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Salesforce, katswiri pakuwongolera ubale wamakasitomala kudzera pa Cloud: ndiye phindu lanji?

Salesforce, katswiri pakuwongolera ubale wamakasitomala kudzera pa Cloud chomwe chili choyenera
Salesforce, katswiri pakuwongolera ubale wamakasitomala kudzera pa Cloud chomwe chili choyenera

Mtambo wasintha kwambiri dziko la ntchito. Salesforce amamvetsetsa bwino izi. Chifukwa chake kampaniyo yapanga yankho la Cloud CRM. Mapulogalamu ake, omwe akugunda lero, amalola makampani kuti azilankhulana ndi makasitomala awo ndi anzawo.

Yakhazikitsidwa mu 1999, Salesforce ndi kampani yomwe yakhala katswiri mu Customer Relationship Management (CRM). Amagwiranso ntchito pakuwongolera ubale wamakasitomala. Mtambo uli pamtima pa ntchito yake. Komanso, idapanga mapulogalamu omwe ali ndi dzina lomwelo. Kupambana kwake ndi kosatsutsika. Chifukwa cha mapulogalamu ake, kampaniyo yakwanitsa kutenga 19,7% ya gawo la msika mu gawo la CRM.

Salesforce ili patsogolo pa SAP, mpikisano wake waukulu, womwe uli ndi 12,1% ya msika. Timapeza, pambuyo pake, Oracle (9,1%), kapena Microsoft (6,2%), Kodi mbiri ya kampaniyo ndi yotani? Kodi mapulogalamu ake amagwira ntchito bwanji? Kodi ubwino ndi kuipa kwake ndi chiyani?

Salesforce ndi mbiri yake

CRM isanabwere pamsika, makampani ankakonda kuchititsa mayankho osiyanasiyana amakasitomala pamaseva awo. Komabe, izi zinali zodula kwambiri, podziwa kuti zinatenga nthawi yochuluka: pakati pa miyezi ingapo ndi zaka zingapo pokonzekera pulogalamuyo. Funso mtengo, kunali koyenera kuwononga, pafupifupi, madola mamiliyoni angapo… Ndipo popanda kuwerengera zovuta za machitidwe otere.

Poyang'anizana ndi mipata yamsika iyi, Salesforce idaganiza zopanga pulogalamu yake ya CRM. Sizinali zogwira mtima zokha, koma koposa zonse zotsika mtengo kuposa mayankho omwe alipo kale popeza amaperekedwa mumtambo.

Kuwonjezeka kwa Salesforce

Chifukwa cha mapulogalamu ake, Salesforce yakwanitsa kulowa nawo magulu akuluakulu. M'malo mwake, idakhala kampani yachisanu yabwino kwambiri yopanga mapulogalamu. Zapanga cloud computing kukhala zapadera zake, ndipo ndizomwe zapangitsa kupambana kwake kwakukulu. Pulogalamuyi sinali yamphamvu komanso yothandiza, koma koposa zonse zotsika mtengo, zomwe zinali zisanachitikepo panthawiyo.

Salesforce: ndi chiyani? Zotsatira zake ndi zotani?

Salesforce, katswiri pakuwongolera ubale wamakasitomala kudzera pa Cloud: ndiye phindu lanji?

Zowona, chifukwa cha Salesforce, makampani amatha kutenga mwayi pa Cloud kuti alankhule ndi anzawo komanso makasitomala. Angathenso kufufuza ndi kusanthula deta ya makasitomala. Ndondomeko ikuchitika mu nthawi yeniyeni. Kupyolera mu Salesforce, makampani akwanitsa kuwonjezera phindu lawo ndi 27%. Osati kokha: zokambirana zoyembekeza zidawonjezeka ndi 32%.

Mulingo woyenera kuyenda

Kwa mbali yake, kukhutira kwamakasitomala kudakwera ndi 34%. Makampani omwe amagwiritsa ntchito njira ya Salesforce's CRM awonjezeranso liwiro la kutumiza ndi 56%. Athanso kupezerapo mwayi pakuyenda komwe kumatsimikiziridwa ndi pulogalamuyo. Ndipotu akhoza kulipeza nthawi iliyonse, kulikonse.

Ntchito yotsatsa par kuchita bwino

Kuphatikiza pazothandiza zake, Salesforce ndi njira yotsatsa par kuchita bwino. Zowonadi, kudzera m'mapulogalamu ake, kampani ili ndi mwayi wowunika momwe imagwirira ntchito malinga ndi CRM, ndikuwunika momwe akugulitsa ndi ndalama zake. Pulogalamuyi imalolanso kuyang'anira maofesi oyankhulana kumene makasitomala ndi kampani amatha kulankhulana. N'zothekanso kukhazikitsa njira yogulitsa malonda kudzera pa Salesforce.

Salesforce: zinthu zazikulu ndi ziti?

