😍 2022-05-18 18:39:57 - Paris/France.
NEW YORK-Lipoti latsopano lochokera ku Nielsen lapeza kuwonjezeka kwakukulu kwa kuyimira anthu aku Asia America, Hawaii ndi Pacific Islanders pa TV akukhamukira mu 2021. Koma kafukufukuyu adanenanso za kuyimira kochepa kwambiri pa TV ndi mapulogalamu a pa TV ndipo adapeza kuti kuyimira kwawo chonse mu mapulogalamu onse apamwamba a pa TV 1 mu. akukhamukira, kuwulutsa ndi chingwe chomwe chinaperekedwa ndi kafukufukuyu chinali chocheperapo kuposa gawo lawo la anthu aku US.
Lipoti la Nielsen "2022 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series" linavumbulutsa kuti SVOD idatsogola ndi gawo la 11% laku Asia poyerekeza ndi kuwulutsa (3,2%) ndi chingwe (2,7 .XNUMX%).
Ngakhale zili choncho, ofufuza adawona kuti kupezeka kwa talente yaku Asia paziwonetsero zapamwamba monga "FBI," "Equalizer," ndi "Chicago Med," komanso kuyamba kwa mapulogalamu otsogozedwa ndi Asia monga FOX's "The Cleaning Lady" akuti makampaniwa ndi kuyankha kuyitanidwa komwe kukukulirakulira kwazinthu zophatikizika ku Asia.
Ponseponse, oyimira aku Asia pawayilesi, chingwe ndi SVOD adakwera mpaka 4,6% mu 2021 (kuchokera 3,5% mu 2020).
"Makampani ofalitsa nkhani akupitirizabe kupita patsogolo powonetsera anthu a ku Asia America, Native Hawaiian ndi Pacific Islander (AANHPI) zilembo, mitu ndi nkhani," anatero Pat Ratulangi, wachiwiri kwa pulezidenti wa Diversity, Equity and Inclusion kuchokera ku Nielsen. "Komabe, chiwonetserochi chidakali chocheperapo kuposa cha anthu aku Asia ku United States. Tsopano ndikofunikira kuti makampaniwa awonetsere anthu aku Asia, nkhani ndi zochitika pazenera kudzera pamapulogalamu ophatikiza miyambo. Kuyimilira kolondola pazenera kumatha kubweretsa kumvetsetsa kwakukulu, kuphatikiza, kuchitapo kanthu, komanso mtendere wosawonekera. »
Pazaka ziwiri zapitazi, oyimira AANHPPI mu akukhamukira pafupifupi kuwirikiza kawiri kuchokera pa 6,1% mu 2020 mpaka 11% mu 2021, malinga ndi lipotilo.
Kuwongolera uku, limodzi ndi ludzu lomwe likukula la ogula aku Asia America lofuna kukhala ndi zowona komanso zoyimira (awiri mwa atatu mwa anthu aku Asia amakhulupirirabe kuti palibe chiwonetsero chokwanira pawailesi yakanema), kumapereka mwayi kwa ziwonetsero zambiri zomwe zikuwonetsa kuchuluka kwa zochitika zaku Asia America. pamapulatifomu onse. , ofufuzawo anatero.
Lipotilo likuwonetsa kusintha kwakukulu pakuyimilira pamawonetsero apamwamba 10 pa TV ndi chingwe.
Mu 2021, theka la ziwonetsero 10 zapamwamba zidali ndi chiwonetsero cha talente yaku Asia, poyerekeza ndi 2020 pomwe palibe ziwonetsero 10 zapamwamba zinali nazo. Akazi aku Asia adawonekera paziwonetsero zitatu izi ("NCIS", "Equalizer" ndi "Yellowstone") ndipo amuna aku Asia adawonekera pawiri ("Chicago Med" ndi "FBI").
Zina zabwino kwambiri za 2022 Asian America, Native Hawaiian ndi Pacific Islander Diverse Intelligence mndandanda ndikuphatikizapo:
- Mapulogalamu akukhamukira kulimbikitsa mawonedwe amitundu yambiri aku Asia. Gen Z akuyang'ana nawo Netflix inali yokwera nthawi 4,3 kuposa omvera onse. Yambani Netflix, mwachitsanzo, 8,4% ya owonera ku Asia America azaka 18-24 adawonera ndi wina wazaka 65-74.
- Mu 2021, panali mitu yosiyana siyana m'mawonetsero okhala ndi oyimira aku Asia - monga ubwenzi, kugwira ntchito limodzi ndi luso - kuposa mu 2020, pomwe mitu yayikulu inali yosasinthika - yaubongo, yowunikira komanso Chabwino.
- Oposa theka la anthu aku Asia omwe adafunsidwa adati amatha kugula kuchokera kumtundu womwe umatsatsa paziwonetsero zokhala ndi anthu aku Asia, zomwe zimalimbikitsa otsatsa kuti azigwirizana ndi anthuwa.
- Kotala lazinthu zimangoyika 4% kapena kuchepera pamapulogalamu omwe amayimira anthu aku Asia, pomwe atsogoleri otsatsa kuphatikizirapo Asia amaikapo ndalama pafupifupi 10.
Lipoti lathunthu la 2022 Asian America, Hawaiian, ndi Pacific Islander Miscellaneous Intelligence Series likupezeka pano.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤗