✔️ 2022-09-29 11:33:31 - Paris/France.
Nkhondo yayikulu yotsatira yotsatsa idzakhala akukhamukira ndalama ndi malonda. Disney ndi Netflix akumaliza tsatanetsatane kuti akhazikitse mitundu yawo ndi zotsatsa, zomwe akuyesera kale kukopa otsatsa ndikutenga ndalama zawo komanso chidwi chawo. Kutayikira kwakhala kukuchitika m'masabata aposachedwa, pomwe makampani omwe akukhudzidwawo akupereka chidziwitso chambiri.
Kutopa kwa kulembetsa kwasiya ogwiritsa ntchito intaneti osafuna kulipira china chilichonse - ndipo palibe chomwe chimadetsa nkhawa zimphona izi kuposa kulephera kupitiliza kukula kwa ogwiritsa ntchito - ndipo nsanja ziyenera kuyang'ana njira zina. Mwamwayi kwa otsatsa, omwe zaka izi za VoD yopanda zotsatsa zakhala zovuta kwambiri, yankho lake ndikutsatsa. Koma ndani adzawone malondawa? Ndani ali wokonzeka kusuntha? akukhamukira ndi nthawi yotsatsa malonda? Kuwerenga zomwe zidzachitike pamapulatifomu akuluakulu kumathandiza kumvetsetsa zomwe zingachitike pamsika.
Kafukufuku wa Samba TV ndi Harris X, pogwiritsa ntchito chitsanzo cha anthu a ku America, choyamba chomwe Netflix version ndi malonda idzatulutsidwa, imasonyeza kuti pali, kuyambira pachiyambi, chidwi chochuluka chomwe chingatheke. 46% ya olembetsa ku nsanja ya VoD amavomereza kuti angaganize zosinthira ku mtunduwo ndi kutsatsa.
Iwo ali otseguka kuti aganizire, poganizira, inde, kuti sakanawona kupitilira mphindi 5 zotsatsa pa ola lakuwonera. Ndiko kuti, ndipamwamba, ngakhale, monga mukukumbukira Marketing diveIzi ndi zomwe Netflix akuyenera kuchita. Kukweza kuchuluka kwa malonda kupitilira manambalawa kungakhale kulakwitsa. Ndi m'modzi yekha mwa atatu omwe adalembetsa pano omwe angalole kuwonera zotsatsa mphindi 10 pa ola limodzi, ngakhale Netflix iyenera kupereka ntchitoyi kwaulere kuti itero.
kugawanika kwapadziko lonse
Ngakhale zili choncho, si onse ogwiritsa ntchito omwe amaziwona mofanana ndipo ndipamene deta yochokera mu phunziroli ili chenjezo lofunikira pamapulatifomu omwe amafunidwa ndi kanema. Pali kugawikana kwachibadwidwe pakati pa omwe ali okonzeka kuwona zotsatsa ndi omwe sali. Mukakhala wamkulu, m'pamenenso mtundu wa zotsatsa udzawoneka bwino. Omwe akuyenera kuti alowe nawo ndi 52% ya Baby Boomers ndi 48% ya Gen Xers.
Poyang'anizana ndi chidwi cha chiwerengero cha anthu ichi, kupanda chidwi kwa mibadwo yachinyamata kukudzipangitsa. 38% yokha ya Gen Z ndi omwe amavomereza kuyesa mtundu wa Netflix wothandizidwa ndi zotsatsa. Mu kafukufukuyu, akuwonetsa kuti izi zitha kukhala chifukwa m'badwo uno uli kale ndi chidziwitso chopeza zinthu zodziwika bwino kudzera pa intaneti. Ndiko kunena kuti, sakhalanso okwera ndi wailesi yakanema ndi midadada yake yayikulu yotsatsa, zomwe zimawapangitsa kukhala osalolera zotsatsa.
Kusiyana kwapaguluku kumatha kukhala cholemetsa kwa Netflix ikafika pakugulitsa zotsatsa, popeza Netflix ikulipira kale mitengo yamtengo wapatali, koma mwina ilibe kagawo kakang'ono ka ogula kwambiri kwa otsatsa. Momwemonso, zitha kukakamizanso mabizinesi kuti aganizire zamakampeni ndi zinthu zomwe amatsatsa papulatifomu, chifukwa kugulitsa ku Zs sikufanana ndi kugulitsa kwa boomers.
Zachidziwikire, pakugawikana pakati pa omwe amavomereza ndi omwe savomereza zotsatsa za Netflix, palinso magawano pakati pa omwe ali ndi ndalama zochepa ndi omwe alibe. Ambiri omwe adafunsidwa kuchokera kumagulu opeza ndalama zochepa (mu kafukufukuyu amakhala osakwana madola 75 pachaka) amazindikira chidwi ndi lingalirolo. Ndalamazo zimatsikira ku 000% m'mabokosi omwe amapeza ndalama zambiri.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤓