✔️ 2022-04-20 14:08:00 - Paris/France.
Panthawi yomwe ikuwoneka ngati yachisawawa maola 24 aliwonse, Kevin Lee amalandira chidziwitso kuti atumize selfie.
"Time to BeReal," chenjezo pa foni yake likutero, ndipo kuwerengera kwa mphindi ziwiri kumayamba.
M'mawa wina, wopanga mapulogalamu azaka 27 waku Los Angeles amalandila chidziwitso asanadzuke. “Sindikuwoneka ngati kalikonse. Koma ndimangochita, ”adatero a Lee.
Ali m'gulu la anthu pafupifupi 6,8 miliyoni omwe adatsitsa BeReal m'zaka ziwiri zapitazi, malinga ndi zomwe kampani yazanzeru zamsika yamsika ya Sensor Tower inanena. Pulogalamuyi, yodziwika ndi omwe adayipanga ngati njira yeniyeni, yosasefedwa m'malo osungidwa pa Instagram ndi TikTok, yadziwika kwambiri pakati pa achinyamata, makamaka ophunzira. Ogwiritsa ntchito ambiri a BeReal, monga Bambo Lee, adalowa nawo chaka chino, malinga ndi wofufuza Apptopia.
BeReal imayitanitsa ogwiritsa ntchito kujambula chithunzi chimodzi patsiku pogwiritsa ntchito makamera akutsogolo ndi kumbuyo kwawo yamakono.
Chithunzi: CORDILIA JAMES/THE WALL STREET JOURNAL
Pulogalamu yaku France, yomwe imapezeka pa ma iPhones ndi mafoni a Android, imafunsa ogwiritsa ntchito kamodzi maola 24 aliwonse kuti ajambule zithunzi pogwiritsa ntchito makamera awo akutsogolo ndi akumbuyo. yamakono. Nthawi yachidziwitso sichidziwikiratu kwa ogwiritsa ntchito ndikusintha tsiku ndi tsiku, ndipo zosefera zazithunzi siziloledwa. Mosiyana ndi malo ambiri ochezera a pa TV, palibenso zotsatsa ndipo palibe owerengera omwe amawonekera.
Njira yochepa ya BeReal yolemba ndikuwerenga ndi njira ina yopangira mapulogalamu monga TikTok ndi Instagram, omwe aliyense amakhala ndi ogwiritsa ntchito oposa biliyoni pamwezi ndipo akuponya ndalama ndi mainjiniya kuti apange zinthu zomwe zimakonda kwambiri ogwiritsa ntchito. BeReal ili ndi kamvekedwe kosiyana: tumizani mwachangu, sindikizani, ndikupita kukakhala ndi moyo wanu. Kwa ogwiritsa ntchito ena a Gen Z, ili ndi lingaliro lamagetsi.
Nathan Carey, wophunzira wazaka 22 wa ku Ireland, analowa nawo pulogalamuyi masabata atatu apitawo atamva za anzake aku koleji. Zolemba zamba - anthu akuwonera TV kapena kuphika chakudya chamadzulo - zimamulola kuti awone miyoyo ya abwenzi ake momwe alili, osati kudzera pazithunzi zopukutidwa kwambiri, adatero.
"Mutha kukhala pachiwopsezo," adatero a Carey.
Khalani weniweni
Atalandira chenjezo pa "BeReal", ogwiritsa ntchito ali ndi mphindi ziwiri kuti atenge chithunzi. Ngati ali otanganidwa kwambiri kapena pamalo omwe sayenera kutenga selfies, monga bafa, BeReal imalola ogwiritsa ntchito kutumiza kunja kwa nthawi ino, ndikugwira: pulogalamuyo imauza anzawo kuti chithunzicho chachedwa ndikuwonetsa. ndekuti amachedwa bwanji. Izi zapangitsa kuti anthu azijambula zithunzi mkalasi komanso mumsewu, koma nthawi zingapo BeReal imadzipeza ili ndi zithunzi za wojambulayo akuyang'ana kumapazi awo.
Ogwiritsa ntchito ayenera kutumiza ku BeReal asanawone zithunzi za anthu ena.
Chithunzi: DALVIN BROWN/THE WALL STREET JOURNAL
BeReal imalepheretsa ogwiritsa ntchito kubisala: kuti awone zithunzi za aliyense, ogwiritsa ntchito ayenera kugawana nawo zawo. Ngati wosuta nsanamira mochedwa, alibe nthawi yochuluka kuona zithunzi za anthu ena; mauthenga onse akhazikitsidwanso pachidziwitso chotsatira. Cholinga ndikugawana moyo weniweni, zikachitika, ndi abwenzi.
Zomwe BeReal ikuchitira, atero ogwiritsa ntchito komanso akatswiri azama TV, ndikutsata kwake kudzidzimutsa komanso kutsimikizika. Ndi kusakaniza kwa Wordle (masewera odziwika bwino omwe amatha kuseweredwa kamodzi patsiku) ndi Instagram kuchokera ku Meta Platforms (kuchotsa zosefera). Ndipo moyo wanthawi yayitali wa zolemba zimatengera kufananiza ndi Snapchat.
Kuphatikizikako kumakhudzanso anthu omwe ayamba kukana zithunzi ndi makanema omwe amawongolera pamasamba ambiri ochezera.
Mapulogalamu akulu kwambiri azama media, kuphatikiza TikTok ndi Instagram, adayamba ngati njira zoti anthu azigawana zosintha ndi anzawo. Koma pamene mapulogalamuwa adasinthika kuti apereke mitundu yodalirika yamiyoyo ya anthu, chuma chachikulu chaopanga chidakula bwino pamapulatifomu, pomwe olimbikitsa amatumiza zinthu zosungidwa bwino kuti akope otsatira ndi othandizira.
GWANIZANI MAGANIZO ANU
Kodi zabwino ndi zoyipa za mtundu wa BeReal ndi ziti? Lowani nawo pazokambirana pansipa.
Kusintha kumatanthauza kuti ogwiritsa ntchito nthawi zambiri amawona mauthenga ambiri amalonda, kupanga dzenje lomwe pulogalamu monga BeReal ingayesere kudzaza, adatero Pamela Rutledge, mkulu wa Media Psychology Research Center ku Newport Beach, Calif. Komabe, akuti, BeReal ndi malo ena atsopano ochezera a pa Intaneti azingokhala ngati angapangitse anthu ndi anzawo kugwiritsa ntchito pulogalamuyi.
"Mapulogalamu ambiri ndi osangalatsa kuyesa, koma mfundo yonse ya pulogalamu ya chikhalidwe cha anthu ndikugwirizanitsa ndi ena," adatero Dr. Rutledge.
BeReal ikufuna kuti ogwiritsa ntchito afotokoze miyoyo yawo m'malo mogawana zithunzi kuti akhale ndi chikoka, wolankhulira adati. “Tikufuna kuti anthu azisangalala ndi moyo wawo. »
Chodabwitsa chimodzi kapena apa kukhala?
Ogwiritsa ntchito a BeReal amatha kuyankha mauthenga ena pogwiritsa ntchito mawonekedwe a RealMoji, komwe amapangiranso emoji.
Chithunzi: DALVIN BROWN/THE WALL STREET JOURNAL
Kwa ena, kuwuka kwa BeReal amafanana ndi mapulogalamu ena omwe kale anali otchuka monga Yo ndi Frontback. Pulogalamu yatsopanoyi imalola ogwiritsa ntchito kujambula zithunzi pogwiritsa ntchito makamera akutsogolo ndi kumbuyo ndikuphatikiza zithunzi ziwirizo kukhala chithunzi chimodzi. Idayamba kutchuka itatha kukhazikitsidwa mu 2013, koma idayima patatha zaka ziwiri pomwe ogwiritsa ntchito adapitilira chinthu chachikulu chotsatira.
Ngakhale kuchuluka kwa zotsitsa ndi muyeso wabwino wa chipambano cha pulogalamu, chidziwitsocho sichimaneneratu ngati pulogalamuyi ndi yokhazikika, adatero Niklas Myhr, yemwe amaphunzitsa za chikhalidwe cha anthu, malonda a digito ndi padziko lonse lapansi ku Chapman University. waku Orange, California.
Mapulogalamu omwe amangotentha kamodzi akhoza kulephera ngati adalira kwambiri chinthu chimodzi popanda kupanga zida zowonjezera kuti ogwiritsa ntchito azigwiritsa ntchito, adatero Dr. Myhr. Izi zinali choncho ndi Yo, yomwe idakhazikitsidwa mu 2014 kuti alole ogwiritsa ntchito kunena "Yo" kwa anzawo. Pulogalamuyi idawonjezera mbiri, maulalo, ndi ma hashtag, koma zosintha sizinali zokwanira kuti zisungidwe.
Ngakhale Bambo Carey amakonda kugunda kwa dopamine tsiku ndi tsiku kwa BeReal, akufuna zina zambiri kuchokera ku pulogalamuyi kuti zikhale zokopa kuposa batani la "RealMoji". Izi zimalola ogwiritsa ntchito kuyankha positi pojambula selfie, m'malo mogogoda pamtima kapena chithunzi chala chala chachikulu.
Pakadali pano, Bambo Carey amayang'anabe pulogalamuyo popeza anzawo alipo.
"Kwa ine, ndizochitika zamakono," adatero.
Lemberani kwa Dalvin Brown pa dalvin.brown@wsj.com ndi Cordilia James pa cordilia.james@wsj.com
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SOURCE: Ndemanga za News
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