🍿 2022-05-08 04:33:00 - Paris/France.
Kodi Netflix ikukonzekera bwanji kuchira pambuyo potaya olembetsa? 1:03
(CNN Business) - Netflix ikugwedezekabe chifukwa cha kuwonongeka kwa msika wa masheya mwezi watha atataya olembetsa koyamba pazaka zopitilira khumi.
Kuti asinthe nkhaniyo m'malo mwawo, akatswiri adalimbikitsa kuwonjezera zotsatsa ndikuletsa kugawana mawu achinsinsi. Koma njira imodzi yomwe Netflix angadzithandizire ndikulumikizana ndi makampani omwe kale anali kutsutsana nawo: malo owonetsera makanema.
Ngakhale Netflix yatulutsa mafilimu ambiri m'malo owonetsera komanso ngakhale kugula malo owonetserako pang'ono kuti ayambe, zambiri zomwe zimatulutsidwa zakhala zochepa dala. Pamene nsanja akukhamukira anyambita mabala ake ndi zisudzo pang'onopang'ono kuchira mliri, tsopano ikhoza kukhala nthawi yoti magulu awiriwa abwere palimodzi.
Netflix imafunikira ma franchise, malo owonetsera amafunikira makanema
Potulutsa makanema ambiri m'malo owonetsera, Netflix ikhoza kupanga ndalama zatsopano kuchokera ku malonda a bokosi, kukulitsa mtundu wake kwa olembetsa ambiri, ndikuthandizira kupanga mafilimu ake kukhala osaiwalika, zomwe kampaniyo idavutikira kuchita.
Ngakhale iye ndiye mutu wa Kusokonezeka Ndi olembetsa 221 miliyoni padziko lonse lapansi, apambana ma Oscar angapo, ndikugwira ntchito ndi mayina akulu akulu aku Hollywood, Netflix sinawonepo mafilimu ake ambiri akukhala otchuka monga ena mwa mndandanda wake, monga 'Stranger'. Zinthu, "nyengo yatsopano yomwe ikuyamba kumapeto kwa mwezi uno.
"Chidziwitso chofiira", mwachitsanzo. Kanemayo adachita nawo Dwayne "The Rock" Johnson ndi Gal Gadot anali filimu yowonedwa kwambiri ndi Netflix, malinga ndi kampaniyo, koma mosakayikira sichinapatuke ku chikhalidwe cha pop.
"M'malo mwake, ndizosatheka kupanga kanema wabwino kwambiri popanda kutulutsa zisudzo," Andrew Hare, wachiwiri kwa purezidenti wofufuza ku Magid, adauza CNN Business.
Hare adawonjezeranso kuti pomwe kampaniyo ikukulitsa zopereka zake, "maudindo angapo angafune sinema."
"Osati chifukwa cha nyengo ya mphoto, koma chifukwa cha hype zimatengera kukhala wosewera wamkulu m'zaka zosakanizidwa pomwe pali phazi lakuthupi ndi phazi la digito," adatero.
Kuyanjana ndi Netflix kungakhalenso lingaliro labwino pamakanema.
"Makanema amafunikira zomwe zili pano kuposa kale," atero a Jeff Bock, wofufuza wamkulu pakampani yofufuza zosangalatsa ya Exhibitor Relations. "Zotulutsa zambiri za Netflix zimalumikizidwa ndi mayina akulu, kotero zitha kuwathandiza kuti adutse. »
Ngakhale National Association of Theatre Owners (NATO) ndi yotseguka ku lingaliro.
"Zitseko zathu ndi zotseguka kuti tipatse makanema a Netflix masewera ambiri," wamkulu wa NATO a John Fithian adatero mwezi watha. "Tikufuna kusewera mafilimu ake ambiri. »
Tsiku lomaliza ndi liti?
Chimodzi mwazopinga zazikulu za Netflix ndi malo owonetsera mafilimu ndikuti mbali zonse zakhala zikutsutsana kuti kanema iyenera kuyendetsedwa nthawi yayitali bwanji m'makanema.
Bizinesi ya Netflix ndiyokhazikika polembetsa, chifukwa chake sikufuna olembetsa kudikirira makanema, pomwe eni zisudzo omwe bizinesi yawo ndi yokhazikika pamapazi amafuna kukhala okhazikika kwautali momwe angathere.
Mkanganowu udafika pachimake mu 2019 pomwe mbali ziwirizi sizinagwirizane kuti wapolisi wofufuza milandu wa Martin Scorsese 'The Irishman' azisewera m'malo owonetsera asanapite ku United States. Kusokonezeka. Zisudzo zinkafuna zenera la masiku 70, ndipo Netflix sangadutse masiku 45, malinga ndi The New York Times.
Koma mliri wasintha chilichonse ndikuchepetsa makampani opanga zisudzo kwathunthu. Ngakhale ma studio azikhalidwe monga Warner Bros. ndi Universal Pictures tsopano akutulutsa mafilimu mu zisudzo Kusokonezeka patatha milungu ingapo kapena nthawi zina nthawi imodzi.
Kupitilira pazenera la kanema, palinso zovuta zina pomwe bizinesi yamakanema imabweretsa ndalama zina zomwe Netflix sanazolowera.
"Sizophweka ngati kutenga tsamba loyamba," adatero Hare. "Zimachokera kudziko la digito kupita kudziko lakuthupi. Mufunika ndalama zotsatsa ndi kukwezedwa… Ndi mndandanda waukulu wa zisankho zanzeru zomwe ziyenera kupangidwa. »
Ndipo kuyika makanema ambiri m'malo owonetserako zisudzo kumatha kuvulaza mtundu wa Netflix. Ngati mutha kupita kukawona kanema wa Netflix yemwe simungadikire kuti muwone m'malo owonetsera, kodi ndizochepa zomwe zimakulimbikitsani kuti mulembetse?
Pamapeto pake, pali ma tradeoffs a Netflix pankhani yogwira ntchito zambiri ndi zisudzo. Komabe, anthu akuyenera kukonza sitima zawo ndipo makanema amakanema akubwerera m'mbuyo nthawi zonse, ndiye mwina ndi nthawi yoti nsanja ifike. akukhamukira kuti aike mafilimu ake ambiri pa marquee.
"Ndikuganiza kuti Netflix akadali muyeso," adatero Hare. “Simungakwanitse kuyesera pompano. »
SOURCE: Ndemanga za News
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