😍 Ndemanga Nkhani - Paris/France.
Ndi mndandanda ngati "House of Cards", Netflix adabweretsa kanema wawayilesi pa intaneti ndikusinthiratu zosangalatsa. Kampaniyo yakula kuchokera pa intaneti yobwereketsa ma DVD mpaka muyeso wa zinthu zonse zomwe zikuyenda bwino kwambiri akukhamukira. Koma mpikisanowu wakhala wamphamvu, posachedwapa Netflix wakhala akutaya makasitomala, pamene otsutsa ngati Disney akwera kwambiri. Pamene akukwanitsa zaka 25 pa August 29, mtsogoleri wa akukhamukira ali pampanipani kwambiri kuposa kale, ndipo nkovuta kuposa kale kudziwa amene adzapambane pankhondo akukhamukira.
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Netflix ikubetcha panjira zatsopano ndikuphwanya miyambo yake, zomwe zingapangitse ogwiritsa ntchito ambiri kuganizira zolembetsa. M'chaka chomwe chikubwera, Netflix ikufuna kuchitapo kanthu mwamphamvu motsutsana ndi makasitomala omwe amagawana zomwe alowetsamo ndi ena. Kuphatikiza pa olembetsa pafupifupi 221 miliyoni posachedwapa, mabanja opitilira 100 miliyoni angagwiritse ntchito akukhamukira popanda chilolezo. Pakadali pano, Netflix yatulutsa mzere womasuka pano, koma izi ziyenera kutha. "Netflix iyenera kusamala kuti isasokoneze ogwiritsa ntchito," adatero katswiri wa Societe Generale Simon Baker. Kafukufuku wa ku United States anasonyeza kuti anali ofunitsitsa kusamuka.
Pambuyo pa boom in akukhamukira idayambitsa kuchuluka kwa olembetsa kumayambiriro kwa mliri, Netflix idataya makasitomala opitilira miliyoni miliyoni mu theka loyamba la 2022. Ogwiritsa ntchito ambiri adachoka, makamaka pamsika waku North America womwe ukuchulukirachulukira. Pambuyo pazaka zambiri ngati wokondedwa wamsika, Netflix tsopano akukumananso ndi nthawi yovuta ku Wall Street: Sitoko yatsika pafupifupi 60% chaka chino - kuposa msika wonse. Pakhala pali ntchito.
Rival Disney + ikuchita zambiri
Mpikisano wa Disney +, yemwe adayamba ngati mlenje wa Netflix pasanathe zaka zitatu zapitazo, posachedwapa adalembetsa pafupifupi 14,4 miliyoni - komanso chifukwa cha mndandanda wa 'Star Wars' 'Obi-Wan Kenobi' - ndipo pakadali pano ali ndi maakaunti ogwiritsa ntchito 152 miliyoni. Onjezani ntchito zina za akukhamukira kuchokera ku Disney, Hulu ndi ESPN +, ndi chimphona cha Hollywood chagwira kale Netflix. Komabe, Disney yathandizanso kwambiri ndi kuchotsera ndi zapadera m'zaka zaposachedwa, kusunga Disney + yofiira kwa nthawi yoyamba. Kodi "Micky mbewa" apitilize kukula kwawo kolimba? Koma zachidziwikire, Netflix ikuwoneka yofooka pakadali pano.
Kuti abwererenso panjira, woyambitsa Reed Hastings adaperekanso chimodzi mwazabwino zake zazikulu. Netflix ikukhazikitsa mtundu wotsika mtengo wa ntchito yake yotsatsira akukhamukira ndi zotsatsa (zomwe zilipo kale pa Amazon Prime). Zosintha zatsopanozi zikuyembekezeka kukhazikitsidwa mu 2023, poyambira "msika wochepa". "Kukula kolembetsa" komwe kumayembekezeredwa kuyenera kupindula ndi mtundu wotsika mtengo wotsatsa, "malinga ndi kafukufuku wa Barclays. Komabe, pali chiwopsezo choti makasitomala ambiri akale angasinthire ku zotsika mtengo.
Magawo onse a block palibenso
Netflix adatsanzikana kale ndi mtundu wina. Mwachitsanzo, kanema wapaintaneti sanayambitsenso magawo onse nthawi imodzi m'nyengo zotsatizana za "Stranger Things" ndi "Ozark." Kuwerengera kwa kusinthaku: sungani makasitomala nthawi yayitali - mafani akutsatizana sangathenso kuwonera ndikuletsa kulembetsa kwawo nthawi imodzi.
Kupatula apo, kampaniyo yakhala ndi zokumana nazo zambiri komanso zopambana pakusinthira mabizinesi ake. Poyambirira, Netflix inali kampani yobwereketsa ma DVD. Malinga ndi nthano, mbiri ya kampaniyo idayamba ndi kanema wobwereketsa. Woyambitsa Hastings adasokoneza tepi ndi filimuyo "Apollo 13" - zokwiyitsa, pamene sitolo ya kanema inapeza ndalama zokwana madola 40 chifukwa chake, monga momwe adafotokozera pambuyo pake. Panjira yopita ku masewera olimbitsa thupi, Hastings adawona kuwala: kwa $ 40 pamwezi, mutha kuphunzitsa momwe mukufunira. Izi zidapangitsa lingaliro la mtundu wolembetsa wa Netflix: pamalipiro apamwezi, mutha kulandira ma DVD ambiri momwe mungathere pamwezi.
Blockbuster yapita
Koma mosiyana ndi chimphona chobwereketsa makanema cha Blockbuster - chomwe mu 2000 chinakana kulandidwa kwa Netflix pazomwe lero zikuwoneka ngati mtengo wotsika kwambiri wa $ 50 miliyoni - Hastings wazindikira zizindikiro zanthawi. Monga Blockbuster adasumira kuti bankirapuse mu 2010, Netflix, mpainiya wa makanema apaintaneti, adakhala mantha akuwonera kanema wawayilesi, wapadziko lapansi komanso wama waya. Pakalipano, mpikisano ukumenyana - osati Disney okha, komanso magulu akuluakulu a TV aku America Comcast, Paramount ndi Warner Bros. Discovery amadzipereka kwathunthu ku akukhamukira. Zimphona zaukadaulo Amazon, Apple ndi Google nawonso akuwongolera ntchito zawo - zikuvutirabe kwa Netflix. (ndi dpa)
SOURCE: Ndemanga za News
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