🍿 2022-11-14 17:00:00 - Paris/France.
- Netflix yapatsa COO Greg Peters ntchito yowunikira kampeni yake yotsatsa, kusuntha kwake kwakukulu mzaka khumi.
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- Kuwonekera kwake kwawonjezera malingaliro akuti atha kukhala pampando wa ntchito ya CEO.
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Gawo lothandizira la Netflix ndilomwe likuyenda kwambiri papulatifomu kuyambira pomwe idayamba kupanga zoyambira. Ndi kusintha kwa nyanja kwa kampani yomwe kwa zaka zambiri imatsutsa kutsatsa.
Koma pambuyo pa chaka chovuta cha kusakhazikika kwa olembetsa komanso zovuta zachikhalidwe zomwe zikukulirakulira, dongosolo lothandizira la Netflix likufuna kukulitsa zolembetsa. Akuyembekezanso kupeza ndalama zambiri kuchokera kwa ogwiritsa ntchito ndi mitundu. Ndipo wamkulu yemwe adatchulidwa kuti azitsogolera ntchitoyi ndi COO Greg Peters. Kampaniyo yakhala ikupita kukachita bizinesi yatsopano.
Greg Peters ndi ndani?
Mnyamata wazaka 51 ndi woyang'anira malonda a Netflix ndipo watsogolera ntchito zazikulu. Pamodzi ndi ntchito zambiri, amayang'anira tsatanetsatane womwe umapangitsa kuti ntchitoyo ikhale yopambana. Izi zimachokera pamtengo kupita kuzinthu zatsopano zomwe zimayambitsidwa ngati ma thumbs up.
Adatsogolera kukulitsa kwa Netflix ku Asia mu 2015 ndipo ndi amene adakankhira kampaniyo kumasewera.
Peters amakhalabe ndi mbiri yotsika pagulu, ngakhale ndi wamkulu wachitatu wolipidwa kwambiri pa Netflix. Malipiro ake a 2022 adzakhala $24 miliyoni, malinga ndi kusungitsa kwa SEC. Iyenso ndi m'modzi mwa ochepa omwe angawonekere mu malipoti achindunji a Hastings.
M'miyezi yaposachedwa, Peters adawonekera kwambiri, akuwoneka nthawi zambiri ngati nkhope ya kampaniyo pama foni omwe amapeza komanso pamsonkhano wa atolankhani wa Okutobala womwe unayambitsa gawo lothandizira, Basic with Ads.
Oyang'anira ena amabizinesi amawona zomwe Hastings adatsika ndipo Peters adalowa m'malo mwake ngati CEO wa Sarandos. Chifukwa chake, amatha kukhala ndi utsogoleri wapawiri womwe umayimira mbali zonse zaukadaulo komanso zosangalatsa za Netflix. Peters, pamodzi ndi Sarandos, akuwonekanso kuti ali ndi mwayi wokhala CEO yekhayo.
Otsatira a Netflix, omwe kale anali ogwira nawo ntchito a Peters ndi oyang'anira mafakitale adalankhula ndi Insider za kalembedwe ka utsogoleri wa mtsogoleri wamkulu, momwe amakhudzira bizinesi ya streamer komanso kuopsa ndi mwayi wamalonda atsopano omwe akukumana nawo.
"Greg Peters wakhala wosewera wamkulu kwambiri pazithunzi za Netflix," atero a Mark Mahaney, omwe amatsogolera gulu la kafukufuku wa intaneti la Evercore ISI ndipo wakhala akugwira ntchito pakampaniyo. "Ndizovuta kunena kuti adakonzekera kukhala wolowa m'malo wa Reed ndi Ted panthawi ina. »
Mtsogoleri wodekha yemwe anali nyenyezi yomwe ikukwera pa Netflix
Peters, injiniya yemwe adaphunzira sayansi ya sayansi ndi zakuthambo ku Yale, adanenedwa kuti ndi wanzeru kwambiri, wochita zinthu mwadongosolo komanso wabata mwakachetechete. Poyambitsa mapulogalamu a Mediabolic, komwe anali wachiwiri kwa purezidenti wa engineering asanalowe Netflix, adachita bwino popereka zinthu munthawi yake.
"Izi zisanayambike, kampaniyo inali kuvutikira kutsatira," David Goldenberg, yemwe anali phungu wamkulu wa Mediabolic panthawiyo, adauza Insider. "Anatenga chomwe chinali chofooka chachikulu ndikuchikonza. Peters amadziwikanso chifukwa chokonda zakudya zodziwika bwino za ku Silicon Valley komanso kukonda kwake vinyo komanso dzino lake lokoma lomwe limaphikira abwenzi ake chakudya chamadzulo.
Kulowa Netflix mu 2008 monga director of akukhamukira ndi maubwenzi, Peters adadzikhazikitsa mwachangu ngati nyenyezi yomwe ikukwera. Mu 2015, adatsogolera kukulitsa nsanja akukhamukira ku Japan, ulendo wake woyamba ku Asia. Japan inalibe mwambo wolipira zomwe zili, ndipo chidziwitso cha mtundu wa Netflix chinali chochepa. Chifukwa chake, adabwera ndi mitundu yosiyanasiyana yamitengo ndikulumikizana ndi SoftBank kuti akwaniritse.
