🍿 2022-04-29 19:19:15 - Paris/France.
SAN JOSE, CA.-Roku inanena za kukula kwa ogwiritsa ntchito komanso kuchuluka kwa maola akukhamukira pa pulatifomu yake m'gawo loyamba la 2022, koma kukula kwa ndalama kwacheperachepera komanso kutayika pakugulitsa kwagalimoto kudapangitsa kuti kampaniyo inene za kutayika koyamba kwakanthawi kwakanthawi.
Ponseponse, kampaniyo idati idawonjezera maakaunti 1,1 miliyoni mgawo loyamba la 2022 kuti ifikire maakaunti 61,3 miliyoni, kukwera 14% kuyambira chaka chatha. Maola a akukhamukira idakweranso ndi maola 1,4 biliyoni kuchokera gawo lachinayi la 2021 kufika pa 20,9 biliyoni, kukwera ndi 14% kuchokera chaka cham'mbuyo.
Kampaniyo idanenanso kupita patsogolo pakupangira ndalama kwa ogwiritsa ntchitowa, ndi ndalama zomwe amapeza pa wogwiritsa ntchito aliyense kapena ARPU ikukwera 34% pachaka mpaka $42,91.
Komabe, ndalama zomwe osewera amagulitsa zidatsika ndi 19% kuyambira chaka cham'mbuyomo ndipo kukula kwake kudachepa. Ndalama zonse zidakwera 28% pachaka kufika $733,7 miliyoni.
Pamodzi ndi kuchuluka kwa R&D ndi kuwononga ndalama zotsatsa, izi zidakankhira kampaniyo kukutaya kwa $23,5 miliyoni.
"Ngakhale zovuta izi, m'gawo loyamba, makina ogwiritsira ntchito a Roku (Roku OS) adakhalabe makina ogulitsa kwambiri pa TV ku United States ndipo adapeza msika motsatizana," inatero kampaniyo. pamitengo yathanzi.
"Monga momwe takhalira opambana pakukula kwa ogwiritsa ntchito mpaka pano, tikukhulupirira kuti pali ntchito yambiri yoti ichitike kuti tikwaniritse mgwirizanowu," inatero kampaniyo. "Maola athu akukhamukira pa akaunti yogwira ntchito patsiku inali maola 3,8 padziko lonse lapansi mu Q8 poyerekeza ndi banja wamba, lomwe limagwiritsa ntchito pafupifupi maola XNUMX a kanema wawayilesi patsiku (Nielsen). Kwa nthawi yoyamba, zipangizo za akukhamukira TV yadutsa zida zapa TV zolipira (Set-Top-Box ndi DVR) malinga ndi zomwe zimafika mlungu uliwonse ku US, ndi 65% ya akuluakulu azaka zapakati pa 18-49 akukhamukira TV vs. 63% akuwonera TV yolipira mu March. (Nielson). »
SOURCE: Ndemanga za News
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