😍 2022-07-05 04:59:48 - Paris/France.
Netflix yatsimikizira kale kuti ikugwira ntchito pa ndondomeko yatsopano yomwe idzaphatikizapo malonda, koma idzawononga ndalama zochepa. Chimphona cha akukhamukira akufuna kukopa omvera ambiri ndipo ayesa njira yothetsera vutoli kuti achepetse chiwerengero chawo. Phunzirani zonse zomwe tikudziwa za "ndondomeko yotsika mtengo" iyi, mtengo wake ndi mawonekedwe ake.
Ted Sarandos, co-CEO ndi director of content ku Netflix, adalengeza zachilendo pa Cannes Lions International Festival of Creativity kumapeto kwa June. " Timawonjezera mulingo wotsatsa; sitikuwonjezera zotsatsa ku Netflix monga mukudziwira lero. Tikuwonjezera mulingo wazolengeza kwa anthu zomwe zimati, "Hei, ndikufuna mtengo wotsika ndipo ndiwona zotsatsa"", adatero.
Momwemonso, Reed Hastings, CEO wina wa nsanja, adanenapo kale kuti akuganiza kuphatikiza kutsatsa. " Sikuti kukonza kwakanthawi kochepa, chifukwa mukangoyamba kupereka mapulani otsika mtengo ndi zotsatsa zomwe mungasankhe, ogula ena amazitenga.. Ndipo tili ndi maziko akulu oyika omwe mwina amakhala okondwa kwambiri pomwe ali.", adatero.
Ma CO-CEO awiri atsimikizira kuti Netflix ikhala ndi dongosolo lothandizira zotsatsa. /Pixabay
Mwa njira iyi, Netflix Ndikapereka dongosolo lokhala ndi zotsatsa. Zotsika mtengo kuposa ena, akuyembekeza kukhala ndi mwayi wofikira ndi ogwiritsa ntchito omwe sangakwanitse kupanga mapulani awo ena, koma akufuna kupeza kalozera wawo.
Kusintha ndi kwakukulu, chifukwa kwa zaka zambiri Netflix anali atasiya kupanga plan yotere. Komabe, chifukwa cha kutsika kwakukulu kwa ndalama zawo, adachepetsa malipiro ake ndi 3%. Chigamulo chomwe chinasiya anthu 300 akusowa ntchito.
Iyi si ntchito yoyamba ya akukhamukira amene amapanga dongosolo la mtundu uwu. HBO Max, mwachitsanzo, ili ndi imodzi yomwe ili ndi zotsatsa za ogwiritsa ntchito omwe sangakwanitse kugula wamkulu. Kuphatikiza apo, malinga ndi kampani yomweyi, Disney + ikukonzekeranso kukhazikitsa dongosolo ndi zolengeza kumapeto kwa chaka chino kapena koyambirira kwa 2023.
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Kodi 'pulani yotsika mtengo' ya Netflix idzayamba liti?
Malinga ndi zomwe New York Times inanena, Netflix idzakhazikitsa dongosolo lake ndikutsatsa kumapeto kwa 2022. " Akuluakulu a Netflix adati akufuna kuyambitsa dongosololi ndi zotsatsa m'miyezi itatu yapitayi pachaka.", adatero atolankhani aku America.
Nyuzipepala ya ku North America inali ndi mwayi wodziwa zambiri kuchokera papepala lomwe linatumizidwa ndi malangizo a Netflix kwa antchito awo. Awiri a iwo adatsimikizira ndemangazi, kuwonjezera pakuwonetsa kuti padzakhala mtengo wogawana maakaunti ndi anthu omwe sali m'banjamo, zomwe zayamba kale m'maiko ena, kuphatikiza Peru.
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Kodi 'pulani yotsika mtengo' ya Netflix idzawononga ndalama zingati?
Kampaniyo sinaululebe chiwongola dzanja chazomwe dongosolo lake lothandizidwa ndi zotsatsa lingawononge.. Iye sananenenso ngati padzakhala oposa mmodzi, oyenera aliyense dongosolo amene utumiki wa akukhamukira watero kale. Pakalipano pali mapulani atatu a ogwiritsa ntchito: zoyambira, zokhazikika, ndi zolipira.
Izi zili ndi malire. Dongosolo loyambira litha kukhala ndi skrini imodzi yokha yogwira Netflix nthawi yomweyo, mwachitsanzo, kapena kuti mulibe mwayi wamtundu wa HD kapena Ultra HD. Kwa mbali yake, muyezo umapereka zowonera ziwiri zomwe zimagwira nthawi imodzi komanso mwayi wopeza HD. Ndi dongosolo lokhalo lokhalo lomwe lili ndi zowonera 4 zogwira ntchito nthawi imodzi ndi zabwino zonse.
Netflix pakadali pano ili ndi mapulani atatu. /Pixabay
Mitengo ya mapulaniwa imasiyana malinga ndi dziko limene wogwiritsa ntchitoyo ali.. Ku US, mapulani amawononga $9,99, $15,49, ndi $19,99 motsatana. Ku Peru, pulani yotsika mtengo kwambiri, yoyambira, imawononga S/. 24,90; Miyezo/. 34,90; ndi premium, S/. 44,90. Mwa kuyankhula kwina, mitengo ya dziko lathu ndi yotsika mtengo kwambiri kuposa yomwe ili kudziko la kampani.
inde Netflix adalipira mtengo womwewo, kuchokera ku US, monga phukusi loyambira ku Peru, zitha kuwononga wogwiritsa ntchito mozungulira S/. 38. Ndiko kuti, S/. 13 kuposa momwe munthu waku Peru amalipira pano. Pankhani ya premium, idzawononga ndalama zambiri kuposa S/. 77.
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Ndi zotsatsa ziti zomwe ziwonekere pa Netflix?
Ted Sarandos, pa Cannes Lions International Festival of Creativity, adanenanso kuti Netflix inali "kukambirana" ndi mabungwe otsatsa. Google ndi m'modzi mwa omwe akufuna kuchita nawo ntchito za akukhamukira. Mwanjira ina, izi zikachitika, ogwiritsa ntchito amatha kuwona zotsatsa zomwe amawona akamagwiritsa ntchito YouTube, mwachitsanzo.
Mofananamo, Magnite, FreeWheel ndi Comcast alinso pa radar ya Netflix. Co-CEO sanatsimikizire ndendende mapulani omwe anali nawo ogwirizana ndi makampaniwa, koma adatsimikizira kuti akufunafuna thandizo kuti apeze " kulowa msika kosavuta".
Mwa njira iyi, Netflix idzayang'ana kutsatsa mwachindunji osati “kuyika zinthu” motsika ngati imeneyi m’maprogramu awo a pa TV kapena m’mafilimu. "Ndondomeko yotsika mtengo" yokhala ndi zotsatsa idzakhala yeniyeni.
SOURCE: Ndemanga za News
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