✔️ 2022-09-21 15:45:00 - Paris/France.
Microsoft (MSFT 0,97%) ili ndi manja m'mabizinesi ambiri osiyanasiyana. Ogulitsa ambiri nthawi yomweyo amaganiza za pulogalamu yamakompyuta ya Windows kapena Azure, gawo lake lamtambo. Koma masewera akhala gawo labizinesi kwanthawi yayitali, kuyambira ndi makompyuta amunthu ndi Xbox Gaming console yomwe idakhazikitsidwa koyamba mu 2001.
Masewera akadali bizinesi yomwe ikukula mwachangu masiku ano, ndipo Microsoft imadzipatulira kwambiri kumakampani kuposa kale. Umu ndi momwe Microsoft ikumenyera gawo la msika mubizinesi yamasewera komanso chifukwa chake ingapindulitse omwe ali nawo pakapita nthawi.
Kutchova njuga kungakhale kofunika kwambiri kuposa momwe mukuganizira
Anthu ambiri otchuka amadziŵika chifukwa cha makampani opanga mafilimu ndi nyimbo, omwe kwa nthawi yaitali ankawaona kuti ndi ofunika kwambiri pa zosangalatsa. Koma mwina simunadziwe kuti ndalama zokwana madola 180 biliyoni mu 2021 zinali zapamwamba kuposa zamakanema ndi nyimbo. amaphatikizidwa.
Komanso, makampaniwa akukulabe; Kafukufuku wa Mordor Intelligence akuti kutchova njuga kwapadziko lonse kumatha kufika pamtengo wa $340 biliyoni pofika chaka cha 2027, motsogozedwa ndi kupezeka kowonjezereka kudzera m'njira zotchova njuga zomwe zikubwera monga masewera am'manja ndi mitambo.
Kuwonekera kwakukulu kwa Microsoft pamasewera kumapangitsa kuti ikhale gawo lomveka lomwe kampaniyo iyenera kuyika ndalama zambiri. Mwachitsanzo, masewera a pakompyuta ali mu wheelhouse ya Microsoft, chifukwa Windows ili ndi pafupifupi 76% ya msika wapadziko lonse lapansi wamakompyuta. Kuphatikiza apo, kampaniyo yakulitsa chilengedwe chake cha Xbox, chokhala ndi zinthu zingapo zolumikizirana komanso ntchito yolembetsa yamasewera, kuphatikiza masewera opangidwa ndi mitambo pama foni, mapiritsi, ndi ma laputopu.
Kubwereka njira kunkhondo za akukhamukira
Ntchito yolembetsa ya Microsoft, yotchedwa Game Pass, ndipamene yakhala ikuyika ndalama zake zaka zaposachedwa. Zokhutira zakhala mfumu pankhondo za akukhamukira kanema wapano. Netflix inali nsanja yoyamba ya akukhamukira kumsika, koma kampani ngati Disney anamanga mwachangu ntchito yopikisana chifukwa laibulale yake yolemera yazanzeru imakopa chidwi. Netflix poyamba anali ndi chilolezo cha chipani chachitatu, koma adakakamizika kuwononga ndalama zambiri kuti apange zake pambuyo poti anthu ena azindikira kufunikira kwa izi ndikuyambitsa zawo. akukhamukira.
Ikhoza kugwira ntchito mofananamo masewera a kanema. Anthu ambiri sagula Xbox kapena Playstation console chifukwa amakonda hardware yokha; mumagula chilichonse chomwe chingakupatseni mwayi wopeza zomwe mumakonda pamasewera. Izi mwina ndichifukwa chake makampani amasewera amalimbana ndikugwiritsa ntchito ndalama kuti asunge ma franchise ofunikira kuti azitha kutonthoza. Mwina simudzawona chilolezo chamasewera ngati Mario, wachiwiri kwachuma kwambiri nthawi zonse, pazida zilizonse kupatula Nintendo dongosolo.
Microsoft ikuwoneka kuti ikugula njira iyi - kwenikweni. Zinawononga $ 7,5 biliyoni mu 2021 kuti zigule ZeniMax, kampani ya makolo ya Bethesda Studios, yomwe ili ndi masewera otentha ngati mipukutu yakale, kugwaet Kutayika. Posachedwapa, ali ndi mwayi wopeza ActivisionBlizzard kwa $ 68,7 biliyoni, mgwirizano womwe ukuwunikiridwabe. Kumaliza mgwirizanowu kungapereke umwini wa Microsoft wa ena mwamasewera otchuka kwambiri m'mbiri, kuphatikiza World wa Warcraft et Kuyimba kwa ntchito.
Ndalama zobwerezedwa ndi cholinga cha nthawi yayitali
Microsoft ikufuna kuti Game Pass ikhale yamtengo wapatali zingakhale zopusa musatero kulembetsa. Ntchitoyi pakadali pano imawononga $ 14,99 pamwezi, imaphatikizanso mwayi wopeza masewera pafupifupi 500, ndipo imaphatikizanso mwayi wopeza masewera aulere pamtambo ndi mwayi watsiku loyamba kumasewera aliwonse ofalitsidwa ndi masitudiyo aliwonse a 32. masewera omwe Microsoft idzakhala nawo ngati mgwirizano wa Activision Blizzard utha. . (23 popanda kuphatikiza).
Microsoft idawulula Game Pass idagunda olembetsa 25 miliyoni pomwe idalengeza mgwirizano wake ndi Activision Blizzard. Pali mwayi wokulirapo - 5G ikuthandizira kubweretsa kulumikizana komwe kumafunikira pamasewera kumadera ambiri padziko lapansi, kuphatikiza osewera pafupifupi 3,24 biliyoni.
Microsoft ikuwononga ndalama kuti ipeze zamasewera apamwamba kwambiri, popeza Game Pass imatha kukhala geyser yaulere yamakampani. Kupeza Game Pass kwa olembetsa 100 miliyoni omwe amalipira $ 14,99 pamwezi zitha kukhala $ 18 biliyoni pazambiri zomwe zimabwerezedwa pachaka, zomwe zingakhale zopindulitsa kwambiri kuposa kugulitsa masewera otonthoza okha. Masewera ndi bizinesi yayikulu ndipo Microsoft ikufuna kukhala mfumu ya phirilo.
Pali zifukwa zambiri zokondera Microsoft ngati ndalama zanthawi yayitali, koma masewera atha kukhala chinthu chachikulu chotsatira.
Justin Papa alibe udindo muzinthu zilizonse zomwe zatchulidwa. The Motley Fool ali ndi maudindo ndipo amalimbikitsa Activision Blizzard, Microsoft, Netflix ndi Walt Disney. The Motley Fool imalimbikitsa Nintendo ndikupangira zotsatirazi: Mafoni Aatali a Januwale 2024 pa $ 145 pa Walt Disney ndi Januware 2024 Mafoni Afupi pa $ 155 pa Walt Disney. The Motley Fool ali ndi ndondomeko yowulula.
SOURCE: Ndemanga za News
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