✔️ 2022-07-14 13:32:15 - Paris/France.
- Kuchepetsa
- BBC News World
mphindi 38
chithunzi copyrightNetflix
Legend,
Netflix akuti ogwiritsa ntchito adawonera maola opitilira 1 miliyoni a Stranger Things nyengo yachinayi.
Netflix sanafune zotsatsa…mpaka pano.
Moyendetsedwa ndi kutayika kwa zolembetsa - pafupifupi 200 pakati pa Januware ndi Marichi chaka chino chokha - nsanja ikuyang'ana njira zatsopano kukopa makasitomala ndi ndalama.
Chimphona chomwe chinakhazikitsa njira yake yonse pakulembetsa kuti muwone makanema ndi mndandanda pa intaneti akukhamukira ndipo popanda zotsatsa, zimachokera gwirizana ndi Microsoft kuti mupereke dongosolo latsopano lotsika mtengo koma ndi kutsatsa. Kampani yomwe idakhazikitsidwa ndi a Bill Gates yasankhidwa kukhala bwenzi lapadziko lonse lapansi lazamalonda ndiukadaulo.
The latsopano dongosolo, amene akadali sanaulule kuti mtengo wake ndi wandalama zingati, sichidzalowa m'malo omwe alipo popanda malonda, koma idzaperekedwa ngati njira ina. Makasitomala azitha kusankha pakati pa kulipira pang'ono, koma ndi zopumira zamalonda, kapena kusunga zolembetsa mwachizolowezi, mtengo wake, pakadali pano, kampaniyo sinalengeze kuti isintha. Dongosololi likhoza kukhala litakonzeka kumapeto kwa chaka.
Kulimbikitsidwa ndi kusungidwa
Kampaniyo, yomwe idayamba kutumiza makanema a DVD ndi mndandanda kwa olembetsa kumapeto kwa zaka za m'ma 1990, yakula pang'onopang'ono pazaka khumi zapitazi. Kutsekeka chifukwa cha mliri wa coronavirus kudapangitsa kuti nsanjayi ikhale yolimba kwambiri, pomwe mamiliyoni a anthu otsekeredwa mnyumba zawo adaganiza. kupha kunyong'onyeka kukhala pajama kutsogolo kwa tvmakamaka ndi Netflix pazithunzi zawo.
"Netflix ndi kuphimba" kapena "Netflix binge" akhala mawu odziwika mu lexicon yotchuka.
Poganizira zopindikazi, akatswiri adaneneratu kuti nsanjayo ipeza olembetsa 2,5 miliyoni koyambirira kwa chaka chino. Komabe, palibe chomwe chingakhale choposa chowonadi. Kampaniyo yataya makasitomala 200, ndipo zikuyembekezeka zomwe pakati pa Epulo ndi Juni zimataya ena 2 miliyoni. Atangolengeza manambalawa, kampaniyo idataya $50 biliyoni pamtengo wamsika, kutsika koyamba kuyambira Okutobala 2011.
Mpikisano mu dziko la nsanja akukhamukira yakhala yowopsa ndipo Netflix iyenera tsopano kugawana mkate ndi ena monga Amazon Prime, Disney +, HBO Max kapena Apple TV. Kwa zonsezi ziyenera kuwonjezeredwa olembetsa a 700 omwe adataya pamene adatseka ntchito yake ku Russia chifukwa cha nkhondo ku Ukraine ndipo, malinga ndi nsanja, ogwiritsa ntchito amagawana mapasiwedi, omwe amamasulira ndi ndalama zochepa.
Zithunzi za copyrightGetty Images
Legend,
Lockdown yawonjezera mamiliyoni a olembetsa atsopano a Netflix.
Komanso, “kuwonjezeka kwa mtengo wa moyo kwachititsa mabanja ambiri akumangitsa malamba ndikuganiza zoletsa kulembetsa kwanu kwa Netflix kuti musunge. Zinasokoneza osunga ndalama, "atero mtolankhani waukadaulo wa BBC waku North America James Clayton.
Kutembenuka kwa nsanja kukuwonetsanso kuti "zotsatsa, zomwe makampani otsatsa akukhamukira Makhalidwe apamwamba omwe ankaganiziridwa kuti ndi a zaka zingapo zapitazo akadali ndi moyo, "akutero Clayton.
Chotsatira choyamba? Mwezi watha adalengeza kuchotsedwa ntchito kwa antchito 300. Chachiwiri? Zilengezo zopezera magwero atsopano andalama.
"Akadali masiku oyambilira ndipo tili ndi zambiri zoti tidziwe," COO wa Netflix Greg Peters adatero m'mawu ake. “Koma cholinga chathu chanthawi yayitali n’chodziwikiratu. Kusankha kochulukira kwa ogula komanso kwabwinoko kuposa zomwe wamba zapa TV za otsatsa. »
Kampaniyo, yomwe imapanganso zomwe zili zake, imayesa kukambirananso mapangano kuti ili ndi zimphona zosangalatsa monga Warner Bros., Universal ndi Sony Zithunzi Televizioni kotero kuti imatha kuyendetsa zotsatsa pazopanga zake, malinga ndi Wall Street Journal.
Tsopano mutha kulandira zidziwitso kuchokera ku BBC World. Tsitsani pulogalamu yathu yatsopano ndikuyiyambitsa kuti musaphonye zomwe tili nazo.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤗
