🍿 2022-05-18 21:11:00 - Paris/France.
Kugwa kwa ogwiritsa ntchito Netflix Izi ndi zofunika kwambiri pa utumiki wa akukhamukira mafilimu ndi mndandanda, koma atsogoleri ake ayenera kukumba mfundo yochititsa mantha kwambiri: zaka za makasitomala otayika. Monga zofalitsidwa Informationm’zaka ziwiri zapitazi chiwerengero cha olembetsa kwa nthawi yaitali omwe asankha kudziletsa chawonjezeka kwambiri.
Tikulankhula za anthu omwe adasiya Netflix atakhala gawo la nsanja kwa zaka zoposa zitatu. Malinga ndi zomwe zaperekedwa ndi Antenna, kampani yodziwika bwino yofufuza, 13% mwa zoletsa 3,6 miliyoni zomwe zidalembedwa kotala loyamba la 2022 zidachokera kwa makasitomala omwe ali mgululi.
Izi mosakayikira ndi mfundo yodetsa nkhawa, chifukwa imapangitsa kuti ziwoneke bwino zomwe zalembedwa kuyambira kotala loyamba la 2020. Panthawiyo, 5% yokha ya kuchotsedwa inafanana ndi ogwiritsa ntchito zaka zoposa zitatu pa Netflix; komabe, mu Q2021 10, adawerengera kale XNUMX% yamaakaunti ochotsedwa.
Izi zikuwonetseratu kuti nsanja ya akukhamukira amavutika kusunga chidwi makasitomala okalamba; zomwe zingathenso kumasuliridwa kutaya kukhulupirika ku mtundu wanu kapena malingaliro anu.
Mfundo ina yofunika kukumbukira ndikuti kuletsa kotala loyamba la 2022 kunali kokulirapo kuposa zomwe Netflix idanena kale. Kumbukirani kuti kuyambira kotala lachinayi la 2020 mpaka nthawi yomweyi ya 2021, avareji yolembetsa yomalizidwa inali 2,5 miliyoni iliyonse.
Zaka za ogwiritsa ntchito omwe amasiya kulembetsa kwawo ku Netflix | Ngongole: Zambiri
Netflix ikutaya makasitomala akale ndipo sizongokhutira, komanso zachuma
Chuma chathandizira kwambiri kukwera kwa kuchotsedwa kwa Netflix pakati pa omvera ake akale, akatswiri akutero. Kuwonjezeka kwamitengo, kuphatikizidwa ndi kukwera kwa omwe akupikisana nawo omwe amalembetsa zotsika mtengo komanso zosangalatsa zomwe zimaperekedwa, zakhala zofunikira kwambiri m'nkhaniyi. "Ogula amavotera ndi zikwama zawo mwezi uliwonse ndipo tsopano pali anthu ambiri oyenerera pamavoti," adatero. Brendan Bradywa mlongoti.
Koma ngati Netflix atha kupulumutsa chilichonse chabwino kuchokera ku zoyipa, ndikuti kuchuluka kwa zoletsa pakati pa olembetsa omwe ali ndi umembala wosakwana chaka chimodzi papulatifomu yatsika. Monga momwe gawo loyamba la 2020 adayimira 69% ya olembetsa 2,1 miliyoni omwe sanalembetse, munthawi yomweyo ya 2022 adawerengera 60% mwa 3,6 miliyoni omwe adachotsa, ngakhale omalizawo akuyimira ogwiritsa ntchito ambiri.
Pakadali pano, utumiki wa akukhamukira mafilimu ndi mndandanda anapereka mapulani angapo kuyesa kuchepetsa nkhonya chifukwa cha kuchepa kwa ogwiritsa ntchito. Chimodzi mwazinthu zazikuluzikulu ndikuyambitsa ndondomeko yotsika mtengo yomwe idzaphatikizapo malonda; zimangoyembekezereka pasanathe zaka ziwiri, koma kampaniyo akuti yaganiza zokwera pa accelerator ndikuyiyambitsa kotala yomaliza ya 2022.
Payokha, Netflix idzayesanso kuwonetsa zochitika zaposachedwa, zomwe poyamba zizigwiritsidwa ntchito pazowonetsa zosalemba komanso zapadera zamasewera. Pomwe kampaniyo ikukonzekeranso kusintha njira yake yopangira zinthu zoyambira, kuyang'ana kwambiri kutulutsa maudindo ochepa koma apamwamba.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤟
