🍿 2022-05-18 06:48:41 - Paris/France.
NEW DelHI: Kanema waku Tamil Anel Meley Panithuli, Wosewera ndi Andreah Jeremiah motsogozedwa ndi Anand Kaiser, adzawulutsidwa pa SonyLIV. Ndikusintha kwa buku lodziwika bwino la CS Chellappa ndipo limazungulira Jallikattu, masewera achikale ophunzitsa ng'ombe ku Tamil Nadu.
Monga ntchito zina za akukhamukira zakunja ndi zakomweko, SonyLIV yadalira laibulale yake yopezeka m'chigawo ndipo posachedwa idapanga chikondwerero cha Chitamil chomwe chimakonda Thaen. Kanema wina wa Tamil Nasir motsogozedwa ndi Arun Karthick komanso nyenyezi Koumarane Valavane, Yasmin Rahman, Sudha Ranganathan ndi Sabari adawonetsanso papulatifomu sabata yatha.
Akatswiri atolankhani amavomereza kuti ntchito za akukhamukira Kanemayo akuyenera kupitiliza kuyang'ana pazomwe zili m'zilankhulo za anthu wamba ngati akufuna kulowa mkati mwa India.
Malinga ndi lipoti la Disembala 2020 Media and Entertainment lopangidwa ndi Boston Consulting Group (BCG) ndi Confederation of Indian Viwanda (CII), 35-40% ya kugwiritsa ntchito ntchito za OTT kuli m'zilankhulo zakomweko. Iye ananena kuti ntchito za akukhamukira Zolemba zoyambira katatu m'zilankhulo zaku India pakati pa 2018 ndi 2020, zomwe zidakhala maola 1-400 pachaka mu 1.
Ngakhale ntchito zakunja ngati Netflix ndipo Amazon ikuyambitsa Chitamil, Chitelugu ndi zilankhulo zina zachigawo, ntchito ya OTT ya ZEE5 yakhala ikutulutsa pafupifupi zoyambira ziwiri pamwezi mu Tamil, Telugu, Marathi, Bengali ndi Kannada m'miyezi ingapo yapitayo. Disney + Hotstar ikulowanso m'magawo omwe ali ndi kanema woyamba wamasewera.
Kuphatikiza apo, pakhala pali kuphatikiza ndi kubwera kwa mautumiki okhudza zilankhulo monga Hoichoi (Bengali), aha Video (Telugu) kapena Letsflix (Marathi). Kuyang'ana kwa zilankhulo zachigawo ndikomveka chifukwa gawo lakumidzi ku India lakwera ndi 23% kuti liwerengere 52% ya ogwiritsa ntchito intaneti mdziko muno pofika Marichi 2020, malinga ndi lipotilo.
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SOURCE: Ndemanga za News
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