😍 2022-11-05 14:45:00 - Paris/France.
Netflix ndi nsanja zina zamakanema ngati Disney + afika pachimake kuti kuti akule ayenera kutengera mtundu wosakanikirana pakati pamalipiro opanda zotsatsa (SVOD, Kulembetsa kwamavidiyo pakufunika) ndikuwona ndi kutsatsa (AVOD, Kanema wotsatsa pakufunika).
Ngakhale idasokoneza kutsika kwa olembetsa omwe ali ndi 2,4 miliyoni mu gawo lachitatu la 2022, Netflix yabwerera m'mbuyo ndipo yaganiza zolimbana - tsopano mozama - adagawana mapasiwedi. Panthawi imodzimodziyo, kuyambira November, idzapereka mtengo wotsika mtengo ndi zotsatsa.
Kodi ogwiritsa ntchito atani?
Chimodzi mwazopambana pakukulitsa kwa Netflix ndikutha kugawana mawu achinsinsi kuti muchepetse ndalama pakati pa abwenzi kapena abale. Ngati izi zaletsedwa tsopano, ogwiritsa ntchito ambiri amayenera kusinthira kumitengo yotsika ndi kutsatsa ngati akufuna kusunga ntchitoyo pamtengo wofanana. Njirayi ndi yowopsa chifukwa zolembetsa masauzande ambiri zitha kutayika pomwe kutsatsa sikungakwaniritse ndalama zomwe zatayikazi. Kupambana kungasese ndalama zoyambira pokopa ogula atsopano ndikupeza zokwera zatsopano pamitengo yake yodula kwambiri. Zovuta.
Monga momwe zinanenedweratu ndi GECA OTT barometer ku Spain, "okha" 52,1% a ogwiritsa ntchito Netflix adzapitiriza ndi ndondomeko yawo yamakono pamene 34,3% adzayesa njira yotsika mtengo ndi malonda, 9,2% idzasiya ndipo 4,4% idzapita ku nsanja ina. Kufa ndi chipambano kungakhale kudutsa mulingo woyambira ndi kutsatsa komanso kwa onse owonera kuti asalembetse pazosankha zodula kwambiri. Koma ndiye Netflix ikadakhala ina.
Netflix imawoneka ngati TV yachikhalidwe
Pang'ono ndi pang'ono, Netflix ikukana komwe idachokera potengera malingaliro omvera pawailesi yakanema. Tiyeni tione zitsanzo:
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Ndi Netflix Direct, ku France, imapereka njira yolumikizana ndi mapulogalamu momwe wowonera sakuyeneranso kusankha zomwe zili, monga momwe ziliri pawayilesi wamba.
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Mukalowa ndikufunika kusankha mbiri, Netflix imakupatsani mwayi wosankha zinthu mwachisawawa ndi "play something". Kodi mukufuna kutengera zomwe zimachitikira pa TV mukamayatsa zenera ndikungowonera zomwe zikuseweredwa?
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Ndipo tsopano lowani mawanga 20 malonda achiwiri ndi 5 mphindi yopuma pa ola.
Zikadasowa zinthu ziwiri zokha zowonera kuti zikhale ngati kanema wawayilesi: kupereka zidziwitso zenizeni kapena zosangalatsa ndi zochitika zamasewera. Pakadali pano, Amazon idalowa kale mu mpira waku Spain ndikugula ufulu ku Smartbank League (Second Division) pa Prime Video.
Yemwe amayika mtengo wa zotsatsa
Netflix idzagulitsa kutsatsa kwake ku Spain pa ma euro 35 pa owonera 1, okwera mtengo nthawi 000 kuposa pawayilesi wamba, malinga ndi Inversión Magazine. Chofunikira chagona, malinga ndi Netfix, mu "zosankha zamagawo ambiri malinga ndi dziko ndi mtundu, kutha kupewa kuwonekera zomwe sizikugwirizana ndi mtundu wanu".
Kuti avomereze mitengoyi, otsatsa pamwambo wapa TV ayenera kudalira omvera odziwika ndi makampani kuti ayeze kukhudzidwa kwenikweni kwa anthu. M'lingaliro limeneli, Netflix yalengeza mgwirizano ndi DoubleVerify ndi Integral Ad Science kuti atsimikizire mlingo wa kuwonera ndi kutsimikizika kwa magalimoto otsatsa. Ichita izi kuyambira kotala loyamba la 2023.
Koma zimenezo sizingakhale zokwanira. Pachifukwachi, Netflix imasaina mapangano ndi makampani oyezera omvera akanema akale monga Nielsen ku United States komanso ndi bungwe la BARB ku United Kingdom. Mwa kuyankhula kwina, deta yanu ya omvera sidzakhalanso chinsinsi m'misika iyi.
Mwanjira ina, "watsopano" wosokoneza ma audiovisual wothandizira ngati Netflix akuwoneka kuti akudutsa muyeso wachikhalidwe kuti atsimikizire otsatsa. Zonse za mkate.
Jorge Gallardo-Camacho, Mtsogoleri wa Degree in Audiovisual Communication ndi New Media, Camilo Jose Cela University
Nkhaniyi idawonekera koyamba pa The Conversation. Werengani choyambirira.
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 😍