😍 2022-05-01 22:00:00 - Paris/France.
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Kuyamba kwachilendo kwa chaka kwa Netflix.
chimphona cha Kusokonezeka adataya olembetsa pafupifupi 200 m'miyezi itatu yoyambirira ya 000, pakati pa mpikisano waukulu kuchokera kwa omwe amapikisana nawo. Iye ali nthawi yoyamba m'zaka khumi zomwe zimachepetsa chiwerengero cha ogwiritsa ntchito.
Chifukwa cha izi, kampaniyo - yomwe magawo ake adatsika - idati zingatenge kusinthana kwa mawu achinsinsi kuti ayambirenso kukula.
Netflix idakhudzidwanso ndi kukwera mtengo m'misika ina ndi zake kuchoka ku Russia poyankha mkangano ndi Ukraine.
Ndipo kutayika kwa olembetsa sikungalekere pamenepo. Pulatifomu idachenjezanso omwe ali ndi masheya ake za kuthekera kotaya ogwiritsanso mamiliyoni awiri m'miyezi itatu yotsatira mpaka Julayi.
Pambuyo pa nkhaniyi, katunduyo adagwa 25%, kutaya $ 30 biliyoni ya mtengo wake wamsika.
"Kukula kwathu kwatsika kwambiri," a Netflix adauza omwe ali ndi masheya Lachiwiri atapereka lipoti la zotsatira zake zoyambirira.
"Kulowa kwathu m'mabanja ambiri - ambiri omwe amagawana maakaunti - kuphatikiza ndi mpikisano kumabweretsa chiwopsezo pakukula kwa zomwe timapeza," kampaniyo idawonjezera.
LIAM DANIEL/NETFLIX
Chimodzi mwazinthu zodziwika bwino za Netflix, Bridgerton, yakhazikitsa nyengo yake yachiwiri.
Zochita motsutsana ndi kugawana mawu achinsinsi
Netflix amakhulupirira zimenezo mabanja oposa 100 miliyoni amaphwanya malamulo awo pogawana mawu achinsinsi.
Bwana wa kampaniyo Reed Hastings adanena m'mbuyomu kuti mchitidwewu ndi "chinthu chomwe muyenera kuphunzira kukhala nacho", ndikuwonjezera kuti zambiri ndi "zovomerezeka" pakati pa achibale.
Kampaniyo idatsimikiziranso kuti ikadathandizira kukula kwake pokopa ogwiritsa ntchito ambiri.
Netflix
Nyengo yatsopano ya Stranger Things iwuluka mu Meyi.
Komabe, Lachiwiri ili, Hastings adasintha script ndipo tsopano akunena kuti kusinthana kwachinsinsi kunali kovuta kukopa olembetsa atsopano m'misika ina.
Njira zopewera mchitidwewu zayesedwa m'madera monga Latin America ndipo tsopano zitha kufalikira kumayiko ena, perekani ndalama zambiri kwa iwo oswa malamulo.
"Pamene timakula mwachangu, sichinali chofunikira (kugawana maakaunti). Tsopano tikugwira ntchito molimbika kwambiri, "Hastings adauza omwe ali ndi masheya.
Lucas Shaw, yemwe amalemba nyuzipepala ya Screentime ku Bloomberg, adauza BBC kuti kugawana mawu achinsinsi kunali kovuta kwa Netflix "kwa nthawi yayitali", koma sikunali vuto lake lalikulu.
Netflix
Imelda Staunton adzakhala Mfumukazi Elizabeth II wotsatira mu nyengo yachisanu ya Korona.
"Zikuwoneka ngati bizinesi ikuyesera kuzindikira gawo lomwe lingathe kukula," Shaw adauza pulogalamu ya wailesi ya BBC Today.
"M'mbuyomu, adayesa kuthana ndi kugawana mawu achinsinsi ndipo anali ndi nthawi yoyipa," adawonjezera.
kutuluka kwa olembetsa
Nthawi yomaliza yomwe Netflix idataya ogwiritsa ntchito kotala idalowa Ogasiti 2011.
Ngakhale zili choncho, kampaniyo ikadali mtsogoleri wadziko lonse lapansi Kusokonezeka. Ili ndi olembetsa opitilira 220 miliyoni, koma kuchuluka kwa ogwiritsa ntchito atsopano panthawi ya mliri "kudadetsa chiyembekezo" pakukula kwake.
Akatswiri amati ogula akuchepetsa zolembetsa zawo Sungani ndalama ndikumva kukhutitsidwa ndi kuchuluka kwazinthu zomwe zilipo.
