😍 2022-03-21 12:55:00 - Paris/France.
Netflix ili ndi nkhani yovuta pakali pano. Mfumu ya akukhamukira wawona kukula kwake pang'onopang'ono ndipo bajeti yake yapachaka yopanga zotulutsa zatsopano ikukula ndikukulirakulira. Mwanjira ina, Netflix imafunikira ndalama zambiri. Pokhala ndi mwayi wocheperako kuposa Disney kapena Amazon, popeza satha kupezerapo mwayi pazowonera ndikuyenera kutengera mawonekedwe awo abizinesi, adayamba kukanikiza mbali yokhayo: kasitomala.
Netflix kwa zaka zambiri ananyalanyaza mfundo yakuti ambiri a ife kupindula nkhani za anzathu ndi achibale. Koma tsopano akuwoneka kuti akuganiziranso mfundo yake yoyang'ana mbali ina.
Miyezo yatsopano. Kampaniyo idati ikuyesa kuthana ndi kugawana mawu achinsinsi komwe kungathe kuchepetsa kuchuluka kwa maakaunti omwe amawononga omwe ali ndi akaunti kunja kwa nyumba zawo. Monga gawo la mayesowa, Netflix yatsimikizira kwa ogwiritsa ntchito ku Chile, Costa Rica, ndi Peru kuthekera kowonjezera mpaka mamembala awiri owonjezera pa umembala wawo ngati maakaunti ang'onoang'ono. Mwanjira ina, mudzayamba kulipiritsa pogawana akauntiyo ndi anthu omwe amakhala kunja kwanyumba. Kampaniyo idati kusunthaku kukulitsa luso lake "lopanga ndalama paziwonetsero zatsopano zapa TV ndi makanema."
Kwa zaka zambiri, Netflix yakhala yodekha kwambiri pakugawana mawu achinsinsi, ndi abwana ake, Reed Hastings, mpaka adayitcha "chinthu chabwino" m'mbuyomu. Mpaka pano. "Netflix idasiya nthawi yayitali. Chinachake chikakhala chofunikira kwambiri pamoyo watsiku ndi tsiku, zimakhala zosavuta komanso zosavuta kuthana ndi zinthu monga kugawana mawu achinsinsi, "anatero katswiri wofufuza Richard Greenfield wa LightShed Partners. Kampaniyo yakhala ikuwona kukula kwakukulu kwa olembetsa, koma posachedwa izi zayamba kuchepa.
pitilizani kukweza mitengo yanu. Chaka chilichonse mtengo wotsatsa umakhala wokwera mtengo, ndipo sabata yatha mitengo idayamba kukweranso. Netflix yalengeza kuti magulu ake onse apeza chiwonjezeko chamitengo mwachangu kwa olembetsa atsopano, kubweretsa mapulani ake okwera mtengo kwambiri $20 pamwezi ku US. Uku ndikukwera kwachitatu kwamitengo kuyambira 2019. Pa $15,50 pamwezi, gawo lokhazikika la Netflix tsopano likuposa pang'ono HBO Max ndi Disney Bundle, ndikupangitsa kuti ikhale imodzi mwazosankha. akukhamukira okwera mtengo kwambiri pakati pa mautumiki akuluakulu.
Chifukwa? Mwayi wakukula wayimilira ndipo ndalama zomwe kampani imagwiritsa ntchito pazinthu zikukwera. Kuti mupitirize, Netflix iyenera kuonjezera chiwerengero cha olembetsa omwe amalipidwa kapena kupempha ndalama zambiri kwa makasitomala omwe alipo. Ndipo pakali pano, Netflix akudziwa kuti ndizotheka. Ndi momwemo: mtengo wocheperako umasintha pakapita nthawi. Chifukwa idakhazikitsidwa ndipo makasitomala ake ndi okhulupirika, amawona kuti sizingakhudze manambala awo olembetsa. Ndalamazo ziyenera kubwera kuchokera kwinakwake.
N’chifukwa chiyani amafunikira ndalama zambiri? Chimodzi mwazifukwa zazikulu zomwe Netflix amafunikira ndalama ndikulipira ziwonetsero zatsopano ndi makanema. Ntchito za akukhamukira akugwiritsa ntchito gawo loyipa kwambiri pazinthu zoyambirira, ndipo ndalama zapadziko lonse lapansi zikuyembekezeka kupitilira $200 biliyoni pofika 2022, malinga ndi kuyerekezera kwa Ampere Analysis. Ndiwogulitsa wachitatu wamkulu kwambiri pamakanema, kuseri kwa Disney ndi Comcast, onse omwe amapereka ufulu wamasewera okwera mtengo. Poika ndalama zambiri pamapulogalamu oyambirira, othamanga akuyembekeza kuti asamangosunga makasitomala awo omwe alipo, komanso amakopa olembetsa atsopano. Kwa Netflix, kukulitsa mapulogalamu ake m'mitundu ndi magulu kumathandiza kuti ikhale chilichonse kwa aliyense.
Koma pali chifukwa china. Ngakhale ndi mazana mamiliyoni a olembetsa omwe akugwira nawo ntchito, kukula kwa olembetsa a Netflix kwayamba kukwera. Kampaniyo ikupitirizabe kuwonjezera olembetsa, koma chiwerengero cha zowonjezera zapachaka chatsika m'zaka zaposachedwa (nthawi zina, ngakhale zochepa zomwe zikuyembekezeka). Pakadali pano, ndalama zomwe Netflix zimawonongera zikupitilira kukula, pomwe kampaniyo imawononga mabiliyoni ambiri pakupanga mapulogalamu chaka chilichonse. Ndipo ndi opikisana nawo akulu ngati Disney Plus ndi HBO Max akulowa pamsika, afunika kupitiliza kukula kuti Netflix ikhalebe yopikisana.
Chedweraniko pang'ono. Otsatsa akuda nkhawa ndi kuchepa kwa olembetsa komanso kukula kwa ndalama. Kuphatikiza pakulipira zomwe zikufunika kuti apitilize kukulitsa bizinesi yake, Netflix iyeneranso kukhutiritsa omwe amasunga ndalama. Mwa kuyankhula kwina, muyenera kupeza njira yothetsera ngongole zanu. Tiyerekeze kuti mu Okutobala 2021, Netflix idakwera kwambiri pamsika wamasheya. Magawo ake anali kuchita malonda pa $690. Kuyambira pamenepo, kugwa kwakhala kochititsa chidwi. Mpaka pano chaka chino, yataya 35,19% ya mtengo wake.
Pafupifupi kampani iliyonse yayikulu yaukadaulo ikuvulala: Amazon idatsika ndi 15,18%, Microsoft idatsika 11,47%, Apple idatsika 11,20%, ndipo Tesla idatsika 22,49%. Chikuchitika ndi chiani? Pankhani ya Netflix, sikuti ndi kukwera kwa mitengo chabe. Zotsatira za kotala zimasonyeza kuti chiwerengero cha olembetsa sichikukula mofulumira. Sizindidabwitsa, makamaka pamene njira zina zikukulirakulira ndipo mtengo wa Netflix wayamba kale kukhala woletsedwa. Bwerani, si onse omwe amagwa mofanana, ndipo pali zinthu zomwe zimakhudza ndikuyambitsa kuchepa kwa mtengo wamtengo wapatali kwambiri.
SOURCE: Ndemanga za News
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