🍿 2022-07-19 19:28:51 - Paris/France.
Scott Stuber, wamkulu wa gawo la kanema wapadziko lonse la Netflix, kumaofesi akampani ku Los Angeles pa Dec. 6, 2022. (Philip Cheung/The New York Times)
Anthony ndi Joe Russo amakonda kuganiza zazikulu.
Mu 2018 "Avengers: Infinity War," otsogolera abale adadabwitsa mafani powononga theka la anthu padziko lapansi ndikusiya ngwazi za Marvel zikuyenda. Chaka chotsatira, adakweza chidwi chake ndi "Avengers: Endgame," filimu yomwe idapeza $ 2,79 biliyoni pamabokosi apadziko lonse lapansi, yachiwiri kwambiri mpaka pano.
Ndipo tsopano pakubwera "The Gray Man," kanema wa Netflix adalemba, kuwawongolera, ndikutulutsa. Utumiki wa akukhamukira Kanemayo adawapatsa pafupifupi $200 miliyoni kuti ayende padziko lonse lapansi ndikupangitsa Ryan Gosling ndi Chris Evans kusewera anzawo a CIA kuti aziphana.
"Zinatsala pang'ono kutipha," adatero Joe Russo za tepiyo.
Njira yotsatirira idatenga mwezi umodzi kuti ipangidwe. Zinaphatikizapo mfuti zazikulu, sitima yodutsa mumzinda wakale wa Prague, ndi Gosling kuyang'anizana ndi gulu lankhondo la zigawenga zomangidwa pa benchi yamwala. Ichi ndi chimodzi mwa ziwonetsero zomwe zimabweretsa chisangalalo kuchokera kwa omvera. Nthawiyi idawononga pafupifupi $ 40 miliyoni kupanga.
"Ndi kanema mkati mwa kanema," adatero Anthony Russo.
"The Gray Man," yomwe idatsegulidwa m'malo owonetserako sabata ino ndipo ipezeka pa Netflix Lachisanu, ndiye kanema wokwera mtengo kwambiri pantchitoyi. akukhamukira ndipo mwina kubetcherana kwake kwakukulu poyesa kupanga kazitape mwachikombole cha James Bond kapena 'Mission Impossible. Ngati izi ziwayendera, a Russos akukonzekera kukulitsa chilengedwe cha "Grey Man" ndi makanema ambiri ndi makanema apa TV, monga Disney adachitira ndi Marvel ndi Star Wars franchise.
Anthony Russo, kumanzere, ndi mchimwene wake, Joe, owongolera a Netflix "The Gray Man," ku Los Angeles pa Julayi 14, 2022. (Jessica Pons/The New York Times)
Komabe ma franchise awa, ngakhale amalipidwa kwambiri ndi akukhamukira kanema komanso pamtima pa zokhumba za Disney +, zili pamwamba pa ma projekiti onse amakanema. "The Gray Man" idzatsegulidwa m'malo owonetsera 450. Zatsala zaka zochepa kuti zifike pa 2+ pomwe kanema wandalama zazikulu nthawi zambiri amawonekera kumapeto kwa sabata. Kuphatikiza apo, kupezeka kwanthawi yomweyo kwa kanema pa Netflix kumatsimikizira kuti owonera ambiri amawonera pautumiki. Makanema omwe Netflix amatulutsa m'malo owonetserako zisudzo amakonda kuwatulutsa mwachangu kuposa makanema ochokera kuma studio azikhalidwe.
Pitirizani kuwerenga nkhaniyo
"Ngati mukufuna kupanga chilolezo, bwanji muyambitse ntchito yamavidiyo pa intaneti? akukhamukira ? anafunsa Anthony Palomba, pulofesa wa pa yunivesite ya Virginia’s Darden School of Business amene amaphunzira mmene zinthu zilili pa TV ndi zosangalatsa, makamaka kusintha kwa makhalidwe ogula.
Kanemayo amabwera panthawi yofunikira kwa Netflix, yomwe ikuyenera kulengeza zotsatira zake zachigawo chachiwiri Lachiwiri. Ambiri m'makampani akuyembekeza kuti zotsatira zake zidzakhala zokhumudwitsa kwambiri kuposa kutayika kwa olembetsa 2 miliyoni omwe adaneneratu mu Epulo. Ndalama zomwe kampaniyo idapeza kotala loyamba zidapangitsa kuti mtengo wake ukhale wotsika kwambiri, ndipo idachotsa antchito mazanamazana, yalengeza kuti ipanga gawo lotsika mtengo lolembetsa komwe lingayendetse zotsatsa, ndipo adati akufuna kuchitapo kanthu. njira yayikulu yolimbana ndi mawu achinsinsi omwe amagawana pakati pa abwenzi ndi abale.
Ngakhale nthawi yovuta yomwe ikudutsa pano, likulu lalikulu la Netflix ndi njira yosalowererapo pazosankha zopanga zapangitsa kuti ikhale situdiyo yokhayo yomwe imatha kukwaniritsa zokhumba za a Russos komanso kufunafuna kwawo kudziyimira pawokha.