Netflix imakumananso ndi mpikisano waukulu kuchokera ku mautumiki monga Amazon, Apple kapena Disney, omwe adayika ndalama zambiri pa ntchito zawo zotsatsira. akukhamukira. Kusokoneza.
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Netflix ikupitilizabe kutsogolera makampani ake ngakhale kutayika kwachilendo kwa olembetsa.
Paolo Pescatore, katswiri wa PP Foresight, adanena kuti kutayika kwa olembetsa kunali "chowonadi chenicheni" cha Netflix, chomwe chikuyesera kulinganiza kusungidwa kwa ogwiritsa ntchito ndi kukula kwa phindu.
"Ngakhale kuti Netflix ndi ntchito zina zinali zofunika panthawi yotseka, ogwiritsa ntchito tsopano akuganiza mobwerezabwereza za kugula chifukwa cha kusintha kwa zizoloŵezi," adatero Pescatore.
North America, makamaka, "ndipo tsopano kusefukira ndi mautumiki ochuluka amene akufunafuna madola ochepa kwambiri,” anawonjezera motero.
Mphepete mwa Russia
Lingaliro la Netflix kuti atuluke ku Russia chifukwa cha nkhondo ndi Ukraine zidawononga ndalama zambiri Olembetsa a 700 000adawulula kampaniyo.
Anthu enanso 600 anasiya ntchito yawo ku United States ndi Canada mitengo itakwera.
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Netflix adatuluka ku Russia poyankha nkhondo ndi Ukraine.
Netflix akuti kuwonjezeka kwa zolembetsa kukuchita "monga momwe amayembekezera" ndipo izi, ngakhale zitalepheretsedwa, zitha kubweretsa ndalama zambiri.
Phindu lake m'miyezi itatu yoyambirira ya chaka linali $6 thililiyoni, kukwera 000% kuchokera nthawi yomweyi chaka chatha.
Ndiko kuchepa kwakukula kuyambira zaka zapitazo, phindu latsika ndi 6% mpaka pafupifupi $ 1,6 biliyoni.
Pamene ikuyesera kukula, kampaniyo imati ikuyang'ana kwambiri misika yapadziko lonse komanso ikuyang'ana kulengeza ntchito zake.
Hasting akuti "ndizomveka" zimenezo ntchito zotsatsa zidagwira ntchito ku Disney ndi HBO.
"Otsatira a Netflix akudziwa kuti ndakhala ndikutsutsana ndi zovuta zotsatsa komanso zokonda kwambiri kuphweka kwa kulembetsa. Koma monga momwe ndimakondera, ndimakonda kwambiri kusankha kwa ogula, "adatero. Hastings.
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Kuchokera panjira ya maluwa kupita ku tsogolo losakhazikika
Kusanthula kwa James Clayton, mtolankhani waukadaulo waku North America
Netflix, monga makampani ena ambiri aukadaulo, awona kuwonjezeka kwa mliriwu.
Anthu adakhamukira kubizinesiyo Kusokonezeka ndipo zinkawoneka ngati palibe chomwe chingasokonezeke.
Koma zinthu zingapo zophatikizidwa zimapanga malo ovuta kwambiri omwe Netflix adakumana nawo mzaka khumi.
Choyamba, sizikuwoneka kuti zikupeza njira yolepheretsa ogwiritsa ntchito kugawana mapasiwedi, zomwe zakhala zikudandaula kwa zaka zambiri.
Kuwonjezeka kwa mpikisano kuchokera kwa omwe akupikisana nawo monga Disney + ndi Apple TV kwapangitsanso msika kukhala wopikisana kwambiri, nthawi yomweyo Netflix yawonjezera mtengo wake wolembetsa.
Kampaniyo imadzudzula lingaliro lake lochoka ku Russia chifukwa chakukula kwapadziko lonse lapansi, ndipo izi ndi zoona.
Koma Netflix amayembekezanso kutayika kwa olembetsa ambiri kotala lotsatira, kotero sizongokhudza Russia.
Ndipo mtengo wamavuto omwe ukukwera kwa ambiri, tsogolo la Netflix, lomwe linkawoneka bwino miyezi ingapo yapitayo, likuwoneka ngati losalimba.
Landirani Moni Weekend Lachisanu lililonse, kalata yathu yamakalata yokhala ndi nkhani za gastronomy, kuyenda, ukadaulo, magalimoto, mafashoni ndi kukongola. Lembetsani apa: https://www.eluniversal.com.mx/newsletters
SOURCE: Ndemanga za News
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