😍 2022-04-21 13:33:44 - Paris/France.
Ngati ndinu wamkulu mokwanira kuti muwerenge magazini ino, ndinu wamkulu mokwanira kuti mukumbukire Abercrombie & Fitch, mtundu wamafashoni womwe kumapeto kwa zaka za m'ma 1990 ndi koyambirira kwa 2000 unakhala Wokondedwa waku America "preppy" (chic, bwerani), achinyamata omwe adaphunzira m'mayunivesite a 'Yvy League'.
Tsopano cholembedwa cha Netflix chimayang'ana mbiri ya kampani yomwe idachita bwino kwambiri pazaka zambiri ndipo ndi mndandanda wa machitidwe a tsankho ndi tsankho omwe anaphatikizidwa, izo zinasiya kukondedwa. Imatchedwa "Spot on Target: The Rise and Fall of Abercrombie & Fitch". Imatsogozedwa ndi Alison Clayman ndipo ikufotokoza m'mphindi 90 zokha kutsika kochititsa mantha kupita ku gehena ya mtundu womwe wakhala umodzi wofunikira kwambiri padziko lapansi.
Chifukwa inde, panali nthawi yomwe Abercrombie & Fitch anali ogulitsa mafashoni padziko lonse lapansi. M’misika yonse munali mmodzi, anthu anamenyedwa chifukwa chovala malaya a polo amizeremizere ndi kukhala ndi thumba limene munali thunthu lopanda kanthu la munthu linali chizindikiro cha udindo. Inali kampani yofuna kutchuka, ngati mutavala chinachake kuchokera kwa iwo mukhoza kuyang'ana ena onse paphewa lanu ndipo inalinso ndi msika wake ku Spain.
kumidzi ya Abercrombie & Fitch, nkhope za anthu otchuka ngati Jennifer Lawrence, Channing Tatum, Olivia Wilde kapena Taylor Swift muzithunzi zokopa nthawi zonse za America yodabwitsa ya kumwetulira, matupi a 10-a-mbali ndi agalu agolide (opanda mwana).
Koma kuseri kwa tinsel imeneyo, monga tikuonera mu seweroli, panali chinachake choipa. M'mapangidwe zinali zatsankho ndi tsankho mwachisawawa kwa anthu akuda, ma size abwinobwino ndi aliyense amene sanali wooneka bwino ndi wokongola mokwanira. Chifukwa chake chomwe chinali chodabwitsa chinali chopusa (ndi chonyansa pamenepo).
Mitundu ya Abercrombie & Fitch ili ndi makasitomala kunja kwa sitolo yapamwamba yamtundu ku Munich, 2012.
Zithunzi za Hannes MagerstaedtGetty
'Spot on Target: The Rise and Fall of Abercrombie & Fitch' ndi zolemba zomwe anafunsa anthu ogwira ntchito, okonza mapulani, ogwira ntchito, ogwira ntchito ... kufotokoza momveka bwino momwe mtundu wa Mike Jeffries (CEO) adathera kukhothi komanso pamasamba anyuzipepala kangapo.
T-shirts zokhala ndi tsankho zapangitsa kampaniyo kuchita zionetsero zambiri komanso tsankho losalongosoka kwa ogwira ntchito akuda mwamsanga linasanduka mlandu wa pafupifupi $50 miliyoni. Adataya malingaliro ake ndipo adayenera kusintha, koma zilibe kanthu: A&F ndi mtsogoleri wawo Jeffries adapitilizabe kutengeka ndi kukongola, kuwonda komanso kudzipatula.
Zonsezi zinayamba kusintha mu 2009, pamene US Equal Employment Opportunity Commission inaika. anasumira Abercrombie & Fitch chifukwa sankafuna kulemba ntchito Samantha Elauf chifukwa wachinyamatayo ankavala hijab. (Chovala chamutu cha Muslim). Mu July 2015, mlanduwo unatha ndi chigamulo chofuna kuti mtunduwo ulipire Elauf $25 pachiwopsezo komanso $670 yowonjezera pamitengo yakhothi.
CEO wa Brand Mike Jeffries.
Mwachilolezo cha Netflix
Mu documentary, umboni wa Benjamin O'Keefe umaonekera, wogwirizira yemwe adayambitsa pempho ali ndi zaka 18 kuti mtunduwo ukhale wophatikizika ndi kukula kwake ndi zotsatsa zotsatsa ndikuthandizira kuyambitsa kayendetsedwe kabwino padziko lonse lapansi.
Anthu omwe akuthamanga Abercreombie & Fitch sanafune kuti izi zichitike ndi mtunduwo. Ndemanga za kukwezedwa zikumveka: “Sanali bwana wamkulu wa kampani yopanga zovala. Iye anali mlengi wabwino. » A&F inali yofanana ndi kudzipatula komanso chikhumbo.
'Spot on Target: The Rise and Fall of Abercrombie & Fitch' ndi yochititsa chidwi. Zimatikumbutsa nthawi yomwe aliyense (ali ndi ndalama) ankavala chizindikiro ichi, momwe chinakhalira chizindikiro chakumapeto kwa zaka za m'ma 90 ndi momwe chinabisira mbali yamdima. Komabe, ilibe kuzama kowonjezereka m'kusinkhasinkha komanso kucheperachepera pofotokozera nkhani. Mwachitsanzo, n’chifukwa chiyani kutengeka mtima ndi kukhala wozizira, woonda ndi woyera sikunazimiririke m’nkhaniyi?
Zotsatira za zolembazo ndizosangalatsa komanso zosangalatsa, koma zimatisiya odzaza ndi mafunso ndani akudziwa, mwina titha kuziwona mtsogolomu mu gawo lachiwiri la 'Pa chandamale: kuwuka ndi kugwa kwa Abercrombie & Fitch'.
ONANI ZOKHUDZA PA NETFLIX
Izi zimapangidwa ndikusamalidwa ndi munthu wina, ndikuyika patsamba lino kuti zithandize ogwiritsa ntchito kutumiza maimelo awo. Mutha kupeza zambiri za izi ndi zina zofananira pa piano.io
SOURCE: Ndemanga za News
Osazengereza kugawana nawo nkhani yathu pamasamba ochezera kuti atilimbikitse. 🤗
