😍 2022-05-04 03:26:00 - Paris/France.
Pambuyo pakukula kwakukulu kwazaka ziwiri zapitazi pamsika, panthawi ya mliri wa Covid-19, Netflix tsopano ikutaya "mlingo" wake pa NASDAQ. Magawo ake atsika ndi 66,82% chaka chino, koma kuyambira pachimake mu Novembala chaka chatha ataya pafupifupi magawo atatu mwa magawo atatu a mtengo wawo.
La empresa de contenidos en línea, que fuera el rey del negocio, hoy trata de reenfocar su estrategia para mantenerse atractivo, mientras busca nuevas estrategias para detener la caída en el número de suscriptores and atraer enfijamientos sociales dziko.
Maphunziro omwe nsanjayi yasankha kuchita sizikuwoneka kuti ikulimbikitsa osunga ndalama, omwe adapereka chigamulo chokhwima pamagawo ake pamsika wamasheya, popeza atsika kuchokera pa $ 691,69 (chiwerengero chawo chachikulu pa Novembara 17, 2021) mpaka 199,87, $XNUMX.
Kukhumudwa kwa msikaku kudabwera atalengeza kuti manambala olembetsa achepetsedwa chaka chino. M'malo mwake, m'miyezi itatu yoyambirira, idataya kale olembetsa 200 pomwe akuti iwonjezera 000 miliyoni. Pomwe ndalama zake zidakwera ndi 2,5%, kufika $10 miliyoni, poyerekeza ndi nthawi yomweyi ya 7.
Kuphatikiza apo, idayembekezera kupsinjika pamalire ake ogwirira ntchito, kuyerekeza milingo ya 19 ndi 20% pachaka chonse motsutsana ndi 21% yomwe idathera 2021.
Netflix, yomwe ili ndi olembetsa okwana 221,6 miliyoni, amavomereza kuti "mpikisano wakula kwambiri pazaka ziwiri zapitazi pamene makampani osangalatsa padziko lonse akupanga zopereka zawo."
Pakati pa mpikisano wake ndi Amazon.com (-25,47% pa NASDAQ chaka chino); Walt Disney (-26,68% pa NYSE) ndi Warner Bros Discovery (-18,14%).
zambiri zoperekedwa
"Netflix yapeza olembetsa pang'onopang'ono m'zaka khumi zapitazi chifukwa imapanga zochulukirapo komanso kufalikira kutsidya lina. Luntha lake lochita kupanga pakuwunika momwe amawonera lapangitsanso kuti ipange ziwonetsero zatsopano ndi makanema osadalira kwambiri luntha lokhazikika komanso ma franchise, "atero a John Mackey, CEO wa Whole Foods Market.
Ananenanso kuti m'zaka zaposachedwa, ochita nawo ndalama zambiri monga Disney, Amazon ndi Warner Bros. Kupeza kwadzaza ndikugawa msika. Kuphatikiza apo, "Kukula kwamphamvu kwa Netflix pa nthawi ya mliri kudabisa ziwopsezo zapikisano chifukwa anthu ambiri amakhala kunyumba, koma olembetsa komanso kuchuluka kwa ndalama kudachepa pomwe kutseka kudatha."
Pakanthawi kochepa, dongosolo la Netflix ndikulipiritsa ndalama zowonjezera pamaakaunti omwe amagawidwa m'mabanja osiyanasiyana, kuyambira ku Peru, Chile ndi Costa Rica.
Pofuna kuti asataye chizindikirocho ndikupitirizabe kumenya ngoma ndi mapulogalamu ake, kampani yotsogoleredwa ndi Reed Hastings ikufuna kukulitsa ndi kulimbikitsana ndi mizere ina ya malonda a zosangalatsa.
Kubetcha kwake kumodzi ndi bizinesi yopindulitsa ya masewera a kanema, yomwe malinga ndi Fortune Business Insights, kukula kwa msika wapadziko lonse kunali $203 miliyoni mu 120 ndipo akuyembekezeka kufika $2020 miliyoni pofika 545.
judith.santiago@eleconomista.mx
SOURCE: Ndemanga za News
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