"Ikadakhala filimu yosiyana kwambiri," adatero Joe Russo, akukambirana za kuthekera kopanga "The Gray Man" pa studio ina, monga Sony, komwe idakonzedwa kuti ipangidwe. Abalewo ananena kuti akanapita kwina, akanafunika kuchepetsa ndalama zawo ndi gawo limodzi mwa magawo atatu a bajetiyo n’kuchepetsa zochita za filimuyo.
Ngakhale nthawi yayitali, Netflix imatha kulipira patsogolo kwambiri ngati ilibe zolemetsa zomwe zimalumikizidwa ndi zisudzo zazikulu kwambiri. Ndipo kwa Scott Stuber, wamkulu wamakanema padziko lonse lapansi ku Netflix, yemwe adawunikira chilolezo cha 'Identity Unknown' pomwe anali ku Universal Pictures, makanema ngati 'The Gray Man' ndi omwe wakhala akuyesetsa kuyambira pamenepo. . zaka zapitazo.
"Ife sitinali kwenikweni mumtundu umenewu," adatero Stuber. "Ngati mukufuna kutero, muyenera kulimbana ndi opanga mafilimu omwe, pazaka khumi zapitazi, apanga ena mwazinthu zazikulu kwambiri komanso makanema ochitapo kanthu pamakampani athu. »
A Russos akupanganso sequel ya "Rescue Mission" yokhala ndi Chris Hemsworth wa Netflix, ndipo adangolengeza kuti ntchitoyi. akukhamukira adzapereka ndalama ndikumasula pulojekiti yawo yotsatira, filimu ya sci-fi ya $ 200 miliyoni, "The Electric State," yomwe ili ndi Millie Bobby Brown ndi Chris Pratt.
Stuber adatchulapo "Rescue Mission" yotsatizana ndi filimu ya akazitape ya Gal Gadot "Heart of Stone," yomwe ikuyenera kumasulidwa chaka chamawa, monga umboni wakuti kampaniyo ikupitabe mwamphamvu ngakhale kuti ikuvutika. Komabe, Stuber adavomereza kuti zomwe zikuchitika masiku ano zamabizinesi zakakamiza kampaniyo kuti iganizire kwambiri ntchito zomwe isankha.
"Sitikuchepetsa ndalama mopanda nzeru, tikuchepetsa kuchuluka," adatero Stuber. “Tikufuna kusanthula bwino zomwe tingasankhe. »
Stuber anawonjezera kuti, "Takhala tikuchita bizinesi yayikulu kwa nthawi yayitali. Ndipo tsopano ndife olunjika kwambiri pa zolinga zathu.
Gawo lotulutsa zisudzo la bizinesi yamakanema ndizovuta kwa Netflix. Chilakolako cha chiwopsezo cha situdiyo nthawi zambiri chimakhala chokwera kuposa cha masitudiyo ena odziwika chifukwa sichiwononga ndalama zambiri kuti itengere makanema kumalo owonetsera ndipo sichida nkhawa ndi manambala aofesi. Chotsalira ndichakuti kusowa kwa zisudzo zazikuluzikulu kwakhala chopunthwitsa kwa opanga mafilimu omwe amayang'ana kutulutsa luso lawo pazenera lalikulu momwe angathere ndikuyembekeza kusangalatsa omvera.
Ndipo mphamvu zamabokosi m'miyezi yaposachedwa yamakanema osagwirizana monga "Top Gun: Maverick," "Minions: A Villain Born," ndi "Chilichonse Kulikonse Nthawi Imodzi" (kupanga ku Russo) kwabweretsa ambiri kuti awonenso mphamvu ya malo owonetsera mafilimu, omwe mliri wawononga kwambiri.
Stuber adavomereza kuti kukhalapo kwakukulu kwa zisudzo ndi cholinga, koma izi zimafuna kuti pakhale mafilimu omwe amatha kufikira anthu padziko lonse lapansi.
"Izi ndi zomwe tikuyang'ana: kodi timakhala ndi makanema okwanira paliponse nthawi zonse kuti tikhale pamsikawu? anadabwa.
Netflix iyeneranso kuwerengera kuti makanema ake amakhala nthawi yayitali bwanji m'malo owonetsera asanawonekere pantchito yake. Ngakhale kuti nthawi ya "Gray Man" pa zenera lalikulu inali yaifupi, a Russos akuyembekeza kuti kanemayo akutsimikizira kuti Netflix ikhoza kukhala ndi makanema apamwamba kwambiri omwe amakopa omvera ndikuwapangitsa kukhala otchuka.
"Pamapeto pa tsiku, ngati muli ndi nsanja yogawa yomwe ingathe kupanga owonera 100 miliyoni monga momwe zilili ndi 'Rescue Mission', komanso kuthekera kotulutsa zisudzo zazikulu ndi kampeni yotsatsira kumbuyo kwake, zotsatira zake ndi izi. phunziro lamphamvu kwambiri," adatero Russo.
© 2022 The New York Times Company
SOURCE: Ndemanga za News
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