Pali zambiri zoperekedwa ndi Salesforce malinga ndi CRM.

Kasamalidwe ka ma quotes kuti atolere

Salesforce CRM ndi gawo lothandizira lomwe limathandizira kukhazikitsa zolemba. Zimapatsa ogulitsa ogulitsa mwayi wosankha mawu abwino kwa makasitomala awo, ndikuwapatsa kuchotsera kwaposachedwa.

Mawu omwe adakhazikitsidwa kudzera pa Salesforce CRM ndi olondola kwambiri. N'zotheka kuzipereka mwamsanga kwa makasitomala. Palinso Salesforce Lightning yomwe, kumbali yake, imathandizira njira yotolera ndi kutumiza ma invoice mosavuta.

Kasamalidwe ka kulumikizana

Pulogalamuyi imalola mabizinesi kupeza zambiri zamakasitomala. Chifukwa cha chida ichi, amatha kuwonanso mbiri yakusinthana kwawo. Mukhozanso kukhala ndi chithunzi chonse cha kasitomala amene akukhudzidwa.

Zofufuza za Einstein

Kupyolera mu izi, mutha kupeza zambiri zantchito ndi malonda kudzera mu Business Intelligence. Kumbali ina, Einstein Analytics imakulolani kuti mulowe mu Mitambo ya Community, komanso Sales and Service Clouds. Mupeza mitundu yonse ya data yothandiza kwa anzanu onse komanso makasitomala anu.

Mutu wanjira

Kumbali yake, izi zimapangidwira oyambitsa ndi ma SME (Mabizinesi Ang'ono ndi Apakati). Zimawathandiza, mwa zina, kuti atengenso deta kuchokera kumayendedwe othandizira, makalendala kapena maimelo.

Kuyenda

Ndi Salesforce, bizinesi imatha kupeza data ya CRM nthawi iliyonse, kulikonse kuti muwone misonkhano, zosintha zamaakaunti, ndi zochitika.

Zoneneratu zamalonda

Kampaniyo imatha kupeza chidule chatsatanetsatane cha mapaipi ogulitsa. Mwanjira iyi, imatha kusintha bwino machitidwe ake kuti agwirizane ndi zomwe zikuchitika pamsika.

Kasamalidwe ka mayendedwe

Apa mupeza kutsata kwa zochitika zanu pa Cloud CRM. Olumikizana nawo atha kuyipeza. Chidachi chimakulolani kuti muphunzire zambiri za machitidwe ogwira mtima kwambiri mu gawo lina la ntchito.

Kodi maubwino a Salesforce ndi ati?

Kugulitsa kuli ndi zabwino zingapo:

  • Ndi yosavuta kugwiritsa ntchito
  • Pulogalamuyi imaperekedwa munjira ya SaaS. Komanso, imapezeka kulikonse padziko lapansi. Zomwe mukufunikira ndi intaneti
  • Ndizotheka kuphatikiza mapulogalamu angapo a chipani chachitatu

Zoyipa za Salesforce ndi ziti?

Pulogalamuyi, ngakhale ili yamphamvu, ili ndi zovuta zina:

  • Popanda intaneti, ndizosatheka kupezerapo mwayi pa ntchito za Salesforce
  • Kuti mupeze zatsopano, ndalama zowonjezera zimaperekedwa.
  • Kusintha mwamakonda kungathenso kulipidwa
  • Malipiro nthawi zina amakhala apamwamba kuposa omwe amaperekedwa ndi mapulogalamu ena a CRM

Kodi Salesforce imapereka zinthu ziti?

Zogulitsa zingapo zimaperekedwa ndi Salesforce. Nachi chidule:

Utumiki wamtambo Zimalola makampani kuti azilankhulana ndi makasitomala awo, kwinaku akuwapatsa ntchito zabwino. N'zothekanso kutsata zochitika za makasitomala
Mtambo WotsatsaZimathandizira kutsata zomwe makasitomala akumana nazo ndikuyambitsa makampeni otsatsa amitundu yambiri
Cloud CloudAmalola kucheza ndi makasitomala. Iwo akhoza kuyanjananso ndi kampani. Ndi mini social network
Mtambo wa ZamalondaKampaniyo imatha kupereka chithandizo kwa makasitomala kulikonse komwe ali
Analytics CloudNdi nsanja ya Business Intelligence. Zimakupatsani mwayi wopanga zojambula, ma graph, ndi zina.

Kuwerenganso: Ndemanga za Bluehost: Zonse Zokhudza Mbali, Mitengo, Kuchititsa, ndi Magwiridwe

[Chiwerengero: 2 Kutanthauza: 3]

Written by Fakhri K.

Fakhri ndi mtolankhani wokonda kwambiri matekinoloje atsopano komanso zatsopano. Amakhulupirira kuti matekinoloje omwe akubwerawa ali ndi tsogolo lalikulu ndipo akhoza kusintha dziko m'zaka zikubwerazi.

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