🍿 2022-06-01 17:14:00 - Paris/France.
Otenga nawo gawo kwanthawi yayitali pamilandu iyi ayenera kuti adakhala ndi vuto linalake, popeza zotsogola zidapangidwa ngati zowonetsera zazikulu zamawayilesi kuti awulule zomwe zikubwera kwa ogula.
Koma makampani monga Universal ndi Disney amawoneka kuti amathera nthawi yochuluka kukambirana zamalonda monga Marvel's Marvel waposachedwa pa Disney + ("She-Hulk: Attorney at Law") kapena galimoto ya nyenyezi pa Peacock ("Bupkis," yomwe ili ndi Pete Davidson). Edie Falco) kuposa chilichonse chomwe chingabwere pamawayilesi apakanema amakampani, ABC ndi NBC.
Ogawa mapulogalamu (omwe kale ankatchedwa masitudiyo) akuyesera kuyendetsa msika womwe sukudziwa komwe akupita. Zinkayembekezeredwa kuti akukhamukira imatengera osati ma TV okha, komanso makampani opanga mafilimu. Koma kuwonongeka kwadzidzidzi kwa Netflix, mtsogoleri wamakampani, pokhudzana ndi olembetsa komanso mitengo yogawana, apangitsa kuti kampaniyo pamodzi igwire batani loyimitsa. Kupatula apo, ndani akudziwa ngati lingaliro labwinoko kuposa akukhamukira kwatsala zaka zochepa?
Osachepera ena mwa kubetcha kwakukulu pa akukhamukira zimaphimbidwa ndi kuphatikizidwa kwa zotsatsa, zomwe zingakhale zanzeru, chifukwa zimachepetsa kudalira kwa kampani pazolembetsa, ndipo ogwiritsa ntchito ali kale ndi zosankha zingapo zomwe angasankhe. Kudzidalira mopambanitsa za bizinesi yachisangalalo m'nyumba za ku America kwapangitsa makampani ena kukhala m'malo amdima - ingoyang'anani pawailesi komanso, posachedwa, TV ya chingwe.
Zomwe zachitika m'zaka XNUMX zapitazi zawonetsa kupitilira apo: zimphona zotsogola zotsogola pazasangalalo, kukhala zazikulu ndi zodzikuza, kukana omwe akupikisana nawo, kutsatiridwa ndi kunyozetsa kopanda tsankho, ngakhale kusakhala koyenera.
Kupitilira uku kwachitika m'makampani azosangalatsa kuyambira kumayambiriro kwa zaka za zana la 20.
Wailesi yakale inali yotchuka kwambiri kotero kuti palibe amene ankaganiza kuti wailesi yakanema ingalowe m'malo mwake. Panthawiyo, kuwulutsa pawayilesi pawailesi yakanema kunali kokulirapo m'moyo waku America kotero kuti oyang'anira ma network ena amakana wailesi yakanema kuti iyenera kukhalapo mpaka kalekale. (CBS nthawi zambiri imakhala ndi zowonetsera zam'tsogolo zomwe zimalosera pang'ono kukhudza bizinesi yama network.)
Chingwe nthawi ina chinali ndi zomwe zimawoneka ngati zamphamvu kwambiri zamabizinesi onse: mabizinesi ang'onoang'ono m'madera, zomwe zimakakamiza ogula kuti alipire "magulu" a tchanelo, ena (kapena ambiri) omwe sanafune nkomwe.
Ndiye utumiki wolumala woperekedwa ndi machitidwe ambiri a chingwe unakhala zinthu za nthabwala - ndi mkwiyo. Koma nchiyani chomwe chikanabwera kudzasokoneza phwando losangalala la chingwe?
apa ndi Netflix, omwe poyamba adalandira chithandizo chomwecho: ndi anthu angati omwe amalipira ndalama zambiri pamwezi pa laibulale yobwereza? Kapena chiwonetsero choyambirira apa ndi apo? Koma mofulumira kwambiri Netflix anali ndi ziwonetsero - ndi chitsanzo - osati kungoopseza chingwe, koma kusintha kuwonera kanema wawayilesi: mavidiyo ambiri; Mndandanda wa TV waufupi kwambiri kuposa kuchuluka kwa intaneti; kupangitsa kuti gawo lililonse lizipezeka kuti lizikonda nthawi yomweyo, komanso popanda kusokoneza koyipa kwa malonda. Wowonerera amatha kuwona mndandanda wonse tsiku limodzi osavutitsidwa ndi wina wogulitsa chimanga.
Netflix, ndithudi, tsopano ndi wovomerezeka wokhala pampando wachifumu wa Iron of the River Lands. Ndipo komabe akukumana ndi vuto laposachedwa la "mutu wovala korona wagona movutikira". M'mwezi wa Epulo, kampaniyo idalengeza kuti idataya olembetsa 200 mgawo loyamba la 000 ndipo ikuyembekezeka kutaya ena 2022 miliyoni mgawo lachiwiri. Inataya $ 2 biliyoni mu capitalization yamsika pazankhani.
Pakhoza kukhala zifukwa zingapo za kuchepa kwakukulu kwa olembetsa, koma chachikulu chikuwoneka kuti chikuwonjezeka mpikisano, ndi makampani ambirimbiri omwe ali ndi zinthu zambiri komanso malaibulale ozama omwe amalowa m'dziko la akukhamukira m'zaka zaposachedwa, kuphatikiza Disney, Universal ndi Warner Bros. Discovery (kampani ya makolo ya CNN).
Ndipo ndi ntchito zambiri za akukhamukira tsopano ikupezeka, kuzindikira kukuwoneka kuti kukukulirakulira: kodi anthu azilipiradi $ 10 pamwezi kapena kupitilira apo kwamuyaya chifukwa cha kuchuluka kwa ma streamer?
Kutayika kwa olembetsa Netflix chikhoza kukhala chizindikiro chakuti iwo sali. Ndipo zimenezo sizithandiza Netflix kuti ndalama zake nzokwera kwambiri, makamaka chifukwa cha kuyesetsa kupitiriza kukambirana za mapulogalamu a pa TV ndi mafilimu.
Tsopano popeza wawona kuti zitha kukhala zopanda ndalama mumtsuko wochuluka wa phindu lomwe adapeza (kapena adavomereza kuti chidebecho chidayambitsa kutayikira kwakukulu), Netflix, kutsatira m'mapazi a mpikisano kuchokera akukhamukira monga Hulu ndi HBO Max, akuti akufufuza njira yatsopano yopezera ndalama. Kapena m'malo wakale, wakale kwambiri.
Amene anasonkhanitsa anthu onsewa pamodzi ku Manhattan pa masitepe oyambirira: malonda madola.
Netflix ayenera kuyamba kupereka zolembetsa zotsika mtengo pamlingo wosiyana wa mapulogalamu omwe angaphatikizepo (kuwononga lingaliro) malonda.
Mwina ndi nzeru njira. Kupatula apo, mwanjira ina, idagwira ntchito kale - pafupifupi zaka zana.
SOURCE: Ndemanga za News
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