✔️ 2022-04-06 09:05:25 - Paris/France.
Lingaliro la magalimoto olembetsa, lomwe silingaganizidwe konse, limawoneka lopangidwa m'chifanizo ndi mawonekedwe a m'badwo womwe Netflix ndi mtundu wa khungu lachiwiri.
Magalimoto olembetsa ndi nkhani yotentha kwambiri pamakampani opanga magalimoto. Umboni wa izi ndikuti pafupifupi makampani onse omwe amagwira ntchito imeneyi ali kale ndi zotsatsa zomwe zimayang'ana pagalimoto polembetsa.
Lingaliro la magalimoto olembetsakamodzi osaganizirika konse, zikuwoneka kuti zidapangidwa mu chithunzi ndi mawonekedwe a m'badwo womwe Netflix ndi mtundu wa khungu lachiwiri osachiritsika mwamtheradi m'moyo wanu.
mphamvu gwiritsani ntchito galimoto yatsopano kapena yatsopano mosavuta polipira magawo okhazikika pamwezikuyang'anira kulembetsa kwa digito ndikutha kubweza galimoto mosavuta kumakhala ndi zabwino zambiri (pafupifupi monga Netflix ndi nsanja zina zamavidiyo pa intaneti). akukhamukira).
Ngakhale kuti lingaliro la magalimoto olembetsa limagwirizana kwambiri ndi zosowa za achinyamata, omweAmene agula kale mu chikhalidwe ichi ndi ochepa chabe.
Malinga ndi lipoti laposachedwa lomwe linachitika ku Germany ndi kampani yofunsira Roland Berger, 8% yokha ya ogula magalimoto atsopano adaganizira mozama magalimoto olembetsa (ndipo 79% amakana mwamphamvu izi).
Choncho n'zoonekeratu kuti magalimoto olembetsa amapanga chitsanzo chachuma chomwe chidakali chakhanda ndipo chiyenera perekani mapiko "kuzindikira" ndikugonjetsa kukayikira kwa ogula kuzindikira kuthekera kwake kwenikweni.
Oyambitsa mwapadera (Wabi kapena Bipi, mwachitsanzo) ndi makampani obwereketsa komanso opanga magalimoto iwonso akuyang'ana kale mtundu wa magalimoto olembetsa (odalirika kwambiri), omwe amawona mu chitsanzo ichi njira yoponyera ndodo kwa makasitomala awo aang'ono komanso kulimbikitsa kulowa kwa magalimoto ambiri amagetsi pamsika.
Kafukufuku wopangidwa ku Germany ndi CAR Institut, Fleetpool, IBM ndi Ergo akuti omwe adayesa kale magalimoto olembetsa ali ndi chikhulupiriro kuti. chitsanzo ichi chimalimbikitsa kusintha kwa magalimoto amagetsi.
Opanga magalimoto ambiri amapereka kale magalimoto olembetsa
Amapereka kale magalimoto olembetsa kwa makasitomala opanga monga Volvo, Porsche, Audi, Jaguar, Toyota, PSA kapena Volkswagen.
Ku Germany, Ford idakhazikitsa mtundu wolembetsa koyambirira kwa Marichi komwe kampaniyo ikuti iwona kukula mwachangu.. Pamodzi ndi kampani yaku Germany yolembetsa magalimoto a Fleetpool ndi ogulitsa 300 Ford, kampaniyo imapereka zolembetsa zamitundu ya Fiesta, Focus, Puma ndi Kuga komanso mndandanda wa Mach-E wa Mustangs. Kulembetsa pamwezi kumaphatikizapo ndalama zonse zolembetsa, kukonza ndi inshuwaransi ndipo kasitomala amangolipira gasi kapena magetsi kuti aziyendetsa galimotoyo. Zolembetsazi nthawi zambiri zimakhala kwa miyezi khumi ndi iwiri ndipo pakatha nthawiyi magalimoto amabwereranso ku malo ogulitsa ngati magalimoto ogwiritsidwa ntchito. "Ntchito zolembetsera za Ford ndi zaposachedwa," atero a Alexander Kaiser, wachiwiri kwa manejala wamkulu wa Fleetpool, polankhula ndi. mopingasa.
Kukwaniritsa zolinga zazikulu zomwe Ford ikufuna kudzikhazikitsa pamsika ndi ntchito yake yolembetsa yomwe yangokhazikitsidwa kumene, kampaniyo kubetcherana chirichonse pa njira digito (omwenso ndi okondedwa a "Netflix Generation").
Kinto Flex, mtundu wa Toyota womwe umayang'ana kwambiri pamagalimoto, nawonso amadzipereka kwambiri kumayendedwe apaintaneti, ngakhale amaphatikizanso nsanja zapaintaneti mu "kusakanikirana kwamalonda".. Kupatula apo, Kinto Flex ikufuna kukopa omvera awiri osiyanasiyana: omwe akufuna kusankha galimoto kuchokera pachitonthozo cha kama awo komanso omwe akufuna upangiri wamunthu payekha ndipo amakonda kuyankhulana wina ndi mnzake ndi ogwira ntchito ogulitsa pafupi ndi Toyota. . Kuti mugwirizane ndi zolinga ziwirizi, Kinto Flex imadalira malonda a pa intaneti ndi malo ochezera a pa Intaneti, komanso ikuphatikizanso magazini amalonda achikhalidwe mu equation, akufotokoza Nadine Puscher, Senior Manager Marketing & Digital Business ku Kinto Flex ku Ulaya.
Osaphonya chilichonse kuchokera ku MarketingDirecto.com ndikujowina Telegraph t.me/MarketingDirecto
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 😍