Mu gawo la Marichi 2019 la podcast yamkati "WeAreNetflix", Peters adati zomwe zidachitika ku Japan zidamuphunzitsa "toneladas de cosas" yomwe idadziwitsidwa ngati opera transmitter ku ma entornos ena, desde el mercado y la culture hasta las diferencias de talento y. ufulu. Eni ake a ufulu atha kugawika pakati pa okhudzidwa angapo, kusokoneza luso la Netflix lopanga laibulale yazinthu, mwachitsanzo.
"Simungatenge maphunziro omwe mwaphunzira, machitidwe omwe amagwira ntchito pamsika ngati United States komwe timalowetsedwa mozama ndi chikumbumtima chachikulu kwambiri, ndikuchigwiritsa ntchito popanda kusintha pamsika momwe tidayambira pansi. chidziwitso pansipa. 5% ndikulowa zero, "adatero pa podcast.
Akatswiri ndi anzawo akale adawonetsa utsogoleri wa Greg Peters
Luso lomwe Peter amabweretsa ndilofunika kwambiri ku tsogolo la kampani monga momwe zilili ndi Sarandos, yemwe kale anali mkulu wa kampani adauza Insider. "Zokhutira zimayendetsa bizinesi, koma zomwe anthu samayamikira kwambiri ndi momwe Netflix alili ndi zida zokwanira zoyendetsera ntchito zapadziko lonse lapansi pamtengo wotsika, kupereka masewera, chilichonse chomwe angachite," adatero munthu uyu za zomwe Peters adachita. "Netflix yakonza njira yoyesera padziko lonse lapansi, njira zopezera ndalama. Ndi iye, si Ted. »
Kwa akuluakulu a C-level, Peters amayamikiridwanso kwambiri. Ngakhale Sarandos adadzudzulidwa ndi oyang'anira akale a Netflix chifukwa cholephera kulekerera kusagwirizana, Peters amayamikiridwa kuti ndi wanzeru komanso wosakhudzidwa ndi kukongola kwa Hollywood.
"Iye ndi hyper, hyper rational," wamkulu wakale adatero. "Iye ndi mbali imodzi ya umunthu wa Reed ndipo Ted ndi ina, ngakhale Reed ali pafupi kwambiri mu umunthu. [kwa Greg] kuposa Ted. »
Mu 2017, a Peters adakwezedwa kukhala wamkulu wazogulitsa, m'malo mwa Neil Hunt, mnzake wakale wa Hastings komanso m'modzi mwa oyamba kulowa nawo ntchito.
Zaka zitatu pambuyo pake, Peters adawonjezera mutu wa mkulu wa opareshoni, udindo watsopano mkati mwa kampaniyo, nthawi yomweyo Sarandos adakwezedwa kukhala CEO. "Tikufuna kuti Greg atithandize kukhala ogwirizana komanso ogwira mtima pamene tikukula mwachangu padziko lapansi," adatero Hastings panthawiyo.
Mulingo wokhala ndi zotsatsa wadzaza ndi zoopsa
Gawo lazotsatsa ndikusintha kuchokera kumitundu yochokera ku Netflix, komwe kugwiritsa ntchito mapulogalamu kumatsogolera pakulembetsa, kukulolani kuti mugwiritse ntchito mapulogalamu ambiri. Tsopano ndalama zatsopano zalandilidwa bwino pa Wall Street monga akatswiri angapo akukhulupirira kuti dongosololi, pa $ 7 pamwezi motsutsana ndi $ 16 yodziwika bwino pamwezi, ikhoza kulimbikitsa kukula ndikuchepetsa olembetsa. .
Poyambitsa, Netflix idati yathetsa zotsatsa zake, ndi mazana otsatsa kuchokera ku Louis Vuitton kupita ku Subway. Mlingo wa zotsatsa ungathandizenso kukulitsa kutsidya kwa nyanja, komwe zotsatira zake zasakanizidwa mpaka pano, adatero Mahaney.
Komabe, akatswiri ena ndi otsatsa malonda anali ofunda. Ogula malonda akuluakulu adadandaula kuti Netflix ikufuna kuchulukirachulukira, chifukwa kukula kwa omvera sikudziwika ndipo wotsatsayo sanapereke deta kapena kutsata zomwe amayembekezera.
Pa Oct. 26, Jeffrey Wlodarczak wa Pivotal Research anasintha mlingo wake kuchokera ku kugulitsa kuti agule, pang'onopang'ono kutengera phindu la malonda, koma adati ndalama zatsopano za kampaniyo zimakhalabe "zoopsa zazikulu." , ponena za zovuta zamakono zomwe zimafunikira kuti apereke malonda. Mapulogalamu oyambilira a Netflix samakometsedwa panthawi yopuma yotsatsa.
Peters adatenga gawo lalikulu pakubweretsa oyang'anira opanga a Netflix mubizinesi yotsatsa, gwero la Hollywood linatero.
Komabe, Netflix imayang'anizananso ndi opanga aku Hollywood osakhazikika, ena omwe sakwiya ndi lingaliro la zotsatsa zomwe zimatuluka paziwonetsero zomwe adazipanga kuti ziziyenda mosadodometsedwa. Ndipo owonetsa ndi opanga atha kukakamiza Netflix kuti agawane ndalamazo.
"Akapanda kuchita bwino, zitha kusokoneza kwambiri ntchito yawo," adatero Mahaney ponena za Peters. “Zikadakhala kuti zachita bwino kwambiri ndipo adatsogola ndiye kuti awonetsa kuti akudziwa kuyendetsa bizinesi. »
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