🎶 2022-03-16 01:01:26 - Paris/France.
Mike Kaplan adasiya kukhala director director ku KROQ, station yomwe adayikonzanso atalowa nawo mu 2020 - ndi zotsatira zoyipa. Wachiwiri kwa purezidenti wamkulu wamapulogalamu ku Audacy (omwe kale anali Entercom) komanso wamkulu wamakampani ogulitsa ku New York WNYL adalowa nawo kampaniyi itatha kugula mu 2017 ndikukonzanso njira yakale yawayilesi ya CBS. Pambuyo pake adawonjeza mikwingwirima ya KROQ, koma adasiya udindo wake monga woyang'anira pa rock station ya Los Angeles.
Adatero woimira Audacy, "Mike Kaplan waganiza zosiya kukhala Chief Brand Officer wa KROQ. Mike wafika pomaliza, payekha komanso mwaukadaulo, kuti izi ndi zomwe zili zabwino kwa iye. Akuganizanso kuti KROQ ikuyenera kukhala ndi Brand Manager yekhayo yemwe amakhala ku Los Angeles 24/24. Mike apitiliza ngati Brand Director ku Alt 7 ku New York komanso ngati Wachiwiri kwa Purezidenti wa Alternative Formats ku Audacy. Kusaka kwathu kwa VP watsopano wa Programming wa KROQ kukuyamba lero. »
Zowonadi, ntchito yolemba pa Audacy kufunafuna wachiwiri kwa purezidenti wamapulogalamu imalemba "kutsegulira kamodzi kwa moyo kwa katswiri wazopanga kutsogolera KROQ yotchuka." Kampaniyo ikuyang'ana: "woganiza wamkulu, wokonda tsatanetsatane komanso mtsogoleri wamphamvu" yemwe ali ndi "chilakolako cha nyimbo, zosangalatsa ndi chikhalidwe ndipo ali wokhazikika muzochitika zamakono zamakono ndi kusintha kwa malonda".
KROQ adakana kusintha kwakukulu pansi pa Kaplan, yemwe adatenga udindowu atachoka kwa mkulu wa pulogalamu ya nthawi yaitali Kevin Weatherly. Wokondedwa Weatherly adachoka mu 2020 patatha zaka 28 (pambuyo pakufuna kudulidwa malipiro) kukagwira ntchito ku Spotify. Chofunika kwambiri, Kaplan anali mtsogoleri pamene mlendo wam'mawa Kevin Ryder adachotsedwa ntchito patatha zaka makumi atatu pa ntchito.
Ndi Kaplan atatenga udindo ngati wamkulu wamakampani a KROQ mu february 2020, wamkuluyo adayimitsa siteshoniyo kutali ndi miyala yake ndi mizu ina kupita ku ndalama zambiri za pop, ndikuyenda ndi nyimbo zomwe TikTok idayambitsa. Koma pamene chiwerengerocho chinatsika pambuyo pa kutulutsidwa kwa Ryder ndi kusintha kwa nyimbo, KROQ inali itabwerera posachedwa ku phokoso la rock lolemera kwambiri, ndikugogomezera mobwerezabwereza ojambula ojambula.
"Nyimbo za rock ndi gawo la zomwe timachita, ndi gawo la njira zina, koma si gawo lokhalo," adatero Kaplan. zosiyanasiyana m'nkhani ya Meyi 2020 yotchedwa "Awa ndiye mapeto a KROQ yotchuka monga tikudziwira". “Sitikungofuna kusewera anyamata anayi achizungu m’gulu loimba. Omvera athu ndi osiyanasiyana kuposa kale ndipo playlist yathu iyeneranso kukhala. Kaya ndi Billie Eilish kapena Lana Del Rey kapena oimba nyimbo za rapper omwe amapanga nyimbo zina monga 24kGoldn ndi Dominic Fike, tikusonkhanitsa zomwe mafani a millennials ndi Gen Z akufuna. Ndi moyo ndi maganizo.
Koma poyang'ana omvera achichepere, omwe mwachizolowezi samamvera wailesi mochuluka, wayilesiyi yataya gawo lalikulu la omvera ake. Lipoti laposachedwa kwambiri la KROQ la Januware 2022 mpaka pano pa 1,4, kuchokera pa 1,9 miyezi isanu ndi umodzi yapitayo. Pakati pa maulendo a wailesi ya Los Angeles, KROQ ili pa 26th pamene mpikisano wake wa KYSR-FM ("Alt 98.7"), siteshoni ya iHeartRadio, akukhala pa No. 16 kwa nthawi yomweyi, ndi 2,4 yowonjezera.
Mavuto am'mawa a KROQ sanathandize; atasiya "Kevin in the Morning with Allie & Jensen" - kukonzanso kwa "Kevin & Bean Show" wotchuka wazaka khumi (ndi Allie Mac Kay ndi Jensen Karp akudzaza chosowa pambuyo pa kutulutsidwa kwa Gene "Bean" Baxter) , Kaplan adasuntha chiwonetsero chake chamadzulo, chomwe chili ndi Kevin Klein ndi Ted Stryker, mpaka m'mawa. Koma Stryker adachoka pambuyo pake ndikukweza ku Alt 98.7.
Munjira zambiri, Kaplan wakhala akuponyedwa ngati munthu wa kuchepa kwa wailesi, monga kufika sing'anga kumachepa ndi overlords ake makampani kumangitsa malamba ndi thumbing mphuno zawo pa mtengo talente pa-mlengalenga. Pazifukwa izi, adatchedwa "Mike the Show Killer," monga momwe adatchulidwira posachedwa ndi nthabwala zam'mawa Cane ndi Corey, omwe adachotsedwa ku New York Alt 92.3, mtundu wa KROQ wa East Coast, womwenso adakonzedwa ndi Kaplan.
KROQ yakhala yofunikira kwambiri pa SoCal kuyambira koyambirira kwa 1980s, pomwe idalimbikitsa akatswiri ojambula otsalira ndikudzipangira dzina ngati yeniyeni - komanso yabwino - m'malo mwa pop wamba kudzera pa "Roq des 80 years". M'zaka za m'ma 1990, nyimbo zamtundu wina zinafika pachimake ndi kupambana kwa magulu monga Nirvana ndi Smashing Pumpkins. KROQ idakhala imodzi mwamawayilesi omwe amaseweredwa kwambiri mdziko muno (mpaka $68 miliyoni mu 2005), chitsanzo cha wailesi ina mdziko lonse. Pofika m'zaka za m'ma 2000, KROQ inali itakwera pamwamba pa mawailesi a LA, ndipo posachedwa mu 2014, "Kevin & Bean" idakali # 1 m'mawa ku Los Angeles.
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SOURCE: Ndemanga za News
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