azaumoyo Nthawi zambiri amaika zinthu za menyu za Starbucks mosamalitsa, ndikuzitcha kuti zimathandizira pagulu lazakudya zopanda thanzi. Izi ndizowona makamaka pazakumwa zina zamtundu wamtunduwu, monga Frappuccino wokondedwa, yemwe amatha kukhala ndi shuga wochulukirapo monga zina mwazakudya zodziwika bwino zachangu. Mofananamo, makeke omwe amaphatikizana bwino ndi kapu ya khofi nthawi zambiri amakhala ndi shuga woyengedwa ndi mafuta, zomwe zimawapangitsa kukhala osasankha bwino pazakudya zopatsa thanzi.
Komabe, Starbucks yavomereza nkhawazi ndipo ikupereka chiyembekezo kwa mabwana omwe ali ndi thanzi. Menyu ili ndi njira zingapo zomwe mungasinthire makonda, zomwe zimalola makasitomala kuti azitha kutengera zomwe amakonda. Mwachitsanzo, mlendo akhoza kuyitanitsa a khungu latte, yomwe imagwiritsa ntchito mkaka wopanda mafuta ndikudumpha shuga wowonjezera, kapena kusankha a madzi opanda shuga kusunga kukoma popanda nkhonya ya caloric. Kuthekera kumeneku sikungokhudza okhawo omwe akufuna kukhala ndi moyo wathanzi komanso anthu omwe ali ndi zoletsa zinazake zazakudya, monga matenda a shuga kapena lactose tsankho.
Kuphatikiza apo, Starbucks yakhala ikuchitapo kanthu kuti iwonjezere kusankha kwake zopatsa zopatsa thanzi. Izi zikuphatikizapo saladi zosiyanasiyana, mabokosi a mapuloteni, ndi zokhwasula-khwasula zina zomwe zimapereka zakudya zopatsa thanzi. Zinthu izi cholinga chake ndi kupereka chakudya chokwanira, kupangitsa kuti makasitomala azitha kudya mwachangu zomwe sizisokoneza zolinga zawo zaumoyo. Komabe, udindo umakhalabe pa ogula kuti asankhe mwanzeru, popeza kuyesedwa kwa khofi wotsekemera, wotsekemera kumakhalapo nthawi zonse m'malo onunkhira a sitolo ya Starbucks.
Kwa iwo omwe amakonda Starbucks, ndikofunikira kuyang'ana menyu ndi diso lozindikira. Posankha zosankha zokhala ndi ma calorie otsika, kupempha zosinthidwa ngati mkaka wa amondi kapena soya, ndikuchepetsa kuchuluka kwa zakudya zopatsa thanzi, ndizotheka kusangalala ndi zochitika za Starbucks popanda kutengera zizolowezi zazakudya zofulumira.
Kupeza Chakudya cha Starbucks ndi Kukonzekera
Polowa mu a Starbucks, munthu angayembekezere fungo lodziwika bwino la khofi wophikidwa kumene; komabe, zopereka za chakudya ndi nkhani yosiyana. Mosiyana ndi malo odyera achikhalidwe komwe mbale zimakonzedwa pamalopo, Starbucks imagwira ntchito mofananira kudya zakudya zofulumira. Zakudya zomwe zimatsagana ndi zakumwa zomwe mumakonda sizimapangidwira mnyumba. M'malo mwake, amatengedwa kuchokera khitchini zamalonda kumene amaphikidwa kale komanso kenako kuyambiranso m'malo osiyanasiyana a Starbucks kuti zikhale zosavuta komanso kuthamanga kwa ntchito.
Njirayi imalola Starbucks kukhalabe ndi khalidwe losasinthika komanso kukoma m'masitolo ake ambiri, kuwonetsera kuchita bwino ndi kusasinthasintha zizindikiro zokhazikitsidwa ndi zimphona zazakudya zofulumira. Kudalira khitchini zamalonda kumatanthauzanso kuti Starbucks amatsatira zolimba malamulo oteteza zakudya zomwe zimayang'anira ntchito zonse za chakudya chofulumira. Malamulowa amawonetsetsa kuti ngakhale amapeza chakudya chofulumira ngati chakudya komanso kukonzekera, chakudyacho chimakwaniritsa zofunikira zonse zaumoyo ndi chitetezo.
Kusavuta kwa zakudya zophikidwa kale komanso zotenthedwanso mwachangu kumagwirizana ndi moyo wofulumira wa ogula a Starbucks, omwe nthawi zambiri amafuna kuluma mwachangu pambali pa chikho chawo cha Joe. Ngakhale mtundu wabizinesiwu sungakhale wofanana ndi kukonza chakudya cham'malesitilanti odziwika bwino, umathandizira zosowa za kasitomala wotanganidwa. Mndandanda wa chakudya, ngakhale kuti ndi wochepa kwambiri kuposa malo odyera ogwira ntchito, amapereka zosankha zosiyanasiyana monga masangweji a kadzutsa, makeke, ndi mabokosi a mapuloteni, zomwe zimapatsa zakudya zosiyanasiyana zomwe amakonda komanso nthawi za tsiku.
