✔️ 2022-11-26 09:56:13 - Paris/France.
Pepsi, ndege yanga ili kuti?, zomwe mutha kuziwonera kale pa Netflix, ndizopenga ngati ma docuseries monga mutu wake ukunenera. Chowonadi ndichakuti musanayambe kuziwona, ndipo ngakhale mukuziwonera, mutha kudabwa ngati ndi nkhani yowona kapena akupanga, chifukwa tiyeni tinene zoona, ndizovuta kuti chinthu chopanda pake chichitike mkati. moyo weniweni. .
Koma, owerenga okondedwa, United States imadziwika kuti dziko laufulu ndi mwayi, ndipo ngakhale zikumveka ngati nthano za sayansi, nkhani ya Pepsi, ndege yanga ili kuti? ndi zenizeni. Kwa mitu inayi timauzidwa za nkhondo yalamulo ya John Leonard ndi kampani yotchuka ya zakumwa zoziziritsa kukhosi kuti atenge manja ake pa ndege ya asilikali.
M'zaka za m'ma 90, panali "nkhondo ya cola" yamagazi pakati pa Pepsi ndi Coca-Cola wamphamvuyonse. Chuma chachikulu cha Pepsi, monga tafotokozera m'ma docuseries, chinali kulengeza ndi nkhope zodziwika zomwe zidadutsa malonda ake.
Chabwino, panthawi ina adayambitsa pulogalamu yokhulupirika yotchedwa Pepsi Stuff yomwe inalola ogula kudziunjikira mfundo za Pepsi, zomwe akanakhoza kuwombola pamitundu yambiri ya mphotho, kuyambira zipewa mpaka jekete kapena njinga. Mfundozi zinapezedwa pogula zakumwa za Pepsi ndikusunga zolembazo. Mukamamwa kwambiri, mumapezanso mphoto.
Ndipo Kalulu analumphira kumeneko, popeza kumapeto kwa malondawo unkawona mnyamata atavala t-sheti yamtundu wa zakumwa zoziziritsa kukhosi akufika kusukulu kwawo atakwera ndege ya Harrier, ndipo pansi pake anati, “Harrier fighter. 7 Pepsi Points”. Palibe zilembo zabwino kapena chilichonse chosonyeza kuti ichi chinali chida choseketsa.
Ngakhale kuti 99,99% ya anthu ankaganiza kuti ndi nthabwala, mnyamata wina dzina lake John Leonard anaona mwayi ndipo anayamba kugoletsa mfundo zonse 30 miliyoni kuti abweretse Harrier kunyumba. Ulendowu sunali wophweka, chifukwa kuti awapeze ankafunika ndalama zoposa madola mamiliyoni anayi, zomwe analibe ... za iye ngakhale zinkawoneka zosatheka.
Netflix
Pamene adawapeza, pambuyo pa chitsanzo cha bizinesi chopanda cholakwika, thandizo lochokera kwa bwenzi lapamtima ndi kutsogolera, ndi kulakwitsa kwina kwa Pepsi komwe kunamulola kuti agule mfundo zomwe zikusowa (chinachake chomwe chinabweretsa mtengo kuti ugulitse pafupifupi $ 700), adayesa kugula. iwo kubwerera. kwa ndege yotsatsa, koma Pepsi anakana. Kenako idayamba mlandu wakhothi womwe udadziwika kuti "Pepsi Points Case".
Kodi izi zikumveka ngati zosatheka? Zoona zake n'zakuti, zinthu zimasokonekera mukamadziwa kuti Pepsi ndi amene adaganiza zochitira Leonard, yemwe, monga madocuseries akuwuza, anali wophunzira wachinyamata waku yunivesite yemwe akufunafuna ntchito. Anawona dongosolo la Pepsi Stuff ngati "mwayi wovomerezeka wosintha moyo" komanso njira yokwaniritsira maloto ake okhala ndikuyenda padziko lonse lapansi.
Pamene ankagwira ntchito monga wotsogolera mapiri, adagwirizana ndi wamalonda wolemera dzina lake Todd Hoffman, ndipo atamuwonetsa ndi ndondomeko yake yamalonda kuti apeze mfundo zisanu ndi ziwirizo, awiriwo adaganiza zotumiza cheke cha mfundo zisanu ndi ziwiri za Pepsi zomwe zatchulidwa mu malonda (monga tidanena kale, sikunali kofunikira kusonkhanitsa ma tag onse, popeza mfundozo zitha kugulidwa ndi masenti 10 aliwonse). Chowonadi ndichakuti, mtunduwo sunaganizepo kuti aliyense angaganize zogula Harrier kapena kuwerengera ndalama zomwe zingatenge kuti agwiritse ntchito njira iyi.
Inde, kukayikira kunabukanso kuti mwina munthu wamba atha kukhala ndi ndege yankhondo yamtunduwu, koma zidapezeka kuti zinali zotheka bola atachotsa zida zonse ndi kuthekera kwake kugwiritsidwa ntchito ngati ndege yogwiritsira ntchito zankhondo. Choncho lingaliro linali loti apeze ena oti abwereke kuti aziwonera makanema kapena kupita nawo ku ziwonetsero zapamlengalenga.
Pamapeto pake, Leonard ndi Hoffman sanawuluke, chifukwa woweruza adagwirizana ndi Pepsi ndipo adapeza gawo lomaliza la malondawo kukhala nthabwala. Ndipotu, Leonard mwiniwake, yemwe panopa ali ndi zaka 48, anakwatira ndipo ali ndi ana awiri, akuvomereza kuti monga ambiri a ife amene timakumbukira achinyamata athu ndi zaka za m'ma 20, iye amaona zinthu mosiyana lero.
“Ndikayang’ana m’mbuyo, zinali zongotengera mwayi. Ndithudi,” iye anatero. womusamalira zisanachitike ma docuseries pa Netflix. Koma sikuti nthawi zonse zimakhala zoipa. Ndipo panthawiyo, ndimaganiza kuti tizipeza. Chomwe chikundivuta lero ndi momwe sindimaganizira kuti nditenga ndege. Ndili ndi zaka 48 ndipo tsopano ndikuyang'ana m'mbuyo ndikuganiza, munali munthu wotani, bambo?
SOURCE: Ndemanga za News
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