😍 2022-09-21 22:26:23 - Paris/France.
Nyengo ya NFL isanayambe, atolankhani m'dziko lonselo adalemba zitsogozo za owonera momwe angawonera masewera a NFL nyengo ino.
Mmodzi wochokera ku Athletic adachita chidwi chifukwa chazovuta zake: mizere 15 yamalemba ojambulidwa ndi mitundu yomwe imakhala mkati mwa sabata, ma netiweki asanu ndi awiri, nyengo yokhazikika komanso ma playoffs.
Kwa okonda mpira, sizinali kanthu. Otsatira mpira wapadziko lonse lapansi akhala akuzolowera kwazaka zambiri kuyang'ana paliponse pa intaneti kuti awonere machesi ndikulembetsa kumasewera ambiri. akukhamukira kutsatira zochita zonse.
Koma netiweki imodzi idadziwika kwanthawi yayitali chifukwa chosakhala ndi mafani akudumphadumpha ma hoops onsewo. Univision yapanga chizindikiro pakati pa olankhula Chisipanishi kwazaka zambiri powonetsa masewera akuluakulu pawailesi yakanema, kuyambira ku Liga MX yaku Mexico kupita ku Major League Soccer kupita ku UEFA Champions League - ndipo koposa zonse, Cup. dziko mpaka Comcast Telemundo idagula ufulu kuyambira 2015.
Kufotokozera kwa Univision kwakopanso olankhula Chingelezi angapo posachedwapa, makamaka omwe anali atatopa ndi kulipira chingwe ndi ma foni am'manja. akukhamukira nthawi yomweyo. Kuwonera masewera amodzi amoyo, wina pa chingwe kapena pa satellite TV, ndi ena onse pa intaneti ndi intaneti yolipira pa TV zitha kukhala ndalama zambiri zomwe sizingakhale zofunikira kudziwa mawu aliwonse omwe owulutsa amalankhula. .
Miyezi ingapo yapitayo, Univision inasintha njira. Iye anatenga nsanja yake akukhamukira ViX yaulere (yomwe kale imadziwika kuti PrendeTV) ndikuwonjezera gawo lolipira, ViX+, kwa $ 6,99 pamwezi.
Zambiri mwamasewera ampira wapaintaneti nthawi yomweyo zidagwera kumbuyo kwa paywall iyi: masewera ambiri a ligi ya amuna ndi akazi aku Mexico, masewera ambiri a Champions League aamuna, ndi zochitika zamasewera kuchokera ku Concacaf, UEFA Nations League ndi ligi zadziko la Argentina, Brazil, Colombia ndi Peru.
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Palinso machesi ochepa pagulu laulere la ViX, monga mpikisano wa Revelations Cup wa amuna osakwana zaka 20 womwe ukuchitikira ku Mexico. (Timu ya USA ili ndi Paxten Aaronson, Brandan Craig, Jack McGlynn ndi Quinn Sullivan waku Argentina.) Koma masewera olimbana ndi Boca Juniors-River Plate ku Argentina koyambirira kwa mwezi uno anali pa ViX+, zomwe zikutanthauza kuti mafani amayenera kulipira kuti awonere, kaya inali mkati. Chingerezi (pa CBS' Paramount+) kapena Chisipanishi.
Ndi chiyani chinapangitsa Univision - kapena makamaka, Televisa, kampani ya makolo yaku Mexico ya Univision - kusunthira mbali iyi?
Yankho silimangokhudzana ndi mpira.
"Hispanics ku US ndikugwiritsa ntchito zida zam'manja mopitilira muyeso," Olek Loewenstein, Purezidenti wamasewera ophatikizika TelevisaUnivion, adauza The Inquirer.
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Palinso kafukufuku wambiri kumbuyo kwa mfundo iyi. Pew adaziwonetsa mu 2016 ndi 2021, Nielsen adazichita mu 2018, ndipo Horowitz adazichita Julayi watha.
“Anthu azolowera kugwiritsa ntchito nsanja akukhamukira"Anatero Loewenstein. "Ndikuganiza kuti masiku ano anthu amakhala omasuka kutsitsa mapulogalamu, anthu masiku ano amakhala omasuka kuyika zidziwitso zama kirediti kadi ndi zidziwitso zawo pa ena mwamapulatifomu awa. akukhamukira, zomwe sizinali choncho m’mbuyomo. »
Izi zidachitikanso kwa osewera mpira olankhula Chisipanishi komanso olankhula Chingerezi. Loewenstein adalankhula pankhaniyi ngati munthu yemwe anali ndi chidziwitso chambiri.
"Anthu amatha kupita kumalo ovomerezeka akadapezeka, koma zikadapanda, aliyense amapeza njira yozembera kuti apite ku RojaDirecta [mmodzi mwa mpira wotchuka kwambiri wosaloledwa. akukhamukira masamba], zina mwa izi," adatero. "Chifukwa chake anthu azolowera kugwiritsa ntchito masewera papulatifomu ya digito kuposa momwe ndimaganizira. »
Zimathandizira kuti ViX simasewera chabe. Ili ndi makanema ambiri ndi makanema apa TV ochokera ku Mexico ndi America, chifukwa cha umwini wa Televisa. Izi zimapezeka padziko lonse lapansi, ngakhale kuti masewera amasewera amachitika mdziko ndi dziko, monga momwe zimakhalira nthawi zonse.
