✔️ 2022-04-20 20:36:31 - Paris/France.
Pafupifupi chaka chapitacho, LG idalengeza kuti ikutuluka mubizinesi ya smartphone. Sizinali zodabwitsa kusuntha chifukwa gulu la mafoni la kampaniyo lakhala likutumiza zotayika kwambiri kwa zaka zambiri. Komabe, izi zidasiya kusowa kwakukulu pamsika wamafoni aku US, makamaka pazida zolipiriratu pomwe LG inali ndi mphamvu.
Cholemba chatsopanochi chinapereka mwayi wochititsa chidwi kwa wopanga chipangizo china cha Android kuti akwaniritse zosowazo - mwina OnePlus, yomwe inali itangoyamba kupereka mafoni a bajeti ku US. Kapena mwina mtundu wina waku China ngati Xiaomi atha kubwera ku United States.
Yankho lodziwikiratu, Samsung, sinakhale wotsutsa. Samsung ili kale yachiwiri pazikuluzikulu za foni yam'manja ku US, ndipo mafoni ake amtundu wa A akhala opambana kwambiri LG kulibe. Malinga ndi Counterpoint Research, mafoni a Samsung A-Series adathandizira kukula kwa malonda a 11% pachaka m'gawo lachinayi la 2021. Imati Galaxy A12 inali chipangizo chomwe chikukula mwachangu kwambiri cha Android. Galaxy A2021 32G inali yogulitsa kwambiri ku Metro ndi T-Mobile, mtundu waukulu kwambiri wolipiriratu mdziko muno.
Msika wa smartphone waku US unali wamagulu awiri kale LG isanatuluke m'malo, ndipo ndi yochulukirapo yomwe LG yapita.
Sikunali kugwa kwa nthaka kwathunthu; Motorola idatenga makasitomala omwe angakhalepo kuchokera ku LG, ndipo OnePlus idapeza mwayi. Koma msika wa smartphone waku US unali wamagulu awiri kale LG isanatuluke m'malo, ndipo ndi yochulukirapo yomwe LG yapita.
Pamene tikulengeza wopambana, tiyeni tidziwike kuti wolephera ndi ndani, ndipo zimenezi nzoona musatero LG. Katswiri waukadaulo wanthawi yayitali Avi Greengart atha kuziwona, ngakhale amamva bwino pakufalitsa gawo la mafoni akampani. "Zinali zosangalatsa kufotokoza, koma mfundo yaikulu ndi yakuti gulu la mafoni a LG linali kutaya madola mamiliyoni ambiri pachaka ndipo linalibe njira yodziwira phindu. LG, monga conglomerate, imapereka zinthu zambiri zopindulitsa ndi mizere yazogulitsa. Kuzizira, mfundo zolimba zozidula ndizomveka.
LG ili bwino. Ife, anthu omwe timagula mafoni a m'manja ndipo tsopano tili ndi zosankha zochepa pa mashelufu athu a sitolo, ndi omwe adataya. Tili ndi njira imodzi yochepera ikafika posankha foni yatsopano, komanso chifukwa chimodzi chocheperako chokhalira kutali ndi Apple ndi Samsung, zomwe zili pamsika wamsika waku US.
Galaxy A32 5G yakhala imodzi mwazida zogulitsidwa kwambiri kumakampani ku US kuyambira pomwe idayamba chaka chatha.
Chithunzi chojambulidwa ndi Allison Johnson/The Edge
Ndi chiyani chinapangitsa Samsung kukhala munthu wabwino kuti adzaze ntchito ya LG? Kuzindikira kwamphamvu kwamtundu, poyambira. Jeff Moore, katswiri wa kafukufuku wa Wave7 Research, akuti izi ndizofunikira kwambiri pakulipiriratu. “Nthawi zambiri, ngati musinthira ku chonyamulira cholipiriratu, kuchokera ku chonyamulira china cholipiriratu, mupita ndi foni yaulere yodula kwambiri. Ndipo dzina la mtunduwu ndilothandiza kwambiri pankhaniyi. Chifukwa chake izi zimapereka chimphona chachikulu kwa Samsung pamene anthu asinthana pakati pa zonyamula.
Samsung inalinso pamalo abwino mwadongosolo. Kampaniyo ili kale ndi ubale wolimba ndi onyamula mafoni aku US. Popanda iwo, ndizovuta kwambiri kugulitsa mafoni ku United States. Kampaniyo inalinso ndi zida pamtengo woyenera, zokhala ndi zida zosachepera zisanu za A-mndandanda wake wama foni a bajeti mu 2021.
Ndipo palinso mfundo yoti mafoni a Samsung A-Series ndi abwino kwambiri. Nthawi zambiri kuposa ayi, ndi njira yabwino kwambiri pamitengo yonse pansi pa $ 500. Samsung yapanganso bwino kwambiri mbali ya mapulogalamu. Imapereka mfundo yayitali kwambiri yothandizira chitetezo pakati pa mafoni a Android omwe amagulitsidwa ku US, okhala ndi mitundu yosankhidwa ya A-series yomwe imapeza zosintha zachitetezo zaka zisanu. Ikugwiranso ntchito kuti ma OS akwezedwe ku zida zakale posachedwa. Nkhani yake: A32 5G ya chaka chatha ikuyamba kupeza Android 12 ngakhale zida zatsopano zochokera kwa opanga ena zikutumizabe Android 11.
Samsung inali ndi zida pamtengo woyenera, zokhala ndi zida zosachepera zisanu za A-mndandanda wake wamafoni a bajeti
Monga Greengart akunenera, kampaniyo ilinso ndi mwayi wolipidwa kangapo ikagulitsa foni. "Samsung imagwiritsa ntchito zowonetsera zake, ma semiconductors ake nthawi zina, ndi tchipisi tokumbukira. Chifukwa chake kuwonjezera voliyumu sikumangokhudza kugulitsa foni, komanso kugulitsa zida.
Mosakayikira, Samsung inali ndi zolimbikitsa ndi zidutswa zoyenera zazithunzi kuti zithetse gawo lomasulidwa la LG, njira yomwe idapindula. Malipoti a Counterpoint akuwonetsa kuti mgawo lachinayi la 2020, Samsung inali ndi gawo la 16% pamsika ku United States. Pofika kotala lachinayi la 2021, chiwerengerochi chidakwera mpaka 22%. Mu Januware 2022, Galaxy A32 5G inali foni yachisanu yogulitsidwa kwambiri ku United States, kumbuyo kwa ma iPhones anayi. M'malo mwake, Samsung sinagwire bwino ntchito chifukwa cha kusungirako zinthu zake. Counterpoint akuti mgawo lachiwiri la 2021, "kuperewera, makamaka kwa zida za A-Series, kunalepheretsa kukula kwa Samsung."
LG itatulutsidwa, Motorola tsopano ndiyopanga yokhayo yopereka chipangizo cha bajeti chokhala ndi cholembera chomangidwa.
Chithunzi chojambulidwa ndi Allison Johnson/The Edge
Zopindulitsa za Motorola zinalinso zofunika. LG isanatuluke m'malo, Motorola inali ndi gawo la msika pafupifupi 5% ku United States. Pambuyo pa kotala yoyamba ya 2021, idalumpha mpaka 10%. (Counterpoint imayika pagawo la 12% mu gawo lachinayi la 2021, kulumpha kwakukulu kuchokera ku 3% nthawi yomweyo ya 2020.) Makamaka, Moto G Pure wathandiza, ndipo ukuwoneka ngati chipangizo chabwino kwambiri mu pansi pa $200 gulu. Izi zinali zokwanira kuyipangitsa kuti ikhale yachitatu malinga ndi gawo la msika, koma ndi malo achitatu kutali kumbuyo kwa Samsung, kutsata 10 kapena 20 peresenti kutengera kotala.
Ngati Samsung ndi, pang'ono, Motorola adatha kudzaza malo osiyidwa ndi LG mwachangu kwambiri, kodi pali zambiri zomwe zikusowa ndikusowa kwake? Greengart ndi Moore onse amaganiza choncho. Greengart ikuwonetsanso kuyendetsa kwa LG pakupanga zatsopano, ponena kuti kampaniyo inali yoyamba kuyika makamera asanu pa imodzi. yamakono ndipo woyamba kutengera Ultra wide kamera ngati chowonjezera ku kamera yayikulu yakumbuyo. "Timataya china chake makampani omwe ayesa zinthu zosiyanasiyana achoka pamsika," akutero.
Ananenanso kuti mafoni a LG nawonso nthawi zambiri amatsitsidwa, kuwapanga kukhala njira yowoneka bwino ya Samsung. "LG yakhala ikugula mafoni ake ngati Samsung. Kenako adatsika mtengo mwachangu chifukwa sanali abwino. Inatsegula mtundu wa msika: foni yabwino kwambiri ngati Samsung yandalama zochepa… ndipo [tsopano] foniyo palibe.
Ngakhale mtundu wodziwika bwino monga Google sanathe kuyimitsa mbiri mu duopoly
LG yasiya njira yolipiriratu, koma zonse US imayang'aniridwa ndi mitundu iwiri: Apple ndi Samsung. Ndizovuta kulingalira kuti kusintha posachedwa. Ngakhale mtundu wodziwika bwino monga Google sanathe kuyika chidebe mu duopoly. Moore amatchula Pixel 6 ngati chitsanzo cha zomwe zimachitika pamene wotsutsa ayika zidutswa zonse pamodzi ndikutenga gawo lina la msika. "Tili ndi ziwerengero zotsika kwambiri zamsika za Google Pixel ngakhale timakonda kutsatsa, mtundu wabwino, wodziwika bwino komanso kupezeka kwamakampani onse. Ndizovuta kulingalira mtundu womwe umadziwika ndi mayina ambiri kuposa Google, komabe Pixel akadali wokondedwa kwambiri.
Moore akufotokozera mwachidule zomwe zikuchitika pamsika, akupereka ndemanga pamalingaliro akuti OnePlus atha kukhala pawiri. "Panali chiyembekezo choti mwina atha kuchita njira zitatu ... koma akadali otsika mpaka pakati, ndipo simasewera kwenikweni. »
Samsung sinabwezere msika wonse womwe LG idasiyidwa, koma idapeza zokwanira kuphatikiza chitsogozo chomwe sichingagonjetsedwe kale. Masewera, seti, masewera.
SOURCE: Ndemanga za News
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