🍿 2022-10-13 10:17:27 - Paris/France.
Netflix imagwirizana ndi UK Broadcasters 'Audience Research Board (BARB) ndipo idzapereka mavoti omvera kuyambira November.
Chimphona cha akukhamukira Netflix idzagawana mawonedwe owonera za mapulogalamu ake ku UK. Choncho, kuyambira mwezi wamawa, deta yeniyeni idzapezeka pa nthawi yowonera yomwe ogwiritsa ntchito aku Britain amathera pa Netflix, poyerekeza ndi nsanja zozungulira, kapena ngakhale kusintha kwa zizoloŵezi zodyera kuchokera mwezi umodzi kupita ku wina.
Pulatifomu idalumikizana ndi Bungwe la UK Broadcasters 'Audience Research Board (BARB). Chifukwa chake, kuyambira Novembala, mapulogalamu ake aziphatikizidwa mu malipoti a tsiku ndi tsiku akampani. Izi zimayerekeza kuchuluka kwa owonera omwe amangoyimba ma netiweki kapena nsanja ndi zomwe zili pawokha.
Mapulatifomu ngati Amazon Prime Video ndi Disney + akugwira ntchito kale ndi BARB. Bungweli linanena mwezi watha kuti Thor: Chikondi ndi Bingu idawonedwa ndi anthu 2,2 miliyoni sabata yake yotsegulira pa Disney +. Mu 2021, BARB idawulula kuti Masewera a Squid a Netflix anali chiwonetsero cha 10 chowonedwa kwambiri ku UK. Kuyambira pano, zitheka kudziwa momwe Netflix imagwirira ntchito tsiku lililonse ndi anthu aku Britain m'maola apitawa a 24, mofanana ndi momwe omvera a 300 a njira zina za membala wa BARB amayesedwera.
Hastings Reed, Co-CEO wa Netflix adanenanso m'mawu ovomerezeka kuti mu 2019 adalandira lingaliro loti omvera pa nsanja yotsatsira. akukhamukira kuyezedwa paokha. "Kuyambira pamenepo, takhala tikulumikizana ndi BARB. Ndife okondwa kuchita nawo muyeso wodalirika wa momwe anthu amawonera TV ku UK. »
Netflix imatenga gawo lina panjira yowonekera
justin samson, Mtsogoleri wamkulu wa BARB, ananena kuti “chiŵerengero cha omvera athu chimasintha nthaŵi zonse kuti chigwirizane ndi mapulaneti atsopano ndi zipangizo zomwe anthu akugwiritsa ntchito poonera mapulogalamu awo a pawayilesi omwe amawakonda. Tinapita patsogolo kwambiri chaka chatha pamene tinayamba kupereka malipoti akukhamukira. Katswiriyo akuwonjezera kuti "Kudzipereka kwa Netflix ku BARB imatumiza chizindikiro chomveka bwino kuti zomwe timachita ndizofunikira kwa osewera atsopano ndi okhazikika pamsika.
chiwombankhanga akutsindika kuti chisankho ichi "chikuwoneka zotheka kusintha. Izi zitha kupangitsa kuti zidziwitso ziwonekere kwambiri akukhamukira m'misika ina yayikulu padziko lonse lapansi, kuphatikiza United States.
Ku United States, Nielsen imapereka chidziwitso cha machitidwe a pulogalamu kuti asankhe omvera, kuwonetsa mndandanda wamakanema 10 apamwamba kwambiri pa Netflix, mphindi mamiliyoni ambiri zomwe zimadyedwa mlungu uliwonse mnyumba. Koma kulondola kwake ndikokayikitsa, popeza mawonedwe pazida zam'manja kapena pakompyuta sakuphatikizidwa muakaunti.
Ngakhale ma data awa ndi othandiza, izi sizingafanane mosavuta. Mwachitsanzo, Nielsen sanena pagulu za anthu omwe amawonera pulogalamuyo kapena kuchuluka kwa anthu omwe amawonera tsiku lililonse omwe amawonera. Komanso, kusonkhanitsa deta kuchokera akukhamukira kuchokera ku Nielsen kumatenga mwezi umodzi. Chifukwa chake, ntchito ikawonedwa, sizikhala zofunikira. Pazifukwa izi, lingaliro la Netflix lowulula zomwe amawonera kudzera pa metric ya BARB ndilofunika kwambiri.
SOURCE: Ndemanga za News
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