Njira yopezera chakudya ya Starbucks ikuwonetsa momwe ilili yapadera pamakampani ogulitsa zakudya - wosakanizidwa womwe umadutsa pakati pa malo ogulitsira khofi wamba ndi malo odyera ofulumira. Popeza chakudya chake ngati malo ogulitsira zakudya mwachangu, Starbucks imatha kukupatsani zonse zosavuta komanso zosiyanasiyana, ngakhale popanda kuyitanitsa zokopa zapa cafe kapena mndandanda wamalo odyera okhazikika.
Njira yabwinoyi yopezera chakudya chathandiza kuti Starbucks ikule mwachangu komanso moyenera, ndikuwonetsetsa kuti kaya muli ku New York kapena ku New Mexico, zomwe mwakumana nazo zimakhalabe Starbucks. Zomwe kampaniyo ikuyang'ana pa kudalirika ndi ntchito zachangu, ndikukhudzidwa ndi malo odyera, ikupitilirabe kukopa anthu padziko lonse lapansi, kufunafuna chitonthozo cha khofi wawo yemwe amakonda komanso chakudya chachangu komanso chokhutiritsa.
Udindo wa Starbucks Pakati Pa Magulu Ogulitsa Chakudya Chachangu
Tikaganizira za kufulumira kwa moyo wathu watsiku ndi tsiku, sizodabwitsa kuti Starbucks wapanga malo otchuka m'gulu lazakudya zofulumira. Kutha kwa mtunduwo kumapereka chithandizo mwachangu limodzi ndi mitundu ingapo ya zosankha zomwe zimapatsa ogula amakono kufuna kusavuta komanso kusankha. Ngakhale idachokera ngati malo opangira khofi, Starbucks amapikisana mwamphamvu m'gawo lazakudya zofulumira, zomwe zikuwonekera pakuyima kwake kochititsa chidwi.
M'malo odzaza malo odyera ofulumira, Starbucks imati ili ndi malo omwe amasilira pakati pa ma echelons apamwamba. Siwongotenga nawo mbali koma wopikisana nawo wamkulu, yemwe ali pagulu 6 lazakudya zofulumira ku United States. Mkhalidwe wochititsa chidwi uwu umapangitsa kuti azigwirizana ndi ma behemoths amakampani McDonald ndi ndi KFC. Miyezo yamasanjidwe oterowo nthawi zambiri imaphatikizapo zinthu monga kugulitsa, kukula, ndi kuchuluka kwa malo ogulitsa, zonse zomwe Starbucks imapambana.
Kukwera kwa Starbucks m'derali ndikuwonetsa kuphatikizika bwino kwa mtundu wazakudya zofulumira mumayendedwe ake. Ndi kuphatikizika bwino kwa magwiridwe antchito, kusiyanasiyana kwazinthu, komanso kupezeka kulikonse, Starbucks sinangokulitsa malo ake padziko lonse lapansi komanso yasinthanso zomwe ogula amayembekeza za momwe chakudya chofulumira chingakhale. Kuthekera kwa kampaniyo kukhalabe kosasintha komanso kosangalatsa pomwe ikupereka zakumwa zake zodziwika bwino komanso kusankha komwe kukukula kwazakudya ndi umboni wamabizinesi ake amphamvu.
Chisinthiko cha chimphona cha khofi kuchoka ku malo ogulitsira khofi wamba kupita kumalo okonda zakudya zofulumira kukuwonetsa kusintha kwa kadyedwe ndi zomwe ogula padziko lonse lapansi amakonda. Starbucks yayankha moyenera ku masinthidwe awa, ndikupereka zosankha zingapo zomwe zimathandizira omwe akufuna kudya mwachangu popita popanda kusokoneza pazakudya. Kukula kopitilira khofi kumeneku kwathandizira kukweza Starbucks m'masanjidwe azakudya zofulumira.
Kuphatikiza apo, kugwiritsa ntchito kwaukadaulo kwamakampani, monga pulogalamu yake yoyitanitsa mafoni, kwathandizira makasitomala, ndikulimbitsanso udindo wake mu ligi yofulumira. Mphepete mwaukadaulo iyi yalola Starbucks kupitilira omwe akupikisana nawo ambiri, kukopa makasitomala omwe amawona kuchita bwino limodzi ndi kukonza kwawo kwa caffeine.
Pamene tikupitilizabe kufufuza zambiri za Starbucks, zikuwonekeratu kuti kampaniyo yadutsa magulu azikhalidwe. Yakwanitsa kupanga njira yapadera yomwe imasokoneza mizere pakati pa nyumba ya khofi ndi malo odyera ofulumira, ndikupeza malo ake monga mtsogoleri pamakampani ogulitsa zakudya zofulumira. Kutchuka kofala kwa mtunduwo komanso kutsata zakudya zofulumira kumatsimikizira kupambana kwake pakuzolowera moyo wamasiku ano.