Poyembekezera kukhazikitsa nsanja ya akukhamukira polembetsa, Univision idathanso kuphunzira kuchokera ku zopambana ndi zolephera za maukonde ena.
"Inde, tachedwa, ndipo pali osewera ambiri pazachilengedwe," adatero Loewenstein. "Zomwe tapeza ndizomwe ambiri mwamasewerawa akuyamba kuzindikira tsopano ndipo ayamba kusewera [kupitilira]. Tinkafuna kuyambitsa chinthu chimodzi chokhala ndi zochitika ziwiri: zothandizidwa ndi zotsatsa komanso zodzithandizira zokha. [lembetsa] live. Ndipo chimenecho chinali mapangidwe athu kuyambira pachiyambi.
(Fox Sports yatsatira malingaliro omwewo posayambitsanso nsanja yolembetsa konse. Khomo lake pa Tubi kuti liziwonetsa pa intaneti za World Cup ya Amuna yakugwa iyi, kuphatikizanso kubwereza kwamasewera pambuyo pa kuyambika. Mluzu womaliza, ndi waulere ndi zotsatsa.)
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Zikafika pakuwunikira kwa amuna a Univision UEFA Champions League makamaka, pali nkhani yabwino kwa mafani. Monga momwe zimakhalira ndi chilankhulo cha Chingerezi cha CBS pa Paramount +, masewera aliwonse ali pa ViX mwanjira ina. Chifukwa chake simufunika chingwe kapena satellite TV kuti muwonere machesi. Ndipo mosiyana ndi Paramount +, ViX imapereka masewera aulere a Champions League a sabata ndikulembetsa.
Koma sizili choncho pa tikiti yayikulu kwambiri, Liga MX - yomwe simasewera odziwika kwambiri a mpira pa Univision okha, komanso ligi yotchuka kwambiri pamapulatifomu onse aku America, mosasamala kanthu za chilankhulo kapena momwe mafani amawonekera. Chaka ndi chaka, machesi aku Mexico amapambana Premier League, MLS, Champions League ndi chilichonse chomwe chili pakati.
Ndipo kufalikira kumabwera ndi kupotoza: maufulu owulutsa samagulitsidwa ndi ligi, koma ndi kalabu iliyonse. Kotero Univision iyenera kupita ku Necaxa kapena Puebla ndikuwatsimikizira kuti agulitse masewera a Lachisanu usiku omwe adzapite pa ViX +, pamene magulu akuluakulu monga Tigres ndi América ali pa Univision yaikulu Loweruka.
Kodi Loewenstein adapanga bwanji mlanduwu? Choyamba, kuzindikira kuti kukhala ndi ViX kumalola Univision kumasula masewera ambiri kuposa kale. Maukondewa tsopano akuwulutsa machesi 100 a Liga MX pa mzere wa TV ndi 68 kokha pa ViX.
"Sitinachotse masewera pamapulatifomu omwe tili nawo pano," adatero.
ViX imalolanso Univision kukulitsa kufalikira kwa gawo lachiwiri la amuna ku Mexico Liga de Expansión ndi Prime Minister wa azimayi Liga MX Femenil - omwe kutchuka kwawo ndi mphamvu za nyenyezi zikukula mwachangu.
Chinthu chimodzi sichinasinthe, komabe, ndi zomwe zathandiza Loewenstein kupitiriza kutseka malonda.
Kuyankha kwawo ndikundionetsa ndalama,” adatero. "Yankho lawo ndilakuti, 'Zinthu zonse zikhala zofanana pakati pa wotsatsa A ndi wotsatsa B, ndidzasankha yomwe imandipatsa kugawa kwambiri. Koma chinthu choyamba cha yankho ili ndichofunika kwambiri - zinthu zonse kukhala zofanana. '"
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Kwa ogula, ndizofunika kuti ndalama zawo zipite patsogolo kudzera pa kampani ya chingwe kapena mwachindunji m'matumba a Univision. Koma kwa mabungwe omwe Univision amalipira, zomwe zimafunikira ndi kuchuluka kwa manambala pamacheke.
"Aliyense akuyang'ana kugawa, ndipo aliyense ali wokondwa kulankhula za momwe kulili kofunika kuti afikire anthu ambiri ndikukulitsa chizindikiro," Loewenstein. “Koma kunena zowona, sindinakhalepobe ndi kukambirana zaufulu kumodzi kumene ndalama sizinali chinthu chachikulu m’kukambitsiranako. »
Izi nthawi zambiri zimakhala zoona mosasamala kanthu kuti mumalankhula chinenero chotani.
SOURCE: Ndemanga za News
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