✔️ 2022-10-17 10:10:23 - Paris/France.
Makanema akuchulukirachulukira ndipo akuyembekezeka kukhala bizinesi yotsatsa ya € 1,5 biliyoni ku Europe kumapeto kwa 2023. Ndipo Spotify wapita patsogolo ndi Podsights, ntchito yoyezera kutsatsa kwa podcast zomwe zimathandiza otsatsa kusanthula bwino ndikukulitsa malonda awo a podcast. Chifukwa chake, ma Podsights azipezeka kwa onse otsatsa ku Spain, UK, France, Germany ndi Italy. Chilengezochi chikutsatira kuti kampaniyo idapeza ma Podsights koyambirira kwa chaka chino.
Ubwino waukulu womwe otsatsa atha kupindula nawo, choyamba, mwayi wopeza zidziwitso zenizeni zenizeni pazogulitsa zanu za podcast ndikumvetsetsa momwe zotsatsa zanu munjira iyi zimaperekera phindu pabizinesi yanu pamakampeni onse, pa Spotify ndi kunja. Chachiwiri, otsatsa adzapindula ndi kuthekera kwa Podsights kuyeza ma KPI a digitomonga kuyendera tsamba, kutsogolera, kugula ndi kutsitsa pulogalamu. Ndipo, chachitatu, ubwino wina ndi kuwonekera. Otsatsa azitha kugwiritsa ntchito ma analytics ofunikira ndi mayankho oyezera omwe angawalole kutero Tsatirani kupambana kwa kampeni mosavuta kapena malo enieni a malonda anu.
Kukhazikitsa uku ndi kwaposachedwa kwambiri pazatsopano zingapo zomwe Spotify wakhazikitsa kuti atengere kutsatsa kwa podcasting ndi ma audio pamlingo wina pamene omvera akukwera. Zina mwa izo ndi akukhamukira Ad Insertion, Spotify's proprietary advertising technology podcast upainiya; Spotify Audience Network, msika wotsatsa wamawu komwe otsatsa amitundu yonse amatha kulumikizana ndi omvera omwe amadya zinthu zambiri, ndi Spotify Brand Lift, chida choyezera zotsatsa chomwe chimalola otsatsa kuti amvetsetse bwino momwe ogwiritsa ntchito amamvera, makanema ndi mawonedwe anu. . malonda.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🍕