Komabe, ngakhale kusanja kwa Starbucks kuli koyenera, kumatilimbikitsa kulingalira tanthauzo la kutchulidwa koteroko. Kodi zikuti chiyani za chikhalidwe chathu komanso kadyedwe kathu kuti nyumba yogulitsira khofi yomwe imadziwika ndi zakumwa zake zaluso tsopano ikufanana ndi chakudya chofulumira? Funso ili ndi limodzi mwazinthu zambiri zochititsa chidwi pamene tikufufuza mozama za zochitika za Starbucks.
Kutsiliza
Kusintha kwa metamorphosis Starbucks kuchokera ku purveyor wa khofi wabwino kupita ku titan weniweni mu mafakitale ogulitsa zakudya zofulumira ndi umboni wa kusinthika kwake ndi kuwoneratu zam'tsogolo. Mwa kuvomereza zofunikira zazakudya zofulumira-liwiro ndi kuchita bwino-Starbucks yadziyika bwino m'bwalo lampikisanoli. Ntchito zake zokonzedwa bwino, zomwe ndi chizindikiro cha ntchito zachakudya chofulumira, zikuwonekera mwachangu momwe zimaperekera zakumwa zake zambiri ndi zakudya kwa kasitomala wotanganidwa komanso wosamala nthawi.
Kuphatikiza apo, kukula kwa mtunduwo pakupereka zambiri osati khofi wokha, monga masangweji osiyanasiyana, saladi, ndi makeke, kumalimbitsa udindo wake pagulu lazakudya zofulumira. Kusiyanasiyana kumeneku kukuwonetsa kuyankha kwanzeru pazofuna zomwe zimasintha nthawi zonse za ogula, makamaka omwe akufunafuna zakudya zachangu, koma zabwino, mkati mwa moyo wawo wotanganidwa. Kuphatikizidwa kwaukadaulo, monga Pulogalamu yam'manja ya Starbucks, ikugogomezeranso momwe kampaniyo ikugwirizanirana ndi chikhalidwe cha anthu amakono.
Ngakhale ena angatsutse kuti chinsinsi cha Starbucks chimayendabe mozungulira malo ogulitsira khofi, umboni wa machitidwe ake akuwonetsa zosiyana. Kuphatikizidwa kwake m'magulu apamwamba a zakudya zofulumira, pamodzi ndi zimphona monga McDonald's ndi KFC, ndikuwonetsa kusintha kwake. Kutsata miyezo yamalipiro othamanga, ntchito zachangu, komanso kuyang'ana kwambiri kwa kasitomala tsopano ndizofanana ndi Starbucks monga siren yosayina pa logo yake.
Pamapeto pake, kudziwika kwa Starbucks kumatha kudutsa pakati pa malo ogulitsa khofi achikhalidwe ndi malo ogulitsa zakudya zofulumira, koma modus operandi yake yamakono imatsamira chomaliza. Ulendo wake umawonetsa kusinthika kwamakampani ogulitsa chakudya ndikuwunikira luso lofunikira kuti ligwirizane ndi zomwe ogula amakonda komanso zomwe amakonda.
Pomwe zokambiranazi zikubwera mozungulira, zikuwonekeratu kuti Starbucks, m'njira zambiri, imagwirizana ndi mawonekedwe a malo odyetserako chakudya chofulumira, ngakhale ali ndi chidwi chake chosiyana. Zochitika za Starbucks, ndi ma baristas, zakumwa zapadera, ndi nyimbo zozungulira, zikhoza kusiyana ndi malo omwe amadya mofulumira, koma njira zake zogwirira ntchito zimadulidwa kuchokera ku nsalu yomweyo. Choncho, ngakhale kuti akhoza kukhala wosewera wapadera m'munda, amasewera ndi malamulo omwewo omwe amatanthauzira mtundu wa zakudya zofulumira.
FAQ & Mafunso Odziwika
Q: Kodi Starbucks amaonedwa kuti ndi malo ofulumira kudya?
A: Inde, Starbucks amaonedwa kuti ndi malo ofulumira kudya.
Q: Chifukwa chiyani Starbucks imatengedwa kuti ndi chakudya chofulumira?
A: Malingana ndi QSR Magazine, malo odyera zakudya zofulumira amatanthauzidwa ngati malo opangira chakudya omwe amapereka zakudya zopsereza ndi zakumwa mosavuta komanso mofulumira. Starbucks imakwaniritsa tanthauzo ili poyika patsogolo kuthamanga mu ntchito zake.
Q: Kodi Starbucks amatsatira malamulo olipira chakudya mwachangu?
A: Inde, Starbucks imagwirizana ndi malamulo a malipiro ofulumira, pomwe malipiro ochepa ndi $ 15 pa ola limodzi. Ma Baristas ku Starbucks m'maiko ambiri amapeza ndalama izi akalowa nawo khofi.
Q: Kodi Starbucks imafananiza bwanji ndi malo ogulitsira khofi wamba potengera liwiro?
Yankho: Starbucks yasintha kuchoka pakukhala malo ogulitsa khofi wamba kupita kumalo ogulitsa zakudya zofulumira. Liwiro lomwe chakudya cha Starbucks chimakonzedwa ndikuperekedwa ndikufanana ndi mawonekedwe achangu a malo omwe amadya mwachangu.